MSc Applied Psychology in Fashion

The first and only MSc in the world that applies psychological science within the context of fashion to make a positive difference through increasing knowledge, improving performance and enhancing well-being.

Please note, the previously advertised flexible mode of study for this course is no longer available.

  • The MSc Applied Psychology in Fashion is accredited by the British Psychological Society (BPS) as a conversion course for students with a first degree in another subject area. It provides a post-graduate qualification that enables students who have a non-accredited degree (in Psychology or other subject) to complete the requirements for Graduate Basis for Chartership, the basic requirement for further study/training towards becoming a Chartered Psychologist. We also welcome students who have previously completed a BPS accredited degree who wish to extend and apply their Psychological knowledge in the broad context of fashion. Described by the BPS Education & Public Engagement Board as a "really impressive and innovative programme", the MSc Applied Psychology in Fashion is joint winner of the 2016 British Psychological Society's Award for Innovative Accredited Psychology Programmes.

Alexa Chung talks to LCF's Carolyn Mair and Caryn Franklin about psychology and fashion, for Vogue.

Graduating students from across the Fashion Business School took part in FBS Summit 16, a showcase of student work that included talks, film and products.

Image of the panel from the Pyschology and Well Being Event.

Fashion matters… in mental health. Read the blog post on The Psychologist.

Double page spread from LCF MA 16 Fashion Cultures and Psychology book

Read the MA16 journal

LCF MA Fashion: Culture, History, Psychology Book 2016

Students discuss MA Psychology for Fashion Professionals and MSc Applied Psychology in Fashion.

Better Lives 2015 - Positive Psychology in Fashion

Illustration of three women dressed in pink. Fashion psychology course
Image by Zoe Sterling, BA (Hons) Fashion Design Technology: Surface Textiles, 2013

Read about Better Lives on LCF News

Carolyn Mair curates the annual Better Lives seminar series which is part of LCF's mission to use fashion as a discipline to drive change, build a sustainable future and improve the way we live .

Funding opportunities

Use UAL's fees and funding calculator to estimate how much your studies may cost you in your first year, and what funding may be available to you.

Use UAL’s scholarships search to find out what you might be eligible for.

Postgraduate loans of up to £10,000 are now available for eligible UK and EU students. A full list of eligibility criteria and information on applying can be found on the postgraduate loans webpage.


Course Leader

Dr Carolyn Mair

Course Location

John Prince’s Street

Study LevelPostgraduate
Study ModeFull time
Course Length12 months
Home/EU Fee


UAL Home/EU alumni receive a £1,000 discount

Course fees may be paid in instalments

International Fee


UAL International alumni receive a £1,000 discount
Course fees may be paid in instalments

Start DateSeptember
Autumn Term Dates11 Sep – 1 Dec 2017
Spring Term Dates8 Jan - 16 Mar 2018
Summer Term Dates16 Apr – 21 Sep 2018
Application Route

Direct to College

Application DeadlineApplications are accepted, and offers made, throughout the year. Early application is advised.

Content and structure

The MSc Applied Psychology in Fashion is situated in the Fashion Business School and has been developed to address the need of the fashion industry for psychologically literate graduates who possess relevant skills in research, analysis, information synthesis, communication, IT and data handling, who can solve problems and work effectively in teams or independently. This Masters programme is the first MSc in the world (with the MA Psychology for Fashion Professionals) to apply the scientific study of psychology to fashion. The course has been accredited by the British Psychological Society (BPS) as a conversion course. Applicants to this MSc who have not previously completed a BPS accredited degree will take the MSc as a Conversion programme. The purpose of this is to enable students who have a non-accredited degree (whether in psychology or another subject) to complete the requirements for Graduate Basis for Chartership (GBC) which is the basic requirement for further study/training towards becoming Chartered Psychologist. Students who are already eligible for GBC (through previously completed a BPS accredited degree) take the MSc for the purposes of completing further study in an area of particular interest to them.

