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BA (Hons) Fashion Communication: Fashion Communication and Promotion

College
CSM
Start date
September 2020
Course length
Three years full-time or four years full-time with Diploma in Professional Studies
UCAS code
4J55

BA Fashion Communication is for the fashion literate, ambitious and observant individual eager to study and communicate fashion.

This course nurtures students to become innovative, informed, responsible writers, communicators and promoters, central to the industry's future. It is part of the Fashion programme.

Why choose this course at Central Saint Martins

  • Pathway structure – On BA Fashion Communication, you can choose to study one of three pathways: Fashion Communication and Promotion; Fashion History and Theory; and Fashion Journalism.
  • Professionals and sponsors ­– The course provides opportunities for collaboration with external professionals and sponsors. Previously, these have included Alexander McQueen, Birkenstock, Christian Dior, Liberty, L'Oréal Professionnel, Louis Vuitton, MatchesFashion.com, Paul Smith, Puma, Stella McCartney, SHOWstudio, the Terrence Higgins Trust and the Victoria and Albert Museum.
  • Visiting professionals ­– All pathways are led by academics and supported by industry practitioners. Visiting lecturers have included Anat Ben-David, Anna Burns, Robin Derrick, Kathryn Ferguson, Mandi Lennard, Penny Martin, Raven Smith and Iain R Webb.
  • First-hand insight – The course is taught alongside BA Fashion at the College. This gives you direct insight into fashion design in the making, enhancing your subject awareness.
Student Perspectives: BA Fashion Communication and Promotion

Student work

Fashion Communication stories

Designing with Conversation

We talk to recent graduates exhibiting in Designing in Turbulent Times at the Lethaby Gallery. The designers here exploit creative tools to provoke or inform conversation

Show Two: in pictures

Show Two: Design opened last night as the College showcased performances, installations and work by our graduating students from over 20 courses on our design-led Programmes.

Facilities

A photography studio

Photography

Find out more about our photography workshops

A room with people working at computers

Digital Media

Find out more about our digital media facility

digital access studio

Digital Access Print

Find out more about our digital print facilities

Course overview

BA Fashion Communication is for students who are interested in the diverse and ever-expanding field of fashion media. The fashion industry requires quality content in the form of words and image and expertise in fashion history. This course will nurture you to become innovative, informed, responsible writers, communicators and promoters, central to the industry's future.  

BA Fashion Communication offers three pathways: Fashion Communication and Promotion; Fashion History and Theory; and Fashion Journalism. All pathways have the communication of fashion at their core. Each offers a unique combination of fashion awareness, communication, historical and theoretical studies. The Fashion Communication and Promotion pathway focuses on how fashion can be communicated and promoted through different media. The curriculum includes graphics, branding, styling, film, photography and digital platforms.  

BA Fashion Communication is taught alongside BA Fashion. This offers you, as communicators, first-hand insight into fashion design in the making. During your time on the course, you will work closely with peers on both courses. This allows you to instigate and nurture professional relationships which will inform your future industry networks. All aspects of the course relate to current professional and critical practice in the fashion industries. Some projects are client-led or may include participation in live competitions. The interdisciplinary nature of the curriculum is designed to provide a microcosm of the professional fashion world. The nature of this work will give you valuable insight into your future role in the industry.  

This course aims to equip you with in-depth knowledge of your chosen field as well as a wider breadth of the industry. Alongside your specialism, you will learn about the social, economic and cultural factors which impact on the professional realm in which you will work. From photographers, stylists, art directors, fashion show producers, film-makers and casting agents to digital creatives, writers, journalists, archivists and theorists, BA Fashion Communication will support your development as confident, adaptable fashion communication specialists.

Course units

BA Fashion Communication’s three pathways focus on the communication of fashion. This structure complements its sibling course BA Fashion, which has five pathways with design at their core. An important part of the BA Fashion Communication curriculum is cultural studies. This offers a range of ideas, skills and learning resources to critically analyse the social meaning of objects, images, spaces and practices in art, design, media and popular culture. This also provides opportunities to work with students from other courses. Research and communication skills acquired in this part of the course will equip you with key skills expected of graduates.  

