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The White Show 2022: The Playground

A trio of photos of models posing in all-white garments.
A trio of photos of models posing in all-white garments.
Left to right: Giacamo Goattin, Julia O'Callaghan, Luca Marchese, BA Fashion, The White Show 2022, Central Saint Martins. Photography: Carissa Wong, Martha Wright, Mia Min.
Written by
Cat Cooper
Published date
14 December 2022

To hugs and cheers, our first year fashion students brought their first term to a close with a showstopping White Show 2022. In this Central Saint Martins tradition, BA Fashion students are tasked with creating a head-to-toe garment using only white materials, for a catwalk show directed, styled and entirely produced by first year BA Fashion Communication and Promotion. With the Playground as their backstory, students were invited to find a sixth sense in fashion, emphasising the process of play and sensory experimentation.

An explosion of imagination and collaboration, 161 highly individual looks came together on the catwalk and streamed out into the world, in a hypnotic preview of this group’s collective consciousness. On a pilgrimage beyond time, place and space, models walked to swirling techno, showcasing form, fit, construction, materials, craft - and the extreme joy of make-believe.

The show was featured in Vogue RunwayES Magazine1Granary and supported by AnOther MagazinePerfect Magazine and SHOWStudio. Sarah Mower wrote in Vogue:

There’s always a special beauty about this rite of passage, end-of-first year barometer of the times. The class assignment has been the same for decades: to make an outstandingly individual outfit from an identical allocation of white fabric—or, if you’re studying fashion communication, to form teams to back up designer peers with casting, dressing, producing, and promoting it. It’s both a leveler and a provocation to express yourself with very little.

Watch the White Show 2022 on Youtube