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Postgraduate

MSc Applied Psychology in Fashion

Psychology illustration
Psychology themed student illustration. © Finnian Kidd
College
London College of Fashion
Start date
September 2022
Course length
12 months

The MSc Applied Psychology in Fashion is the first and only postgraduate course in the world that provides the critical insight into human behaviour needed to understand and improve the human aspects of the fashion business. It emphasises the application of psychology to positively enhance the industry’s impact on its workforce, consumers and the environment.

Applications closed 2022/23

We are no longer accepting applications for 2022/23 entry to this course. Applications for 2023/24 entry will open in Autumn 2022.

Why choose this course at London College of Fashion

    • Market leading: MSc Applied Psychology in Fashion is the first Masters programme in the world to apply psychology in the context of fashion.
    • Course content: the course philosophy is to enables graduates to: apply psychological theories and concepts and develop advanced research skills to solve real-world problems in the fashion industry.
    • Social focus: graduates have an advantage in that they can use their knowledge of these processes to solve problems in ethical and socially responsible ways that directly benefit themselves and their communities.
    • Career opportunities: potential graduate careers include business and research development, management and entrepreneurial roles. Graduates can also go on to specialize in other applied areas of psychology (they are eligible for Graduate Basis for Chartered Membership of the British Psychological Society).
    • Award winning: MSc Applied Psychology in Fashion was the joint winner of the 2016 British Psychological Society's Award for Innovative Accredited Psychology Programmes.

Open days

The next Open day for this course is taking place on Tuesday 15 November. Book your place.

British Psychological Society

The MSc Applied Psychology in Fashion is accredited by the British Psychological Society (BPS) as a conversion course for students with a first degree in another subject area. It provides a post-graduate qualification that enables students who have a non-accredited degree (in Psychology or another subject) to complete the requirements for Graduate Basis for Chartership, the basic requirement for further study/training towards becoming a Chartered Psychologist. BPS Graduate Basis for Chartered Membership is conferred on completion of 180 credits, including Master’s Project Psychology, with all accredited units passed at Grade D+ (equivalent to 50%) or above. LCF also welcomes students who have previously completed a BPS accredited degree who wish to extend and apply their Psychological knowledge in the broad context of fashion. Described by the BPS Education & Public Engagement Board as a "really impressive and innovative programme", the MSc Applied Psychology in Fashion won the 2016 British Psychological Society's Award for Innovative Accredited Psychology Programmes.

Latest news from this course

LCF facilties

  • An image of the LCF library at John Prince's Street
    Credit: © Ana Escobar © Ana Escobar, An image of the LCF library at John Prince's Street © University of Arts London
    Library and archives

    Take a tour of LCF's world renowned fashion library, ideal for research and study.

  • Scientists in labs wearing white robes and using different tools to create cosmetic products
    MSc Cosmetic Science students working in the labs
    FBS facilities

    Take a tour of our fashion business facilities at John Prince's Street and High Holborn.

  • Canteen, Mare Street
    Canteen, Mare Street Photography by: Ideal Insight
    Social spaces

    Explore the social spaces across LCFs six sites to study, relax or meet friends.

  • LCF at Stratford Exterior Design
    LCF at Stratford Exterior Design
    LCF's move

    LCF is moving to a new single campus on the Queen Elizabeth Olympic Park in 2023. Find more information about the College’s relocation.

Course overview

The MSc Applied Psychology in Fashion a conversion course in the Fashion Business School that is accredited by the British Psychological Society (BPS). It provides a post-graduate qualification that enables students who have a first degree in another subject area or a non-accredited degree in psychology to complete the requirements for further study towards becoming a Chartered Psychologist. The course also welcomes students with a BPS accredited psychology degree who wish to extend and apply their psychology knowledge in the broad context of fashion.

The MSc Applied Psychology in Fashion course is described by the British Psychological Society (BPS) Education and Public Engagement Board as a "really impressive and innovative programme", and was a joint winner of the 2016 BPS Award for Innovative Accredited Psychology Programmes.