Stage 1 

Unit 1: Introduction to the Fashion Programme and to Studying at CSM 
Unit 2: Introduction: Core Skills and Knowledge 
Unit 3: Investigation: Fashion Communication and Promotion  
Unit 4: Cultural Histories and Theories (Fashion)
  

Stage 1 will introduce you to learning at higher education level, both as an individual and as a responsible member of groups and teams. You will be introduced to the unique skills on your pathway. You will also learn about the other pathways and those on BA Fashion. You will learn to experiment, take informed risks and learn from failure. You will investigate, research and develop ideas. The curriculum in Stage 1 focuses on learning to use the range of College resources as well as those across London. You will extend and develop your subject knowledge, as well as gain practical skills. There will be opportunities for cross-pathway projects and collaborations with BA Fashion students.  

Stage 2 

Unit 5: Research Methods and Approaches (Fashion) 
Unit 6: Fashion Communication: New Perspectives – Special Subject 1  
Unit 7: Fashion Communication: Creative Collaborations – Special Subject 2  
Unit 8: Positioning, Professional Perspectives and Preparation 
 

Stage 2 focuses on the crucial relationships between your specialist pathway and industry. It will encourage you to address how you could realise your ideas in the real world, and how they relate to a range of audiences. The curriculum in Stage 2 includes competitions and live projects, which change year-on-year. You will continue to work in groups, but also focus on developing your skills and abilities as an independent learner. You will collaborate on set projects, some of which are set by external clients. You will also be expected to participate in peer review and assessment. 

Stage 3 

Unit 9: Degree Project Research and Development  
Unit 10: Dissertation 
Unit 11: Degree Project Resolution and Presentation
  

Stage 3 is about consolidating your knowledge and learning as you enter the last year of your studies. You will focus on your development as a fashion communicator. You will realise a major self-initiated project, create and present a portfolio of work and write a dissertation. In some cases, students may wish to place greater emphasis on the dissertation. There is a route in place to accommodate this which you must make an application for. This will allow you to demonstrate a focused study of your chosen subject.    

The emphasis in the final stage is to focus and finesse your individuality and expertise. You will work towards graduating as a confident, responsible learner, with maximum opportunities for employment or postgraduate study.  

Diploma in Professional Studies 

Between Stage 2 and Stage 3 of the course there is an option to take a year out and complete a Diploma in Professional Studies. This separate qualification (rated at 120 credits) involves researching, undertaking and reflecting on a 20-week (minimum) placement related to your professional interests and aspirations. The Diploma provides a valuable opportunity to make professional contacts and to develop your personal employability skills 

Mode of study 

BA Fashion Communication runs for 90 weeks in full-time mode. It is divided into three stages over three academic years. Each stage lasts 30 weeks.   

You will be expected to commit 40 hours per week to study, which includes teaching time and independent study.   

Credit and award requirements

The course is credit-rated at 360 credits, with 120 credits at each stage (level).  

On successfully completing the course, you will gain a Bachelor of Arts with Honours (BA Hons degree).  

Under the Framework for Higher Education Qualifications the stages for a BA are: Stage 1 (Level 4), Stage 2 (Level 5) and Stage 3 (Level 6). In order to progress to the next stage, all units of the preceding stage must normally be passed: 120 credits must be achieved in each stage. The classification of the award will be derived from the marks of units in Stages 2 and 3 or only Stage 3, using a dual algorithm.  

If you are unable to continue on the course, a Certificate of Higher Education (CertHE) will normally be offered following the successful completion of Level 4 (or 120 credits), or a Diploma in Higher Education (DipHE) following the successful completion of Level 5 (or 240 credits). 

Learning and teaching methods

Your primary means of learning will be through pathway practice. This is supported and developed by: 

  • Project work 
  • Interdisciplinary group and teamwork 
  • Briefing documents or briefing meetings 
  • Seminars, lectures or studio talks 
  • Presentations, group or peer critiques  
  • Studio demonstrations 
  • Peer learning and feedback 
  • Independent study 
  • Self-evaluation 
  • Individual and group tutorials 
  • Research skills. 

