- Start dateSeptember 2017
- Course length1 year 3 months full time (45 weeks across a four-term model)
MA Service Experience Design and Innovation
Develop and apply design thinking to a broad range of societal and business challenges, on this unique transdisciplinary course.
About this course
By taking design to a strategic level, the course offers the opportunity to work collaboratively with experts from different fields. You will learn service design research methods and processes, offering opportunities for user-centred and co-designed innovation.
MA Service Experience Design and Innovation has a particular focus on start-up entrepreneurship, global future trends and emerging technologies like the Internet of Things, big data, virtual reality and 3D printing.
Student films and profiles
- Spotlight on MA Interaction Design Communication, Design Management and Cultures and Service Design Innovation // LCC Postgraduate Shows 2016
- LCC invites public to free design exhibitions, workshops and talks as part of London Design Festival
The course is structured to develop strategic and creative expertise within the design and delivery of innovative service experiences. Students are encouraged to undertake projects that will tackle many of the social, corporate and environmental challenges facing the 21st century. Projects may be as diverse as conceiving services to mitigate the digital divide of the senior citizens of London borough, to designing a virtual reality in-store experience for a global insurance company, through to realizing an innovative business proposition for a personal start-up.
It is aimed primarily at students who have a graduate design discipline and wish to broaden their understanding of innovation and design as a collaborative interdisciplinary process. However, the course would also be of interest to students from social science backgrounds and related fields.
On the course, you will have the opportunity to take part in design projects, workshops and study tours. These will be embedded in a sound theoretical framework of lectures, case studies, seminars and tutorials.
Terms 1 and 2 of the course will provide you with a detailed knowledge of core theory and skills in innovation and creativity. The skills and knowledge obtained will enable you to articulate design ideas, observations and solutions creatively as designers, as well as demonstrating rigour and critical evaluation in your work. You will be able to apply your design thinking strategically and add value to new and challenging contexts.
Term 3 builds on the knowledge and skills you have acquired and applies these to the creation of original design research projects. This involves the development of a major project on the basis of extensive research, investigation and a firm methodological approach.
In term 4 students will continue with the development and production of a final major project that will need to demonstrate the testing of ideas, exploring the context of the project as well as identifying key issues such as appropriate discourses, research methodologies, materials and media through which you can effectively communicate your ideas. The course will challenge existing orthodoxies and encourage design related communication, service and product innovation problems to form the focus of the final major project.
Autumn, Term One
- Service Experience Design for Social and Corporate Innovation (40 credits)
- Entrepreneurial Strategy and Project Management (20 credits)
Spring, Term Two
- Collaborative Unit (20 credits)
- Global Design Futures (20 credits)
- Individual Concept Development (20 credits)
Summer, Term Three
- Global Design Futures (continued)
- Individual Concept Development (continued)
- Major Project (60 credits)
Autumn, Term Four
- Major Project (continued)
If you are unable to continue or decide to exit the course, there is a possible exit award. A Postgraduate Diploma will be awarded on successful completion of the first 120 credits.
How to apply
You can begin your application for this course using our online application form – the link to this is below. Before you apply, we recommend you take some time to read the course Entry Requirements section to learn about the application process, including detailed guidance on the extra information we will ask you to provide later in the process.
Required information for all postgraduate course applications
You will need to enter the following information in the online application form:
- Personal details (including full name; date of birth; nationality; permanent address and English language level)
- Current and/or previous education and qualification details
- Employment history
Before you can submit the form, you’ll also need to agree to the terms and conditions for how we process your data – these are explained in the form.
Please note, if you’re an international applicant we will need to contact you separately to ask for copies of certain documents (for example, English language qualification/certificate and copies of any previous UK study visas).
Extra information required for applications to this course
Once you have submitted the online application form, we will send you a confirmation email.
From January 2017 you will be emailed a link to our online application tool, where you should submit the extra information we require for the selection process:
- Personal statement (300 – 500 words)
- Major Project proposal
The course leader will then review your work, may invite you to interview, and will then make a decision on your application, from January 2017.
The admissions team will be in touch after that to let you know the outcome and to guide you through the next steps.
Start your application now
Applications are accepted, and offers made, throughout the year. Early application is advised.
The application form can be saved as you fill it out, so you don’t need to complete it all at once. You will also have the chance to review all the information and make any necessary amendments before you submit the application form.
