This course will run across three blocks and including shared units in Block 1 and Block 2 and completed with an independent-research unit in Block 3. The final award classification is based upon the Masters Project only.
The units are detailed as follows:
Block 1
Regenerative Fashion in Practice
This unit explores how circular businesses are shaping, creating, and communicating alternative modes of fashion consumption and production. You will explore contemporary challenges and opportunities affecting the global fashion industry and examine potential solutions within marketing through the lens of regenerative practices. This unit will provide you with a foundation of information and analytical skills required to critically reflect and respond to some of today’s most pressing environmental issues which pose challenges to business managers and organizational leaders in the modern world. It also offers opportunities for industry collaboration and creative knowledge exchange.
Brand Management and Consumer Insights (cross-course validated unit)
Developing deep consumer understanding is critical for brand success in today’s rapidly changing global fashion industry. Taking a customer centric approach, in this unit you will identify and evaluate consumer behaviours, motivations and emotions towards fashion brands and how this impacts development, growth and equity. You will explore consumer decision making and the impact of consumer behaviour on brand strategy. Utilising a range of theories, you will investigate all aspects of fashion brand management, from brand creation to strategies for growth, survival and sustainability and ethics, from a local and global perspective. You will evaluate the customer journey and how brands create value and experience for customers.
Collaborative Challenge (cross-college validated unit)
This unit is your opportunity to innovate and explore developmental processes and engage with collaborative working practices. You will develop your professional negotiation, teamwork and networking skills that are essential in the cultural, entrepreneurial and creative industries. The emphasis of this unit is on cross- disciplinary student-led collaboration. You can engage with industry and college-based briefs.
Block 2
Marketing Communications (cross-course validated unit)
In an increasingly digitally sophisticated and digitally- reliant society, well-designed and communicated campaigns are crucial to ensure the success and longevity of fashion businesses. This unit will enable you to build a sound theoretical and practical understanding of the formulation and management of the marketing communication process, using leading industry analytical tools. You will examine marketing communication strategies in the context of the highly competitive and fast-moving global fashion industry. The return on investment and the financial accountability and pressure to deliver business results will be considered in the context of integrated marketing communication strategies tailored for sustainability-focused businesses.
Advanced Applied Strategy for Sustainability
As we enter the Fourth Industrial Revolution, a wide array of disruptive technologies have the potential to transform the fashion industry by opening up a range of new and improved possibilities. This unit allows you to situate strategic fashion strategies in such times, and advance current tools and techniques through adopting an integrated and holistic view of creating and executing successful strategies. The unit will challenge you to extend the depth of knowledge of fashion market analysis, strategy and programmes. It will refine your ability to make business decisions when faced with challenges and uncertainty and to take advantage of market opportunities in response to tactical/short term imperatives. A range of specialisms/ projects will be introduced to you, exploring areas of strategic relevance for sustainability.
Research Proposal (cross-course validated unit)
In this unit you will explore approaches for theoretically interrogating your practice and your discipline. Throughout this unit you will uncover your research philosophy, defining how you look at the world and your work. You will build and extend your core research capabilities, developing a robust theoretically justified research proposal that you will complete in your Masters project. In the process of developing your research proposal you will explore a range of research methodologies, methods and approaches, describing how you will utilise primary and secondary research tools in your Masters project. You will build a theoretical framework to test your ideas in order to bring you to an understanding of the relationship between theory and practice.
Block 3
Masters Project (cross-course validated unit)
The Masters Project is the final stage of your Masters’ course and is the is the culmination of your studies and provides you with a space to synthesise all the knowledge and skills you have gained on the course so far. Your project will be self directed and you will negotiate the shape and direction of your project at the outset with your supervisor. This important final phase of your studies is where you will effectively communicate your work along with your ability to critically interrogate your practice with robust approaches to research and theoretical analysis. Upon completion of your project, you will have generated a high-level Masters’ quality piece of work that will showcase your practice, academic literacy and the professional standards that will act as a platform for your future career and professional development.