Assessment methods

  • Group projects 
  • Oral and visual presentations 
  • Portfolio reviews 
  • Essays, written assignment, reports, dissertation 
  • Self-evaluation 
  • Critiques 

Staff

Hywel  Davies

Hywel Davies

Programme Director, Fashion

Claire  Robertson

Claire Robertson

Joint Pathway Leader, BA Fashion Communication and Promotion

Oleg  Mitrofanov

Oleg Mitrofanov

Joint Pathway Leader, BA Fashion Communication and Promotion

Jane  Tynan

Jane Tynan

Cultural Studies Coordinator; Fashion Critical Studies Pathway Leader, MA Fashion Communication

Course Leader: Philip Clarke
BA Fashion Communication: Fashion Journalism Pathway Leader:
Judith Watt
BA Fashion Communication: Fashion History and Theory Acting Pathway Leader: Cally Blackman
BA Fashion Communication: Fashion Journalism Stage One Leader: Clare Coulson
BA Fashion Communication: Fashion, Communication and Promotion Stage One Leader: Carol Morgan
BA Fashion Communication Lecturer:
Professor Iain R Webb
Fashion History and Theory:
Professor Caroline Evans
Fashion History and Theory: Marketa Uhlirova
Fashion Communication and Promotion: Martin Andersen

How to apply

Opportunities for all

We are committed to making university education an achievable option for a wider range of people and to supporting all of our students in achieving their potential both during and after their courses.

We welcome applications from people with disabilities. If you have a disability (e.g. mobility difficulties, sensory impairments, medical or mental health conditions or Asperger’s syndrome) we strongly encourage you to contact us on disability@arts.ac.uk or +44 (0)20 7514 6156 so that we can plan the right support for you. All enquiries are treated confidentially. To find out more, visit our Disability & Dyslexia webpages.

Entry requirements

The standard entry requirements for this course are as follows:

One or a combination of the following accepted full Level 3 qualifications:

  • Pass at Foundation Diploma in Art and Design (Level 3 or 4) and one A Level at grade C or above
  • Merit, Pass, Pass (MPP) at BTEC Extended Diploma (preferred subjects include Art, Art and Design or Design and Technology)
  • Pass at UAL Extended Diploma
  • Access to Higher Education Diploma equivalent to 64 UCAS tariff points (preferred subjects include Art, Art and Design or Design and Technology)
  • Pass at Foundation Diploma in Art and Design (Level 3 or 4) plus equivalent EU/international qualifications, such as International Baccalaureate Diploma

And three GCSE passes at grade 4 or above (grade A*–C).

Entry to this course will also be determined by assessment of your portfolio.

AP(E)L – Accreditation of Prior (Experiential) Learning

Exceptionally applicants who do not meet these course entry requirements may still be considered. The course team will consider each application that demonstrates additional strengths and alternative evidence. This might, for example, be demonstrated by:

  • Related academic or work experience
  • The quality of the personal statement
  • A strong academic or other professional reference

Or a combination of these factors.

Each application will be considered on its own merit but cannot guarantee an offer in each case.

English language requirements

IELTS score of 6.5 or above, with at least 5.5 in reading, writing, listening and speaking (please check our main English language requirements webpage).

Selection criteria

We select applicants who can demonstrate current ability and potential to:

Work imaginatively and creatively in 2D and 3D visual and material media:

  • Engage with experimentation and invention
  • Show imagination and ambition in proposals for their work
  • Take informed risks.

Demonstrate a range of skills and technical abilities:

  • Through their portfolio, demonstrate a range of approaches to design
  • Development, originated from personal experience or visual research
  • Progressed through logical stages to finished design solutions
  • Evidence handling a medium or material with sensitivity to its qualities
  • Demonstrate engagement and improvement in a recently learned technical skill
  • Demonstrate an awareness of planning and time management skills.

Provide evidence of intellectual enquiry within their work:

  • Demonstrate relevant research skills
  • Evidence your ability to critically reflect and evaluate their achievements.

Demonstrate cultural awareness and/or contextual framework of their work:

  • Evidence an interest in contemporary fashion design communication and promotion
  • Identify social and/or cultural influences on their work.

Articulate and communicate intentions clearly:

  • Discuss their work in individual and group situations
  • Present their work appropriately and effectively.

