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We can’t wait to welcome our new and returning students from 19 October 2020. Your safety is our first priority.

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MSc Applied Psychology in Fashion

College
LCF
Start date
October 2020
Course length
12 months

Apply to start in October 2020

This course is now closed for International applicants for 2020/21 entry. This course has places available for Home/EU applicants for 2020/21 entry.

Coronavirus updates

All our courses starting in 2020/21 will be running as a mix of on-campus and online activities and will follow UK government safety advice. It may be necessary to make some adjustments to course delivery as a result of this. We will notify applicants and students of any changes directly.

For more information, read our guidance for prospective students during the Coronavirus outbreak.

The MSc Applied Psychology in Fashion is the first and only postgraduate course in the world that provides the critical insight into human behaviour needed to understand and improve the human aspects of the fashion business. It emphasises the application of psychology to positively enhance the industry’s impact on its workforce, consumers and the environment.

Why choose this course at London College of Fashion

    • Market leading: MSc Applied Psychology in Fashion is the first Masters programme in the world to apply psychology in the context of fashion.
    • Course content: the course philosophy is to enables graduates to: apply psychological theories and concepts and develop advanced research skills to solve real-world problems in the fashion industry.
    • Social focus: graduates have an advantage in that they can use their knowledge of these processes to solve problems in ethical and socially responsible ways that directly benefit themselves and their communities.
    • Career opportunities: potential graduate careers include business and research development, management and entrepreneurial roles. Graduates can also go on to specialize in other applied areas of psychology (they are eligible for Graduate Basis for Chartered Membership of the British Psychological Society).
    • Award winning: MSc Applied Psychology in Fashion was the joint winner of the 2016 British Psychological Society's Award for Innovative Accredited Psychology Programmes.

Location

The course is based at John Prince’s Street. Find out about the local area, including Lincoln’s Inn Fields and Clerkenwell, in our local area guides on the Student Life pages.

London College of Fashion is planning to move to a new single campus on the Queen Elizabeth Olympic Park in 2023. This is part of a new development for London, prioritising culture, education and innovation, known as East Bank. Some students studying this course from September 2021 may start their studies in Lime Grove and transfer to LCF’s new site in East London to complete them. Please see LCF’s move to the Olympic Park for more information about the College’s relocation.

BPS logo

British Psychological Society

The MSc Applied Psychology in Fashion is accredited by the British Psychological Society (BPS) as a conversion course for students with a first degree in another subject area. It provides a post-graduate qualification that enables students who have a non-accredited degree (in Psychology or another subject) to complete the requirements for Graduate Basis for Chartership, the basic requirement for further study/training towards becoming a Chartered Psychologist. LCF also welcomes students who have previously completed a BPS accredited degree who wish to extend and apply their Psychological knowledge in the broad context of fashion. Described by the BPS Education & Public Engagement Board as a "really impressive and innovative programme", the MSc Applied Psychology in Fashion won the 2016 British Psychological Society's Award for Innovative Accredited Psychology Programmes.

Fashion Psychology Masters students discuss their courses
Smell Of Success talk: Fashion Business School Summit 17
Better Lives 2015 - Positive Psychology in Fashion
BSc Psychology of Fashion Course Leader and lecturer Aurora Paillard

Latest news from this course

Facilities

Library, John Princes Street
Library, John Princes Street Photography by: Ideal Insight

LCF library and archives

Take a tour of LCF's world renowned fashion library, ideal for research and study.

London College of Fashion Regents Street
London College of Fashion, Regents Street

Business facilities at John Princes Street

Take a tour of lecture theatres and tutorial rooms across our central London sites.

Mare Street Canteen

LCF's social spaces

Explore our social spaces, for collaborative study and breaks, across our six sites in London.

Course overview

The MSc Applied Psychology in Fashion a conversion course in the Fashion Business School that is accredited by the British Psychological Society (BPS). It provides a post-graduate qualification that enables students who have a first degree in another subject area or a non-accredited degree in psychology to complete the requirements for further study towards becoming a Chartered Psychologist. The course also welcomes students with a BPS accredited psychology degree who wish to extend and apply their psychology knowledge in the broad context of fashion.

The MSc Applied Psychology in Fashion course is described by the British Psychological Society (BPS) Education and Public Engagement Board as a "really impressive and innovative programme", and was a joint winner of the 2016 BPS Award for Innovative Accredited Psychology Programmes.

