Designing with Conversation
We talk to recent graduates exhibiting in Designing in Turbulent Times at the Lethaby Gallery. The designers here exploit creative tools to provoke or inform conversation
BA (Hons) Fashion Communication: Fashion History and Theory
College
CSM
Start date
September 2020
Course length
Three years full-time or four years full-time with Diploma in Professional Studies
UCAS code
4A37
BA Fashion Communication is for the fashion literate, ambitious and observant individual eager to study and communicate fashion.
This course nurtures students to become innovative, informed, responsible writers, communicators and promoters, central to the industry's future. It is part of the Fashion programme.
Why choose this course at Central Saint Martins
- Pathway structure: On BA Fashion Communication, you can choose to study one of three pathways: Fashion Communication and Promotion; Fashion History and Theory; and Fashion Journalism.
- Professionals and sponsors: The course provides opportunities for collaboration with external professionals and sponsors. Previously, these have included Alexander McQueen, Birkenstock, Christian Dior, Liberty, L'Oréal Professionnel, Louis Vuitton, MatchesFashion.com, Paul Smith, Puma, Stella McCartney, SHOWstudio, the Terrence Higgins Trust and the Victoria and Albert Museum.
- Visiting professionals: All pathways are led by academics and supported by industry practitioners. Visiting lecturers have included Lauren Cochrane, Shaun Cole, Oriel Cullen, Caroline Evans, Alex Fury, Susan North, Aileen Ribiero, Agnes Rocamora and Sonnet Stanfill.
- First-hand insight: The course is taught alongside BA Fashion at the College. This gives you direct insight into fashion design in the making, enhancing your subject awareness.
Open days
The next round of open days will take place from October to November 2020, please check back here by mid September 2020 to book online.
Scholarships, awards and funding
Mead Scholarships and Fellowships
The Fung Scholarships
CSM Fashion Fund
Find out how to support fashion's global future at CSM [PDF 2mb]
Student Perspectives: BA Fashion Communication: Fashion History and Theory
Fashion Communication stories
Fashion Central Saint Martins
Years in the making, Fashion Central Saint Martins documents and celebrates the College's contribution to the world of fashion
Show Two: in pictures
Show Two: Design opened last night as the College showcased performances, installations and work by our graduating students from over 20 courses on our design-led Programmes.
HUGO BOSS scholarships announced
HUGO BOSS announces new scholarships for the students of MA Fashion Communication
Facilities
Photography
Find out more about our photography workshops
Digital Media
Find out more about our digital media facility
Digital Access Print
Find out more about our digital print facilities
Course overview
BA Fashion Communication is for students who are interested in the diverse and ever-expanding field of fashion media. The fashion industry requires quality content in the form of words and image and expertise in fashion history. This course will nurture you to become innovative, informed, responsible writers, communicators and promoters, central to the industry's future.
BA Fashion Communication offers three pathways: Fashion Communication and Promotion; Fashion History and Theory; and Fashion Journalism. All pathways have the communication of fashion at their core. Each offers a unique combination of fashion awareness, communication, historical and theoretical studies. The Fashion History and Theory pathway will develop your understanding of the history of western fashion since the Renaissance. It will also provide you with a sound theoretical framework within which to analyse this knowledge.
BA Fashion Communication is taught alongside BA Fashion. This offers you, as communicators, first-hand insight into fashion design in the making. During your time on the course, you will work closely with peers on both courses. This allows you to instigate and nurture professional relationships which will inform your future industry networks. All aspects of the course relate to current professional and critical practice in the fashion industries. Some projects are client-led or may include participation in live competitions. The interdisciplinary nature of curriculum is designed to provide a microcosm of the professional fashion world. The nature of this work will give you valuable insight into your future role in the industry.