This is the first and only postgraduate course in the world that provides the critical insight into human behaviour needed to understand and improve the human aspects of the business and management of fashion and the creative sector. It emphasises the application of psychology to positively enhance the industry’s impact on its workforce, consumers and the environment. Furthermore, the scientific discipline of psychology will equip you with a rich and diverse portfolio of skills and knowledge including relevant skills in research, analysis, information synthesis, communication, IT and data handling. The course will encourage you to become more adept and confident in solving complex problems and work effectively in teams or independently to make a real difference in the world of fashion and business.  

Hence, as graduates from this MSc, you will possess skills and attributes demanded by employers in many different roles. This degree will give you a distinctive edge in the fashion and related industries. Graduates from this course have so far progressed to positions such as market researchers, consumer insights, consumer behaviour analysists and various project management roles as well as to PhD studies and set up their own businesses.

Contact us

Register your interest to receive information and updates about studying at UAL.

Contact us to make an enquiry.

Course units

The course is divided into three 15-week blocks of 60 credits each.  

Units for the Award of MSc Applied Psychology in Fashion: 

Block 1

  • Research Methods 1 (20 Credits). The purpose of this unit is to provide an overview of the range of research methods, approaches and tools used in psychology to enable you to conduct your post graduate project. By applying some of these methods in contexts relevant to the fashion and creative industries, you will understand the relationship between theory and practice. You will also learn about philosophy and ethics in research and develop skills necessary for designing robust research that considers ethical and resource implications and constrains.  This unit will develop your skills in critical analysis and evaluation of research literature and findings in order to formulate suitable research questions.
  • Personality and Individual Differences (20 Credits). This unit focuses on personality and other individual differences that make us who we are and influence our emotions, cognitions, and behaviours. In recent years, personality has been conceptualised as a system consisting of dispositional traits, characteristic adaptations (e.g., goals), and a life narrative that is situated in our social and cultural context. In this unit, you will explore personality and self components from a developmental perspective, as well as topics such as intelligence, leadership styles, and psychopathology. You will discuss the value of psychometric assessment and will use your knowledge of individual differences to understand behaviours and phenomena concerning individuals as consumers and producers of fashion.
  • Collaborative Challenge: Psychology (20 Credits). This unit is your opportunity to innovate, explore and engage with collaborative working practices. In the taught part of the unit, you will learn about group dynamics and processes and how these affect group performances. In the practical part, you will develop your professional negotiation, teamwork and networking skills that are essential in the cultural, entrepreneurial and creative industries. The emphasis of this unit is on cross-disciplinary student-led collaboration. You can conceive of your own project or engage with industry and college-based briefs. 

Block 2

  • Research Methods 2 (20 Credits). This unit builds on the knowledge you have developed during Research Methods 1 unit. You will learn more advanced techniques of qualitative data analysis and a variety of tests that can be used to analyse quantitative data and answer research questions. For this purpose, you will use software like SPSS or equivalent data analysis software and will learn how to use specialist online data collection tools.  With the rise of technology and big data usage across all industries including fashion, the ability to understand and work with data and communicate the findings in an accessible format is a highly desirable skill.
  • Cognition and Creativity (20 Credits). In this unit you will study human development, biological bases of cognitive processes and existing theories of perception, thinking, reasoning, decision making and communication. You will explore how people make sense of the world and how cognitive psychology theories apply in the context of fashion and creative sector. In addition, this unit will cover origins and evolutionary perspective of creativity, the theoretical understanding of creativity and how creativity can be enhanced. The knowledge and understanding of cognition and creativity will help you to address challenges faced by the creative and fashion industries. 
  • Consumer Psychology (20 Credits). This unit introduces you to concepts of consumer behaviour and psychology through investigations of how and why we buy fashion goods and services. You will learn how consumer identity is formed and will develop your understanding of fashion psychographics and cross-cultural values, as well as how these inform fashion marketing practices. You will also understand how individuals make sense of themselves and others and the developmental processes underlying social judgment and behaviour. In particular, you will look at how these factors affect attitudes, judgments, and actions across the lifespan relatable to fashion.