The MSc Applied Psychology in Fashion is designed to appeal to applicants from a broad range of backgrounds including psychology and other sciences, business, humanities and fashion.

By applying the scientific study of human behaviour in the context of fashion, students on the MSc Applied Psychology in Fashion develop the ability to make a real difference in the world of fashion and business. Graduates from this MSc are able to investigate, analyse, interpret and predict human behaviour in a broad range of contexts relevant to fashion and business. The course enables students to develop and more importantly, understand, the skills and attributes demanded by employers in many different roles within and beyond the fashion industries.

British Psychological Society (BPS) accreditation

The MSc Applied Psychology in Fashion conversion course provides a post-graduate qualification that enables students from a range of backgrounds to gain Graduate Basis for Chartered Membership of the British Psychological Society (BPS). The conversion course encompasses and integrates the core areas of psychology providing you with the necessary knowledge and skills to pursue a career in psychology and in other areas, such as fashion, where a scientific understanding of human behaviour is increasingly important. The purpose of a conversion course is to enable students who have a non-accredited degree (whether in psychology or another subject) to complete the requirements for Graduate Basis for Chartership (GBC) which is the basic requirement for further study/training towards becoming Chartered Psychologist. Students who are already eligible for GBC (for example, through having previously completed a BPS accredited degree) take the MSc for the purposes of completing further study in an area of particular interest to them.

Read more: British Psychological Society student membership

Course Structure

12 months 3 terms level 7 120 credits

September - February

Research Methods in Psychology (20 credits)

Cognition and Creativity (20 credits)

Personality and Individual Differences (20 credits)

February - June

Quantitative Research Methods and Data Analysis (20 credits)

Collaborative Unit: Psychology (20 credits) - find out more

Social Cognition and Lifespan Development (20 credits)


Masters Project: Psychology (60 credits) 

Travelling across London

The renowned London College of Fashion library is at our John Prince’s Street site, and you will need to travel to this site, and possibly others, during your course to use the library, which is open seven days a week in term time, and for tuition and special events.

Additional costs

In addition to tuition fees you are very likely to incur additional costs such as travel expenses and the cost of materials. We strongly suggest you read the information on our Additional Costs page.

Course structure

The information outlined is an indicative structure of the course. Whilst we will aim to deliver the course as described on this page, there may be situations where it is desirable or necessary for the University to make changes in course provision, for example because of regulatory requirements or operational efficiencies, before or after enrolment. If this occurs, we will communicate all major changes to all applicants and students who have either applied or enrolled on the course.

Please note that due to staff research agreements or availability, not all of the optional modules listed may be available every year.

In addition, the provision of course options which depend upon the availability of specialist teaching, or on a placement at another institution, cannot be guaranteed. Please check this element of the course with the course team before making a decision to apply.

Webpage updates

We will update this webpage from time to time with new information as it becomes available. In the meantime, if you have any questions, please contact a member of the course team.


Dr Carolyn Mair CPsychol, FBPsS, FHEA, is Subject Director Psychology. Carolyn created the Psychology programmes at London College of Fashion. She is Course Leader for the MA Psychology for Fashion Professionals and MSc Applied Psychology in Fashion. Her research interests lie in the application of theories from psychology to improve performance and enhance well-being within and across the broad realm of fashion and also in relation to academic, personal and professional development. Carolyn holds a PhD in Cognitive Neuroscience for investigations into spatio-temporal aspects of visual memory, an MSc in Research Methods in Psychology for investigations into psychosocial aspects of facial disfigurement, and a BSc in Applied Psychology and Computing investigating the semiotics of corporate logos. Prior to becoming an academic, Carolyn worked as a visual merchandiser, graphic designer, dress-maker and portrait artist. - view full profile.


Dr Soljana Cili (Clinical Psychology) - read Soljana's research profile
Patrick Fagan (Consumer Psychology) - read Patrick's research profile
Dr Aurora Paillard CPsychoread Aurora's staff profile
Dr Jekatarina Rogaten


Graduates who wish to continue their education at a higher postgraduate level are encouraged to progress to suitable research options within the College, the University or elsewhere.

