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Undergraduate

BA (Hons) Fashion Communication: Fashion Communication and Promotion

Two people looking into a mirror in a public toilet, one taking a selfie on a phone
Florence Omotoyo
College
Central Saint Martins
Start date
September 2022
Course length
Three years full-time or four years full-time with Diploma in Professional Studies
UCAS code
4J55

BA Fashion Communication is for the fashion literate, ambitious and observant individual eager to study and communicate fashion.

Applications closed 2022/23

We are no longer accepting applications for 2022/23 entry to this course.

This course nurtures students to become innovative, informed, responsible writers, communicators and promoters, central to the industry's future. It is part of the Fashion programme.

Why choose this course at Central Saint Martins

  • Pathway structure: On BA Fashion Communication, you can choose to study one of three pathways: Fashion Communication and Promotion; Fashion History and Theory; and Fashion Journalism.
  • Professionals and sponsors: The course provides opportunities for collaboration with external professionals and sponsors. Previously, these have included Alexander McQueen, Birkenstock, Christian Dior, Liberty, L'Oréal Professionnel, Louis Vuitton, MatchesFashion.com, Paul Smith, Puma, Stella McCartney, SHOWstudio, the Terrence Higgins Trust and the Victoria and Albert Museum.
  • Visiting professionals: All pathways are led by academics and supported by industry practitioners. Visiting lecturers have included Anat Ben-David, Anna Burns, Robin Derrick, Kathryn Ferguson, Mandi Lennard, Penny Martin, Raven Smith and Iain R Webb.
  • First-hand insight: The course is taught alongside BA Fashion at the College. This gives you direct insight into fashion design in the making, enhancing your subject awareness.

Open days

The next open day for this course will take place on Saturday 15 October. Book now

Virtual tours:

You might be interested in checking out the College’s facilities and technical spaces through our virtual tours.

Scholarships, bursaries and awards

Fashion Fund

Find out how to support fashion's global future at Central Saint Martins [PDF 2.6mb]

Student Perspectives: BA Fashion Communication and Promotion

Graduate Showcase

Explore work by our recent students on the UAL Graduate Showcase

  • OBSERVATION
    OBSERVATION, AHRIM SHIN, 2021 BA (Hons) Fashion Communication: Fashion Communication and Promotion, Central Saint Martins, UAL
  • Sebastiane
    Sebastiane, Federico Cantarelli, 2021 BA (Hons) Fashion Communication: Fashion Communication and Promotion, Central Saint Martins, UAL
  • A Fashion Story
    A Fashion Story, Flo Meijer, 2021 BA (Hons) Fashion Communication: Fashion Communication and Promotion, Central Saint Martins, UAL
  • My Stringbean, My Woman
    My Stringbean, My Woman, Carina Kehlet Schou, 2021 BA (Hons) Fashion Communication: Fashion Communication and Promotion, Central Saint Martins, UAL
  • Hide and Seek
    Hide and Seek, Margarita Galandina, 2021 BA (Hons) Fashion Communication: Fashion Communication and Promotion, Central Saint Martins, UAL
  • Visceral Bodies
    Visceral Bodies, Mika Kailes, 2021 BA (Hons) Fashion Communication: Fashion Communication and Promotion, Central Saint Martins, UAL
  • Isabel MacCarthy
    Isabel MacCarthy, Isabel MacCarthy, 2021 BA (Hons) Fashion Communication: Fashion Communication and Promotion, Central Saint Martins, UAL
  • Sometimes
    Sometimes, ZHUO CHEN, 2021 BA (Hons) Fashion Communication: Fashion Communication and Promotion, Central Saint Martins, UAL
  • Barzakh: A Visual Exploration of Otherness
    Barzakh: A Visual Exploration of Otherness, Zara Manzoor, 2021 BA (Hons) Fashion Communication: Fashion Communication and Promotion, Central Saint Martins, UAL

Fashion Communication stories

  • Nominations for MullenLowe NOVA Awards 2022 announced
    Fran Hayes, BA Fine Art

    Nominations for MullenLowe NOVA Awards 2022 announced

    As we prepare to open our doors to celebrate our graduating students in Central Saint Martins Shows, we can share the nominations for this year's MullenLowe NOVA Awards for Fresh Creative Talent.

