MSc Applied Psychology in Fashion
The first and only MSc in the world that applies psychological science within the context of fashion to make a positive difference.
The first MA fashion psychology course in the world to apply psychology in fashion will help students gain a deeper understanding of a particular aspect of human behaviour in a fashion context using qualitative approaches (focus groups, interviews or case studies).
The MA Psychology for Fashion Professionals is situated in the Fashion Business School and has been developed to address the need of the fashion industry for psychologically literate graduates who possess relevant skills in research, analysis, information synthesis, communication, IT and data handling, who can solve problems and work effectively in teams or independently.
The MA Psychology for Fashion Professionals emphasises qualitative methods and analysis that lead to deep, rich data and interpretation.
Take a tour of LCF's world renowned fashion library, ideal for research and study.
Take a tour of lecture theatres and tutorial rooms across our central London sites.
Explore our social spaces, for collaborative study and breaks, across our six sites in London.
This Masters programme is the first MA in the world to apply the scientific study of psychology to fashion.
The MA Psychology for Fashion Professionals emphasises qualitative methods and analysis that lead to deep, rich data and interpretation. In addition, to complement the units studied on the MA, students are encouraged to attend the MSc units Personality and Individual Differences and Quantitative Research Methods and Data Analysis, but are not assessed on these.
The MA Psychology for Fashion Professionals is designed to appeal to applicants from a broad range of backgrounds including psychology and other sciences, business, humanities and fashion.
By applying the scientific study of human behaviour in the context of fashion, students on the MA Psychology for Fashion Professionals develop the ability to identify current issues in the broad context of fashion that are worthy of investigation, conduct rigorous studies to address these issues, and analyse and interpret resultant findings using qualitative methodologies.
The aims of the course are to apply psychological science in the context of fashion to make a positive difference through increasing knowledge, improving performance and enhancing well-being. Therefore, graduates from this course will be able to investigate, analyse and interpret human behaviour focusing on small samples and case studies in a broad range of fashion contexts. The focus on the course will be on enabling students to develop strong research skills to enhance employability in many different roles within the fashion industries and beyond.
12 months, 3 terms, level 7, 180 credits
September - February
Research Methods in Psychology (20 credits)
Cognition and Creativity (20 credits)
Design Matters (20 credits)
February - June
Qualitative Research Methods and Data Analysis (20 credits)
Collaborative Unit: Psychology (20 credits) - find out more
Social Cognition and Lifespan Development (20 credits)
June - September
Masters Project: Psychology (60 credits)
The renowned London College of Fashion library is at our John Prince’s Street site, and you will need to travel to this site, and possibly others, during your course to use the library, which is open seven days a week in term time, and for tuition and special events.
The information outlined is an indicative structure of the course. Whilst we will aim to deliver the course as described on this page, there may be situations where it is desirable or necessary for the University to make changes in course provision, for example because of regulatory requirements or operational efficiencies, before or after enrolment. If this occurs, we will communicate all major changes to all applicants and students who have either applied or enrolled on the course.
Please note that due to staff research agreements or availability, not all of the optional modules listed may be available every year.
In addition, the provision of course options which depend upon the availability of specialist teaching, or on a placement at another institution, cannot be guaranteed. Please check this element of the course with the course team before making a decision to apply.
We will update this webpage from time to time with new information as it becomes available. In the meantime, if you have any questions, please contact a member of the course team.
You will be introduced to the range of research methods, approaches and tools that are available to you in order to conduct your post graduate project. The Research Methods in Psychology unit will cover philosophy and ethics in research, primary and secondary research methods including quantitative, qualitative and visual research methods, and how to analyse, evaluate and disseminate research findings. The unit will consider research in a range of contexts relevant to the cultural and creative industries, and enable you to understand the relationship between theory and practice.
Cognition refers to how we make sense of the world. In the Cognition and Creativity unit you will learn about cognitive psychology is the scientific investigation of mental abilities: perception, learning, remembering, thinking, reasoning, understanding and communication. In short, cognitive psychology is concerned with how we make sense of the world we inhabit; how we acquire and apply knowledge or information. It is frequently demanded in interdisciplinary studies and is influenced by artificial intelligence, computer science, philosophy, anthropology, linguistics, biology, physics, and neuroscience. In this unit we will study existing theories and evidence in Cognitive Psychology to understand and predict how people make sense of their world. In this unit, we consider how cognitive processes influence, and are influenced by, creative processes at individual, societal, community and global levels.
In the Design Matters unit you will learn about the approach known as design thinking which applies empathy and creativity to generate, analyse and adapt solutions to a given problem. Design thinking is based on the understanding that knowledge about the processes and methods used in design to solve problems can lead to enhanced design practice and improved communication with designers.
In Qualitative Research Methods and Data Analysis unit you will explore qualitative research methods, which enable you to ascertain a deeper and richer view of human behaviour with small samples or individuals. You will develop your knowledge of qualitative methods including grounded theory, discourse analysis, semiotics, narratology, ethnography, action research, and participant observation to be able to make an informed choice about the method you might wish to apply to your own work. You will learn how to analyse outcomes using dedicated software and apply coding techniques to interpret your data. Used together, qualitative and quantitative methods (mixed methods) are a powerful means of understanding phenomena. Qualitative methods produce information only on the particular cases studied resulting in hypothetical conclusions, whereas quantitative methods can be used to verify which of such hypotheses are supported.
