• CollegeCSM
  • Start dateSeptember 2018
  • Course length3 years
  • UCAS codeW240

BA (Hons) Product Design

BA Product Design believes product design solutions should meet the wants and needs of real people. Widely recognised externally as an environment in which rigorous thinking generates creative, commercially relevant work, this course gives you the intellectual, academic and subject-specific skills you need to define your own professional practice.

Central Saint Martins' Product and Industrial Design courses are recognised for world-class excellence by the award of the Queen’s Anniversary Prize for Further and Higher Education 2013.

This course is part of the Product, Ceramic and Industrial Design Programme

Great reasons to apply

  • Undertake projects in direct contact with relevant industrial contacts and social enterprises including DESIS Network, Heinz, Procter and Gamble, Nokia, Alessi, Whirlpool, Unilever, Samsonite and Diageo
  • Our lecturers and alumni have been associated with the production of groundbreaking products since 1947, including the first production laptop, the original London Routemaster bus, and the Apple iPhone
  • We have produced more Royal Designers for Industry in the subject than any other undergraduate course in the world
  • The course has been recognised for world-class excellence by the Queen’s Anniversary Prize for Further and Higher Education 2013.
  • Benefit from a multi-disciplinary art school environment made up of an exceptionally diverse community of creative individuals.

Queen's Anniversary Award awarded for Innovation in Design Education.

C-12 Pot, Sharon Hung, BA Product Design, 2013. Photo: John Sturrock

Sharon Hung | C-12 Pot

<b>Courtenay Inchbald, alum</b>

I wanted to study at the school with the best reputation.

Courtenay Inchbald, alum

Course catalogues

Course detail

BA (Hons) Product Design is part of the Product, Ceramic and Industrial Design programme. Product and Industrial Design at Central Saint Martins is concerned not only with the skills and professional practice of the subject, but also places an emphasis on the role of creative experimentation and critical evaluation.

These help to challenge the assumptions and ideas around design and design practice and its relevance in the wider social, cultural, economic and environmental contexts.

Since 1938, our lecturers and alumni have been associated with groundbreaking products. These include the first laptop computer (Bill Moggeridge), the original London Routemaster bus (Douglas Scott), and the Apple iPhone (Daniele De Iuliis/Apple Industrial Design Group) among many others. We look to BA Product Design graduates to carry forward this tradition, to be innovators, to be questioning practitioners who understand the potential and the responsibilities implied by their contributions to the material world.

Since its first introduction as a discrete subject area, the professional practice of the Product/Industrial Designer has evolved to reflect other changes in manufacture, consumption and the wider concerns of society.

Most recently, this has informed a shift in the focus of BA Product Design students’ activities away from a purely market-orientated and problem-solving approach to a more analytical and critical approach. This accommodates an increasingly complex series of reference points including those provided by related and emerging disciplines such as sociology, politics, ethics, interaction design, service design, and experience design.

Design is about people

Designers have to understand people and their behaviours before formulating a response to their wants and needs. BA Product Design students’ understanding of people and their behaviour is informed through a consideration of ergonomics and usability as well as the ability to read and interpret market drivers and the softer, less tangible emotional responses to the material world. This approach is incorporated into increasingly complex projects that emphasise and develop appropriate research methods. In some cases, this is also enhanced through collaborative working methods. The programme reinforces deep learning through collective as well as individual activity.

Design is a process – not a thing

Whilst the output of the Product/Industrial designer is predominantly concerned with manufacture and production, the subject is predicated on the notion that design is a process-driven activity: the practice of applying a relevant process to a particular context. Out of such a process a very broad range of design outcomes might emerge: consumer durables, personal accessories, packaging and branding, furniture and lighting as well as other outcomes which might be categorised as service or system design, or even design strategy. The subject is therefore unconstrained by the conventions of specific typologies or pathways, and it is an approach that we believe enables you to be flexible, confident, creative and open to a broad range of unfamiliar and new high level design opportunities in strategic innovation and the design and creative sectors.

Design is about the future

Product and Industrial Designers are frequently called upon to conceptualise new products and systems of which consumers and users will have had no or little previous experience. You are encouraged to consider the impact of technology, consumer attitudes, environmental issues, cultural shifts and many other factors in the development of work directed at a future scenario. You are invited and encouraged to embrace change and to challenge accepted cultural and commercial norms. This flexibility makes you highly valuable in the more strategic and management roles that lie beyond mainstream design practice.