  • The Light Show 2021
    Sara Mikorey, BA Fashion, captured by Orien Hough and Zacharie Lewertoff, both BA Fashion Communication and Promotion

    The Light Show 2021

    The White Show made a welcome return to the College building for the first time in two years. This celebrated annual project, for which every first-year BA Fashion student creates a look from a piece of white fabric, has been part of the Central

  • Fashion at Central Saint Martins podcast
    Fashion at Central Saint Martins

    Fashion at Central Saint Martins podcast

    In a new podcast series created by students, our Fashion programme explores its unique creative community.

  • Donatella Versace visits Central Saint Martins
    Donatella Versace visiting Central Saint Martins (photo: Tim Blanks)

    Donatella Versace visits Central Saint Martins

    Maya Orbach, a BA Fashion Communication: Fashion Journalism student, reflects on an afternoon with the Artistic Director of Versace.

Facilities

Course overview

BA Fashion Communication is for students who are interested in the diverse and ever-expanding field of fashion media. The fashion industry requires quality content in the form of words and image and expertise in fashion history. This course will nurture you to become innovative, informed, responsible writers, communicators and promoters, central to the industry's future.  

BA Fashion Communication offers three pathways: Fashion Communication and Promotion; Fashion History and Theory; and Fashion Journalism. All pathways have the communication of fashion at their core. Each offers a unique combination of fashion awareness, communication, historical and theoretical studies. The Fashion Communication and Promotion pathway focuses on how fashion can be communicated and promoted through different media. The curriculum includes graphics, branding, styling, film, photography and digital platforms.  

BA Fashion Communication is taught alongside BA Fashion. This offers you, as communicators, first-hand insight into fashion design in the making. During your time on the course, you will work closely with peers on both courses. This allows you to instigate and nurture professional relationships which will inform your future industry networks. All aspects of the course relate to current professional and critical practice in the fashion industries. Some projects are client-led or may include participation in live competitions. The interdisciplinary nature of the curriculum is designed to provide a microcosm of the professional fashion world. The nature of this work will give you valuable insight into your future role in the industry.  

This course aims to equip you with in-depth knowledge of your chosen field as well as a wider breadth of the industry. Alongside your specialism, you will learn about the social, economic and cultural factors which impact on the professional realm in which you will work. From photographers, stylists, art directors, fashion show producers, film-makers and casting agents to digital creatives, writers, journalists, archivists and theorists, BA Fashion Communication will support your development as confident, adaptable fashion communication specialists.

Contact us

Register your interest to receive information and updates about studying at UAL.

Contact us to make an enquiry.

Course units

BA Fashion Communication’s three pathways focus on the communication of fashion. This structure complements its sibling course BA Fashion, which has five pathways with design at their core. An important part of the BA Fashion Communication curriculum is cultural studies. This offers a range of ideas, skills and learning resources to critically analyse the social meaning of objects, images, spaces and practices in art, design, media and popular culture. This also provides opportunities to work with students from other courses. Research and communication skills acquired in this part of the course will equip you with key skills expected of graduates.  

Stage 1 

Unit 1: Introduction to the Fashion Programme and to Studying at CSM 
Unit 2: Introduction: Core Skills and Knowledge 
Unit 3: Investigation: Fashion Communication and Promotion  
Unit 4: Cultural Histories and Theories (Fashion)
  

Stage 1 will introduce you to learning at higher education level, both as an individual and as a responsible member of groups and teams. You will be introduced to the unique skills on your pathway. You will also learn about the other pathways and those on BA Fashion. You will learn to experiment, take informed risks and learn from failure. You will investigate, research and develop ideas. The curriculum in Stage 1 focuses on learning to use the range of College resources as well as those across London. You will extend and develop your subject knowledge, as well as gain practical skills. There will be opportunities for cross-pathway projects and collaborations with BA Fashion students.  

