Anthony McGrath is the Course Leader for the BA Fashion Marketing Course at the London College of Fashion, University of the Arts, London. Anthony’s experience stretches over twenty years and encompasses numerous streams of the Fashion industry including Marketing and Communications, Styling, Journalism and Creative Direction. This has lead him to consult and collaborate with brands as diverse as The BBC, Jaguar, Peroni, The Boohoo Group and Vogue Italia.
Anthony’s work has appeared in such leading publications as The Saturday Times Magazine, Marie Claire (UK), The Independent Magazine, The LA Times Magazine, UpStreet, Mens Health (UK, IT, US) and GQ (FR).
Anthony’s key areas of specialisms are in Contemporary Marketing and Communications, Fashion Retail Analysis, Employability and the Menswear Market, where he is often asked for his opinion by such national and international media outlets as BBC Radio London, Radio 5 Live, RTE, SWT and BBC News. Read Anthony McGrath's full profile here.
Luis Parada Prior to joining the BA (Hons) Fashion Marketing team, Luis was tutor and programme manager (foundation year) at ISC Istituto Marangoni, London. He has been the course leader in Fashion Design and lecturer at Modatex and Citex, Porto, Portugal, lecturing fashion marketing to fashion design students and marketing to fashion business courses. Luis has worked as a trend researcher, co-coordinating the Portuguese Colour Proposal and a delegate at InterColor representating ANIVEC / APIV and as freelance consultant at 'from Portugal' - International Textile and Apparel Product Presentation Forums. Read Luis Parada's full profile here
Minal Malik is a lecturer at the London College of Fashion, working on several units across the BA Fashion Marketing course. Her background includes working with luxury brands such as Burberry and Net-A-Porter within their emerging markets, marketing, and social media departments. She was a fashion editor at Paper Magazine, and for the past several years has been a freelance consultant, writing and styling for publications such as Vogue, Who What Wear, OK!, and other publications. Her specialism is marketing, editorial and personal styling. Read Minal Malik's full profile here.
Louise Stuart-Trainor is a lecturer in Consumer Insights. Her background was initially in fashion design, but most of her career has been spent in trend forecasting. She has worked for Fashion Snoops, Stylesight and WGSN and for the past four years, she has been a freelance consultant, researching and creating reports for trend forecasting agencies, as well as journalism, and advising small businesses. Through trend forecasting agencies such as The Future Laboratory and WGSN, she has consulted with the likes of Samsung, Ralph Lauren, Shiseido, Nike and ASOS on a wide range of bespoke projects. Her specialism is translating and interpreting trends for specific brands, ranging from consumer trends to sustainability, technology and communications.
Dr Shahpar Abdollahi holds a Ph.D. in Management Science from King’s College London. Her Doctoral research focused on innovation and the role of networks in the success of new product development. She holds a M.Sc. in International Business from the University of Groningen, with a specialisation in International Marketing. Before joining LCF, Shahpar held research, lecturing and supervisory positions at King’s College London, Cranfield Business School, University of Essex, London College of Fashion (LCF) and Instituto Marangoni. Given her professional background, Shahpar is particularly interested in Luxury Branding, Fashion Marketing and Fashion Management.
Dr Cigdem Gogus is an experienced academic, marketing practitioner and researcher, with a background in sales, business development and entrepreneurship. She has an MBA in e-business (City University Business School, London) and a PhD in Consumer Behaviour - Marketing (Henley Business School). Her expertise lies in consumer behaviour, e-commerce, digital marketing, and start-up’s. Cigdem has taught across a wide range of marketing topics at both undergraduate and postgraduate levels. She has overseen countless Master’s dissertations. She has in-depth knowledge of marketing theory, research methods as well as broader theoretical knowledge of social sciences and business management. Her work experience includes; market research, merchandising, sales and business development, starting and running a successful e-commerce business. Cigdem regularly attends academic and business conferences run by: The Association for Consumer Research, Market Research Society, Association for Qualitative Research and ESOMAR.
Edwin Phiri is a marketing expert. A senior lecturer and specialist subject leader for fashion marketing in the fashion business school at LCF. He has over 25 years experience in marketing and marketing related subjects and has an enriched portfolio career of industry, academic and consultancy roles.
He is also module leader for the Applied Business and Marketing Strategy for Disability Developments on the MSc Design, Disability Innovations at UCL collaboratively delivered with Loughborough, GDI Hub and LCF.
With a passion for Inclusive Marketing, Edwin’s multidisciplinary research interests include responsible business model design, social purpose, branding, consumer behaviour, fashion sustainability, strategy, equality, diversity and inclusion.