Block 3

  • Master’s Project Psychology (60 credits). The Master’s Project is the final stage of your master’s course and is central to achieving the course aims. The project provides you with the space to synthesise all the knowledge and skills you have gained on the course so far. You will identify and develop a novel opportunity for your research to expand the existing knowledge and understanding of the role psychology plays in fashion. Your project should evidence originality in the nature of the primary material, technical experimentation or the application of challenging theoretical perspectives. Your project will be self-directed and you will negotiate the shape and direction of your project at the outset with your supervisor. Upon completion of your project, you will have generated a high-level masters’ quality dissertation that will showcase your academic literacy, research skills and the professional standards that will act as a platform for your future career and professional development.

The credit framework conforms to the University of the Arts London framework in which the unit of credit is 20 credits (equivalent to 200 hours of student study time). All credits on the master’s programme are at postgraduate level 7. The Course is divided into three 15-week blocks. The first block is 60 credits and students who successfully complete this block are eligible for the award of a PG Cert. The second block is a further 60 credits and students who complete blocks 1 and 2 are eligible for the award of PG Dip. The third and final block is the Master’s Project. This is a 60-credit unit and students who successfully complete this block are eligible for the award of MSc Applied Psychology in Fashion. The final award grading is based upon the Master’s Project only.

Learning and teaching methods

The following learning and teaching methods are employed to support the integrated achievement of the course outcomes: lectures, seminars, group discussions, individual and group tutorials and workshops.

Assessment methods

The range of summative assessment methods includes: group oral poster or slides presentations, essays, critical reflections, research reports and dissertation. 

Students are also given formative assessments for which they will receive peer or tutor-generated feedback. The range of formative assessment methods includes: quizzes, SPSS workbooks, reflective statements, review of the ideas.

Each new research project requires the student to obtain ethical clearance prior to the start of the data collection. This requirement is mandatory, and is in accordance with the British Psychological Society regulations. Failure to obtain ethical clearance will result in failure of assessment. 

A Masters Degree is awarded on successful completion of 180 credits with all units passed 
at Grade D- (equivalent to 40%) or above. The master’s degree classification will be based 
on the letter grade achieved for the Masters project only (UAL Course Regulations 2021-22).   
 
BPS Graduate Basis for Chartered Membership is conferred on completion of 180 credits, 
including Master’s Project Psychology, with all accredited units passed at Grade D+ 
(equivalent to 50%) or above. 

 

Dr Anke Schat is the specialist technician for Psychology. She completed her MSc in Clinical Neuropsychology, after which she worked as a research executive for a global media agency. She enrolled as a junior researcher at Leiden University Medical Centre in the Netherlands, where she completed her PhD on anxiety disorders working with large naturalistic datasets. Here, she co-wrote a grant application for a post-doctoral research position funded by The Netherlands Organisation for Health Research and Development (ZonMW). Anke has extensive teaching experience. In addition to working as a specialist technician, she is a member of the UAL board of ethics and the Psychology Ethics review panel. Her research interests include mental health and sustainable consumer behaviour.

Dr Soljana Çili is a lecturer in Psychology. She has a first-class Bachelor of Psychology (Honours) and a PhD in Psychology. She is a Chartered Psychologist and has extensive teaching experience. She is a member of the Psychology Ethics Review Panel, as well as the College’s Academic Misconduct Panel, Research Degrees Sub-Committee, and REF Panel. Her research interests revolve around autobiographical memory, intrusive mental images, factors influencing the development of individuals’ sense of self and psychological well-being, psychopathology, and cognitive-behavioural therapeutic interventions. Soljana has published her work in peer-reviewed journals and has presented it in national and international conferences. She is co-author of the book Autobiographical Memory and the Self: Relationship and Implications for Cognitive-Behavioural Therapy.

Dr Ameerah Khadaroo is a lecturer in Psychology. She completed a PhD in Developmental Psychology at the University of Warwick. Prior to this, she obtained a degree in Psychology (First Class) and a Masters in Child Psychology (Distinction). Along with undertaking teaching roles at Warwick University, she has also taught at the University of East London and undertaken research at Kingston University. Before starting her PhD, she also gained extensive experience teaching psychology across courses and colleges in London. Ameerah is a member of the Psychology Ethics Review Panel. She has also published in peer reviewed journals and been accepted at international conferences. Her main areas of expertise are developmental psychology, well being including in the context of fashion, and qualitative research methods.

