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Postgraduate

MA Strategic Fashion Marketing (online)

MA22 Victoria House digital installation.
MA22 Victoria House digital installation | London College of Fashion | University of Arts London | © Cara Brown
College
London College of Fashion
Start date
September 2022
Course length
12 months

A challenging and invigorating course for strategic creatives aspiring to a successful career within the marketing sector.  This specialist online course has been developed in line with our flagship residency offer with adjustments for students wishing to have an online learning experience.  With a global view on the fast-changing fashion industry, students will be indulged in active industry projects with academic rigour creating new skills in research, theoretical application and digital communications.

Course closed for International applications

This course has places available for UK applicants only. We are no longer accepting applications from international students for 2022/23 entry to this course. International applications for 2023/24 entry will open in Autumn 2022.

In-person course

You can also study a version of this course in-person.

Why choose this course at London College of Fashion

  • Develop a Point of View: students are encouraged to develop their own point of view and contribution to the industry throughout their studies.  We focus on building a portfolio of work which can be shared externally as well as a blog to download experiences and communicate with the course community.
  • Balance skill sets: the course content ensures you are challenged by the academic content to translate theories into corporate strategy but always with a creative viewpoint and presentation.
  • Become Digitally Native: in an exclusively online course we will be using different technologies and platforms to engage, communicate, study and research.  You’ll be exposed to and trained on how to use these tools to benefit your future career and present yourself as digitally native.
  • Industry Partners: we work closely with our industry partners to provide guest lectures, live projects, and consultation to connect your academic learning to the live industry environment.
  • Career options: graduates enter careers within marketing, PR, communications, brand management, digital marketing management and international business development.
  • International links: the course has a strong international business and marketing focus due to industry collaboration projects as well as cooperation with renowned international schools in the field.

Open Days

The next Open Day for this course is taking place on Tuesday 15 November. Book now.

MA Strategic Fashion Marketing Online at London College of Fashion

Course leader, Kirsty Nevett introduces LCF's new MA Strategic Fashion Marketing Online course.

Latest news from this course

LCF facilities

  • Library, John Princes Street
    Library, John Princes Street Photography by: Ideal Insight
    LCF library and archives

    Take a tour of LCF's world renowned fashion library, ideal for research and study.

  • Mare Street Canteen

    LCF's social spaces

    Explore our social spaces, for collaborative study and breaks, across our six sites in London.

  • LCF at Stratford Exterior Design
    LCF at Stratford Exterior Design
    LCF's move

    LCF is moving to a new single campus on the Queen Elizabeth Olympic Park in 2023. Find more information about the College’s relocation.

Course overview

The MA Strategic Fashion Marketing (Online) is a specialist online course offered as a direct alternative to the face-to-face master's degree and is delivered in a wholly online format.  The remote mode offers flexible and convenient learning in a supportive engaging online environment where you will have the opportunity to join a global community of practice to launch your specialist marketing and management career.

MA Strategic Fashion Marketing (Online) is a programme specifically developed for fashion and has the identical structure of the well-established face-to-face master’s degree that is renowned in the sector for recruiting high calibre international and home/EU students leading to a very good track record of student’s employability and a global reputation for success in launching fashion industry careers

Graduates traditionally enter careers within marketing, PR, communications, brand management, digital marketing management and international business development as well as pursuing to higher level research degrees. The course is designed for applicants who wish to develop a dynamic career in strategic marketing and management in a fast moving vibrant industry. 

The MA Strategic Fashion Marketing (Online) provides a learning environment in which business graduates can develop both creative and strategic skills in fashion marketing and management. 

Students develop knowledge and skills in areas such as marketing strategy, business development, brand strategy, consumer insights, digital as well as marketing communications. We also offer innovative and industry specific fields such as luxury, international strategy, sustainability and innovation and technology.

The course will challenge you to rethink the status quo of the industry and develop innovative and holistic approaches to problem solving, preparing you to successfully navigate this dynamic industry.

The university also offers online access to a regular industry speaker programme to inform new thinking and expertise in the sector, providing students with multiple changes to networks and develop their professional skills.

