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BA (Hons) Fashion Marketing

College
LCF
Start date
September 2020
Course length
3 years / 4 years (with placement year in industry)
UCAS code
9K55

BA (Hons) Fashion Marketing teaches students marketing theory in the context of the fashion industry. The curriculum is delivered through industry-focused projects. You will learn about market and consumer needs and integrated marketing communications including the social and digital fashion  marketing and business strategy.

Why choose this course at London College of Fashion

    • Project focus: students work on consumer and industry-focused projects with opportunities to learn from industry professionals
    • Industry links: the course includes a short industry work placement and an optional placement year in industry
    • Career opportunities: graduates have progressed to post-graduate study or secured employment with fashion businesses in marketing and consumer insight roles
    • Professional body accreditation: the course has been accredited by The Chartered Institute of Marketing (CIM). This gives students the opportunity to gain professional qualifications through CIM Graduate Gateway and recognition of the high level of their professional skills.

Location

The course is based at High Holborn. Find out about the local area, including Lincoln’s Inn Fields and Clerkenwell, in our local area guides on the Student Life pages.

London College of Fashion is planning to move to a new single campus on the Queen Elizabeth Olympic Park in 2022. This is part of a new development for London prioritising culture, education and innovation, known as East Bank. Students studying this course will begin their studies at High Holborn and are likely to be transferred to LCF’s new site in East London, to complete their studies there, from September 2022. Please see ‘4Fashion: LCF’s move to the Olympic Park’ for more information about the College’s relocation.

Chartered Institute of Marketing

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. The BA Fashion Marketing course at London College of Fashion has been accredited by the CIM to give students the opportunity to gain professional qualifications through CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.

What's it like to study BA (Hons) Fashion Marketing at London College of Fashion?

Find out more about BA (Hons) Fashion Marketing at the Fashion Business School at London College of Fashion

Collaborative student project with ASOS

Students collaborated to develop and present a new concept to launch in 2017.

Fashion Business School Summit 2016

Each year, London College of Fashion hosts a Fashion Business School Summit, showcasing the graduate talent from the fashion business courses. The event includes, talks, workshops and student work.

Latest news from this course

Student Life: Best places to study outside campus

Although UAL offers several libraries that welcome all students, you might feel wary of being in the same environment all the time and want to spice things up a little. We have put together a list of the best places to study outside campus that are

Student Life: Budget tips on campus

Welcome to all our new students on campus! A lot of view will have just moved to London, and we know it’s an expensive city to live in as a student. So here are our tips in order to save while studying at LCF.

Facilities

Library, John Princes Street
Library, John Princes Street Photography by: Ideal Insight

LCF library and archives

Take a tour of LCF's world renowned fashion library, ideal for research and study.

Business facilities at JPS and High Holborn

Fashion business facilities

Take a tour of our fashion business facilities at John Prince's Street and High Holborn.

Canteen, Mare Street
Canteen, Mare Street Photography by: Ideal Insight

LCF's social spaces

Explore our social spaces, for collaborative study and breaks, across our six sites in London.

Course overview

Introduction 

BA (Hons) Fashion Marketing teaches students fundamental marketing theory in the context of the fashion industry. This prepares graduates for postgraduate study or a career in fashion marketing and associated business functions.  

What to expect 

  • The dynamic curriculum is delivered through challenging industry-focused projects, it combines theory and practice and allows you to personalise your learning with a variety of topics and assessment types 

  • You will learn to determine  market and  consumer needs, plan and execute integrated marketing communications  including the latest  in  social and digital fashion marketing  and international business strategy.   

  • BA (Hons) Fashion Marketing will explore specialist aspects of fashion marketing. This includes sustainable fashion marketing, digital fashion marketing, customer relationship management, consumer behaviour, international fashion marketing, creative retailing, marketing strategy, leadership and innovation.   

Work experience and opportunities 

Students will be given the opportunity to undertake an optional industry placement year between the second and final year of the course which will enhance the employability of students by offering valuable experience and contacts within the industry as well as earning an additional Diploma in Professional Studies qualification. 

Mode of study 

BA (Hons) Fashion Marketing runs for 90 weeks in full time mode. It is divided into 3 stages over 3 academic years. Each stage lasts 30 weeks. 

