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Undergraduate

BA (Hons) Fashion Communication: Image and Promotion

Two people looking into a mirror in a public toilet, one taking a selfie on a phone
Florence Omotoyo
College
Central Saint Martins
UCAS code
W21P
Start date
September 2024
Course length
Three years full-time or four years full-time with Diploma in Professional Studies

BA Fashion Communication is for the fashion literate, ambitious and observant individual eager to study and communicate fashion.

Please note this course is undergoing re-approval.

Every 5 years the University reviews course content to ensure that our students are benefitting from a high-quality academic experience. During this process there may be some changes made to the course which are not immediately reflected in the content displayed on this page. The information on this page will be updated once the process has been completed. Please contact us if you have any questions about this or the course via study@csm.arts.ac.uk.

This course nurtures students to become innovative, informed, responsible writers, communicators and promoters, central to the industry's future. It is part of the Fashion programme.

Why choose this course at Central Saint Martins

  • Pathway structure: On BA Fashion Communication, you can choose to study one of three pathways: Image and Promotion; Histories and Theories; and Journalism.
  • Professionals and sponsors: The course provides opportunities for collaboration with external professionals and sponsors. Previously, these have included Alexander McQueen, Birkenstock, Christian Dior, Liberty, L'Oréal Professionnel, Louis Vuitton, MatchesFashion.com, Paul Smith, Puma, Stella McCartney, SHOWstudio, the Terrence Higgins Trust and the Victoria and Albert Museum.
  • Visiting professionals: All pathways are led by academics and supported by industry practitioners. Visiting lecturers have included Anat Ben-David, Anna Burns, Robin Derrick, Kathryn Ferguson, Mandi Lennard, Penny Martin, Raven Smith and Iain R Webb.
  • First-hand insight: The course is taught alongside BA Fashion at the College. This gives you direct insight into fashion design in the making, enhancing your subject awareness.

Open days

There are currently no open days scheduled for this course, please check back at a later date.

Virtual tours:

You might be interested in checking out the College’s facilities and technical spaces through our virtual tours.

Scholarships, bursaries and awards

Fashion Fund

Find out how to support fashion's global future at Central Saint Martins [PDF 2.6mb]

Course overview

BA Fashion Communication is for students who are interested in the diverse and ever-expanding field of fashion media. The fashion industry requires quality content in the form of words and image and expertise in fashion history. This course will nurture you to become innovative, informed, responsible writers, communicators and promoters, central to the industry's future.  

BA Fashion Communication offers three pathways: Image and Promotion; Histories and Theories; and Journalism. All pathways have the communication of fashion at their core. Each offers a unique combination of fashion awareness, communication, historical and theoretical studies. The Image and Promotion pathway focuses on how fashion can be communicated and promoted through different media. The curriculum includes graphics, branding, styling, film, photography and digital platforms.  

BA Fashion Communication is taught alongside BA Fashion Design. This offers you, as communicators, first-hand insight into fashion design in the making. During your time on the course, you will work closely with peers on both courses. This allows you to instigate and nurture professional relationships which will inform your future industry networks. All aspects of the course relate to current professional and critical practice in the fashion industries. Some projects are client-led or may include participation in live competitions. The interdisciplinary nature of the curriculum is designed to provide a microcosm of the professional fashion world. The nature of this work will give you valuable insight into your future role in the industry.  

This course aims to equip you with in-depth knowledge of your chosen field as well as a wider breadth of the industry. Alongside your specialism, you will learn about the social, economic and cultural factors which impact on the professional realm in which you will work. From photographers, stylists, art directors, fashion show producers, film-makers and casting agents to digital creatives, writers, journalists, archivists and theorists, BA Fashion Communication will support your development as confident, adaptable fashion communication specialists.

We are committed to developing ethical fashion communication practices. To achieve this, we are working to embed UAL's Principles for Climate, Social and Racial Justice into the course.

Course units

BA Fashion Communication’s three pathways focus on the communication of fashion. This structure complements its sibling course BA Fashion Design, which has five pathways with design at their core. An important part of the BA Fashion Communication curriculum is cultural studies. This offers a range of ideas, skills and learning resources to critically analyse the social meaning of objects, images, spaces and practices in art, design, media and popular culture. This also provides opportunities to work with students from other courses. Research and communication skills acquired in this part of the course will equip you with key skills expected of graduates.  

