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Postgraduate

MA Strategic Fashion Marketing (online)

MA22 Victoria House digital installation.
MA22 Victoria House digital installation | London College of Fashion | University of Arts London | © Cara Brown
College
London College of Fashion
Start date
September 2024
Course length
12 months

The MA Strategic Fashion Marketing Online course is an inspiring and challenging environment, designed to propel those with aspirations for fashion marketing and associated professions with a requirement for flexible learning online.

Re-approval

Please note that this course is undergoing re-approval. This is the process by which we ensure the course continues to provide a high quality academic experience. During re-approval there may be some changes to the course content displayed on this page. Please contact us if you have any questions about the course.

Applying for more than 1 course

You can apply for more than 1 postgraduate course at UAL but we recommend that you apply for no more than 3. Find out more in the Apply Now section.

Evolving both strategic and creative skills in unison, our bespoke online environment allows students to foster their learning individually as well as part of our course community.  We use a mix of interactive online lessons, live seminars and rigorous assessments and apply these learnings to the current challenges and opportunities facing The Global Fashion Industry, to ensure our students become the changemakers the industry needs.

Why choose this course at London College of Fashion

  • Develop a Point of View: students are encouraged to develop their own point of view and contribution to the industry throughout their studies.  We focus on building a portfolio of work which can be shared externally as well as a blog to download experiences and communicate with the course community.
  • Balance skill sets: the course content ensures you are challenged by the academic content to translate theories into corporate strategy but always with a creative viewpoint and presentation.
  • Become Digitally Native: in an exclusively online course we will be using different technologies and platforms to engage, communicate, study and research.  You’ll be exposed to and trained on how to use these tools to benefit your future career and present yourself as digitally native.
  • Industry Partners: we work closely with our industry partners to provide guest lectures, live projects, and consultation to connect your academic learning to the live industry environment.
  • Career options: graduates enter careers within marketing, PR, communications, brand management, digital marketing management and international business development.
  • International links: the course has a strong international business and marketing focus due to industry collaboration projects as well as cooperation with renowned international schools in the field.

Course overview

The MA Strategic Fashion Marketing (Online) course is a specialist offer allowing graduate students to explore further study in strategic marketing in a bespoke online delivery mode. This mode offers flexible and convenient learning in a supportive and engaging online environment where you will have the opportunity to join a global community of practice to support the launch of your fashion marketing career. 

MA Strategic Fashion Marketing (Online) is specifically developed for the fashion industry yet built from a foundation of rigorous academic studies in the fields of marketing, business strategy and creative leadership.   

Graduates traditionally enter careers within marketing, PR, communications, brand management, digital marketing management and international business development as well as pursuing to higher level research degrees. The course is designed for applicants who wish to develop a dynamic career in strategic marketing and management in a fast moving vibrant industry. 

The MA Strategic Fashion Marketing (Online) provides a learning environment in which business graduates can develop both creative and strategic skills in fashion marketing and management. 

Students develop knowledge and skills in areas such as marketing strategy, business development, brand strategy, consumer insights, digital as well as marketing communications. We also offer innovative and industry specific fields such as luxury, international strategy, sustainability and innovation and technology.

The course will challenge you to rethink the status quo of the industry and develop innovative and holistic approaches to problem solving, preparing you to successfully navigate this dynamic industry.

The university also offers online access to a regular industry speaker programme to inform new thinking and expertise in the sector, providing students with multiple changes to networks and develop their professional skills.

What to expect

The course team uses a range of different pedagogic practices that develop deeper understanding of specific business problems and challenges related to the course specialisms:

  • Lectures, seminars and workshops in an online format 
  • Case studies, problem solving and role play
  • Peer to peer learning
  • Feed-forward (formative assessment) sessions 
  • Brainstorming sessions
  • Individual and group presentations
  • Online communication tools through Moodle
  • Online peer and tutor led discussions
  • Collaborative group projects and team activities using blogs and cloud technologies to capture the team working activities
  • Online tutorials and feedback sessions 
  • Interactive online workshops
  • Online industry and alumni speaker sessions 
  • Competitions
  • Self-directed study
  • Field work
  • Reflective statements and self-evaluation
  • Guided research 
  • Experiential learning (learning by doing)

Work experience and opportunities 

Students will have multiple opportunities to connect with industry throughout their studies. This course contains several live projects which work with industry clients, as well as having great links with renowned international schools. Students will be able to benefit from a regular industry speaker programme to support their development.  

Mode of study 

MA Strategic Fashion Marketing (Online) is delivered in Full Time mode which runs for 45 weeks over 12 months.

Climate, Social and Racial Justice

We are committed to developing ethical Fashion Business practices. To achieve this, we are working to embed UAL’s Principles for Climate, Social and Racial Justice into the course.

Course units

Mode of Attendance

Students start the course in October and normally have taught online sessions over two days per week. The emphasis at post graduate level is on independent study and in addition to taught sessions students are expected to engage in extensive self-directed research and experimentation and to utilise the online library and academic support platforms.