This is the first and only postgraduate course in the world that provides the critical insight into human behaviour needed to understand and improve the human aspects of the business and management of fashion and the creative sector. It emphasises the application of psychology to positively enhance the industry’s impact on its workforce, consumers and the environment. Furthermore, the scientific discipline of psychology will equip you with a rich and diverse portfolio of skills and knowledge including relevant skills in research, analysis, information synthesis, communication, IT and data handling. The course will encourage you to become more adept and confident in solving complex problems and work effectively in teams or independently to make a real difference in the world of fashion and business.  

Hence, as graduates from this MSc, you will possess skills and attributes demanded by employers in many different roles. This degree will give you a distinctive edge in the fashion and related industries. Graduates from this course have so far progressed to positions such as market researchers, consumer insights, consumer behaviour analysists and various project management roles as well as to PhD studies and set up their own businesses.

Course units

The course is divided into three 15-week blocks of 60 credits each.  

Units for the Award of MSc Applied Psychology in Fashion: 

Block 1

  • Research Methods 1 (20 Credits). The purpose of this unit is to provide an overview of the range of research methods, approaches and tools used in psychology to enable you to conduct your post graduate project. By applying some of these methods in contexts relevant to the fashion and creative industries, you will understand the relationship between theory and practice. You will also learn about philosophy and ethics in research and develop skills necessary for designing robust research that considers ethical and resource implications and constrains.  This unit will develop your skills in critical analysis and evaluation of research literature and findings in order to formulate suitable research questions.
  • Personality and Individual Differences (20 Credits). This unit focuses on personality and other individual differences that make us who we are and influence our emotions, cognitions, and behaviours. In recent years, personality has been conceptualised as a system consisting of dispositional traits, characteristic adaptations (e.g., goals), and a life narrative that is situated in our social and cultural context. In this unit, you will explore personality and self components from a developmental perspective, as well as topics such as intelligence, leadership styles, and psychopathology. You will discuss the value of psychometric assessment and will use your knowledge of individual differences to understand behaviours and phenomena concerning individuals as consumers and producers of fashion.
  • Collaborative Challenge: Psychology (20 Credits). This unit is your opportunity to innovate, explore and engage with collaborative working practices. In the taught part of the unit, you will learn about group dynamics and processes and how these affect group performances. In the practical part, you will develop your professional negotiation, teamwork and networking skills that are essential in the cultural, entrepreneurial and creative industries. The emphasis of this unit is on cross-disciplinary student-led collaboration. You can conceive of your own project or engage with industry and college-based briefs. 

Block 2

  • Research Methods 2 (20 Credits). This unit builds on the knowledge you have developed during Research Methods 1 unit. You will learn more advanced techniques of qualitative data analysis and a variety of tests that can be used to analyse quantitative data and answer research questions. For this purpose, you will use software like SPSS or equivalent data analysis software and will learn how to use specialist online data collection tools.  With the rise of technology and big data usage across all industries including fashion, the ability to understand and work with data and communicate the findings in an accessible format is a highly desirable skill.
  • Cognition and Creativity (20 Credits). In this unit you will study human development, biological bases of cognitive processes and existing theories of perception, thinking, reasoning, decision making and communication. You will explore how people make sense of the world and how cognitive psychology theories apply in the context of fashion and creative sector. In addition, this unit will cover origins and evolutionary perspective of creativity, the theoretical understanding of creativity and how creativity can be enhanced. The knowledge and understanding of cognition and creativity will help you to address challenges faced by the creative and fashion industries. 
  • Consumer Psychology (20 Credits). This unit introduces you to concepts of consumer behaviour and psychology through investigations of how and why we buy fashion goods and services. You will learn how consumer identity is formed and will develop your understanding of fashion psychographics and cross-cultural values, as well as how these inform fashion marketing practices. You will also understand how individuals make sense of themselves and others and the developmental processes underlying social judgment and behaviour. In particular, you will look at how these factors affect attitudes, judgments, and actions across the lifespan relatable to fashion.

Block 3

  • Master’s Project Psychology (60 credits). The Master’s Project is the final stage of your master’s course and is central to achieving the course aims. The project provides you with the space to synthesise all the knowledge and skills you have gained on the course so far. You will identify and develop a novel opportunity for your research to expand the existing knowledge and understanding of the role psychology plays in fashion. Your project should evidence originality in the nature of the primary material, technical experimentation or the application of challenging theoretical perspectives. Your project will be self-directed and you will negotiate the shape and direction of your project at the outset with your supervisor. Upon completion of your project, you will have generated a high-level masters’ quality dissertation that will showcase your academic literacy, research skills and the professional standards that will act as a platform for your future career and professional development.