The Collaborative Unit: Psychology unit is designed to enable you to innovate, to participate in developmental processes, and to engage with collaborative working practices. You will be encouraged to engage in the professional negotiation and networking skills that you will need in order to be successful in the cultural and creative industries. The nature of this collaboration may be within your own course, with students on other courses or with industry. The project that you undertake will depend upon your discipline and the specific requirements of your course.
The Social Cognition and Lifespan Development unit is concerned with understanding how individuals make sense of the world, and the processes that underlie social judgment and behaviour. You will explore how social and cultural influences impact on individual, group, community and organisation desires, goals and subjective experiences, and how these factors affect attitudes, judgments, and actions across the lifespan of the individual, group, community or organisation. Key topics include social perception, motivation, attitudes, embodiment, social judgment and decision making, and cultural influences.
The Masters Project: Psychology is a major piece of work and the culmination of your Masters study. It provides you with the opportunity to demonstrate the knowledge and skills acquired through your work on the course. Throughout the Masters Project, you are guided and supported by tutorials and peer and staff evaluation at interim stages. You will be allocated a supervisor for your project and will complete a learning contract outlining how you intend to develop and deliver your project. The Masters Project may take a variety of forms by negotiation, and is assessed by presentation in an agreed format, accompanied by an evaluative commentary/presentation on the development of the project.
Dr Carolyn Mair CPsychol, FBPsS, FHEA, is Subject Director Psychology. Carolyn created the Psychology programmes at London College of Fashion. She is Course Leader for the MA Psychology for Fashion Professionals and MSc Applied Psychology in Fashion. Her research interests lie in the application of theories from psychology to improve performance and enhance well-being within and across the broad realm of fashion and also in relation to academic, personal and professional development. Carolyn holds a PhD in Cognitive Neuroscience for investigations into spatio-temporal aspects of visual memory, an MSc in Research Methods in Psychology for investigations into psychosocial aspects of facial disfigurement, and a BSc in Applied Psychology and Computing investigating the semiotics of corporate logos. Prior to becoming an academic, Carolyn worked as a visual merchandiser, graphic designer, dress-maker and portrait artist. Read Carolyn's full profile.
Please note that due to the early retirement of Professor Carolyn Mair she will no longer be the Course Leader. The psychology team consisting of Dr Aurora Paillard, Dr Soljana Çili, Patrick Fagan, Dr. Jekaterina Rogaten and other specialist tutors look forward to welcoming you in September 2017 and supporting you with your studies at LCF.
We are committed to making university education an achievable option for a wider range of people and seek to recruit students from diverse socio-economic, cultural and educational backgrounds. We are committed to supporting all our students in achieving their potential both during and after their courses.
This section includes information on how to apply, course entry requirements and selection criteria.
Both Home/EU and international students can apply for this course using our online application form – the link to this is below. Before you apply, we recommend you take some time to read the following details about the application process, including guidance on the extra information we will ask you to provide.
Alternatively, international applicants can apply through an overseas representative in your country.
You will need to enter the following information in the online application form:
Before you can submit the form, you’ll also need to agree to the terms and conditions for how we process your data – these are explained in the form.
Please note, if you’re an international applicant we will need to contact you separately to ask for copies of certain documents (for example, English language qualification/certificate and copies of any previous UK study visas).
Once you have submitted the form, you will receive a confirmation email that includes links to where you should submit the extra information we require for the selection process:
You will be required to submit a Curriculum Vitae (C.V.) in support of your application. This should include your full education and employment history.
The personal statement is your opportunity to tell us about yourself and your suitability for the course that you intend to study.
Some key points to consider:
Summarise (in English and in a maximum of 500 words):
Why applying psychology within the fashion industries is important.
Outline a study proposal (in English and in a maximum of 500 words) in which psychology would be applied within the fashion industries.
Applicants are expected to achieve, or already have, the course entry requirements detailed below.
Please note that a portfolio is not required for this course.
The course seeks to recruit students who can demonstrate:
All classes are conducted in English. The level required by the University for this course is IELTS 7.0 with a minimum of 6.0 in each skill.
International applicants should contact the Admission Office by emailing firstname.lastname@example.org about portfolio requirements (if applicable), interview times and dates.
This applies for the 2017/18 academic year.
This applies for the 2017/18 academic year.
In addition to tuition fees you are very likely to incur additional costs such as travel expenses and the cost of materials. Please read the information on our additional costs page.
Find out about the accommodation options available and how much they will cost.
There are a number of scholarships and awards available to students on this course. Use our search tool to find out more information.
Graduates who wish to continue their education at a higher postgraduate level are encouraged to progress to suitable research options within the College, the University or elsewhere.
Many postgraduates prefer to seek employment as soon as they have completed their Masters, and we expect graduates from this course to progress to careers in the international fashion industry, where the skills they have acquired on this course will be much in demand. This is a new course, so as yet we have no final year graduates. We are, however, confident that when we do our graduates will be highly employable within the fashion industry in a variety of roles.
It is envisaged that graduates from this course will be highly sought across the fashion industry. They will possess the skills, knowledge and, moreover, the aptitude demanded by employers. Psychology is the scientific study of human behaviour so it can be applied in all contexts across the fashion industries and beyond.
Some examples of potential graduate destinations are:
In addition, graduates are encouraged to consider joining the thriving PhD cohort at LCF by applying for doctoral study.