What to expect

The course team uses a range of different pedagogic practices that develop deeper understanding of specific business problems and challenges related to the course specialisms:
•    Lectures, seminars and workshops in an online format 
•    Case studies, problem solving and role play
•    Peer to peer learning
•    Feed-forward (formative assessment) sessions 
•    Brainstorming sessions
•    Individual and group presentations
•    Onlinecommunication tools through Moodle
•    Online peer and tutor led discussions
•    Collaborative group projects and team activities using blogs and cloud technologies to capture the team working activities
•    Online tutorials and feedback sessions 
•    Interactive online workshops
•    Online industry and alumni speaker sessions 
•    Competitions
•    Self-directed study
•    Field work
•    Reflective statements and self-evaluation
•    Guided research 
•    Experiential learning (learning by doing)

Work experience and opportunities 

Students will have multiple opportunities to connect with industry throughout their studies. This course contains several live projects which work with industry clients, as well as having great links with renowned international schools. Students will be able to benefit from a regular industry speaker programme to support their development.  

Mode of study 

MA Strategic Fashion Marketing (Online) is delivered in Full Time mode which runs for 45 weeks over 12 months.
 

Contact us

Register your interest to receive information and updates about studying at UAL.

Contact us to make an enquiry.

Course units

Mode of Attendance

Students start the course in October and normally have taught online sessions over two days per week. The emphasis at post graduate level is on independent study and in addition to taught sessions students are expected to engage in extensive self-directed research and experimentation and to utilise the online library and academic support platforms.

Credit Framework

The credit framework conforms to the University of the Arts London framework in which the unit of credit is 20 credits (equivalent to 200 hours of student study time). All credits on the Masters programme are at postgraduate level 7.

Organisation of the Curriculum 

The Course is divided into three 15 week blocks (full-time), which are each 60 credits. Students who successfully complete 60 credits are eligible for the award of a PG Cert, while students who successfully complete 120 credits are eligible for the award of PGDip. The third and final stage is the Masters Project; this is a 60 credit unit and students who successfully complete this stage are eligible for the award of a Masters. The final award grading is based upon the Masters Project only.
 

Learning and teaching methods

The following teaching and learning methods are employed to support the integrated achievement of the course outcomes: 

  • Online recorded Lectures
  • Online live seminars and workshops
  • Case studies, problem solving and role play
  • Peer to peer learning
  • Feed-forward (formative assessment) sessions 
  • Creative and strategic thinking online sessions
  • Individual and group presentations
  • Online communication tools through Moodle
  • Online peer and tutor led discussions
  • Collaborative group projects and team activities using blogs and cloud technologies to capture the team working activities
  • Online tutorials and feedback sessions 
  • Interactive online workshops
  • Online industry and alumni speaker sessions 
  • Competitions
     

Assessment methods

  • Written reports, critical essays, case study analysis and solutions
  • Visual essays, digital presentations and supporting visual material
  • Group presentations
  • Literature reviews and evaluations
  • Planning, conducting and managing projects

Staff

Kirsty Nevett is the Course Leader for the MA Strategic Fashion Marketing and a Senior Lecturer in Marketing within the Fashion Business School.  Kirsty specialises in teaching Marketing, Innovation and Retail across both Undergraduate and Postgraduate courses.  She also supports research students as a Final Major Project Supervisor. Additionally, she is an External Examiner for the Fashion Business and Marketing programmes at University of Winchester and is an Associate Fellow of the Higher Education Academy.

Kirsty spent 20 years working in the fashion industry initially in Retail and Buying & Merchandising and then in Business Development and Innovation working for companies such as Harrods, Lyle & Scott and Gloverall.  Her academic career commenced in 2016 as an Associate Lecturer, taking on a full-time role with London College of Fashion in 2017.  She graduated from Glasgow Caledonian University with a BA in Business, focussing on Marketing then completed a postgraduate MSc. in International Fashion Marketing.  Kirsty’s currently studying a PgCert in Academic Practice and hopes to follow this with a MA Academic Practice in Art, Design and Communication to further continue research interests in pedagogy, student experience and innovative learning.  Kirsty’s marketing research interests lie in social retail, strategic communications and ‘beyond influencing’.

Dr Tony Cooper is a senior lecture in fashion marketing at London College of Fashion and an adjunct lecturer at RMIT University in Melbourne. In addition to his accomplishments in tertiary education, Tony has a broad base of experience in consumer goods marketing throughout the Asia-Pacific region, Australia, Hong Kong and China in particular. As well as marketing and product management roles, Tony has led design, development and production teams in leading global fashion brands, providing a rich depth of knowledge which informs his teaching practice.

