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MA Fashion 2021

Digital white space with several images placed on wall
Digital white space with several images placed on wall
MA Fashion Show 2021
Written by
Teleri Lloyd-Jones
Published date
25 March 2021

MA Fashion created an entire virtual world to share the collections of its 2021 graduates.

The course launched its digital show yesterday presenting 33 collections within a virtual version of the College’s Granary Square building. Each student had a room in which to showcase their work through film and photography, crafting worlds to reflect their collection.

Paying tribute to his students, Fabio Piras, Course Leader, said:

“Working through lockdowns, limited studio access and life behind screens may have limited our ways. It certainly didn’t affect the attitude and the belief that we can only embrace the moment and make use of whatever little we find around us and make it greater. That is what the Class of 2021 just did uncompromisingly within the compromise, enabling us all to move forward together fearlessly. I am very proud of that.”

Digital room with figures wearing purple and black patterned garments
Ranura Edirisinghe, Room for MA Fashion Collection
Digital room with figures wearing black garments with textile sculptures of pianos and suitcases
Connor Baxter, Room for MA Fashion Collection
Digital room with streetscapes and red textured floor
David Weksler, Room for MA Fashion Collection

The launch was also the moment to announce Sól Hansdóttir and António Castro as winners of the L'Oréal Professionnel Creative Award. The judge for this year's award was renowned stylist, Gabriella Karefa-Johnson whose work is focused on diversifying representation in the high fashion landscape.

The criteria for the award is the commitment to vision and practice and the effectiveness of communicating both clearly. I could really see the worlds that Sól Hansdóttir and António Castro had created which excited me as an editor whose job it is to essentially travel to these strange planets inside the minds of the designers, metabolise what I see and translate the vision for my audience.

— Gabriella Karefa-Johnson
We applaud every single one of the graduates for their resilience during these challenging times. Creativity has never been more important than it is right now.

— Freddie Banks, General Manager, L'Oréal Professionnel Paris

Sól Hansdóttir, L'Oréal Professionnel Creative Award winner

The Icelandic designer’s concept revolves around a fear of the unknown; not being in control of one’s life. It is about human storytelling and the mysteries that are attached to it, specifically surrounding the role of women. Hansdóttir’s garments are for evil and irrational characters, shunning gender expectation.

The collection is based on three theories of evil which the designer has constructed everything from in order to become comfortable in the realm of irrationality, exalting the fear of the unknown. A study on chaos: evilness. The ten looks are heavily sculptural, iterated in a primary colour palette. Asymmetrical shapes sit on the body, draped with repetitive pleats or circles as the final outcome. In one design, handcrafted copper rings are banded together to create a piece of jewellery that snakes around the waist and cascades down the leg.

António Castro, L'Oréal Professionnel Creative Award winner

Inspired by the Portuguese winter solstice ritual, Castro has fused the pagan tradition with his interest in haute couture. Combining artisanal with mechanical techniques, it is a collection striving for decadence. The collection is based on a Portuguese winter solstice ritual; Castro crosses over this pagan tradition with ideas around gender and haute couture, artisanal vs. mechanical processes, slit dresses and Zoom virtual backgrounds.

Castro has deconstructed, and then reconstructed silhouettes found in late 18th century dress through dramatic draping. Combining his inspiration from French Queen Marie Antoinette with traditional Portuguese weaving, the designer commissioned a specialist artisan to collaborate on his textile development for the collection. The garments, designed in a rich array of colour, crafted from English mills’ post-production waste.