Stage 1 

Unit 1: Introduction to the Fashion Programme and to Studying at CSM 
Unit 2: Introduction: Core Skills and Knowledge 
Unit 3: Investigation: Fashion Communication and Promotion  
Unit 4: Cultural Histories and Theories (Fashion)
  

Stage 1 will introduce you to learning at higher education level, both as an individual and as a responsible member of groups and teams. You will be introduced to the unique skills on your pathway. You will also learn about the other pathways and those on BA Fashion Design. You will learn to experiment, take informed risks and learn from failure. You will investigate, research and develop ideas. The curriculum in Stage 1 focuses on learning to use the range of College resources as well as those across London. You will extend and develop your subject knowledge, as well as gain practical skills. There will be opportunities for cross-pathway projects and collaborations with BA Fashion Design students.  

Stage 2 

Unit 5: Research Methods and Approaches (Fashion) 
Unit 6: Fashion Communication: New Perspectives – Special Subject 1  
Unit 7: Fashion Communication: Creative Collaborations – Special Subject 2  
Unit 8: Positioning, Professional Perspectives and Preparation 
 

Stage 2 focuses on the crucial relationships between your specialist pathway and industry. It will encourage you to address how you could realise your ideas in the real world, and how they relate to a range of audiences. The curriculum in Stage 2 includes competitions and live projects, which change year-on-year. You will continue to work in groups, but also focus on developing your skills and abilities as an independent learner. You will collaborate on set projects, some of which are set by external clients. You will also be expected to participate in peer review and assessment. 

Stage 3 

Unit 9: Degree Project Research and Development  
Unit 10: Dissertation 
Unit 11: Degree Project Resolution and Presentation
  

Stage 3 is about consolidating your knowledge and learning as you enter the last year of your studies. You will focus on your development as a fashion communicator. You will realise a major self-initiated project, create and present a portfolio of work and write a dissertation. In some cases, students may wish to place greater emphasis on the dissertation. There is a route in place to accommodate this which you must make an application for. This will allow you to demonstrate a focused study of your chosen subject.    

The emphasis in the final stage is to focus and finesse your individuality and expertise. You will work towards graduating as a confident, responsible learner, with maximum opportunities for employment or postgraduate study.  

Diploma in Professional Studies 

Between Stage 2 and Stage 3 of the course there is an option for you to work with industry for the duration of an academic year (across three terms/two blocks) and complete a Diploma in Professional Studies. Whilst the Diploma is an optional aspect of the course, it is designed as an integrated and assessed part of your journey through the course, if you do take up this option. The Diploma results in a standalone qualification (rated at 120 credits), which involves researching, undertaking and reflecting on a 100 day/20-week (minimum) placement related to your professional interests and aspirations. The Diploma provides a valuable opportunity to make professional contacts and to develop your personal employability skills.  

Mode of study 

BA Fashion Communication runs for 90 weeks in full-time mode. It is divided into three stages over three academic years. Each stage lasts 30 weeks.   

You will be expected to commit 40 hours per week to study, which includes teaching time and independent study.   

Credit and award requirements

The course is credit-rated at 360 credits, with 120 credits at each stage (level).  

On successfully completing the course, you will gain a Bachelor of Arts with Honours (BA Hons degree).  

Under the Framework for Higher Education Qualifications the stages for a BA are: Stage 1 (Level 4), Stage 2 (Level 5) and Stage 3 (Level 6). In order to progress to the next stage, all units of the preceding stage must normally be passed: 120 credits must be achieved in each stage. The classification of the award will be derived from the marks of units in Stages 2 and 3 or only Stage 3, using a dual algorithm.  

If you are unable to continue on the course, a Certificate of Higher Education (CertHE) will normally be offered following the successful completion of Level 4 (or 120 credits), or a Diploma in Higher Education (DipHE) following the successful completion of Level 5 (or 240 credits). 