Course units

Year One 

Introduction to the Fashion Business for Fashion Marketing  introduces you to your course and its subject specialism as well as to effective learning and studentship at undergraduate level. Students come from many diverse educational backgrounds and a part of this unit will enable to reflect on your own background and how that shapes the way you approach your course. 

Principles of Fashion Marketing  introduces you to what marketing is and how it is defined. You will learn about the role of marketing, its cross-functional importance and its contribution to fashion business success. You will gain knowledge about the marketing planning process, segmentation, the internal and external marketing environment, and the marketing mix.  

The  Global Fashion Branding: Theory  unit will develop your understanding of the brand building and brand management process in the fashion industry. You will learn how fashion businesses build brand identity, brand image and brand personality and how brands target and communicate their brand message to consumers across multiple channels. to evaluate brand performance for a fashion business operating internationally. 

Fashion Cultures and Histories introduces you to key concepts and ways of thinking about fashion and its context in society and culture. You will attend lectures, seminars and workshops, and do a significant amount of reading of academic texts in order to complete a formal academic essay for assessment.   Completion of this unit will allow you to make an informed choice of subject for study in the second year Cultural and Historical Studies unit. 

The  Global Fashion Branding: Communications unit will develop your understanding of integrated marketing communications and public relations in the fashion industry. You will use the components of the marketing communications mix to generate campaigns and PR strategy. 

Better Lives: This unit will provide you with a solid understanding of LCF’ core values and how they connect to your practice. As part of this unit you will explore diversity, social responsibility and sustainability, themes which you will then apply to a selected project. Through teaching, specialist research, and collaborative work, this unit will get you thinking differently. We want you to use fashion to examine the past, build a sustainable future and improve the way we live. That’s why we call this unit ‘Better Lives’. 

Year two 

You will study a  Cultural and Historical Studies  unit of your choice that will broaden or deepen your learning of areas relating to your interests in your chosen field. You will participate in lectures, seminars and workshops with students from other courses within your School, and will read relevant academic texts and complete a formal academic essay for assessment. 

The Researching Consumer Behaviour and Psychology unit introduces you to concepts of consumer behaviour and psychology through investigation of how and why we buy fashion goods and services. You will apply market research methods and evaluate consumer behaviour in different parts of the world. 

The Social and Digital Marketing unit develops your understanding, application and evaluation of contemporary marketing approaches and practices. The social and digital marketing landscape will be explored in a global context and related to the broader concepts of customer acquisition and relationship marketing. 

The  Work Experience Based Learni ng unit gives you the opportunity to apply your subject knowledge in a work-based context.  

Professional placement year (optional) 

You can opt to undertake the Diploma in Professional Studies (the Diploma), a University of the Arts London Award for a period of industrial placement of at least 30 weeks duration. There is flexibility to combine a work placement overseas (minimum 20 weeks) with a period of overseas study (minimum 10 weeks).  

Final year 

The Futures and Innovation unit looks at current issues affecting the fashion industry in general and fashion marketing in particular.  You will explore various trend indicators that are likely to point to important influencing factors in the future.  

The Fashion  Marketing Strategy  unit develops your understanding of corporate strategy and business models to enable you to analyse fashion strategies at corporate and business levels. You can choose a specialist option that reflects your course and career aspirations. 

The  Final Major Project gives you the opportunity to develop a project within the general area of fashion marketing. This can reflect your particular interests and future career aspirations, and the final outcome of your project will be a considerable body of work as well as a graduate exhibition. 

Learning and teaching methods

The following teaching and learning methods are employed to support the integrated achievement of the course outcomes:

  • Academic skills, design thinking for textiles and other workshops
  • Brainstorming sessions
  • Briefings, tutorials and feedback
  • Collaborative group project work
  • Lectures and seminars
  • Library and workshop inductions
  • Museum, gallery and other visits
  • Online learning
  • Presentations
  • Research methods
  • Studio teaching

Assessment methods

The following assessment methods are employed to support the integrated achievement of the course outcomes:

  • Blogs
     
  • Essays, reports and ​dissertation
     
  • Final show examination
     
  • Mid-year reviews
     
  • Peer assessment
     
  • Portfolio of work
     
  • Presentation
     
  • Student self-evaluation
     
  • Tutorials

Staff

Tony Cooper is the course leader in BA (Hons) Fashion Marketing at LCF. He has worked as a senior executive in consumer goods marketing for more than 20 years. Tony holds a master’s degree in marketing from RMIT and bachelor’s degrees in business and sociology from Monash University Australia. Tony’s doctoral thesis investigates social media engagement focusing on governance issues in the strategic management of online fashion brand communities. His research interests include; social media in relationship marketing, (virtual) brand communities, customer engagement, the co-creation of value using social media and the consumption of fashion.