Many postgraduates prefer to seek employment as soon as they have completed their Masters, and we expect graduates from this course to progress to careers in the international fashion industry, where the skills they have acquired on this course will be much in demand. This is a new course, so as yet we have no final year graduates. We are, however, confident that when we do our graduates will be highly employable within the fashion industry in a variety of roles.

It is envisaged that graduates from this course will be highly sought across the fashion industry. They will possess the skills, knowledge and, moreover, the aptitude demanded by employers. Psychology is the scientific study of human behaviour so it can be applied in all contexts across the fashion industries and beyond.

Some examples of potential graduate destinations are:

  • a creative service-based industry which may be physical or virtual, start up or mature
  • an entrepreneurial role in an existing organisation
  • a business development role using in retail, design, production or media
  • working in Research and Development in a leadership/management role within service and design-led industries
  • a leadership/management role within an existing business or group
  • establishing a new business venture

In addition, graduates are encouraged to consider joining the thriving PhD cohort at LCF by applying for doctoral study.

LCF Careers

LCF Careers provides a comprehensive career management service supporting our students to become informed and self-reliant individuals able to plan and manage their own careers.

Entry requirements

Opportunities for All

We are committed to making university education an achievable option for a wider range of people and seek to recruit students from diverse socio-economic, cultural and educational backgrounds. We are committed to supporting all our students in achieving their potential both during and after their courses.

Course entry requirements

Applicants are expected to achieve, or already have, the course entry requirements detailed below.

  • An Honours degree at 2.1 or above in a related discipline such as Psychology, Fashion, Art, Textiles or Business. However, applicants with a degree in another subject may be considered, depending on the strength of the application.


  • Equivalent qualifications

This course no longer accepts Relevant Profession Experience as part of the entry requirement due to regulatory changes.

Please note that a portfolio is not required for this course.

Student selection criteria

The course seeks to recruit students from diverse socio-economic and cultural backgrounds, and welcomes applications from mature students.

What we look for

The course seeks to recruit students who can demonstrate:

  • A strong commitment and motivation towards a career within the fashion industries
  • A desire to make a positive difference in the context of fashion
  • Appropriate knowledge and skills commensurate with planned entry into the course

English language requirements

All classes are conducted in English. The level required by the University for this course is IELTS 7.0 with a minimum of 6.0 in any one skill.

International applicants should contact the Admission Office by emailing about portfolio requirements (if applicable), interview times and dates.

How to apply

You can apply for this course using our online application form – the link to this is below. Before you apply, we recommend you take some time to read the following details about the application process, including guidance on the extra information we will ask you to provide.

Required information for all postgraduate course applications

You will need to enter the following information in the online application form:

  • Personal details (including full name; date of birth; nationality; permanent address and English language level)
  • Current and/or previous education and qualification details
  • Employment history

Before you can submit the form, you’ll also need to agree to the terms and conditions for how we process your data – these are explained in the form.

Please note, if you’re an international applicant we will need to contact you separately to ask for copies of certain documents (for example, English language qualification/certificate and copies of any previous UK study visas).

Extra information required for applications to this course

Once you have submitted the form, you will receive a confirmation email that includes links to where you should submit the extra information we require for the selection process:

Curriculum Vitae

You will be required to submit a Curriculum Vitae (C.V.) in support of your application. This should include your full education and employment history.

Personal statement

The personal statement is your opportunity to tell us about yourself and your suitability for the course that you intend to study.

Some key points to consider:

  • Make sure that personal statement is your own work and is about you
  • Describe why you want to study on this particular course
  • Discuss how your existing skills and experience are relevant
  • Check that you have used correct grammar, spelling and punctuation before you submit your personal statement.

Written assignment

Summarise (in English and under 500 words) why applying psychology within the fashion industries is important. 