BA Product Design runs for 90 weeks full time over three years, and is divided into three Levels (or Stages), each lasting 30 weeks. The whole degree course is credit-rated at 360 credits, with 120 credits at each Level (Stage).

The Diploma in Professional Studies provides you the optional opportunity to secure an industrial placement (or series of placements) related to product design to be carried out over 20 weeks in an additional year between stage 2 and 3. The DPS is an additional award credited at 120 credits.

Under the Framework for Higher Education Qualifications the Levels for a BA are: Level 4 (which is stage 1 of the course), Level 5 (Stage 2) and Level 6 (Stage 3). 
 
There’s a progression point at the end of each Level and, in order to progress, all units of the preceding Level must normally have been passed.
 
If you’re unable to continue on the course a Certificate of Higher Education (Cert HE) will normally be offered following the successful completion of Level 4, or a Diploma in Higher Education following the successful completion of Level 5.
 
To gain a BA (Honours), students must successfully complete 360 credits. The final award consists of marks from Level 6 units only, weighted according to their credits.

Course outline

BA Product Design is arranged over three academic years and is designed to offer you an experience in which you learn and apply product design processes to a progressively challenging range of contexts. In this way the degree course builds your capacities as confident, questioning, highly creative practitioners capable of dealing with complex issues in the development of product design responses.

Stage One builds your subject knowledge and skills while introducing you to our brand of studio working and integrating you within our community of practice. Through a series of projects you’ll go on to focus on specific product design skills such as computing, 2D and 3D sketching, and workshop skills in wood, metal, and plastics. You also build knowledge of design for manufacture, and intellectual skills in areas like semiotics. The year finishes with a tour of London design studios intended to give you an insight into the breadth of practice labelled product design.

Stage Two extends your skills and locates you in professional contexts through external briefs provided by industry. Here you get the opportunity to consider and plan your future as a practitioner and to take more responsibility for initiating and managing your own work. You will, for instance, be exploring the relationships between branding and product design, and how ideas from outside of the discipline can be used to explore and inform creative design responses.

Stage Three provides you with a sustained opportunity to pursue your own agenda through writing and design exploration. This is your chance to bring together creative, intellectual, entrepreneurial and practical capacities developed over the previous two years to forge a product design outcome limited only by the time allocated and your own ambition. The final year closes with a real-world scenario in which you partner an external client to deliver a specific project. Absolut, Body Shop, Habitat, Kodak, Proctor & Gamble and Samsung are among our recent collaborators. This project represents a really useful springboard to professional design practice.

The degree course has three closely interrelated areas of study that are delivered through project work, lectures, seminars, workshops and assignments. Areas of study are:

  • Design studies
  • Technical studies
  • Contextual studies

Design studies

The ability to generate and translate ideas into resolved designs is crucial. Design Studies develops your creativity with idea generation, problem solving, drawing and presentation technique, sketching and finished model making. It also helps build the project management and verbal presentation skills you’ll need in order to develop and communicate your designs.

Technical studies

Technical Studies enables you to gain an understanding of materials and processes, manufacturing methods, and 2D and 3D CAD skills within industrial contexts of batch and mass production. It develops your ability to research and specify components, materials and manufacturing processes for any product design project.

Contextual Studies

Contextual Studies examines some of the key historical, theoretical, and social contexts from which products acquire meaning and in which product design practice operates. Crucially in our programme it’s taught in-studio alongside Design Studies to allow ideas and thinking from radically different disciplines to inform and energise.

Bigger picture unit

The bigger picture unit brings together students from across the school to work in mixed groups. The unit promotes critical thinking through the presentation of ideas, debate and discussion, and requires you to consider your subject in a wider context and to position your practice within the ‘ bigger picture’ of cultural production and meaning making.

Personal and professional development builds the skills and knowledge you need to be an active member of a learning community, to become a self-sufficient learner, and to be able to enter the professional world and manage your subsequent career development.