Edwin Phiri is a chartered marketer and a senior lecturer and specialist subject leader for fashion marketing in the fashion business school. He has over 20 years’ experience in marketing and marketing related subjects and has an enriched portfolio career of industry, academic and consultancy roles. His current research interest includes sustainable fashion marketing, sustainable businesses and strategic planning and management. Edwin is engaged in early studies in pursuit of his PhD exploring inclusivity for wheelchair using disabled consumers in UK fashion high street retailers.

Luis Parada. Prior to joining the BA (Hons) Fashion Marketing team, Luis was tutor and programme manager (foundation year) at ISC Istituto Marangoni, London. He has been the course leader in Fashion Design and lecturer at Modatex and Citex, Porto, Portugal, lecturing fashion marketing to fashion design students and marketing to fashion business courses. Luis has worked as a trend researcher, co-coordinating the Portuguese Colour Proposal and a delegate at InterColor representating ANIVEC / APIV and as freelance consultant at 'from Portugal' - International Textile and Apparel Product Presentation Forums. Read Luis Parada's full profile here.

Louise Stuart-Trainor is a lecturer in Consumer Insights. Her background was initially in fashion design, but most of her career has been spent in trend forecasting. She has worked for Fashion Snoops, Stylesight and WGSN and for the past four years, she has been a freelance consultant, researching and creating reports for trend forecasting agencies, as well as journalism, and advising small businesses. Through trend forecasting agencies such as The Future Laboratory and WGSN, she has consulted with the likes of Samsung, Ralph Lauren, Shiseido, Nike and ASOS on a wide range of bespoke projects. Her specialism is translating and interpreting trends for specific brands, ranging from consumer trends to sustainability, technology and communications.

Minal Malik is a lecturer at the London College of Fashion, working on several units across the BA Fashion Marketing course. Her background includes working with luxury brands such as Burberry and Net-A-Porter within their emerging markets, marketing, and social media departments. She was a fashion editor at Paper Magazine, and for the past several years has been a freelance consultant, writing and styling for publications such as Vogue, Who What Wear, OK!, and other publications. Her specialism is marketing, editorial and personal styling. Read Minal Malik's full profile here.

Olga Mitterfellner is an internationally experienced fashion marketing professional and lecturer specialising in strategic fashion branding, marketing and PR. Olga holds a BA in Fashion Design and Fashion Marketing and an MA in Textile Futures and is a fashion blogger (fashionblogga) and contributing editor to the academic online platform Worn Through. Olga has worked in the fashion industry in Europe and Asia and is fluent in five languages. Olga is a member of the British Sociological Association and the Association of Dress Historians and an Associate and Chartered member of the International Textile Institute and continues to research smart textiles.

Francesca Bonetti is a PhD researcher in retailing, consumer-facing technology and marketing at The University of Manchester, and a lecturer in marketing at London College of Fashion. She is also a visiting lecturer at universities across Europe, the U.S. and Asia. Her research interests focus on the digital transformation of retailing and the consumption of fashion goods by Asian consumers. She has international industry experience in marketing communications and retail and business development in the fashion and apparel sector. Francesca currently consults for fashion brands, retailers and startup companies on distribution strategies, communications strategies and the use of consumer-facing technology.

Cigdem Gogus is an experienced academic, marketing practitioner and researcher, with a background in sales, business development and entrepreneurship. She has an MBA in e-business (Cass) and a PhD in Consumer Behaviour and Marketing (Henley). Her expertise lies in consumer behaviour, e-commerce, digital marketing, and start-up’s. Cigdem has taught across a wide range of marketing topics at both undergraduate and postgraduate levels with in-depth knowledge of marketing theory, research methods as well as broader theoretical knowledge of social sciences and business management. Her work experience includes; market research, merchandising, sales and business development, starting and running a successful e-commerce business.

