BA Fashion Communication’s three pathways focus on the communication of fashion. This structure complements its sibling course BA Fashion, which has five pathways with design at their core. An important part of the BA Fashion Communication curriculum is cultural studies. This offers a range of ideas, skills and learning resources to critically analyse the social meaning of objects, images, spaces and practices in art, design, media and popular culture. This also provides opportunities to work with students from other courses. Research and communication skills acquired in this part of the course will equip you with key skills expected of graduates.
Unit 1: Introduction to the Fashion Programme and to Studying at CSM
Unit 2: Introduction: Core Skills and Knowledge
Unit 3: Investigation: Fashion Communication and Promotion
Unit 4: Cultural Histories and Theories (Fashion)
Stage 1 will introduce you to learning at higher education level, both as an individual and as a responsible member of groups and teams. You will be introduced to the unique skills on your pathway. You will also learn about the other pathways and those on BA Fashion. You will learn to experiment, take informed risks and learn from failure. You will investigate, research and develop ideas. The curriculum in Stage 1 focuses on learning to use the range of College resources as well as those across London. You will extend and develop your subject knowledge, as well as gain practical skills. There will be opportunities for cross-pathway projects and collaborations with BA Fashion students.
Unit 5: Research Methods and Approaches (Fashion)
Unit 6: Fashion Communication: New Perspectives – Special Subject 1
Unit 7: Fashion Communication: Creative Collaborations – Special Subject 2
Unit 8: Positioning, Professional Perspectives and Preparation
Stage 2 focuses on the crucial relationships between your specialist pathway and industry. It will encourage you to address how you could realise your ideas in the real world, and how they relate to a range of audiences. The curriculum in Stage 2 includes competitions and live projects, which change year-on-year. You will continue to work in groups, but also focus on developing your skills and abilities as an independent learner. You will collaborate on set projects, some of which are set by external clients. You will also be expected to participate in peer review and assessment.
Unit 9: Degree Project Research and Development
Unit 10: Dissertation
Unit 11: Degree Project Resolution and Presentation
Stage 3 is about consolidating your knowledge and learning as you enter the last year of your studies. You will focus on your development as a fashion communicator. You will realise a major self-initiated project, create and present a portfolio of work and write a dissertation. In some cases, students may wish to place greater emphasis on the dissertation. There is a route in place to accommodate this which you must make an application for. This will allow you to demonstrate a focused study of your chosen subject.
The emphasis in the final stage is to focus and finesse your individuality and expertise. You will work towards graduating as a confident, responsible learner, with maximum opportunities for employment or postgraduate study.
Diploma in Professional Studies
Between Stage 2 and Stage 3 of the course there is an option for you to work with industry for the duration of an academic year (across three terms/two blocks) and complete a Diploma in Professional Studies. Whilst the Diploma is an optional aspect of the course, it is designed as an integrated and assessed part of your journey through the course, if you do take up this option. The Diploma results in a standalone qualification (rated at 120 credits), which involves researching, undertaking and reflecting on a 100 day/20-week (minimum) placement related to your professional interests and aspirations. The Diploma provides a valuable opportunity to make professional contacts and to develop your personal employability skills.
Mode of study
BA Fashion Communication runs for 90 weeks in full-time mode. It is divided into three stages over three academic years. Each stage lasts 30 weeks.
You will be expected to commit 40 hours per week to study, which includes teaching time and independent study.
Credit and award requirements
The course is credit-rated at 360 credits, with 120 credits at each stage (level).
On successfully completing the course, you will gain a Bachelor of Arts with Honours (BA Hons degree).
Under the Framework for Higher Education Qualifications the stages for a BA are: Stage 1 (Level 4), Stage 2 (Level 5) and Stage 3 (Level 6). In order to progress to the next stage, all units of the preceding stage must normally be passed: 120 credits must be achieved in each stage. The classification of the award will be derived from the marks of units in Stages 2 and 3 or only Stage 3, using a dual algorithm.
If you are unable to continue on the course, a Certificate of Higher Education (CertHE) will normally be offered following the successful completion of Level 4 (or 120 credits), or a Diploma in Higher Education (DipHE) following the successful completion of Level 5 (or 240 credits).