Developing your skills - external activities

A high proportion of tutors are practicing designers and many student projects are informed by direct contact with relevant industrial contacts. Recent examples include Nokia, Procter and Gamble, Liberty, Unilever, Samsonite and Diageo. While significant focus remains on the practical skills necessary to successfully bring an object into physical being, students are encouraged to precede this activity by identifying appropriate problems and design outcomes that successfully meet the physical, psychological and emotional wants and needs of real people.

BA Product Design Programme Specification 2018/19 (PDF, 525KB)

Industry collaborations

Working with paying clients on live briefs will give you valuable commercial experience which may mean your work being taken forward for production or, if so desired, in the purchase of your intellectual property. All paid projects are conducted within a carefully developed legal framework, which includes student agreements to protect your work and help you realise its commercial value. 

Recent client projects in the Product, Ceramic and Industrial Design programme include: Nespresso, Roche Bobois, John Lewis, Canal and River Trust, Action Dog.

Once you’ve graduated, you may be picked as part of a small team to work on a live creative brief, organised by our Business and Innovation department, under the supervision of an experienced tutor. This can be a valuable first step in working professionally in a chosen discipline and has resulted in graduates being hired by clients.

Staff

 

 

 

How to apply

When to apply

The UCAS deadline for all applications (Home, EU and International) is 15 January 2018.

Please note that not all courses are able to consider late applications. Applicants may only change their course choice within 14 days of submitting an application. Any changes made to your application after 15 January 2018 will result in the application being marked as late. 

Applying and how your application is considered

You will need to apply through the UCAS online application system.

Go to ‘Apply’ from the UCAS homepage, where you will be able to register and create a password that gives you unique access as you complete your online application form. Central Saint Martins (CSM) courses are listed under University of the Arts London.

  • University code: U65
  • Course code: W240
  • There is no 'campus code' for CSM
  • This course does not accept Year 3 Entry.

After you have successfully submitted your application online, you will receive an email confirming your application and providing your login details for the UAL Applicant Portal.  Please do log into your applicant portal as this is where we will send you important updates and requests, as well as allowing you to contact us with any questions you may have about your application.

What happens next

If you meet the entry requirements you will be invited to submit a mini portfolio through UAL’s online portfolio review system. 

Mini portfolio

The mini portfolio should be no more than 10 pages comprising of your best work showing your sensitivity to three-dimensional design, skills and thinking. You can create the pages in any layout (For example: presentation boards) but they should be uploaded as jpeg images.  It should include:

  • Sketching;
  • Three-dimensional work including experimentation and development;
  • Finished work accompanied by a short explanation of the piece and your thinking;
  • Idea generation;
  • Inspiration and research material.

Following a review on your mini portfolio, you will either be invited for a full portfolio review or your application will be rejected via UCAS Track.

Full portfolio review

  • If you have been successful with your mini portfolio, we will invite you to a full portfolio review at college, normally taking place between February and March.
  • If you are unable to attend the full portfolio review in person, you will be asked to submit a FULL digital portfolio (up to 30 pages) through UAL’s online portfolio review system.
  • Please note that we do not accept portfolios by post.

Your full portfolio should demonstrate the following:

  • Design development, whether for a college project or in personal work, i.e. designs and design ideas that have originated through personal experience and visual research and progressed through logical stages to a finished design solution. This could be two-dimensional work or made objects;
  • Evidence of 3-dimensional work, but not necessarily related to product design;
  • The design work included should reflect creative thinking, initiative and personal commitment to a particular project;
  • Good drawing and sketching skills.

Please remember:

  • The quality of the work is more important than the quantity.
  • Where possible, large or 3-dimensional work should be photographed and scanned
  • Please organise your work by project, with supporting work presented alongside final outcomes.

How we notify you of the outcome of your application

You will receive the outcome of your application through UCAS track and the UAL Applicant Portal.

Deferred entry

Please note that CSM does not accept application for deferred entry. 

When to apply

The UCAS deadline for all applications (Home, EU and International) is 15 January 2018.

Applicants may only change their course choice within 14 days of submitting an application. Any changes made to your application after 15 January 2018 will result in the application being marked as late.

Please note that some courses will continue accepting late applications after the above deadline, subject to spaces available on the course. We recommend you apply by the end of March at the very latest to avoid disappointment.

Applying and how your application is considered

There are three ways international students can apply to an undergraduate course at CSM: 

Go to ‘Apply’ from the UCAS homepage, where you will be able to register and create a password that gives you unique access as you complete your online application form. Central Saint Martins (CSM) courses are listed under University of the Arts London.