The credit framework conforms to the University of the Arts London framework in which the unit of credit is 20 credits (equivalent to 200 hours of student study time). All credits on the master’s programme are at postgraduate level 7. The Course is divided into three 15-week stages. The first stage is 60 credits and students who successfully complete this stage are eligible for the award of a PG Cert. The second stage is a further 60 credits and students who complete stage 1 and 2 are eligible for the award of PG Dip. The third and final stage is the Master’s Project. This is a 60-credit unit and students who successfully complete this stage are eligible for the award of MSc Applied Psychology in Fashion. The final award grading is based upon the Master’s Project only.

Learning and teaching methods

The following learning and teaching methods are employed to support the integrated achievement of the course outcomes: lectures, seminars, group discussions, individual and group tutorials and workshops.

Assessment methods

The range of summative assessment methods includes: group oral poster or slides presentations, essays, critical reflections, research reports and dissertation. 

Students are also given formative assessments for which they will receive peer or tutor-generated feedback. The range of formative assessment methods includes: quizzes, SPSS workbooks, reflective statements, review of the ideas.

Each new research project requires the student to obtain ethical clearance prior to the start of the data collection. This requirement is mandatory, and is in accordance with the British Psychological Society regulations. Failure to obtain ethical clearance will result in failure of assessment. 

The final award grading is based upon the Master’s Project only.

BPS Graduate Basis for Chartered Membership is conferred on completion of 180 credits with all units passed at Grade D+ (equivalent to 50%) or above.

Staff

Dr Jekaterina Rogaten is the course leader of the MSc Applied Psychology to Fashion and a senior lecturer in Psychology. Jekaterina obtained a BSc degree in Psychology and a PhD in Psychology. She is a fellow of Higher Education Academy, a member of Association of Business Psychology and a member of European Association on Learning and Instruction. She is also in the process of obtaining her BPS chartered membership. Jekaterina has extensive teaching experience. Her main research areas are learning analytics with a particular focus on learning gains, performance, progress, approaches to studying, creativity, metacognition, emotions, flow and motivation. She has collaborated on a number of large funded projects including national, European and International.

Dr Anke Schat is the specialist technician for Psychology. She completed her MSc in Clinical Neuropsychology, after which she worked as a research executive for a global media agency. She enrolled as a junior researcher at Leiden University Medical Centre in the Netherlands, where she completed her PhD on anxiety disorders working with large naturalistic datasets. Here, she co-wrote a grant application for a post-doctoral research position funded by The Netherlands Organisation for Health Research and Development (ZonMW). Anke has extensive teaching experience. In addition to working as a specialist technician, she is a member of the UAL board of ethics and the Psychology Ethics review panel. Her research interests include mental health and sustainable consumer behaviour.

Dr Soljana Çili is a lecturer in Psychology. She has a first-class Bachelor of Psychology (Honours) and a PhD in Psychology. She is a Chartered Psychologist and has extensive teaching experience. She is a member of the Psychology Ethics Review Panel, as well as the College’s Academic Misconduct Panel, Research Degrees Sub-Committee, and REF Panel. Her research interests revolve around autobiographical memory, intrusive mental images, factors influencing the development of individuals’ sense of self and psychological well-being, psychopathology, and cognitive-behavioural therapeutic interventions. Soljana has published her work in peer-reviewed journals and has presented it in national and international conferences. She is co-author of the book Autobiographical Memory and the Self: Relationship and Implications for Cognitive-Behavioural Therapy.

Dr Ameerah Khadaroo is a lecturer in Psychology. She completed a PhD in Developmental Psychology at the University of Warwick. Prior to this, she obtained a degree in Psychology (First Class) and a Masters in Child Psychology (Distinction). Along with undertaking teaching roles at Warwick University, she has also taught at the University of East London and undertaken research at Kingston University. Before starting her PhD, she also gained extensive experience teaching psychology across courses and colleges in London. Ameerah is a member of the Psychology Ethics Review Panel. She has also published in peer reviewed journals and been accepted at international conferences. Her main areas of expertise are developmental psychology, well being including in the context of fashion, and qualitative research methods.

Patrick Fagan is a part-time lecturer in Psychology. He has a BSc in Psychology and an MSc in International Marketing. Patrick is also an associate lecturer in Consumer Behaviour and the Psychology of Marketing and Advertising at Goldsmiths College, University of London. He is a member of the Psychology Ethics review panel. He has published peer-reviewed papers on topics ranging from price psychology to Facebook psychology. Patrick also frequently writes for press and blogs, appearing in publications like The Guardian, The Evening Standard and AdMap, and also makes radio and TV appearances on consumer psychology. Moreover, Patrick has an extensive experience applying brain science to business, having worked for a number of behavioural science consultancies. Patrick’s book, Hooked: Why Cute Sells, and Other Marketing Magic we Just Can't Resist is with Pearson Business.