Learning and teaching methods

The learning and teaching methods devised for this course include: 

  • Project work 
  • Interdisciplinary group and teamwork 
  • Briefing documents or briefing meetings 
  • Seminars, lectures or studio talks 
  • Presentations, group or peer critiques  
  • Studio demonstrations 
  • Peer learning and feedback 
  • Independent study 
  • Self-evaluation 
  • Individual and group tutorials 
  • Research skills. 

Student Perspectives: BA Fashion Communication and Promotion

Student work

  • Greta-2.png
    Greta Urbonaviciute
  • Jebi-Labembika.jpg
    Jebi Labembika
  • Jessica-Madavo-Mock-Up.png
    Jessica Madavo
  • Stacy-Chau.jpg
    Stacey Chau
  • Victoria-Ruiz.png
    Victoria Ruiz

Leo Schlueter

UAL Showcase

Explore work by our recent students on the UAL Showcase

  • OBSERVATION
    OBSERVATION, AHRIM SHIN, 2021 BA (Hons) Fashion Communication: Fashion Communication and Promotion, Central Saint Martins, UAL
  • Visceral Bodies
    Visceral Bodies, Mika Kailes, 2021 BA (Hons) Fashion Communication: Fashion Communication and Promotion, Central Saint Martins, UAL
  • Isabel MacCarthy
    Isabel MacCarthy, Isabel MacCarthy, 2021 BA (Hons) Fashion Communication: Fashion Communication and Promotion, Central Saint Martins, UAL
  • Sometimes
    Sometimes, ZHUO CHEN, 2021 BA (Hons) Fashion Communication: Fashion Communication and Promotion, Central Saint Martins, UAL
  • Hide and Seek
    Hide and Seek, Margarita Galandina, 2021 BA (Hons) Fashion Communication: Fashion Communication and Promotion, Central Saint Martins, UAL
  • My Stringbean, My Woman
    My Stringbean, My Woman, Carina Kehlet Schou, 2021 BA (Hons) Fashion Communication: Fashion Communication and Promotion, Central Saint Martins, UAL
  • A Fashion Story
    A Fashion Story, Flo Meijer, 2021 BA (Hons) Fashion Communication: Fashion Communication and Promotion, Central Saint Martins, UAL
  • Sebastiane
    Sebastiane, Federico Cantarelli, 2021 BA (Hons) Fashion Communication: Fashion Communication and Promotion, Central Saint Martins, UAL
  • Barzakh: A Visual Exploration of Otherness
    Barzakh: A Visual Exploration of Otherness, Zara Manzoor, 2021 BA (Hons) Fashion Communication: Fashion Communication and Promotion, Central Saint Martins, UAL

Fashion Communication stories

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Facilities

Staff

Joint Stage One Leader: Simone Konu-Rae

Fees and funding

Home fee

£9,250 per year

This fee is correct for entry in autumn 2024 and is subject to change for entry in autumn 2025.

Tuition fees may increase in future years for new and continuing students.

Home fees are currently charged to UK nationals and UK residents who meet the rules. However, the rules are complex. Find out more about our tuition fees and determining your fee status.

International fee

£28,570 per year

This fee is correct for entry in autumn 2024 and is subject to change for entry in autumn 2025.

Tuition fees for international students may increase by up to 5% in each future year of your course.

Students from countries outside of the UK will generally be charged international fees. The rules are complex so read more about tuition fees and determining your fee status.

Scholarship search

Entry requirements

The standard entry requirements for this course are as follows:

One of the following accepted full Level 3 qualifications:

  • Pass at Foundation Diploma in Art and Design (Level 3 or 4) and one A Level at grade C or above
  • Merit, Pass, Pass (MPP) at BTEC Extended Diploma (preferred subjects include Art, Art and Design or Design and Technology)
  • Pass at UAL Extended Diploma
  • Access to Higher Education Diploma equivalent to 64 UCAS tariff points (preferred subjects include Art, Art and Design or Design and Technology)
  • Pass at Foundation Diploma in Art and Design (Level 3 or 4) plus equivalent EU/international qualifications, such as International Baccalaureate Diploma (24 points).

And three GCSE passes at grade 4 or above (grade A*–C).

