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Central Saint Martins

Jack Beveridge

Foundation Art and Design Alum
Central Saint Martins
Person Type
Jack  Beveridge


Jack graduated from the Foundation course at Central Saint Martins in 2010, going on to study a BA in graphic design at Kingston University. He graduated with a first-class honours in 2014 and is now a multidisciplinary creative working at Google Creative Labs in London.

Please describe your work.

I studied painting at Foundation then graphic design at BA, so my work falls between a few disciplines. I use design, film, 3D, writing, experiences – anything to help express an idea.

Why did you decide to study at Central Saint Martins?

Deciding where to study is really hard, and the best way I found to make that decision was to see the work. I remember ruining countless weekends for my dad, going up and down the country looking at open days and final year shows. But seeing the work told me what the teaching was going to be like. It suggested what the building was like to work in, how motivated everyone was. So my decision was based on the work I saw, and I still remember some of the pieces today.

What curriculum area did you study on during your Foundation?

I studied painting. I’m still not quite sure why – I didn’t really want to be a painter. But looking back now it made sense. There’s still so much I learnt that I use today.

Describe a project you worked on during your Foundation course.

I spent two weeks walking around London with a camera. I photographed every spill, trace and splatter of paint I saw. Some were beautiful compositions – miniature landscapes, even figurative – all made by accident. I started to build a gallery of these accidental paintings, which I then exhibited at the end-of-year show. I remember printing two of my favourite ones out really big. Bigger than me. I wanted them to be viewed like paintings in a gallery.

How would you describe the Foundation course? What is a typical day like?

Like being dropped in a field and being told to run. You don't really know what you're doing or where you’re running, but the important thing is you run. You end up somewhere.

What were your highlights of the Foundation at CSM?

I loved the first half of the foundation. Spending a week in all the different disciplines: architecture, fashion, product design, sculpture, and communication. That was the most exciting time for me. I met a lot of different people and tried a lot of different things. It was fun.

What sort of a person do you think would succeed on the Foundation course?

Someone who wants to do well. That’s pretty important. Not being afraid to ask stupid questions. Be able to listen to people who might think differently to you.

What are you doing now? How did you get there?

Right now I work for Google Creative Labs in London. I’m still not quite sure how I got there, but I’ve been there for the last few months and it’s been the most amazing experience. I’m working with around 20-30 people – artists, coders, writers, designers, art-directors, strategists. Some incredibly clever people. We do a lot of different stuff. Helping shape new technologies, figuring out new ways to promote existing ones. It’s hard work, but a lot of fun.

What advice would you give a Foundation student starting the course now?

Start everyday stupid. Have fun.


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