How to apply

Opportunities for all

We are committed to making university education an achievable option for a wider range of people and to supporting all of our students in achieving their potential both during and after their courses.

We welcome applications from people with disabilities. If you have a disability (e.g. mobility difficulties, sensory impairments, medical or mental health conditions or Asperger’s syndrome) we strongly encourage you to contact us on disability@arts.ac.uk or +44 (0)20 7514 6156 so that we can plan the right support for you. All enquiries are treated confidentially. To find out more, visit our Disability & Dyslexia webpages.

Entry requirements

The standard entry requirements for this course are as follows:

  • An Honours degree at 2.1 or above in a related discipline such as Psychology, Fashion, Art, Textiles or Business. However, applicants with a degree in another subject may be considered, depending on the strength of the application;
  • OR equivalent qualifications;

APEL (Accreditation of Prior (Experiential) Learning)

Applicants who do not meet these course entry requirements may still be considered in exceptional cases. The course team will consider each application that demonstrates additional strengths and alternative evidence. This might, for example, be demonstrated by:

  • Related academic or work experience
  • The quality of the personal statement
  • A strong academic or other professional reference
  • OR a combination of these factors

Each application will be considered on its own merit but we cannot guarantee an offer in each case.

English Language Requirements

IELTS level 7.0 with a minimum of 6.0 in reading, writing, listening and speaking. Please check our main English Language Requirements .

Selection criteria

The course seeks to recruit students from diverse socio-economic and cultural backgrounds, and welcomes applications from mature students.

The course seeks to recruit students who can demonstrate:

  • a strong commitment and motivation towards a career within the fashion industries;
  • a desire to make a positive difference in the context of fashion;
  • appropriate knowledge and skills commensurate with planned entry into the course.

Extra information required for applications to this course

When you are submitting your application form, you will also need to provide the following pieces of documentation in support of your application:

Curriculum Vitae (CV)

You will be required to submit a CV in support of your application. This should include your full education and employment history.

Study proposal for Masters Project

The proposal should include the following:

  • A title
  •  Rationale (reason for interest in topic)
  • Overall aim of research
  • A brief outline of methodology
  •  References/bibliography

Your study proposal should be a maximum of 600 words +/-10% (excluding research sources, bibliography and appendices).

Motivational Statement

A motivational statement will be required that addresses the following two questions set by the Course team. Please write no more than 500 words:

  • Why do you want to study for a MSc in Applied Psychology in Fashion and what do you specifically want to learn on the course?
  • What are your main area/s of research interest and how do they fit into the structure of the course?

Please enter your motivational statement in the ‘Personal Statement’ section of the application form.

Portfolio

There is no requirement to submit a portfolio for this course. However, if you wish to include a portfolio or other evidence to support your application, a digital portfolio can be submitted.

You may include a URL link to your portfolio within your CV or Motivational Statement.

Making your application

This course has places available for 2020/21 entry. Applications for 2021/22 entry will open in Autumn 2020.

This section includes all the information you need on how to apply and how your application is considered, and what happens next.

UK/EU students can apply to a postgraduate course at LCF by completing a direct application.

Application deadline

There are no official deadlines to submit your application. Applications are accepted, and offers are made throughout the year. The course will be closed once spaces are filled so we advise that you apply early.

Deferring your place

This course allows offer holders to defer. If you have an offer of a place, but you would like to defer starting for a year, please contact our Admissions Service as soon as possible via your UAL Portal. Make sure you check our Admissions Policy before requesting a deferral.

If you are an EU offer holder, it is important to consider that, from 2021-22, you may be charged International fees, which are higher. Read our Coronavirus guidance for prospective students for details.

External Student Transfer Policy

If you are currently studying at another institution and if you have successfully completed 60 credits in the equivalent units/modules on your current PG course and wish to continue your studies at London College of Fashion, you can apply to transfer. The Admissions Tutor will consider applications on a case by case basis, subject to places being available. You must apply directly to the course via the course webpage as early as possible. Further information can be found in our UAL External Student Transfer Policy.

What happens next

All application forms, personal statements and relevant documents are read and considered by the course team against the selection criteria listed in the Entry requirements and Selection Criteria sections. The course team will select applicants to attend an interview. Interviews may be conducted in person, via telephone or via Skype.