With a master’s degree in marketing from RMIT and bachelor’s degrees in business and sociology from Monash University, Tony’s doctoral thesis examined social media engagement in fashion brand communities, documenting the strategic management of online governance. His research interests include the use of social media in relationship marketing, innovation in business models, the co-creation of value using social media and digital skills development in the fashion industry. He is widely published, reviews for many leading journals and is a strong advocate for life-long-learning.

Edward Stammers is the Programme Director for the Fashion Business Programme and and Creative Director for the Fashion Business School.  Edward has an MA in Fashion Merchandise Management and a PG Cert in Education. He is a fellow of the British Display Society and has worked in the visual merchandising industry for twenty-five years, managing global visual merchandising and marketing campaigns as design and project manager for Rootstein Display Mannequins. His research interests centre on the function and perception of the mannequin form and the challenges to the mannequin that are developing from the increased use of digital technology within the fashion retail environment.

How to apply

Information for disabled applicants

UAL is committed to achieving inclusion and equality for disabled students. This includes students who have:
     
  • Dyslexia or another Specific Learning Difference
  • A sensory impairment
  • A physical impairment
  • A long-term health or mental health condition
  • Autism
  • Another long-term condition which has an impact on your day-to-day life
Our Disability Service arranges adjustments and support for disabled applicants and students. Read our Disability and dyslexia: applying for a course and joining UAL information.

Entry requirements

The standard entry requirements for this course are as follows: 

  • An Honours degree at 2.1 or above in a related discipline 
  • OR Equivalent qualifications; 

APEL (Accreditation of Prior (Experiential) Learning) 

Applicants who do not meet these course entry requirements may still be considered in exceptional cases. The course team will consider each application that demonstrates additional strengths and alternative evidence. This might, for example, be demonstrated by: 

  • Related academic or work experience (minimum of three years) 
  • The quality of the personal statement 
  • A strong academic or other professional reference 
  • OR a combination of these factors 

Each application will be considered on its own merit but we cannot guarantee an offer in every case. 

English Language Requirements 

IELTS level 7.0 with a minimum of 6.0 in reading, writing, listening and speaking. Please check our main English Language Requirements.

Selection criteria

The course seeks to recruit students from diverse socio-economic and cultural backgrounds and welcomes applications from mature students. 

The course team seeks to recruit students who can demonstrate: 

  • the potential to develop their practical and critical abilities through academic study; 
  • critical knowledge of a subject area; 
  • a capacity for intellectual enquiry and reflective thought; 
  • an openness to new ideas and a willingness to participate actively in their own intellectual development; 
  • initiative with a developed and mature attitude to independent study. 

Making your application

This section includes all the information you need on how to apply, how your application is considered and what happens next.

UK/EU students can apply to a postgraduate course at LCF by completing a direct application.

Deferring your place

This course accepts requests from offer holders to defer their place for one academic year. Deferral requests are granted on a first-come, first-served basis until all deferral places are filled, or a deadline has been reached, whichever is sooner. Read our Admissions Policy for details, including how to request a deferral and by when.

External Student Transfer Policy

If you are currently studying at another institution and if you have successfully completed 60 credits in the equivalent units/modules on your current PG course and wish to continue your studies at London College of Fashion, you can apply to transfer. The Admissions Tutor will consider applications on a case by case basis, subject to places being available. You must apply directly to the course via the course webpage as early as possible.

Please check our Student Transfer Policy for more important information and be ready to provide us with your current course handbook and transcripts.

Please be ready to provide an official document (translated into English if necessary) from your current university, explaining the learning outcomes of the units you have completed.

Extra information required for applications to this course

Your application form must be supported by the following 4 documents:

Curriculum Vitae

A full CV to include your full education and employment history.

Masters Project proposal

You should outline a proposal for a research topic you would be interested in completing as your Masters Project. Your proposal should include the following:

  • A title
  • Rationale (reason for interest in topic)
  • A brief outline of methodology
  • References / bibliography

Your proposal should be a maximum of 500 words +/-10% (excluding references/bibliography).

Personal statement

You should communicate your motivation for studying this course in no more than 500 words.  You should use the following questions as a guide:

  • Why do you want to study for this MA?
  • What are your main areas of research interest and how do they fit with the structure of this course?

Video task

We'd like you to submit a 2-3 minute video to help us learn more about you.