This course aims to equip you with in-depth knowledge of your chosen field as well as a wider breadth of the industry. Alongside your specialism, you will learn about the social, economic and cultural factors which impact on the professional realm in which you will work. From photographers, stylists, art directors, fashion show producers, film-makers and public relations experts to digital creatives, writers, journalists, archivists and theorists, BA Fashion Communication will support your development as confident, adaptable fashion communication specialists.
Course units
BA Fashion Communication’s three pathways focus on the communication of fashion. This structure complements its sibling course BA Fashion, which has five pathways with design at their core. An important part of the BA Fashion Communication curriculum is cultural studies. This offers a range of ideas, skills and learning resources to critically analyse the social meaning of objects, images, spaces and practices in art, design, media and popular culture. This also provides opportunities to work with students from other courses. Research and communication skills acquired in this part of the course will equip you with key skills expected of graduates.
On the Fashion History and Theory pathway, you will use a range of methodologies to analyse sources. You will draw upon approaches from cultural theory and material history among other disciplines. You will study fashion as image, object and text. You will be asked to consider the design, manufacture, promotion and consumption of fashion in relation to relevant social, historical and cultural contexts. While this pathway analyses the history of fashion, it is also concerned with the contemporary fashion industry. You will work with students from the other fashion pathways on projects. This will enhance your understanding of design processes, communication and promotion, resulting in stimulating connections between theory and practice.
Stage 1
Unit 1: Introduction to the Fashion Programme and Studying at CSM
Unit 2: Introduction: The Development of Fashion
Unit 3: 19th, 20th And 21st Century Fashion
Unit 4: Cultural Histories, Theories and Practice (Fashion)
Stage 1 will provide a foundation in western fashion history and theory from the Renaissance to the present day. You will be introduced to the unique skills on your pathway. You will also learn about the other pathways and those on BA Fashion. An important function of this stage is to encourage you to research, explore and develop your individual strengths and approaches to your subject.
Stage 2
Unit 5: Research Methods and Approaches (Fashion)
Unit 6: Fashion Communication: New Perspectives – Special Subject 1
Unit 7: Fashion Communication: Creative Collaborations – Special Subject 2
Unit 8: Positioning, Professional Perspectives and Preparation
Stage 2 takes you into your pathway in depth, enabling you to develop a variety of approaches. You be expected to produce individual and experimental responses and to complete an extended piece of academic research and writing. There will be opportunities for pathway specific and collaborative projects. Through a combination of formal tutorial guidance, seminar, lectures, personal research, independent study and team projects, you will explore the breadth of your subject and develop your individual talents in relation to it.
Stage 3
Unit 9: Contextual Studies – Group Project
Unit 10: Thesis Research Survey
Unit 11: Thesis
This stage focuses on the further development of your independence. You will develop and complete your thesis and group project. You will expand your understanding of the relationship between your main study area and the wider fashion industry. You will also advance your writing skills by learning to produce articles for magazines or newspapers and writing press releases. In Unit 11, you will concentrate on your thesis and complete your degree work for examination.
Diploma in Professional Studies
Between Stage 2 and Stage 3 of the course there is an option to take a year out and complete a Diploma in Professional Studies. This separate qualification (rated at 120 credits) involves researching, undertaking and reflecting on a 20-week (minimum) placement related to your professional interests and aspirations. The Diploma provides a valuable opportunity to make professional contacts and to develop your personal employability skills.
Mode of study
BA Fashion Communication runs for 90 weeks in full-time mode. It is divided into three stages over three academic years. Each stage lasts 30 weeks.
You will be expected to commit 40 hours per week to study, which includes teaching time and independent study.
Credit and award requirements
The course is credit-rated at 360 credits, with 120 credits at each stage (level).
On successfully completing the course, you will gain a Bachelor of Arts with Honours (BA Hons degree).
Under the Framework for Higher Education Qualifications the stages for a BA are: Stage 1 (Level 4), Stage 2 (Level 5) and Stage 3 (Level 6). In order to progress to the next stage, all units of the preceding stage must normally be passed: 120 credits must be achieved in each stage. The classification of the award will be derived from the marks of units in Stages 2 and 3 or only Stage 3, using a dual algorithm.