We will send you emails as you progress through the application process, so do check your inbox (and junk folder, just in case). These emails will contain important information about your application and links to the online forms you should use to submit the extra information required.
Recruitment and admissions
An Honours degree in a relevant subject, or a professional qualification recognised as equivalent to an Honours degree in a design-related or creative discipline. Applications from students with good degrees from social science backgrounds will also be welcome. If you do not have the required qualifications, but do have professional experience, you may be eligible to gain credit for previous learning and experience through the Accreditation of Prior and Experiential Learning (APeL) i.e. professional experience or a combination of courses and work experience.
Your experience is assessed as a learning process and tutors will evaluate that experience for currency, validity, quality and sufficiency.
Language requirements (International/EU)
All classes are conducted in English. If English is not your first language, we strongly recommend you let us know your English language test score in your application. If you have booked a test or are awaiting your results, please clearly indicate this in your application. When asked to upload a CV as part of your application, please include any information about your English test score.
- The course requires IELTS 6.5 (or equivalent) with a minimum of 5.5 in each of the four skills
- You can check you have achieved the correct IELTS level in English on the Language Requirements page.
For further information about visas and application advice please view the Study at UAL International pages.
The MA Service Experience Design and Innovation team is looking for open-minded applicants from a broad spectrum of backgrounds from across the world.
All applications will be considered by the course team who will consider key elements when making a decision on your suitability to join the course:
- Firstly they will look at your qualifications and transcript (or projected results)
- Then they will scrutinise your personal statement, portfolio, major project proposal, and any previous work experience
Academic or professional reference are not required for this course.
Offers will be made based on the following selection criteria, which applicants are expected to demonstrate:
- Open-mindedness and a desire to explore service experience design and innovation at a high level
- A desire to work across discipline and professional boundaries to explore the future of the subject at a time of growth and expansion
Personal statement (300-500 words)
Your personal statement should give us information about yourself and why you want to join the course. What are you doing at the moment educationally, professionally and personally? Why do you want to study MA Service Experience Design and Innovation? Do you have any relevant experience? Why do you think you are a suitable candidate.
Please provide a CV detailing your education and qualifications and any relevant work or voluntary experience. If English is not your first language it is important that you also include in your CV details of your most recent English language test score.
Portfolio (Maximum 6 projects)
All applicants will be expected to submit a digital portfolio. This should include a maximum of six projects and supporting material as described above. These should be clearly annotated and organised.
If you are applying directly from a BA course without experience of professional practice you must be able to demonstrate a good knowledge of design practice, supported by a good degree and portfolio work. For those applying from social science backgrounds, research based around a relevant topic needs to be demonstrated. In all instances, enthusiasm for the course is paramount.
Major project proposal
All candidates will be expected to outline their major project ideas in the application. This should describe the area of interest - the field of study and the particular focus of their intended work across the year. This should include an overview of how you intend to go about producing the project - the methodology.
Applicants are usually interviewed by the course team before a place can be offered. Interviews will take place at LCC, or via Skype/telephone.
Fees and funding
Home / EU fee
In addition to tuition fees you are very likely to incur additional costs such as travel expenses and the cost of materials. We strongly suggest you read the information on our Additional Costs page.
Find out about the accommodation options available and how much they will cost.
Scholarships and awards
A range of scholarships, bursaries and awards are available to postgraduate students at UAL.
Postgraduate loans of up to £10,000 are now available for eligible UK and EU students. A full list of eligibility criteria and information on applying can be found on the postgraduate loans webpage.
Home / EU and International students
Funding opportunities available for this course:
There are numerous possibilities open to graduates from this course. You will find your new knowledge and skills useful for careers in industry, local authorities or non-profit organisations. Alternatively, you may decide to pursue an academic career.
UAL Jobs and Careers
UAL has a number of services and networks that hold regular workshops and careers fairs developed to help you establish and promote your career in the arts, design, or media. These include:
Careers and Employability are the University's dedicated careers and professional practice service. We help UAL students and graduates embark on their professional futures in the creative industries, find jobs, set up a business, and sell their work. We run events throughout the year on all aspects of the career journey.
Creative Opportunities jobs board helps graduates and students find job and internship opportunities and connect with organisations and companies in the creative sector. We post jobs and paid internships, part-time work, freelance contracts and full-time opportunities.