  • Please speak clearly in English and face the camera.
  • Your video task is submitted via PebblePad.
  • Read our guidance for more information about how to submit your video task and the file types we accept.

As part of your video task, please respond to the following direction:

  • We would like you to tell us about why you have applied to the MA Strategic Fashion Marketing, what your main interests are within this field and how you feel you will use what you learn in your future career.

Portfolio

There is no requirement to submit a portfolio for this course. However, if you wish to include a portfolio or other evidence to support your application, a digital portfolio may be submitted by providing a URL at the end of your Personal Statement.

What happens next

All application forms, personal statements and relevant documents are read and considered by the course team against the selection criteria listed in the Entry requirements and Selection Criteria sections. The course team will select applicants to attend an interview. If you are selected for interview, these will take place online using Teams from Microsoft – please ensure that you download this software prior to the interview date; this is available as a free download from the Microsoft website. We will send you further details at a later point about how we will connect with you for your interview.

If you are successful at the interview stage you will be offered a place. Please note that applicants are not guaranteed an interview.

Please note that if you are unable to attend, the College may not be able to re-schedule.

How we notify you of the outcome of your application

The result of your application will be communicated to you through your UAL Portal. If your application has been successful, you will receive a full offer pack including details of accommodation, fees, and other important information.

Applications for this course can only be accepted for this year of entry. Applications for deferred entry cannot be accepted.

Application deadline

12 January 2022 or 13 April 2022

The equal consideration deadline has now passed. However, this course will remain open to applications until places have been filled. We recommend you submit your application as early as possible to allow the Admissions team to quickly resolve any queries.

If this course requires a portfolio, we will request this separately after initial processing of your application is complete. Once we request your portfolio, you will have 7 days to submit it.

When you'll hear from us

This course receives a high volume of applications. We need to make sure that we give all applications equal consideration, so the course team will review them in two rounds. This means that offers won’t be sent to successful applicants until after the relevant application deadline date. Outcomes for Round 1 will be released by 31 March 2022 and outcomes for Round 2 will be released by 30 June 2022.

Remember to check the outcome of your application in the UAL Portal. If you apply in Round 1 and don’t hear back from us, we will consider your application within Round 2.

Find out more about what happens after you apply.

Course closed for International applications

This course has places available for UK applicants only. We are no longer accepting applications from international students for 2022/23 entry to this course. International applications for 2023/24 entry will open in Autumn 2022.

This section includes all the information you need on how to apply, how your application is considered and what happens next.

There are 2 ways international students can apply to a postgraduate course:

Read our immigration and visa information to find out if you need a visa to study at UAL.

You can only apply to the same course once per year. Any duplicate applications will be withdrawn.  Read the UAL international application advice for further information on how to apply.

Deferring your place

This course accepts requests from offer holders to defer their place for one academic year. Deferral requests are granted on a first-come, first-served basis until all deferral places are filled, or a deadline has been reached, whichever is sooner. Read our Admissions Policy for details, including how to request a deferral and by when.

External Student Transfer Policy

If you are currently studying at another institution and if you have successfully completed 60 credits in the equivalent units/modules on your current PG course and wish to continue your studies at London College of Fashion, you can apply to transfer. The Admissions Tutor will consider applications on a case by case basis, subject to places being available. You must apply directly to the course via the course webpage as early as possible.

Please check our Student Transfer Policy for more important information and be ready to provide us with your current course handbook and transcripts.

Please be ready to provide an official document (translated into English if necessary) from your current university, explaining the learning outcomes of the units you have completed.

Extra information required for applications to this course

Your application form must be supported by the following 4 documents:

Curriculum Vitae

A full CV to include your full education and employment history.

Masters Project proposal

You should outline a proposal for a research topic you would be interested in completing as your Masters Project. Your proposal should include the following:

  • A title
  • Rationale (reason for interest in topic)
  • A brief outline of methodology
  • References / bibliography

Your proposal should be a maximum of 500 words +/-10% (excluding references/bibliography).

Personal statement

You should communicate your motivation for studying this course in no more than 500 words.  You should use the following questions as a guide:

  • Why do you want to study for this MA?
  • What are your main areas of research interest and how do they fit with the structure of this course?

Video task

We'd like you to submit a 2-3 minute video to help us learn more about you.