Rosemary Varley is an associate lecturer, having previously been subject director (marketing and retail) and research coordinator for the Fashion Business School. She has a wealth of experience in academia including course leadership, curriculum development and external examining. She has also written a number of textbooks, most recently she edited and co-authored Fashion Management: A Strategic Approach (Macmillan Red Globe, 2018). She is also committed to bringing a broader understanding of ethics and sustainability from a fashion business perspective. Read Rosemary Varley's full profile here.

Dr Paul Marsden is a chartered psychologist researching the impact of digital technology on consumer behaviour and wellbeing. He works as a consultant consumer psychologist to Brand Genetics and WPP Digital, where he helps fashion brands understand their consumers using psychological insight. Paul curates digitalwellbeing.org, a knowledge-base of emerging evidence on the influence of technology on human wellbeing.

Peter Rees has over 40 years of international business experience, over half of which has been in marketing. A skilled strategic marketer and a creative communicator and an experienced business consultant, he is also the holder of a number of academic roles including senior examiner at the Chartered Institute of Marketing. He was also formerly the associate professor of Global Marketing Strategy at The American International University in London. His specialities include marketing communications and digital media.

Karen Manville is an associate lecturer at London College of Fashion and is currently completing her doctoral studies in consumer psychology.

Nina Van Volkinburg is a lecturer in fashion retail and a commentator and marketing consultant focused on integrating sustainability and circular practice into meaningful business strategy. Her current doctoral research with the University of Exeter explores the effects of digital disruption on the value creation processes in the fashion industry. She has previously been featured on BBC News, written for Achtung Magazine, ASBO, Modern Melange (founder), Pigeons and Peacocks, Positive Luxury, among other titles, and is a contributor for Fashion4Development, AustrianFashion.net and ShowStudio. Nina is regularly invited as a guest speaker, panellist and moderator, and consults with fashion organisations on developing purpose-driven marketing strategies.

How to apply

Opportunities for all

We are committed to making university education an achievable option for a wider range of people and to supporting all of our students in achieving their potential both during and after their courses.

We welcome applications from people with disabilities. If you have a disability (e.g. mobility difficulties, sensory impairments, medical or mental health conditions or Asperger’s syndrome) we strongly encourage you to contact us on disability@arts.ac.uk or +44 (0)20 7514 6156 so that we can plan the right support for you. All enquiries are treated confidentially. To find out more, visit our Disability & Dyslexia webpages.

Entry requirements

The standard minimum entry requirements for this course are:

One or a combination of the following accepted full level 3 qualifications.

  • A Level Passes at Grade C or above to total a minimum 112 new UCAS tariff points (preferred subjects include, Business Studies, Economics, Fashion Studies, Information Technology, English, Languages, Media Studies and Psychology);
  • Distinction at Foundation Diploma in Art and Design;
  • Distinction, Merit, Merit in BTEC Extended Diploma;
  • Merit at UAL Extended Diploma;
  • Access Diploma or 112 new UCAS tariff points from the Access to HE Diploma;
  • 112 new UCAS tariff points (equivalent to 280 old UCAS tariff points) from a combination of the above qualifications or an equivalent full Level 3 qualification;
  • or equivalent EU or non-EU qualifications such as International Baccalaureate Diploma;
  • and Six GCSE passes at grade A*-C or grade 9-4, to include a grade C or grade 4 in Maths.

APEL (Accreditation of Prior (Experiential) Learning)

Applicants who do not meet these course entry requirements may still be considered in exceptional cases. The course team will consider each application that demonstrates additional strengths and alternative evidence. This might, for example, be demonstrated by:

  • Related academic or work experience
  • The quality of the personal statement
  • A strong academic or other professional reference
  • OR a combination of these factors

Each application will be considered on its own merit but we cannot guarantee an offer in each case.