If you are unable to continue on the course, a Certificate of Higher Education (CertHE) will normally be offered following the successful completion of Level 4 (or 120 credits), or a Diploma in Higher Education (DipHE) following the successful completion of Level 5 (or 240 credits).
Learning and teaching methods
Your primary means of learning will be through pathway practice. This is supported and developed by:
- Project work
- Interdisciplinary group and teamwork
- Briefing documents or briefing meetings
- Seminars, lectures or studio talks
- Presentations, group or peer critiques
- Studio demonstrations
- Field study visits
- Peer learning and feedback
- Independent study
- Self-evaluation
- Individual and group tutorials
- Research skills.
Assessment methods
- Group projects
- Oral and visual presentations
- Portfolio reviews
- Essays, written assignment, reports, dissertation
- Self-evaluation
Staff
Hywel Davies
Programme Director, Fashion
Cally Blackman
Stage 1 Leader, BA Fashion History and Theory
Dr Jane Tynan
Cultural Studies Coordinator; Fashion Critical Studies Pathway Leader, MA Fashion Communication
Course Leader: Philip Clarke
BA Fashion Communication: Fashion Communication and Promotion Joint Pathway Leader: Claire Robertson
BA Fashion Communication: Fashion Communication and Promotion Joint Pathway Leader: Oleg Mitrofanov
BA Fashion Communication: Fashion Journalism Pathway Leader: Judith Watt
BA Fashion Communication: Fashion Journalism Stage One Leader: Clare Coulson
BA Fashion Communication: Fashion, Communication and Promotion Stage One Leader: Carol Morgan
BA Fashion Communication Lecturer: Professor Iain R Webb
Fashion History and Theory: Professor Caroline Evans
Fashion History and Theory: Marketa Uhlirova
Fashion Communication and Promotion: Martin Andersen
How to apply
Opportunities for all
We are committed to making university education an achievable option for a wider range of people and to supporting all of our students in achieving their potential both during and after their courses.
We welcome applications from people with disabilities. If you have a disability (e.g. mobility difficulties, sensory impairments, medical or mental health conditions or Asperger’s syndrome) we strongly encourage you to contact us on disability@arts.ac.uk or +44 (0)20 7514 6156 so that we can plan the right support for you. All enquiries are treated confidentially. To find out more, visit our Disability & Dyslexia webpages.
Entry requirements
The standard entry requirements for this course are as follows:
One or a combination of the following accepted full Level 3 qualifications:
- Two A Levels at grade B or above (one of which should be in a humanities subject, requiring essay based answers e.g. History, History of Art, English Literature, Philosophy)
- Equivalent EU/international qualifications, such as International Baccalaureate Diploma
And three GCSE passes at grade 4 or above (grade A*–C), including one modern European language.
Entry to this degree course is highly competitive. Selection is determined by the quality of your application, indicated primarily in your writing and statement.
AP(E)L – Accreditation of Prior (Experiential) Learning
Exceptionally applicants who do not meet these course entry requirements may still be considered. The course team will consider each application that demonstrates additional strengths and alternative evidence. This might, for example, be demonstrated by:
- Related academic or work experience
- The quality of the personal statement
- A strong academic or other professional reference
Or a combination of these factors.
Each application will be considered on its own merit but cannot guarantee an offer in each case.
English language requirements
IELTS score of 6.5 or above, with at least 5.5 in reading, writing, listening and speaking (please check our main English language requirements webpage).
Selection criteria
We select applicants who can demonstrate current ability and potential to:
Work imaginatively and creatively with the written word and visual presentation:
- Engage with experimentation and invention
- Show imagination and ambition in proposals for their work
- Take informed risks.
Demonstrate a range of skills and technical abilities:
- Through examples of written work, demonstrate a range of approaches
- To writing, originated from personal experience or textural and visual research and progressed through logical stages to a finished outcome
- Demonstrate an awareness of planning and time management skills
- Evidence their ability to critically reflect and evaluate their achievements.