  • Please speak clearly in English and face the camera.
  • Your video task is submitted via PebblePad.
  • Read our guidance for more information about how to submit your video task and the file types we accept.

As part of your video task, please respond to the following direction:

  • We would like you to tell us about why you have applied to the MA Strategic Fashion Marketing, what your main interests are within this field and how you feel you will use what you learn in your future career.

Portfolio

There is no requirement to submit a portfolio for this course. However, if you wish to include a portfolio or other evidence to support your application, a digital portfolio may be submitted by providing a URL at the end of your Personal Statement.

What happens next

Immigration History Check

After you have applied, you will need to complete an Immigration History Check to identify whether you are eligible to study at UAL. Do be aware, if you do not complete the Immigration History Check we will not be able to proceed with your application.

Initial application check

All application forms, personal statements and relevant documents are read and considered by the course team against the selection criteria listed in the Entry requirements and Selection Criteria sections. The course team will select applicants to attend an interview. If you are selected for interview, these will take place online using Teams from Microsoft – please ensure that you download this software prior to the interview date; this is available as a free download from the Microsoft website. We will send you further details at a later point about how we will connect with you for your interview.

If you are successful at the interview stage you will be offered a place. Please note that applicants are not guaranteed an interview.

Please note that if you are unable to attend, the College may not be able to re-schedule.

How we notify you of the outcome of your application

The result of your application will be communicated to you through your UAL Portal. If your application has been successful, you will receive a full offer pack including details of accommodation, fees, and other important information.

Applications for this course can only be accepted for this year of entry. Applications for deferred entry cannot be accepted.

Application deadline

12 January 2022 or 13 April 2022

The equal consideration deadline has now passed. However, this course will remain open to applications until places have been filled. We recommend you submit your application as early as possible to allow the Admissions team to quickly resolve any queries.

If this course requires a portfolio, we will request this separately after initial processing of your application is complete. Once we request your portfolio, you will have 7 days to submit it.

When you'll hear from us

This course receives a high volume of applications. We need to make sure that we give all applications equal consideration, so the course team will review them in two rounds. This means that offers won’t be sent to successful applicants until after the relevant application deadline date. Outcomes for Round 1 will be released by 31 March 2022 and outcomes for Round 2 will be released by 30 June 2022.

Remember to check the outcome of your application in the UAL Portal. If you apply in Round 1 and don’t hear back from us, we will consider your application within Round 2.

Find out more about what happens after you apply.

After you apply

After you’ve submitted your application, you’ll receive a confirmation email providing you with your login details for the UAL Portal. We’ll use this Portal to contact you to request any additional information, including inviting you to upload documents or book an interview, so please check it regularly.

Once we’ve reviewed and assessed your application, we’ll contact you via UCAS Track or the UAL Portal to let you know whether your application has been successful.

Fees and funding

Home fee

£9,240

This fee is correct for 2022/23 entry and is subject to change for 2023/24 entry. Tuition fees may increase in future years for new and continuing students on courses lasting more than one year. For this course, you can pay tuition fees in instalments.

Home fees are currently charged to UK nationals and UK residents who meet the rules. However, the rules are complex. Find out more about our tuition fees and determining your fee status.

International fee

£18,890

This fee is correct for 2022/23 entry and is subject to change for 2023/24 entry. Tuition fees may increase in future years for new and continuing students on courses lasting more than one year. For this course, you can pay tuition fees in instalments.

Students from countries outside of the UK will generally be charged international fees. The rules are complex so read more about tuition fees and determining your fee status.

Scholarship search

Careers and alumni

All our postgraduate courses offer career development, so that you become a creative thinker, making effective contributions to your relevant sector of the fashion industry.

LCF offers students the opportunity to develop Personal and Professional Development (PPD) skills while studying through:

  • Access to to speaker programmes and events featuring alumni and industry.
  • Access to careers activities, such as CV clinics and one-to-one advice sessions.
  • Access to a graduate careers service
  • Access to a live jobsboard for all years.
  • Advice on setting up your own brand or company.

Career paths

Masters graduates have an acknowledged advantage in the employment market, obtaining work in a wide range of vocational and academic fields related to fashion, including working as a Marketing Executive, Brand Manager, Marketing Communications Manager.

The MA also provides an excellent preparation for higher level research degrees (MPhil or PhD), with an increasing number of graduates undertaking research in fashion related subjects, in practice or theory or entering into education as lecturers.

Alumni