Entry to this course will also be determined by assessment of your portfolio.

AP(E)L – Accreditation of Prior (Experiential) Learning

Exceptionally applicants who do not meet these course entry requirements may still be considered. The course team will consider each application that demonstrates additional strengths and alternative evidence. This might, for example, be demonstrated by:

  • Related academic or work experience
  • The quality of the personal statement
  • A strong academic or other professional reference

Or a combination of these factors.

Each application will be considered on its own merit but cannot guarantee an offer in each case.

English language requirements

IELTS score of 6.5 or above, with at least 5.5 in reading, writing, listening and speaking (please check our main English language requirements webpage).

Selection criteria

We select applicants who can demonstrate current ability and potential to:

Work imaginatively and creatively in 2D and 3D visual and material media:

  • Engage with experimentation and invention
  • Show imagination and ambition in proposals for their work
  • Take informed risks.

Demonstrate a range of skills and technical abilities:

  • Through their portfolio, demonstrate a range of approaches to design
  • Development, originated from personal experience or visual research
  • Progressed through logical stages to finished design solutions
  • Evidence handling a medium or material with sensitivity to its qualities
  • Demonstrate engagement and improvement in a recently learned technical skill
  • Demonstrate an awareness of planning and time management skills.

Provide evidence of intellectual enquiry within their work:

  • Demonstrate relevant research skills
  • Evidence your ability to critically reflect and evaluate their achievements.

Demonstrate cultural awareness and/or contextual framework of their work:

  • Evidence an interest in contemporary fashion design communication and promotion
  • Identify social and/or cultural influences on their work.

Articulate and communicate intentions clearly:

  • Discuss their work in individual and group situations
  • Present their work appropriately and effectively.

Demonstrate commitment and motivation in relation to the subject and the course:

  • Develop their own ideas and address both set and personal project briefs
  • Show willingness to collaborate
  • Show initiative.

What we are looking for

In this fast-moving global industry it takes hard work, flexibility and passion to succeed. This course is aimed specifically at applicants who are passionate about fashion, but do not want to follow the design route: spirited, informed and mature individuals who want to be innovative, confident, responsible, informed, skilled and adaptable graduates who will become the fashion photographers, stylists, art directors, fashion-show producers, film-makers and public relations experts, bloggers and social networkers, on-line marketers, “traditional” writers, journalists, curators, commentators and theorists of the future.

Apply now

Application deadline

31 January 2024 at 18:00 (UK time)

If there are places available after this date, the course will remain open to applications until places have been filled.

Apply to UAL

Home students can apply to this course through UCAS with the following codes:

University code:

U65

UCAS code:

W21P

Start your application

Apply now

Application deadline

31 January 2024 at 18:00 (UK time)

If there are places available after this date, the course will remain open to applications until places have been filled.

Apply to UAL

International students can apply to this course through UCAS with the following codes:

University code:

U65

UCAS code:

W21P

Start your application
or

Apply with a UAL Representative

Based across the world, our local UAL representatives can support you with your application from your home country. Check to see if there is a representative available in your country currently.

Find your representative

How to apply

Follow this step-by-step guide to apply for this course

Step 1: Initial application

You will need to submit an initial application including your personal statement.

Personal statement advice

Your personal statement should be maximum 4,000 characters and cover the following:

  • Why have you chosen this course? What excites you about the subject?
  • How does your previous or current study relate to the course?
  • Have you got any work experience that might help you?
  • Have any life experiences influenced your decision to apply for this course?
  • What skills do you have that make you perfect for this course?
  • What plans and ambitions do you have for your future career?

Visit our personal statement page for more advice.

Step 2: Digital portfolio

We will review your initial application. If you have met the standard entry requirements, we will ask you to submit a digital portfolio.

You’ll need to submit this via PebblePad, our online portfolio tool.

Digital portfolio advice

Your portfolio should consist of recent work that reflects your creative strengths.

It should:

  • be maximum 25 pages
  • include a variety of work to demonstrate your wide-ranging skills such as sketches, photographs, illustrations, graphics, film and animation work, 3D work etc.
  • include both finished works and works in progress to demonstrate your development processes and creative vision
  • include annotations to explain your creative process and any reflections or evaluations
  • include any research and inspiration that has helped inform and shape your work and creative identity.