Provide evidence of intellectual enquiry within your work:
- Demonstrate relevant research skills
- Evidence their ability to critically reflect and evaluate their achievements.
Demonstrate cultural and historical awareness and/or contextual framework of your work:
- Evidence an interest in fashion history, theory and contemporary culture
- Identify social, historical and/or cultural influences on their work.
Articulate and communicate intentions clearly:
- Discuss their work in individual and group situations
- Present their work, concepts and ideas appropriately and effectively.
Demonstrate commitment and motivation in relation to the subject and the course:
- Develop their own ideas and address both set and personal briefs
- Show willingness to collaborate
- Show initiative
- Reflect your knowledge of this course.
What we are looking for
In this fast-moving global industry it takes hard work, flexibility and passion to succeed. This course is aimed specifically at applicants who are passionate about fashion, but do not want to follow the design route: spirited, informed and mature individuals who want to be innovative, confident, responsible, informed, skilled and adaptable graduates who will become the fashion photographers, stylists, art directors, fashion-show producers, film-makers and public relations experts, bloggers and social networkers, on-line marketers, “traditional” writers, journalists, curators, commentators and theorists of the future.
Making your application
You should apply though Universities and Colleges Admissions Service (UCAS) and you will need the following information:
University code: U65
UCAS Code: 4A37
External Student Transfer Policy
If you are currently studying at another institution and if you have successfully completed 120 credits (year 1) or 240 credits (years 1 and 2) in the equivalent units/modules on a degree course and wish to continue your studies at Central Saint Martins, you can apply to transfer to year 2 or year 3 respectively. The Admissions Tutor will consider applicants for entry to year 2 and 3 on a case by case basis, subject to places being available on the course. You must apply through UCAS and indicate POE 2 for entry to year 2 or POE 3 for entry to year 3 on your application. Further information can be found in ourUAL External Student Transfer Policy.
Deferred entry
Central Saint Martins does not accept applications for deferred entry. You should therefore apply in the year you wish to study.
Application deadline
We recommend you apply by 15 January 2020 for equal consideration. However this course will consider applications after that date, subject to places being available.
There are three ways international students can apply to an undergraduate course at Central Saint Martins:
- Universities and Colleges Admissions Service (UCAS) online application system
- One of our official representatives in your country
- A direct application.
You can only apply to the same course once per year whether you are applying via UCAS, UAL representative or using the UAL online application system. Any duplicate applications will be withdrawn.
If you are applying via UCAS you will need the following information:
University code: U65
UCAS Code: 4A37
You can only apply to the same course once per year whether you are applying via UCAS, UAL representative or using the UAL online application system. Any duplicate applications will be withdrawn.
For further advice on how to apply please visit the UAL International Students webpage.
Transfers
If you have successfully completed 120 credits (year 1) or 240 credits (years 1 and 2) in the equivalent units/modules on a degree course at another institution and wish to continue your studies at Central Saint Martins, you can apply to transfer to year 2 or year 3 respectively. The Admissions Tutor will consider applications for entry to year 2 or 3 on a case by case basis, subject to places being available on the course. You must apply through UCAS and indicate POE 2 for entry to year 2 or POE 3 for entry to year 3 on your application. Click here for important information about our UAL External Student Transfer Policy .
Deferred Entry
Central Saint Martins does not accept applications for deferred entry. You should therefore apply in the year you wish to study.
Application deadline
We recommend you apply by 15 January 2020 for equal consideration. However this course will consider applications after that date, subject to places being available.
Immigration history check
Whether you are applying online via UCAS or through a UAL representative or direct application you will need to complete an immigration history check to establish whether you are eligible to study at UAL. If you do not complete the check we will not be able to proceed with your application.
