The MA Strategic Fashion Marketing (Online) course is a specialist offer allowing graduate students to explore further study in strategic marketing in a bespoke online delivery mode. This mode offers flexible and convenient learning in a supportive and engaging online environment where you will have the opportunity to join a global community of practice to support the launch of your fashion marketing career.
MA Strategic Fashion Marketing (Online) is specifically developed for the fashion industry yet built from a foundation of rigorous academic studies in the fields of marketing, business strategy and creative leadership.
Graduates traditionally enter careers within marketing, PR, communications, brand management, digital marketing management and international business development as well as pursuing to higher level research degrees. The course is designed for applicants who wish to develop a dynamic career in strategic marketing and management in a fast moving vibrant industry.
The MA Strategic Fashion Marketing (Online) provides a learning environment in which business graduates can develop both creative and strategic skills in fashion marketing and management.
Students develop knowledge and skills in areas such as marketing strategy, business development, brand strategy, consumer insights, digital as well as marketing communications. We also offer innovative and industry specific fields such as luxury, international strategy, sustainability and innovation and technology.
The course will challenge you to rethink the status quo of the industry and develop innovative and holistic approaches to problem solving, preparing you to successfully navigate this dynamic industry.
The university also offers online access to a regular industry speaker programme to inform new thinking and expertise in the sector, providing students with multiple changes to networks and develop their professional skills.
What to expect
The course team uses a range of different pedagogic practices that develop deeper understanding of specific business problems and challenges related to the course specialisms:
- Lectures, seminars and workshops in an online format
- Case studies, problem solving and role play
- Peer to peer learning
- Feed-forward (formative assessment) sessions
- Brainstorming sessions
- Individual and group presentations
- Online communication tools through Moodle
- Online peer and tutor led discussions
- Collaborative group projects and team activities using blogs and cloud technologies to capture the team working activities
- Online tutorials and feedback sessions
- Interactive online workshops
- Online industry and alumni speaker sessions
- Self-directed study
- Field work
- Reflective statements and self-evaluation
- Guided research
- Experiential learning (learning by doing)
Work experience and opportunities
Students will have multiple opportunities to connect with industry throughout their studies. This course contains several live projects which work with industry clients, as well as having great links with renowned international schools. Students will be able to benefit from a regular industry speaker programme to support their development.
Mode of study
MA Strategic Fashion Marketing (Online) is delivered in Full Time mode which runs for 45 weeks over 12 months.
Climate, Social and Racial Justice
We are committed to developing ethical Fashion Business practices. To achieve this, we are working to embed UAL’s Principles for Climate, Social and Racial Justice into the course.