Patrick Fagan is a part-time lecturer in Psychology. He has a BSc in Psychology and an MSc in International Marketing. Patrick is also an associate lecturer in Consumer Behaviour and the Psychology of Marketing and Advertising at Goldsmiths College, University of London. He is a member of the Psychology Ethics review panel. He has published peer-reviewed papers on topics ranging from price psychology to Facebook psychology. Patrick also frequently writes for press and blogs, appearing in publications like The Guardian, The Evening Standard and AdMap, and also makes radio and TV appearances on consumer psychology. Moreover, Patrick has an extensive experience applying brain science to business, having worked for a number of behavioural science consultancies. Patrick’s book, Hooked: Why Cute Sells, and Other Marketing Magic we Just Can't Resist is with Pearson Business.

How to apply

Information for disabled applicants

UAL is committed to achieving inclusion and equality for disabled students. This includes students who have:
     
  • Dyslexia or another Specific Learning Difference
  • A sensory impairment
  • A physical impairment
  • A long-term health or mental health condition
  • Autism
  • Another long-term condition which has an impact on your day-to-day life
Our Disability Service arranges adjustments and support for disabled applicants and students. Read our Disability and dyslexia: applying for a course and joining UAL information.

Entry requirements

The standard entry requirements for this course are as follows:

  • An Honours degree at 2.1 or above in any Arts and Humanities or Science subjects. 
  • OR equivalent qualifications;

APEL (Accreditation of Prior (Experiential) Learning)

Applicants who do not meet these course entry requirements may still be considered in exceptional cases. The course team will consider each application that demonstrates additional strengths and alternative evidence. This might, for example, be demonstrated by:

  • Related academic or work experience
  • The quality of the personal statement
  • A strong academic or other professional reference
  • OR a combination of these factors

Each application will be considered on its own merit, but we cannot guarantee an offer in each case.

English Language Requirements

IELTS level 7.0 with a minimum of 6.0 in reading, writing, listening and speaking. Please check our main English Language Requirements.

Selection criteria

The course seeks to recruit students from diverse socio-economic and cultural backgrounds, and welcomes applications from mature students.

The course team seeks to recruit students who can demonstrate:

  • the potential to develop their practical and critical abilities through academic study;
  • critical knowledge of a subject area;
  • a capacity for intellectual enquiry and reflective thought;
  • an openness to new ideas and a willingness to participate actively in their own intellectual development;
  • initiative and a developed and mature attitude to independent study.

Making your application

Applications closed 2022/23

We are no longer accepting applications for 2022/23 entry to this course. Applications for 2023/24 entry will open in Autumn 2022.

This section includes all the information you need on how to apply, how your application is considered and what happens next.

UK/EU students can apply to a postgraduate course at LCF by completing a direct application.

Deferring your place

This course accepts requests from offer holders to defer their place for one academic year. Deferral requests are granted on a first-come, first-served basis until all deferral places are filled, or a deadline has been reached, whichever is sooner. Read our Admissions Policy for details, including how to request a deferral and by when.

External Student Transfer Policy

If you are currently studying at another institution and if you have successfully completed 60 credits in the equivalent units/modules on your current PG course and wish to continue your studies at London College of Fashion, you can apply to transfer. The Admissions Tutor will consider applications on a case by case basis, subject to places being available. You must apply directly to the course via the course webpage as early as possible.

Please check our Student Transfer Policy for more important information and be ready to provide us with your current course handbook and transcripts.

Please be ready to provide an official document (translated into English if necessary) from your current university, explaining the learning outcomes of the units you have completed.

Extra information required for applications to this course

Your application form must be supported by the following 4 documents:

Curriculum Vitae (CV)

A full CV to include your full education and employment history.

Master’s Project proposal

You should outline a proposal for a research topic you would be interested in completing as your Master’s Project. Your proposal should include the following:

  • A title
  • Rationale (reason for interest in topic)
  • Overall aim of research
  • A brief outline of methodology
  • References/bibliography

Your proposal should be a maximum of 500 words +/-10% (excluding references/bibliography).

