The prize aims to raise awareness of the positive impact design can have, providing a platform for designers with the potential to contribute to economic growth and solve social problems in inspiring and exciting new ways.
Gold’s project ‘Alternet’ certainly fits this bill. Described as “a fairtrade, radically reinterpreted Internet structure that provides data ownership through straight-forward data licences”, it gives individuals choice about if and how their data is shared.
As a winner, Gold will be provided with a programme of promotion and support. This will include a chance to exhibit her work with Designersblock at the London Design Festival, and desk space at Makerversity in Somerset House.
This is the second year in succession the MA Industrial Design has been honoured with this prize. At last year’s show, Central Saint Martins student Lucie Barouillet scooped the prize for her ‘(Im)Patients’ project.