Credit Framework

The credit framework conforms to the University of the Arts London framework in which the unit of credit is 20 credits (equivalent to 200 hours of student study time). All credits on the Masters programme are at postgraduate level 7.

Organisation of the Curriculum 

The Course is divided into three 15 week blocks (full-time), which are each 60 credits. Students who successfully complete 60 credits are eligible for the award of a PG Cert, while students who successfully complete 120 credits are eligible for the award of PGDip. The third and final stage is the Masters Project; this is a 60 credit unit and students who successfully complete this stage are eligible for the award of a Masters. The final award grading is based upon the Masters Project only.

Learning and teaching methods

The following teaching and learning methods are employed to support the integrated achievement of the course outcomes: 

  • Lectures, seminars and workshops in an online format
  • Case studies, problem solving and role play
  • Peer to peer learning
  • Feed-forward (formative assessment) sessions 
  • Brainstorming sessions
  • Individual and group presentations
  • Online forum discussions and other forms of digital communication tools through Moodle
  • Online peer and tutor led discussions
  • Collaborative group projects and team activities using blogs and cloud technologies to capture the team working activities
  • Online tutorials and feedback sessions 
  • Interactive online workshops
  • Online industry and alumni speaker sessions 
  • Competitions

MA Strategic Fashion Marketing (online) at London College of Fashion

Course leader, Kirsty Nevett introduces LCF's new MA Strategic Fashion Marketing Online course.

MA Strategic Fashion Marketing (online) Course

Study online at London College of Fashion

MA Strategic Fashion Marketing (online) Staff

MA Strategic Fashion Marketing (online) Students

Latest news from this course

LCF facilities

  • Library, John Princes Street
    Library, John Princes Street Photography by: Ideal Insight

    LCF library and archives

    Take a tour of LCF's world renowned fashion library, ideal for research and study.

  • Mare Street Canteen

    LCF's social spaces

    Explore our social spaces, for collaborative study and breaks, across our six sites in London.

  • LCF at Stratford Exterior Design
    LCF at Stratford Exterior Design

    LCF's move

    LCF is moving to a new single campus on the Queen Elizabeth Olympic Park in 2023. Find more information about the College’s relocation.

Staff

Fees and funding

Home fee

£10,670

This fee is correct for 2024/25 entry and is subject to change for 2025/26 entry.

Tuition fees may increase in future years for new and continuing students on courses lasting more than one year. For this course, you can pay tuition fees in instalments.

Students from countries outside of the UK will generally be charged international fees. The rules are complex so read more about tuition fees and determining your fee status.

International fee

£22,860

This fee is correct for 2024/25 entry and is subject to change for 2025/26 entry.

Tuition fees may increase in future years for new and continuing students on courses lasting more than one year. For this course, you can pay tuition fees in instalments.

Students from countries outside of the UK will generally be charged international fees. The rules are complex so read more about tuition fees and determining your fee status.

Scholarship search

Entry requirements

The standard entry requirements for this course are as follows: 

  • An Honours degree at 2.1 or above in a related discipline 
  • OR Equivalent qualifications; 

APEL (Accreditation of Prior (Experiential) Learning) 

Applicants who do not meet these course entry requirements may still be considered in exceptional cases. The course team will consider each application that demonstrates additional strengths and alternative evidence. This might, for example, be demonstrated by: 

  • Related academic or work experience (minimum of three years) 
  • The quality of the personal statement 
  • A strong academic or other professional reference 
  • OR a combination of these factors 

Each application will be considered on its own merit but we cannot guarantee an offer in every case. 

English Language Requirements 

IELTS level 7.0 with a minimum of 6.0 in reading, writing, listening and speaking. Please check our main English Language Requirements.

Selection criteria

The course seeks to recruit students from diverse socio-economic and cultural backgrounds and welcomes applications from mature students. 

The course team seeks to recruit students who can demonstrate: 

  • the potential to develop their practical and critical abilities through academic study; 
  • critical knowledge of a subject area; 
  • a capacity for intellectual enquiry and reflective thought; 
  • an openness to new ideas and a willingness to participate actively in their own intellectual development; 
  • initiative with a developed and mature attitude to independent study. 

Apply now

Application deadline

Deadline

Round 1:

13 December 2023 at 1pm (UK time)

Round 2:

3 April 2024 at 1pm (UK time)

Digital portfolio deadline

Round 1:

16 January 2024

Round 2:

16 April 2024

Decision outcome

Round 1:

End of March 2024

Round 2:

End of June 2024

Round 1
Round 2
Deadline
13 December 2023 at 1pm (UK time)
3 April 2024 at 1pm (UK time)
Digital portfolio deadline
16 January 2024
16 April 2024
Decision outcome
End of March 2024
End of June 2024

All applications received by 3 April will be treated equally. If there are places available after this date, the course will remain open to applications until places have been filled.