Personal Statement

You should communicate your motivation for studying this course in no more than 500 words.  You should use the following questions as a guide:

  • Why do you want to study for this MSc?
  • What are your main areas of research interest and how do they fit with the structure of this course?

Video task

We'd like you to submit a 2-3 minute video to help us learn more about you.

  • Please speak clearly in English and face the camera.
  • Your video task is submitted via PebblePad
  • Read our guidance for more information about how to submit your video task and the file types we accept.

As part of your video task, please respond to the following direction:

  • Please introduce the topic of your masters project proposal, and why you have chosen this subject. This will complement the written project proposal you will be providing as part of your application.

Portfolio

There is no requirement to submit a portfolio for this course. However, if you wish to include a portfolio or other evidence to support your application, a digital portfolio may be submitted by providing a URL at the end of your Personal Statement.

What happens next

All application forms, personal statements and relevant documents are read and considered by the course team against the selection criteria listed in the Entry requirements and Selection Criteria sections. The course team will select applicants to attend an interview. If you are selected for interview, these will take place online using Teams from Microsoft – please ensure that you download this software prior to the interview date; this is available as a free download from the Microsoft website. We will send you further details at a later point about how we will connect with you for your interview.

If you are successful at the interview stage you will be offered a place. Please note that applicants are not guaranteed an interview.

Please note that if you are unable to attend, the College may not be able to re-schedule.

How we notify you of the outcome of your application

The result of your application will be communicated to you through your UAL Portal. If your application has been successful, you will receive a full offer pack including details of accommodation, fees, and other important information.

Applications for this course can only be accepted for this year of entry. Applications for deferred entry cannot be accepted.

Application deadline

Other

When you'll hear from us

This course receives a high volume of applications. We need to make sure that we give all applications equal consideration, so the course team will review them in two rounds. This means that offers won’t be sent to successful applicants until after the relevant application deadline date. Outcomes for Round 1 will be released by 31 March 2022 and outcomes for Round 2 will be released by 30 June 2022.

Remember to check the outcome of your application in the UAL Portal. If you apply in Round 1 and don’t hear back from us, we will consider your application within Round 2.

Find out more about what happens after you apply.

Applications closed 2022/23

We are no longer accepting applications for 2022/23 entry to this course. Applications for 2023/24 entry will open in Autumn 2022.

This section includes all the information you need on how to apply, how your application is considered and what happens next.

There are 2 ways international students can apply to a postgraduate course:

Read our immigration and visa information to find out if you need a visa to study at UAL.

You can only apply to the same course once per year. Any duplicate applications will be withdrawn.  Read the UAL international application advice for further information on how to apply.

Deferring your place

This course accepts requests from offer holders to defer their place for one academic year. Deferral requests are granted on a first-come, first-served basis until all deferral places are filled, or a deadline has been reached, whichever is sooner. Read our Admissions Policy for details, including how to request a deferral and by when.

External Student Transfer Policy

If you are currently studying at another institution and if you have successfully completed 60 credits in the equivalent units/modules on your current PG course and wish to continue your studies at London College of Fashion, you can apply to transfer. The Admissions Tutor will consider applications on a case by case basis, subject to places being available. You must apply directly to the course via the course webpage as early as possible.

Please check our Student Transfer Policy for more important information and be ready to provide us with your current course handbook and transcripts.

Please be ready to provide an official document (translated into English if necessary) from your current university, explaining the learning outcomes of the units you have completed.

Extra information required for applications to this course

Your application form must be supported by the following 4 documents:

Curriculum Vitae (CV)

A full CV to include your full education and employment history.

Master’s Project proposal

You should outline a proposal for a research topic you would be interested in completing as your Master’s Project. Your proposal should include the following:

  • A title
  • Rationale (reason for interest in topic)
  • Overall aim of research
  • A brief outline of methodology
  • References/bibliography

Your proposal should be a maximum of 500 words +/-10% (excluding references/bibliography).