His PhD research explores how UK physical retail could enhance access and inclusivity for wheelchair using shoppers by adopting inclusive marketing management practices that are friendlier to their needs.
Dr Misha Xu is a lecturer in Digital Marketing at LCF. Prior to joining the BA (Hons) Fashion Marketing team, Misha was a Teaching Fellow at the Institute of Digital Technologies and the Institute of Innovation and Entrepreneurship, Loughborough University London. Misha holds a doctoral degree in Marketing and a master's degree in Marketing Communication from the University of Birmingham. Her current research interests include consumer behaviour, impulse buying, ethical consumption, normative influence, social marketing, and corporate social responsibility.
Dr Francesca Bonetti is a Senior Lecturer (Associate Professor) in Marketing at the London College of Fashion, University of the Arts London, London, UK, and a Visiting Lecturer at universities across Europe, the USA and Asia. She is currently a Visiting Scholar at USC Marshall School of Business, conducting a research project on technological innovation in the fashion and creative industries across the USA West Coasts (Los Angeles area), UK (London area) and Europe. Her research interests focus on business technological innovation across cultures in the fashion and creative industries, and the digital transformation of retailing. Her PhD (University of Manchester, UK, 2020) explored the adoption of consumer-facing technologies in fashion retail settings from a managerial perspective. Her interests also include luxury fashion retailing in China and the consumption of fashion goods by Asian consumers. Her work is published in academic journals such as the Journal of Retailing and Consumer Services and the International Journal of Technology Marketing, among others, and in a number of books. She has international industry experience in marketing communications and retail and business development in the fashion and apparel sector. She currently consult for fashion brands, retailers and startup companies on distribution strategies, communications strategies and the use of consumer-facing technology.
Dr Nina Van Volkinburg is the course leader for MA Strategic Fashion Marketing. She is passionate about circular economy and fashion’s transformation towards sustainable strategies through emerging technologies. She is an ethnographer by training with her research focusing on value co-creation and service ecosystems and has written multiple published case studies. Additionally, Nina has consulted for various organisations focused on sustainable practice including The Sustainable Angle and Fashion4Development (amongst others). She regularly comments on the wider fashion industry for platforms including BBC World News, as well as fashion-focused press including Elle, Showstudio, Achtung, and Wardrobe Crisis. Her work within fashion sustainability has been featured in Vogue, Textilwirtschaft, Tank Magazine, and The Telegraph. Moreover, Nina is the co-founder of the world’s first B2C fashion upcycling platform, RETURE, which grew a global community of fashion designers to revive and transform customers’ garments from old to new. Within 1 year of launching, the company welcomed over 60 designers to the platform, collaborated with sustainable organisations including Fashion Revolution, and were invited to take part in in-person pop-ups including Selfridges & Co. and Westfield. She holds a BA and PhD in Marketing from the University of Exeter, as well as a MA in Strategic Fashion Marketing from London College of Fashion.
Dr Shuyu Lin’s expertise lies in value creation and appropriation in the fashion ecosystem. Her research aims to extend the application of network-based strategic management and social capital theories to the discipline of aesthetic innovation. Exploring both structural and relational mechanism in open innovation has been at the centre of her research interest. Following a BA in Journalism, Shuyu pursued her career in the fashion industry as a PR consultant and fashion editor. She then received the degree of MSc in Management with Marketing and PhD in Management from the University of Bath.
Dean Wantling is a Lecturer in Fashion Marketing and Digital Marketing with over 7 years teaching experience in various educational and international contexts. PGCE qualified, and currently finalising study for an MSc Digital Marketing, his research interests include digital transformation, digital culture and online consumer behaviour. He has over 10 years experience in fashion marketing, public relations and brand strategy, where he worked at management level in some of the most dynamic and forward thinking PR agencies in London. He continues to work as a freelance consultant, helping brands with digital transformation.
Fractional Tutors
Hannah Kane holds a fractional post as Lecturer in Marketing: Digital Marketing at the London College of Fashion teaching across undergraduate and postgraduate courses. She works as a marketing and branding consultant as Managing Director of Hack Media, which serves as the commercial branch of the award-winning independent style, culture and philosophy magazine PHOENIX which she founded in 2010. With her background as an entrepreneur, journalist and editor she specialises in marketing communications, public relations, social media, and brand storytelling. Kane is a regular speaker at industry conferences and events and is currently working on her debut fashion book for Quercus, due for publication in the autumn of 2023.