Demonstrate commitment and motivation in relation to the subject and the course:

  • Develop their own ideas and address both set and personal project briefs
  • Show willingness to collaborate
  • Show initiative.

What we are looking for

In this fast-moving global industry it takes hard work, flexibility and passion to succeed. This course is aimed specifically at applicants who are passionate about fashion, but do not want to follow the design route: spirited, informed and mature individuals who want to be innovative, confident, responsible, informed, skilled and adaptable graduates who will become the fashion photographers, stylists, art directors, fashion-show producers, film-makers and public relations experts, bloggers and social networkers, on-line marketers, “traditional” writers, journalists, curators, commentators and theorists of the future.

Making your application

You should apply though Universities and Colleges Admissions Service (UCAS) and you will need the following information:

University code:          U65

UCAS Code:                 4J55

Transfers

If you have successfully completed 120 credits (year 1) or 240 credits (years 1 and 2) in the equivalent units/modules on a degree course at another institution and wish to continue your studies at Central Saint Martins, you can apply to transfer to year 2 or year 3 respectively.  The Admissions Tutor will consider applications for entry to year 2 or 3 on a case by case basis, subject to places being available on the course.  You must apply through UCAS and indicate POE 2 for entry to year 2 or POE 3 for entry to year 3 on your application. Click here for important information about our UAL External Student Transfer Policy .

Deferred Entry

Central Saint Martins does not accept applications for deferred entry. You should therefore apply in the year you wish to study.

Application deadline

The deadline for applications is 15 January 2020.

There are three ways international students can apply to an undergraduate course at Central Saint Martins:

You can only apply to the same course once per year whether you are applying via UCAS, UAL representative or using the UAL online application system. Any duplicate applications will be withdrawn.

If you are applying via UCAS you will need the following information:

University code:          U65

UCAS Code:                 4J55

You can only apply to the same course once per year whether you are applying via UCAS, UAL representative or using the UAL online application system. Any duplicate applications will be withdrawn.

For further advice on how to apply please visit the UAL International Students webpage.

Transfers

If you have successfully completed 120 credits (year 1) or 240 credits (years 1 and 2) in the equivalent units/modules on a degree course at another institution and wish to continue your studies at Central Saint Martins, you can apply to transfer to year 2 or year 3 respectively.  The Admissions Tutor will consider applications for entry to year 2 or 3 on a case by case basis, subject to places being available on the course.  You must apply through UCAS and indicate POE 2 for entry to year 2 or POE 3 for entry to year 3 on your application. Click here for important information about our UAL External Student Transfer Policy .

Deferred Entry

Central Saint Martins does not accept applications for deferred entry. You should therefore apply in the year you wish to study.

Application deadline

The deadline for applications is 15 January 2020.

Immigration history check

Whether you are applying online via UCAS or through a UAL representative or direct application you will need to complete an immigration history check to establish whether you are eligible to study at UAL.  If you do not complete the check we will not be able to proceed with your application.


After you apply

Communicating with you

After you have successfully submitted your application, you will receive an email confirming we have successfully received your application and providing you with your login details for the UAL Portal.  We will request any additional information from you, including inviting you to upload documents / portfolio / book an interview, through the portal.  You should check your UAL Portal regularly for any important updates and requests.

What happens next

Initial application check

We check your application to see if you meet the standard entry requirements for the course.  If you do, you will be invited to submit a mini portfolio through UAL’s online portfolio review system.

Mini portfolio

The mini portfolio should be no more than 20 pages comprising your best work showing your sensitivity to design, skills and thinking. You can create the pages in any layout (for example, presentation boards) but they should be uploaded as jpeg images.  It should include:

  • Sketching
  • Photographs
  • Illustrations
  • Graphics
  • Film/ Animation
  • 3D work including experimentation and development
  • Finished work accompanied by a short explanation of the piece and your thinking
  • Idea generation
  • Inspiration and research material.

Following the review of the mini portfolio we select a small number of applicants to move on to the next stage of the process.  These applicants will be invited to a full portfolio review.

Full portfolio review – Home / EU applicants

If you have been selected you will be asked to choose a time to attend a full portfolio review at college.  Reviews include an interview and are likely to take place in the weeks beginning 17 February and 24 February, 2020.