English Language Requirements

IELTS level 6.5 with a minimum of 5.5 in reading, writing, listening and speaking. Please check our main English Language Requirements 

Selection criteria

The course team seeks to recruit students who can demonstrate:

  • A strong interest in fashion marketing theory and practice
  • Analytical problem solving skills, and the potential to develop professional, communication and business skills necessary for future industry challenges
  • Curiosity about fashion consumers’ needs and how they want to buy fashion products and services across a range of markets
  • Fashion industry experience
  • Motivation to succeed on the course and work in the fashion industry

Applicants could consider these questions when writing their Personal Statement:

  • Why do you want to study BA Fashion Marketing at London College of Fashion
  • Which units are you particularly interested in studying, and why
  • How do you plan to use your studies in your future career
  • What do you think are the key skills and attributes a fashion marketing professional needs
  • How do these match your personal skillset

Making your application

This section includes all the information you need on how to apply and how your application is considered, and what happens next.

You should apply though UCAS – Universities and Colleges Admissions Service – and you will need the following information:

University code:          U65

UCAS Code:                 9K55

London College of Fashion does not accept applications for deferred entry. You should therefore apply in the year you wish to study.

Entry to Year 2 or Year 3

If you have successfully completed 120 credits (year 1) or 240 credits (years 1 and 2) in the equivalent units/modules on a degree course at another institution and wish to continue your studies at London College of Fashion, you can apply to transfer to year 2 or year 3 respectively. The Admissions Tutor will consider applicants for entry to year 2 and 3 on a case by case basis, subject to places being available on the course. You must apply through UCAS and indicate POE 2 for entry to year 2 or POE 3 for entry to year 3 on your application. Click here for important information about our UAL External Student Transfer Policy.

Application deadline

We recommend you apply by 15th January for equal consideration. However this course will consider applications after that date, subject to places being available.

What happens next

All application forms, personal statements and references are read and considered by the course team against the selection criteria listed in the Entry Requirements and Selection Criteria sections.

How we notify you of the outcome of your application

If you applied through UCAS the result of your application will be communicated to you via UCAS through UCAS Track. You will only receive further communication directly from the College if your application has been successful. This will be in the form of a full offer pack including details of accommodation, fees, and other important information.

This section includes all the information you need on how to apply and how your application is considered, and what happens next.

How we assess your application

All application forms, personal statements and references are read and considered by the course team against the entry requirements and selection criteria listed above. If you have achieved or expect to achieve the standard entry requirements you will be invited to attend an interview. Please note that not all applicants are invited to attend interview. When you have attended your interview we will advise you of your outcome.

There are three ways international students can apply to an undergraduate course at London College of Fashion:

If you choose to apply though UCAS – Universities and Colleges Admissions Service – you will need the following information:

University code:          U65

UCAS Code:                 9K55

You can only apply to the same course once per year whether you are applying via UCAS, UAL Representative or using the UAL online application system. Any duplicate application will be withdrawn.

For further advice on how to apply please visit the UAL International Application page.

London College of Fashion does not accept applications for deferred entry. You should therefore apply in the year you wish to study.

Entry to Year 2 or Year 3

If you have successfully completed 120 credits (year 1) or 240 credits (years 1 and 2) in the equivalent units/modules on a degree course at another institution and wish to continue your studies at London College of Fashion, you can apply to transfer to year 2 or year 3 respectively. The Admissions Tutor will consider applicants for entry to year 2 and 3 on a case by case basis, subject to places being available on the course. You must apply through UCAS and indicate POE 2 for entry to year 2 or POE 3 for entry to year 3 on your application. Click here for important information about our UAL External Student Transfer Policy.

Application deadline

We recommend you apply by 15th January for equal consideration. However this course will consider applications after that date, subject to places being available.

What happens next

Immigration History Check

Whether you are applying online via UCAS or through a UAL representative or direct application you will need to complete an Immigration History Check to identify whether you are eligible to study at UAL. Do be aware, if you do not complete the Immigration History Check we will not be able to proceed with your application.

Initial application check

All application forms, personal statements and references are read and considered by the course team against the selection criteria listed in the Entry Requirements and Selection Criteria sections. If the academic team wish to consider your application further, you will be invited to attend an interview either in person or via telephone where an international academic will ask you questions to establish your suitability for the course.

If you are successful at the interview stage you will be offered a place. Applicants are not guaranteed to be asked to attend an interview.

Please note that if you are unable to attend interview, the College may not be able to re-schedule.