If you are successful at the interview stage you will be offered a place. Please note that applicants are not guaranteed an interview.

Please note that if you are unable to attend, the College may not be able to re-schedule.

How we notify you of the outcome of your application

The result of your application will be communicated to you through your UAL Portal. If your application has been successful, you will receive a full offer pack including details of accommodation, fees, and other important information.

We are no longer accepting International applications for 2020/21 entry to this course. Due to the Coronavirus outbreak, we are unable to say at this point if places will become available before the autumn intake. Please check this page regularly as places may become available later in the cycle and if they do, we will reopen applications.

This section includes all the information you need on how to apply and how your application is considered, and what happens next.

There are two ways international students can apply to a postgraduate course at LCF:

For further advice on how to apply please visit the UAL International Application page.

Application deadline

There are no official deadlines to submit your application. Applications are accepted, and offers are made throughout the year. The course will be closed once spaces are filled so we advise that you apply early.

Deferring your place

This course allows offer holders to defer. If you have an offer of a place, but you would like to defer starting for a year, please contact our Admissions Service as soon as possible via your UAL Portal. Make sure you check our Admissions Policy before requesting a deferral.

External Student Transfer Policy

If you are currently studying at another institution and if you have successfully completed 60 credits in the equivalent units/modules on your current PG course and wish to continue your studies at London College of Fashion, you can apply to transfer. The Admissions Tutor will consider applications on a case by case basis, subject to places being available. You must apply directly to the course via the course webpage as early as possible. Further information can be found in our UAL External Student Transfer Policy.

What happens next

All application forms, personal statements and relevant documents are read and considered by the course team against the selection criteria listed in the Entry requirements and Selection Criteria sections. The course team will select applicants to attend an interview. Interviews may be conducted in person, via telephone or via Skype.

If you are successful at the interview stage you will be offered a place. Please note that applicants are not guaranteed an interview.

Please note that if you are unable to attend, the College may not be able to re-schedule.

How we notify you of the outcome of your application

The result of your application will be communicated to you through your UAL Portal. If your application has been successful, you will receive a full offer pack including details of accommodation, fees, and other important information.


After you apply

After you’ve submitted your application, you’ll receive a confirmation email providing you with your login details for the UAL Portal. We’ll use this Portal to contact you to request any additional information, including inviting you to upload documents or book an interview, so please check it regularly.

Once we’ve reviewed and assessed your application, we’ll contact you via the UAL Portal to let you know whether your application has been successful.

Fees & Funding

Home / EU fee

£11,220

This applies for the 2020/21 academic year.

Course fees may be paid in instalments.

International fee

£22,920

This applies for the 2020/21 academic year.

Course fees may be paid in instalments.

Additional costs

In addition to tuition fees you are very likely to incur additional costs such as travel expenses and the cost of materials. Please read the information on our additional costs page.

Charges may be made for special clothing or equipment which students may need in order to participate in certain activities which form part of the course but which they retain. However, where such clothing or equipment is necessary for the student’s health or safety a charge may only be made for clothing and equipment which the student retains if the student also has the option of borrowing the clothing or equipment free of charge.

Accommodation

Find out about the accommodation options available and how much they will cost.

Progression discount

UAL alumni can receive a 20% tuition fee discount on a taught Masters course at UAL. Visit the progression discount page to find out more.

Scholarships and awards

There are a number of scholarships and awards available to students on this course. Use our search tool to find out more information.

Loans

Postgraduate loans of up to £10,000 are now available for eligible UK and EU students. A full list of eligibility criteria and information on applying can be found on the postgraduate loans webpage.

Scholarship search

Careers and alumni

All our postgraduate courses offer career development, so that you become a creative thinker, making effective contributions to your relevant sector of the fashion industry.

LCF offers students the opportunity to develop Personal and Professional Development (PPD) skills while studying through:

  • Access to to speaker programmes and events featuring alumni and industry.
  • Access to careers activities, such as CV clinics and one-to-one advice sessions.
  • Access to a graduate careers service
  • Access to a live jobsboard for all years.
  • Advice on setting up your own brand or company.

Career paths

It is envisaged that graduates from this course, will be highly sought across the fashion industry. They will possess the skills, knowledge and, moreover, the aptitude demanded by employers. Psychology is the scientific study of human behaviour so it can be applied in all contexts across the fashion industries and beyond.
Some examples of potential graduate jobs are:
  • Consumer behaviour expert
  • Data analyst
  • R&D research scientist