Full portfolio review – International applicants

International applicants will be invited from January to March, 2020.

If you are unable to attend the full portfolio review in person, you will be asked to submit a FULL digital portfolio (up to 30 pages) through UAL’s online portfolio review system.  We may also interview you by Skype.

Please note that we do not accept portfolios by post.

Portfolio advice

Your portfolio should demonstrate creative development, whether for a college project or in your personal work. By creative development, we mean ideas that have originated through your own experience and research and progressed towards potential visual and 3D proposals. We are interested in seeing your ideas, visual research and experimentation and finished design solutions. It is important that the creative work you include reflects and demonstrates your thinking, initiative and personal commitment to a particular project, theme or idea.

Your portfolio should contain a range of visual material, including sketchbooks, research and photographs of 3D pieces or work of scale.

Your work should demonstrate creative development, whether for a college project or in your personal work. By creative development, we mean:

  • The quality of the work is more important than the quantity
  • Where possible, large or 3D work should be photographed and scanned
  • Please organise your work by project, with supporting work presented alongside final outcomes.

How we notify you of the outcome of your application

You will receive the final outcome of your application through UCAS track.

Fees & Funding

Home/EU fee

£9,250 (2020/21).

Tuition fees for undergraduate degree courses have been set at £9,250 per year for full-time study. This applies from the 2018/19 academic year, subject to changes in the law. Tuition fees may increase in future years for new and continuing students, in line with an inflationary amount determined by government. Please visit our Undergraduate tuition fees page for more information.

International fee

£22,920 (2020/21).

Additional costs

In addition to tuition fees you are very likely to incur additional costs such as travel expenses and the cost of materials. Please read the information on our additional costs page.

Accommodation

Find out about the accommodation options available and how much they will cost.

Scholarship search

Careers and alumni

BA Fashion Communication graduates work across a very wide spectrum of careers in fashion. From curators and archivists to journalists, stylists, photographers, fashion show producers, illustrators, editors and retailers the range of career opportunities is diverse.

Many of our graduates have gone on to work with fashion companies throughout the world:

Love Magazine | Port Magazine | The Telegraph | Pop Magazine | Acne Paper, Burberry | 10 Magazine | SHOWstudio.com | Grazia Magazine | Six Creative | Vogue.com | Reiss | Proud Galleries | Gainsborough & Whiting Show Production | Alexander McQueen | Burberry | Margaret Howell | Bonhams | Asos.com | Daphne Guinness Collection | Christian Louboutin | Somerset House | Topman | Urban Outfitters | i-D | The Face | Net-a-Porter

Others have gained a reputation as important fashion creatives:

Ib Kamara | Campbell Addy | Hanna Moon | Joyce Ng | Gareth Wrighton | Holly Hay | Andrew Davis | Laura Bradley | Kay Barron | Tamsin Blanchard | Alex Fury | James Sherwood | Alexandra Gordienko | Julie Grieve | Jeremy Langmead

Recent graduates have also entered postgraduate study at the following institutions:

Royal College of Art | Goldsmiths | London College of Fashion | Royal College of Art/Victoria and Albert Museum | The Courtauld Institute of Art

Developing your links

Located at the heart of the London fashion industry, BA (Honours) Fashion Communication is able to link education and industry providing students with 'live' projects and professional feedback. The BA (Honours) Fashion Communication course has also developed an excellent relationship with the international fashion community, so that placements for its students are drawn from a wide and distinguished range of sources.

Students benefit enormously from studying in London. While there are other fashion courses on the outskirts of the capital, none can offer you the daily stimulation and advantages of being in the middle of an international cultural and fashion centre, surrounded by all levels of the retail market and sectors of the industry within which you will later find employment.

Current collaborations across the design pathways include work with L'Oreal Professional, Triumph, Liberty, Tie Rack, Paul Smith, Dior and Christian Dior Couture. Fashion History and Theory students collaborate with Pringle of Scotland. SHOWstudio.com, Somerset House Embankment Galleries, Royal Borough of Kensington & Chelsea, Historic Royal Palaces/ Kensington Palace and Alexander McQueen.

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