  • University code: U65
  • Course code: W240
  • There is no 'campus code' for CSM.
  • This course does not accept Year 3 Entry. 

Please note that you can only apply to the same course once per year whether you are applying via UCAS, UAL Representative or using the UAL online application system. Any duplicate applications will be withdrawn.

For further advice on how to apply please visit the UAL International Application page.

After you have successfully submitted your application online, you will receive an email confirming your application and providing your login details for the UAL Applicant Portal.  Please do log into your applicant portal as this is where we will send you important updates and requests, as well as allowing you to contact us with any questions you may have about your application.

Immigration History Check (for International Applications only)

Whether you are applying online via UCAS or through a UAL representative or direct application you will need to complete an Immigration History check.

Please note: If you do not complete the Immigration History Check we will not be able to proceed with your application and portfolio review.

What happens next

If you meet the entry requirements you will be invited to attend a full portfolio review or submit a full portfolio digitally. 

Full Portfolio Review

  • If you currently live in the UK, you will be invited to attend a full portfolio review at college, normally taking place between February and March.
  • If you currently live outside the UK or unable to attend the full portfolio review in person, you will be asked to submit a FULL digital portfolio (up to 30 pages) through UAL’s online portfolio review system.
  • Please note that we do not accept portfolios by post

The full portfolio should comprise of your best work showing your skills and thinking. It should include:

  • Design development, whether for a college project or in personal work, i.e. designs and design ideas that have originated through personal experience and visual research and progressed through logical stages to a finished design solution. This could be two-dimensional work or made objects;
  • Evidence of 3-dimensional work, but not necessarily related to product design;
  • The design work included should reflect creative thinking, initiative and personal commitment to a particular project;
  • Good drawing and sketching skills.

Please remember:

  • The quality of the work is more important than the quantity.
  • Where possible, large or 3-dimensional work should be photographed and scanned
  • Please organise your work by project, with supporting work presented alongside final outcomes.

How we notify you of the outcome of your application

You will receive the outcome of your application through UCAS track and the UAL Applicant Portal.

Deferred entry

Please note that CSM does not accept application for deferred entry.

Study Abroad applicants

International undergraduate students may apply to join a BA course for a period of up to three terms as a study abroad student.

Please visit the UAL Study Abroad for details of how to apply to one of our courses or contact the UAL Study Abroad Team central offices for more information:

T: +44 (0)20 7514 2249
E: studyabroad@arts.ac.uk
W: UAL Study Abroad

Entry requirements

Entry to this course is determined by the quality of the application, indicated primarily in your portfolio and written statements. A very high proportion of successful applicants complete a Foundation Diploma in Art and Design.

Applicants are normally expected to have achieved, or be expected to achieve, the course entry requirements details below:

  • Foundation Diploma in Art and Design
  • 1 GCE A Level
  • 3 GCSEs grade C or above

OR

  • Pass at BTEC Extended Diploma
  • 3 GCSEs grade C or above

OR

  • Other University of Arts London awarded level 3 Pre-University Diploma and Extended Diploma in Art and Design
  • 4 GCSEs grade C or above

OR

  • Pass at Foundation Diploma in Art and Design (Lever 3 or 4)
  • International Baccalaureate Diploma pass achieved at 28 points or above 

OR

  • Pass at Foundation Diploma in Art and Design (Lever 3 or 4)
  • An equivalent high school qualification from an EU or non-EU institution

In exceptional circumstances, applicants without Foundation Diploma qualification may be considered if they present a portfolio of equivalent standard to a Foundation Diploma in Art and Design and have:

  • 2 GCE A Levels at Grade C or above
  • 3 GCSEs at grade C or above

Applicants who do not meet these course entry requirements may still be considered if the course team judges the application demonstrates additional strengths and alternative evidence. This might be demonstrated by, for example: related academic or work experience; the quality of the personal statement; a strong academic or other professional reference; or a combination of these factors.

English language requirements

All classes are conducted in English. If English is not your first language you will be asked to provide evidence of your English language ability in order to apply for a visa, enrol, and start your course. The English language requirement for entry for this course is: 

IELTS Academic 6.0 with a minimum of 5.5 in each of the 4 skills (on one single test)

For further information visit the English Language requirements page.