How we notify you of the outcome of your application

If you applied through UCAS the result of your application will be communicated to you via UCAS through UCAS Track. If you have applied directly or through an agent, we will notify you through the UAL portal. You will only receive further communication directly from the College if your application has been successful. This will be in the form of a full offer pack including details of accommodation, fees, and other important information.


After you apply

All application forms, personal statements and references are read and considered by the course team against the selection criteria listed in the Entry requirements and What we look for sections.

International applicants will undertake an interview (in person or by telephone) and the outcome will be communicated to you.

If you applied through UCAS the result of your application will be communicated to you via UCAS through ucastrack. You will only receive further communication directly from the College if your application has been successful. This will be in the form of a full offer pack including details of accommodation, fees, and other important information.

Deferred entry

Deferred entry is normally only allowed in exceptional circumstances. Please contact us before you submit your application if you are considering applying for deferred entry.

Interview week

Applicants on some courses may be invited to attend an Interview. Further details will be sent to you with your interview letter, confirming location and date. International applicants should contact the Admission Office by emailing lcf.international@arts.ac.uk about portfolio requirements (if applicable), interview times and dates.

Potential changes to course structure

Please note: the information outlined is an indicative structure of the course. Whilst we will aim to deliver the course as described on this page, there may be situations where it is desirable or necessary for the University to make changes in course provision, for example because of regulatory requirements or operational efficiencies, before or after enrolment. If this occurs, we will communicate all major changes to all applicants and students who have either applied or enrolled on the course. Please note that due to staff research agreements or availability, not all of the optional modules listed may be available every year. In addition, the provision of course options which depend upon the availability of specialist teaching, or on a placement at another institution, cannot be guaranteed. Please check this element of the course with the course team before making a decision to apply.

Webpage updates

We will update this webpage from time to time with new information as it becomes available. In the meantime, if you have any questions, please use the register your interest form above.

Fees & Funding

Home / EU fee

£9,250

This applies for the 2020/21 academic year.

Tuition fees for undergraduate degree courses have been set at £9,250 per year for full-time study, subject to changes in the law. Tuition fees may increase in future years for new and continuing students, in line with an inflationary amount determined by government. Please visit our Undergraduate tuition fees page for more information.

International fee

£22,920

This applies for the 2020/21 academic year.

Additional costs

In addition to tuition fees you are very likely to incur additional costs such as travel expenses and the cost of materials. Please read the information on our additional costs page. Please note that whilst membership of the CIM is paid by LCF at no cost to students, there is a fee of approximately £145 payable directly to the CIM to enrol for a mandatory module to complete the Certificate in Professional Marketing. The Fashion Business School provides tutorial support free of charge for students who opt to take the additional module.

Charges may be made for special clothing or equipment which students may need in order to participate in certain activities which form part of the course but which they retain. However, where such clothing or equipment is necessary for the student’s health or safety a charge may only be made for clothing and equipment which the student retains if the student also has the option of borrowing the clothing or equipment free of charge.

Accommodation

Find out about the accommodation options available and how much they will cost.

Scholarships and awards

There are a number of scholarships and awards available to students on this course. Use our search tool to find out more information.

Scholarship search

Careers and alumni

All of our undergraduate courses offer career development, so that you become a creative thinker, making effective contributions to your relevant sector of the fashion industry.

LCF offers students the opportunity to develop Personal and Professional Development (PPD) skills while studying through:
  • An on-course work experience or placement year. Please note, this is not available on every course; please see the Course Details section for information about work placement opportunities.
  • Access to to speaker programmes and events featuring alumni and industry.
  • Access to careers activities, such as CV clinics and one-to-one advice sessions.
  • Access to a graduate careers service
  • Access to a live jobsboard for all years.
  • Advice on setting up your own brand or company.

Career Paths

Graduates from BA (Hons) Fashion Marketing have progressed to postgraduate study, have started their own fashion businesses, are working as influencers, stylists and digital marketing consultants and have secured jobs in a variety of roles with fashion and other businesses. Recent alumni are working at Boden, British Airways, Dorothy Perkins, Monsoon Accessorize, Chanel, Ocado and SpaceNK.
Graduates who wish to continue their education at postgraduate level can progress to suitable courses within the College, the University or elsewhere.

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