For more support, see our Portfolio advice and PebblePad advice.

Step 3: Interview

You may be invited to an interview following our review of your application. All interviews are held online and last 15 to 20 minutes.

For top tips, see our Interview advice.

You also need to know

Communicating with you

Once you have submitted your initial application, we will email you with your login details for our Applicant portal.

Requests for supplementary documents like qualifications and English language tests will be made through the applicant portal. You can also use it to ask questions regarding your application. Visit our After you apply page for more information.

Visas and immigration history check

All non-UK nationals must complete an immigration history check. Your application may be considered by our course teams before this check takes place. This means that we may request your portfolio and/or video task before we identify any issues arising from your immigration history check. Sometimes your history may mean that we are not able to continue considering your application. Visit our Immigration and visas advice page for more information.

External student transfer policy

UAL accepts transfers from other institutions on a case-by-case basis. Read our Student transfer policy for more information.

Alternative offers

If your application is really strong, but we believe your strengths and skillset are better suited to a different course, we may make you an alternative offer. This means you will be offered a place on a different course or at a different UAL College.

Deferring your place

You must apply in the year that you intend to start your course. If you are made an offer and your circumstances change, you can submit a deferral request to defer your place by 1 academic year. You must have met your conditions by 31 August 2024. If you need an English language test in order to meet the entry requirements, the test must be valid on the deferred start date of your course. If not, you will need to reapply. Requests are granted on a first-come, first-served basis.

Contextual Admissions

This course is part of the Contextual Admissions scheme.

This scheme helps us better understand your personal circumstances so that we can assess your application fairly and in context. This ensures that your individual merit and creative potential can shine through, no matter what opportunities and experiences you have received.

Careers

BA Fashion Communication graduates work across a very wide spectrum of careers in fashion. From curators and archivists to journalists, stylists, photographers, fashion show producers, illustrators, editors and retailers the range of career opportunities is diverse.

Many of our graduates have gone on to work with fashion companies throughout the world:

Love Magazine | Port Magazine | The Telegraph | Pop Magazine | Acne Paper, Burberry | 10 Magazine | SHOWstudio.com | Grazia Magazine | Six Creative | Vogue.com | Reiss | Proud Galleries | Gainsborough & Whiting Show Production | Alexander McQueen | Burberry | Margaret Howell | Bonhams | Asos.com | Daphne Guinness Collection | Christian Louboutin | Somerset House | Topman | Urban Outfitters | i-D | The Face | Net-a-Porter

Others have gained a reputation as important fashion creatives:

Ib Kamara | Campbell Addy | Hanna Moon | Joyce Ng | Gareth Wrighton | Holly Hay | Andrew Davis | Laura Bradley | Kay Barron | Tamsin Blanchard | Alex Fury | James Sherwood | Alexandra Gordienko | Julie Grieve | Jeremy Langmead

Recent graduates have also entered postgraduate study at the following institutions:

Royal College of Art | Goldsmiths | London College of Fashion | Royal College of Art/Victoria and Albert Museum | The Courtauld Institute of Art

Developing your links

Located at the heart of the London fashion industry, BA (Honours) Fashion Communication is able to link education and industry providing students with 'live' projects and professional feedback. The BA (Honours) Fashion Communication course has also developed an excellent relationship with the international fashion community, so that placements for its students are drawn from a wide and distinguished range of sources.

Students benefit enormously from studying in London. While there are other fashion courses on the outskirts of the capital, none can offer you the daily stimulation and advantages of being in the middle of an international cultural and fashion centre, surrounded by all levels of the retail market and sectors of the industry within which you will later find employment.

Current collaborations across the design pathways include work with L'Oreal Professional, Triumph, Liberty, Tie Rack, Paul Smith, Dior and Christian Dior Couture. Fashion History and Theory students collaborate with Pringle of Scotland. SHOWstudio.com, Somerset House Embankment Galleries, Royal Borough of Kensington & Chelsea, Historic Royal Palaces/ Kensington Palace and Alexander McQueen.