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Central Saint Martins

LVMH Green Concept Store

LVMH Green Concept Store - Journey

As part of the LVMH x Central Saint Martins partnership, BA Architecture and MA Narrative Environments students worked with Maison staff and Central Saint Martins graduates to deliver designs for a 'Green Concept Store'. The store would be designed to house several LVMH Maisons with products ranging from leatherwear to luggage and bicycles to wines and spirits.

Working to a set floor plan, three teams submitted concepts that focused on sustainability and environmental performance, this was conveyed aesthetically through the choice of construction materials and eco-friendly ventilation systems. Teams were also required to present the sophistication and luxury synonymous with the brand. Inspiration sprung from a variety of sources, such as romantic landscape painting and the passing of the seasons. Design features included upcycling, innovative eco-materials, agile modular display and algae filtration which would release purified oxygen into the store. The designers’ ideas were presented to the client through sketches, visuals, mood boards, storyboards and technical drawings, including an ECOdesign audit. The plans also took into account back of house layout, visual merchandising displays and overall experience of the customer as they moved through the store.