Big block logotype, three colourways, dynamic characters that bounce, jumble and stack and a wayfinding system that plays with angles, branding the Central Saint Martins Granary building with the same bold and playful spirit. Welcome to CSM Shows 2023, and a visual identity that embraces the chaotic energy and anticipation of graduation.
Inspired by the impulse and movement of mortarboards thrown in the air, it’s by six final year BA Graphic Communication Design students, going by the team name CSM Upwards. We are really excited to welcome visitors to our end of year shows with this buoyant graphic concept from Fred Cochran, Kim Trainor, Tom Black, Benjamin Khan, Irene Liakhovenko and Dolores Swann.
Designing the print and digital identity for CSM Shows while finishing their final term, this team have also managed the production, working closely with Graphic Communication Design tutors and CSM staff.
The huge set of deliverables and graphics produced to promote, brand and inform visitors to CSM Shows 2023 includes dynamic animations for promoting shows on social media and web, email banners, an Instagram filter and overlays for digitally sharing student work; window vinyls, roadside and mall adverts, print and digital maps and a wayfinding and signage system to help visitors navigate over 4 floors at Central Saint Martins.
To minimise the environmental footprint of CSM Shows, they have printed our Show maps in-house using single colour risograph printing on sustainable paper at the CSM Publications Workshop. Show guests will be encouraged to drop off or recycle their maps as they exit. Branding graphics on the Granary Building windows and Lethaby Gallery doors were sourced using PVC-free eco vinyl.
The design team
"For CSM Shows I worked on animated motion graphics. This was a great opportunity to finish off my time at UAL by creating animated behaviours showcasing the spirit and essence of CSM. These were then used in promotion of the show on social media."
Wayfinding and print designer for the physical aspect of the showcase. Work included riso-printing and folding the maps, as well as designing the map dispenser at the front of the entrance.
As a designer, it’s bridged the gap between the work I’ve been doing for university and the work I want to be creating in the future. It’s allowed me to exhibit and push my skills and practice beyond my own work, to create work that both my peers and the wider world will enjoy."
"Being part of the identity team has been an incredible opportunity to have such a large platform to showcase my work. Art Direction and Motion Graphics have played a crucial role in the development of the project and I am so proud to see how positive the response to the show’s identity has been."
‘"The role of Art Direction for CSM Shows allowed me to explore new concepts and ideas, exploring how expression and excitement can be shown through dynamic type. Working with a team of coders, motion and print designers, we carried this identity across scale and medium, creating a cohesive showcase celebrating the joyful chaos of graduation."
"Working on the CSM Shows identity alongside my studies allowed me to work closely in a small student team and develop my skills in motion graphics, website scripting and bold graphic identity. It presents a dynamic feeling we are collectively proud of!"
"I have also been part of the team who designed the identity for the 2023 end-of-year shows for CSM Foundation, MA Fine Art and this show, helping to design both digital and print deliverables and curating the identity as a whole."