After you apply
Communicating with you
After you have successfully submitted your application, you will receive an email confirming we have successfully received your application and providing you with your login details for the UAL Portal. We will request any additional information from you, including inviting you to upload documents / book an interview, through the portal. You should check your UAL Portal regularly for any important updates and requests.
What happens next
Initial application check
We check your application to see if you meet the standard entry requirements for the course. If you do, you will be invited to submit a written assessment.
If you meet the entry requirement you will be asked to submit written work.
Written Work
You need to submit an 800 words essay demonstrating an aptitude for studying fashion as object, image or text.
Interview
Following the review of assessed work we select a small number of applicants to interview. Interviews are likely to take place in the weeks beginning 17 February and 24 February, 2020.
If you are unable to attend the interview in person we will interview you by Skype.
Interview advice
The interview typically lasts approximately 20 minutes. We are interested in you as an individual and our focus is on your personal interests, your creativity and your career ambitions. We are looking for independence of thought and evidence of your initiative in finding out about your proposed area of study and how it will fit into your future plans.
How we notify you of the outcome of your application
You will receive the final outcome of your application through UCAS track.
Fees & Funding
Home/EU fee
£9,250 (2020/21).
Tuition fees for undergraduate degree courses have been set at £9,250 per year for full-time study. This applies from the 2018/19 academic year, subject to changes in the law. Tuition fees may increase in future years for new and continuing students, in line with an inflationary amount determined by government. Please visit our Undergraduate tuition fees page for more information.
International fee
£22,920 (2020/21).
Additional costs
In addition to tuition fees you are very likely to incur additional costs such as travel expenses and the cost of materials. Please read the information on our additional costs page.
Accommodation
Find out about the accommodation options available and how much they will cost.
Careers and alumni
BA Fashion Communication graduates work across a very wide spectrum of careers in fashion. From curators and archivists to journalists, stylists, photographers, fashion show producers, illustrators, editors and retailers the range of career opportunities is diverse.
Many of our graduates have gone on to work with fashion companies throughout the world:
Love Magazine | Port Magazine | The Telegraph | Pop Magazine | Acne Paper, Burberry | 10 Magazine | SHOWstudio.com | Grazia Magazine | Six Creative | Vogue.com | Reiss | Proud Galleries | Gainsborough & Whiting Show Production | Alexander McQueen | Burberry | Margaret Howell | Bonhams | Asos.com | Daphne Guinness Collection | Christian Louboutin | Somerset House | Topman | Urban Outfitters | i-D | The Face | Net-a-Porter
Others have gained a reputation as important fashion creatives:
Ib Kamara | Campbell Addy | Hanna Moon | Joyce Ng | Gareth Wrighton | Holly Hay | Andrew Davis | Laura Bradley | Kay Barron | Tamsin Blanchard | Alex Fury | James Sherwood | Alexandra Gordienko | Julie Grieve | Jeremy Langmead
Recent graduates have also entered postgraduate study at the following institutions:
Royal College of Art | Goldsmiths | London College of Fashion | Royal College of Art/Victoria and Albert Museum | The Courtauld Institute of Art
Developing your links
Located at the heart of the London fashion industry, BA (Honours) Fashion Communication is able to link education and industry providing students with 'live' projects and professional feedback. The BA (Honours) Fashion Communication course has also developed an excellent relationship with the international fashion community, so that placements for its students are drawn from a wide and distinguished range of sources.
Students benefit enormously from studying in London. While there are other fashion courses on the outskirts of the capital, none can offer you the daily stimulation and advantages of being in the middle of an international cultural and fashion centre, surrounded by all levels of the retail market and sectors of the industry within which you will later find employment.
Current collaborations across the design pathways include work with L'Oreal Professional, Triumph, Liberty, Tie Rack, Paul Smith, Dior and Christian Dior Couture. Fashion History and Theory students collaborate with Pringle of Scotland. SHOWstudio.com, Somerset House Embankment Galleries, Royal Borough of Kensington & Chelsea, Historic Royal Palaces/ Kensington Palace and Alexander McQueen