Study proposal

Outline a study proposal (in English and in a maximum of 500 words) in which psychology would be applied within the fashion industries.

You should:

  • State briefly the background for the proposal
  • Determine an area of study
  • Set out your aims and objectives for study.


Course units

Research Methods in Psychology

You will be introduced to the range of research methods, approaches and tools that are available to you in order to conduct your post graduate project. The unit will cover philosophy and ethics in research, primary and secondary research methods including quantitative, qualitative and visual research methods, and how to analyse, evaluate and disseminate research findings. The unit will consider research in a range of contexts relevant to the cultural and creative industries, and enable you to understand the relationship between theory and practice.

Cognition and Creativity

Cognition refers to how we make sense of the world. Cognitive psychology is the scientific investigation of mental abilities: perception, learning, remembering, thinking, reasoning, understanding and communication. In short, cognitive psychology is concerned with how we make sense of the world we inhabit; how we acquire and apply knowledge or information. It is frequently demanded in interdisciplinary studies and is influenced by artificial intelligence, computer science, philosophy, anthropology, linguistics, biology, physics, and neuroscience. In this unit we will study existing theories and evidence in Cognitive Psychology to understand and predict how people make sense of their world. In this unit, we consider how cognitive processes influence, and are influenced by, creative processes at individual, societal, community and global levels.

Personality and Individual Differences

This unit is concerned with the psychological processes and individual differences and similarities that make us who we are. Personality can be defined as a dynamic set of characteristics that influences cognition and behaviour and the consistent patterns of thoughts, feelings, social adjustments, and behaviours that strongly influence expectations, self-perceptions, values and attitudes. We will discuss the psychological theories of personality and individual differences and apply them to human cognition and behaviour within fashion. We will debate the role of personality in aspects of fashion from design to management. In addition, we will consider the value of psychometrics and psychographics.

Quantitative Research Methods and Data Analysis

The objective of quantitative research is to develop models, theories and hypotheses about phenomena. Measurement is central because it provides the connection between empirical observation and numerical expression of quantitative relationships. Psychologists applying quantitative methods ask specific research questions and collect numerical data from participants to answer the question. The data are analysed with the help of statistics. For this purpose we will use the Statistical Package for the Social Sciences (SPSS) which is designed specifically for social scientists and is the most used software for statistical data analysis in psychology. Used together, qualitative and quantitative methods (mixed methods) are a powerful means of understanding phenomena. Qualitative methods produce information only on the particular cases studied resulting in hypothetical conclusions, whereas quantitative methods can be used to verify which of such hypotheses are supported.

Collaborative Unit: Psychology

This unit is designed to enable you to innovate, to participate in developmental processes, and to engage with collaborative working practices. You will be encouraged to engage in the professional negotiation and networking skills that you will need in order to be successful in the cultural and creative industries. The nature of this collaboration may be within your own course, with students on other courses or with industry. The project that you undertake will depend upon your discipline and the specific requirements of your course.

Social Cognition and Lifespan Development

This unit is concerned with understanding how individuals make sense of the world, and the processes that underlie social judgment and behaviour. You will explore how social and cultural influences impact on individual, group, community and organisation desires, goals and subjective experiences, and how these factors affect attitudes, judgments, and actions across the lifespan of the individual, group, community or organisation. Key topics include social perception, motivation, attitudes, embodiment, social judgment and decision making, and cultural influences.

Masters Project: Psychology

This is a major piece of work and the culmination of your Masters study. It provides you with the opportunity to demonstrate the knowledge and skills acquired through your work on the course. Throughout the Masters Project, you are guided and supported by tutorials and peer and staff evaluation at interim stages. You will be allocated a supervisor for your project and will complete a learning contract outlining how you intend to develop and deliver your project. The Masters Project may take a variety of forms by negotiation, and is assessed by presentation in an agreed format, accompanied by an evaluative commentary/presentation on the development of the project.

Enquire about this course

If you haven’t found the information you’re looking for or want to ask us a question about this course, please fill out our enquiry form.

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