Read more about deadlines

Apply now

Application deadline

Deadline

Round 1:

13 December 2023 at 1pm (UK time)

Round 2:

3 April 2024 at 1pm (UK time)

Digital portfolio deadline

Round 1:

16 January 2024

Round 2:

16 April 2024

Decision outcome

Round 1:

End of March 2024

Round 2:

End of June 2024

Round 1
Round 2
Deadline
13 December 2023 at 1pm (UK time)
3 April 2024 at 1pm (UK time)
Digital portfolio deadline
16 January 2024
16 April 2024
Decision outcome
End of March 2024
End of June 2024

All applications received by 3 April will be treated equally. If there are places available after this date, the course will remain open to applications until places have been filled.

Read more about deadlines

Apply to UAL

Start your application
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Based across the world, our local UAL representatives can support you with your application from your home country. Check to see if there is a representative available in your country currently.

Find your representative

How to apply

Follow this step-by-step guide to apply for this course

Step 1: Initial application

You will need to submit an initial application including your personal statement, CV and study proposal.

Personal statement advice

Your personal statement should be maximum 500 words and include:

  • your reasons for choosing the course
  • your current creative practice and how this course will help you achieve your future plans
  • any relevant education and experience, especially if you do not have any formal academic qualifications.

Visit our personal statement page for more advice.

CV advice

Please provide a CV detailing your education, qualifications and any relevant work or voluntary experience. If you have any web projects or other media that you would like to share, please include links in your CV. If English is not your first language, please also include your most recent English language test score.

Study proposal advice

Please provide a summary of your study proposal (500 words).

It should:

  • state the background for your proposal, including a working title
  • determine the precise area of study
  • set out the aims and objects for your proposal within the course structure
  • refer to critical discourses that may underpin your practice and how your work may contribute to these
  • outline your intended methodology including how you intend to conduct your project and who you intend to address
  • include any research sources as well as details or any libraries, exhibitions museums etc. that you have visited as part of your research
  • include a bibliography using Harvard referencing and an appendix for any additional material if necessary. This will not be included in the word count.

Please note, your proposal serves to inform your application and we understand that your ideas will develop and change throughout your studies.

Step 2: Video task

We will review your initial application. If you have met the standard entry requirements, we will ask you to submit a video task.

You’ll need to submit this via PebblePad, our online portfolio tool.

Video task advice

We’d like you to submit a 2-3 minute video to help us learn more about you. When recording your video, please face the camera and speak in English.

What to include in your video task

  • Tell us why you have applied to MA Strategic Fashion Marketing and how it will help you achieve your career ambitions.

Read our guidance for how to submit your video task and which file types we accept.

Step 3: Interview

You may be invited to an interview following our review of your application. All interviews are held online and last 15 to 20 minutes.

For top tips, see our Interview advice.

You also need to know

Communicating with you

Once you have submitted your initial application, we will email you with your login details for our Applicant portal.

Requests for supplementary documents like qualifications and English language tests will be made through the applicant portal. You can also use it to ask questions regarding your application. Visit our After you apply page for more information.

Applying to more than 1 course

You can apply for more than 1 postgraduate course at UAL but we recommend that you apply for no more than 3 courses. You need to tailor your application, supporting documents and portfolio to each course, so applying for many different courses could risk the overall quality of your application. If you receive offers for multiple courses, you'll only be able to accept 1 offer. UAL doesn't accept repeat applications to the same course in the same academic year.

Visas and immigration history check

All non-UK nationals must complete an immigration history check. Your application may be considered by our course teams before this check takes place. This means that we may request your portfolio and/or video task before we identify any issues arising from your immigration history check. Sometimes your history may mean that we are not able to continue considering your application. Visit our Immigration and visas advice page for more information.

External student transfer policy

UAL accepts transfers from other institutions on a case-by-case basis. Read our Student transfer policy for more information.

Alternative offers

If your application is really strong, but we believe your strengths and skillset are better suited to a different course, we may make you an alternative offer. This means you will be offered a place on a different course or at a different UAL College.

Deferring your place

We do not accept any deferral requests for our postgraduate courses. This means that you must apply in the year that you plan to start your course and you will not be able to defer your place to start at a later date.

Application deadlines

For postgraduate courses at UAL there are 2 equal consideration deadlines to ensure fairness for all our applicants. If you apply ahead of either of these deadlines, your application will be considered on an equal basis with all other applications in that round. If there are places available after the second deadline, the course will remain open to applications until places have been filled.

Careers

All our postgraduate courses offer career development, so that you become a creative thinker, making effective contributions to your relevant sector of the fashion industry.

LCF offers students the opportunity to develop Personal and Professional Development (PPD) skills while studying through:

  • Access to to speaker programmes and events featuring alumni and industry.
  • Access to careers activities, such as CV clinics and one-to-one advice sessions.
  • Access to a graduate careers service
  • Access to a live jobsboard for all years.
  • Advice on setting up your own brand or company.

Career paths

Masters graduates have an acknowledged advantage in the employment market, obtaining work in a wide range of vocational and academic fields related to fashion, including working as a Marketing Executive, Brand Manager, Marketing Communications Manager.

The MA also provides an excellent preparation for higher level research degrees (MPhil or PhD), with an increasing number of graduates undertaking research in fashion related subjects, in practice or theory or entering into education as lecturers.