Personal Statement

You should communicate your motivation for studying this course in no more than 500 words.  You should use the following questions as a guide:

  • Why do you want to study for this MSc?
  • What are your main areas of research interest and how do they fit with the structure of this course?

Video task

We'd like you to submit a 2-3 minute video to help us learn more about you.

  • Please speak clearly in English and face the camera.
  • Your video task is submitted via PebblePad.
  • Read our guidance for more information about how to submit your video task and the file types we accept.

As part of your video task, please respond to the following direction:

  • Please introduce the topic of your masters project proposal, and why you have chosen this subject. This will complement the written project proposal you will be providing as part of your application.

Portfolio

There is no requirement to submit a portfolio for this course. However, if you wish to include a portfolio or other evidence to support your application, a digital portfolio may be submitted by providing a URL at the end of your Personal Statement.

What happens next

All application forms, personal statements and relevant documents are read and considered by the course team against the selection criteria listed in the Entry requirements and Selection Criteria sections. The course team will select applicants to attend an interview. If you are selected for interview, these will take place online using Teams from Microsoft – please ensure that you download this software prior to the interview date; this is available as a free download from the Microsoft website. We will send you further details at a later point about how we will connect with you for your interview.

If you are successful at the interview stage you will be offered a place. Please note that applicants are not guaranteed an interview.

Please note that if you are unable to attend, the College may not be able to re-schedule.

How we notify you of the outcome of your application

The result of your application will be communicated to you through your UAL Portal. If your application has been successful, you will receive a full offer pack including details of accommodation, fees, and other important information.

Applications for this course can only be accepted for this year of entry. Applications for deferred entry cannot be accepted.

Application deadline

Other

When you'll hear from us

This course receives a high volume of applications. We need to make sure that we give all applications equal consideration, so the course team will review them in two rounds. This means that offers won’t be sent to successful applicants until after the relevant application deadline date. Outcomes for Round 1 will be released by 31 March 2022 and outcomes for Round 2 will be released by 30 June 2022.

Remember to check the outcome of your application in the UAL Portal. If you apply in Round 1 and don’t hear back from us, we will consider your application within Round 2.

Find out more about what happens after you apply.

After you apply

After you’ve submitted your application, you’ll receive a confirmation email providing you with your login details for the UAL Portal. We’ll use this Portal to contact you to request any additional information, including inviting you to upload documents or book an interview, so please check it regularly.

Once we’ve reviewed and assessed your application, we’ll contact you via the UAL Portal to let you know whether your application has been successful.

Fees and funding

Home fee

£11,550

This fee is correct for 2022/23 entry and is subject to change for 2023/24 entry. Tuition fees may increase in future years for new and continuing students on courses lasting more than one year. For this course, you can pay tuition fees in instalments.

Home fees are currently charged to UK nationals and UK residents who meet the rules. However, the rules are complex. Find out more about our tuition fees and determining your fee status.

International fee

£23,610

This fee is correct for 2022/23 entry and is subject to change for 2023/24 entry. Tuition fees may increase in future years for new and continuing students on courses lasting more than one year. For this course, you can pay tuition fees in instalments.

Students from countries outside of the UK will generally be charged international fees. The rules are complex so read more about tuition fees and determining your fee status.

Scholarship search

Careers and alumni

All our postgraduate courses offer career development, so that you become a creative thinker, making effective contributions to your relevant sector of the fashion industry.

LCF offers students the opportunity to develop Personal and Professional Development (PPD) skills while studying through:

  • Access to to speaker programmes and events featuring alumni and industry.
  • Access to careers activities, such as CV clinics and one-to-one advice sessions.
  • Access to a graduate careers service
  • Access to a live jobsboard for all years.
  • Advice on setting up your own brand or company.

Career paths

It is envisaged that graduates from this course, will be highly sought across the fashion industry. They will possess the skills, knowledge and, moreover, the aptitude demanded by employers. Psychology is the scientific study of human behaviour so it can be applied in all contexts across the fashion industries and beyond.
Some examples of potential graduate jobs are:
  • Consumer behaviour expert
  • Data analyst
  • R&D research scientist