Applicants who will need a Tier 4 General Student Visa should check the Visa and Immigration page which provides important information about UK Visa and Immigration (UKVI) requirements. 

What we look for

We are not only looking for applicants with a passion for product design, but also for people open to new ideas, to informed risk taking and to challenge, willing to involve themselves in the various different disciplines and practices of product design.

Selection criteria

Applicants are selected according to demonstration of potential and current ability to:

Work imaginatively and creatively in product and three dimensional design

  • Engage with experimentation and invention;
  • Show imagination and ambition in proposals for their work;

Demonstrate a range of skills and technical abilities

  • Demonstrated a high level of visual and 3 dimensional skill;
  • Provide evidence of intellectual enquiry within their work;
  • Demonstrate relevant research and reflect critically on their learning;
  • Demonstrate a passion for design and a fascination for the world around them;

Demonstrate cultural awareness and/or contextual framework of their work

  • Demonstrate an awareness of historical and contemporary product design practices;
  • Identify social and/or cultural influences on their work;

Articulate and communicate intentions clearly

  • Discuss their work in group situations;
  • Present their work appropriately and effectively;

Demonstrate commitment and motivation in relation to the subject and the course

  • Develop their own ideas and address project briefs;
  • Show willingness to collaborate;
  • Reflect their knowledge of this course;
  • Demonstrate a mature outlook and high self-motivation

Fees and funding

Home/EU fee

£9,250 (2018/19). TBC

Tuition fees for undergraduate degree courses have been set at £9,250 per year for full-time study. This applies from the 2018/19 academic year, subject to changes in the law. Tuition fees may increase in future years for new and continuing students, in line with an inflationary amount determined by government. Please visit our Undergraduate tuition fees page for more information.

International fee

£19,350 (2018/19).

Additional costs

In addition to tuition fees you are very likely to incur additional costs such as travel expenses and the cost of materials. Please read the information on our additional costs page.

Accommodation

Find out about the accommodation options available and how much they will cost.

Scholarships and awards

There are a number of scholarships and awards available to students on this course. Use our search tool to find out more information.

Scholarships search

Careers and alumni

BA Product Design students leave with a broad and valuable understanding of product design practice in its many forms.

Skills acquired enable BA Product Design graduates to become versatile practitioners in a range of exciting and diverse contexts and international locations.

Recent BA Product Design alumni activity demonstrates the breadth of student activity within the subject:

  • Product Design Manger, Transport for London
  • Senior Concept Designer, Mexx, Amsterdam
  • Experience & Innovation Director, LEGO, Denmark
  • Industrial Designer, PDD, London
  • Senior Researcher & Strategist, SeymourPowell Foresight, London
  • Designer, IDEO, London
  • Designer, IDEO, San Francisco
  • Design Research Manager, Nokia, London
  • Design Manager, Nokia, London
  • Design Manager, Xindao, Shanghai
  • Industrial Designer, LG, Milan
  • Furniture Designer, Atelier Bellini, Milan
  • Designer, Zaha Hadid Architects, London
  • Lighting Designer, Lighting Design International, London
  • Cross Platform user Experience Manager, Microsoft, Seattle
  • Designer, Eker Design, Oslo
  • Design Manager, Russian Standard, Moscow
  • Store Designer, Louis Vuitton, Paris
  • Retail Systems Designer, Barrows, Durban
  • International R&D Designer, Mamas & Papas, London
  • Advertising Designer, Synergy Advertising, Karachi
  • Design Planner, Lenovo Group, Beijing
  • Industrial Designer, Vtech, Hong Kong
  • Industrial Designer, Panasonic, Tokyo

For details of the wide range of careers support provided for students, please visit our Careers support page.

Alumni profiles

  • Steve Watts

    Steve graduated in 2007. Originally from South Africa, after spending time in London and travelling the world, he moved to California to pursue his childhood dream of setting up Slyde Handboards.

  • Bode Oluwa

    After graduation Bode worked with Puma then at Umbro redesigning and developing the technology for the official England football. He is now Innovation Director at Li Ning in China

  • Courtenay Inchbald

    After graduating Courtenay worked in production design consultancy and now runs his own company Seskimo, which makes the Crabble, the only working iPhone stand to fit in a billfold wallet.