Stage 2 

Unit 5: Research Methods and Approaches (Fashion) 
Unit 6: Fashion Communication: New Perspectives – Special Subject 1  
Unit 7: Fashion Communication: Creative Collaborations – Special Subject 2  
Unit 8: Positioning, Professional Perspectives and Preparation 
 

Stage 2 focuses on the crucial relationships between your specialist pathway and industry. It will encourage you to address how you could realise your ideas in the real world, and how they relate to a range of audiences. The curriculum in Stage 2 includes competitions and live projects, which change year-on-year. You will continue to work in groups, but also focus on developing your skills and abilities as an independent learner. You will collaborate on set projects, some of which are set by external clients. You will also be expected to participate in peer review and assessment. 

Stage 3 

Unit 9: Degree Project Research and Development  
Unit 10: Dissertation 
Unit 11: Degree Project Resolution and Presentation
  

Stage 3 is about consolidating your knowledge and learning as you enter the last year of your studies. You will focus on your development as a fashion communicator. You will realise a major self-initiated project, create and present a portfolio of work and write a dissertation. In some cases, students may wish to place greater emphasis on the dissertation. There is a route in place to accommodate this which you must make an application for. This will allow you to demonstrate a focused study of your chosen subject.    

The emphasis in the final stage is to focus and finesse your individuality and expertise. You will work towards graduating as a confident, responsible learner, with maximum opportunities for employment or postgraduate study.  

Diploma in Professional Studies 

Between Stage 2 and Stage 3 of the course there is an option for you to work with industry for the duration of an academic year (across three terms/two blocks) and complete a Diploma in Professional Studies. Whilst the Diploma is an optional aspect of the course, it is designed as an integrated and assessed part of your journey through the course, if you do take up this option. The Diploma results in a standalone qualification (rated at 120 credits), which involves researching, undertaking and reflecting on a 100 day/20-week (minimum) placement related to your professional interests and aspirations. The Diploma provides a valuable opportunity to make professional contacts and to develop your personal employability skills.  

Mode of study 

BA Fashion Communication runs for 90 weeks in full-time mode. It is divided into three stages over three academic years. Each stage lasts 30 weeks.   

You will be expected to commit 40 hours per week to study, which includes teaching time and independent study.   

Credit and award requirements

The course is credit-rated at 360 credits, with 120 credits at each stage (level).  

On successfully completing the course, you will gain a Bachelor of Arts with Honours (BA Hons degree).  

Under the Framework for Higher Education Qualifications the stages for a BA are: Stage 1 (Level 4), Stage 2 (Level 5) and Stage 3 (Level 6). In order to progress to the next stage, all units of the preceding stage must normally be passed: 120 credits must be achieved in each stage. The classification of the award will be derived from the marks of units in Stages 2 and 3 or only Stage 3, using a dual algorithm.  

If you are unable to continue on the course, a Certificate of Higher Education (CertHE) will normally be offered following the successful completion of Level 4 (or 120 credits), or a Diploma in Higher Education (DipHE) following the successful completion of Level 5 (or 240 credits). 

Learning and teaching methods

During your course you will engage with learning and teaching that includes both online and face-to-face modes. Typically, this will include:

  • Project work 
  • Interdisciplinary group and teamwork 
  • Briefing documents or briefing meetings 
  • Seminars, lectures or studio talks 
  • Presentations, group or peer critiques  
  • Studio demonstrations 
  • Peer learning and feedback 
  • Independent study 
  • Self-evaluation 
  • Individual and group tutorials 
  • Research skills. 

Please note: Whilst access restrictions are in place due to the Covid 19 pandemic, teaching will be a blend of in-college studio/workshop teaching and making (taking into account current UK government distancing guidelines), and on-line teaching and technical workshops. Some tutorials and seminars will be on-line and others, where your work needs to be handled and discussed, will be face-to-face.

Assessment methods

  • Group projects 
  • Oral and visual presentations 
  • Portfolio reviews 
  • Essays, written assignment, reports, dissertation 
  • Self-evaluation 
  • Critiques 

Co-Stage One Leader: Stephanie John
Stage Two Leader:
Nina Manandhar
Lecturer:
Professor Iain R Webb
Lecturer: Marketa Uhlirova

How to apply

Information for disabled applicants

UAL is committed to achieving inclusion and equality for disabled students. This includes students who have:
     
  • Dyslexia or another Specific Learning Difference
  • A sensory impairment
  • A physical impairment
  • A long-term health or mental health condition
  • Autism
  • Another long-term condition which has an impact on your day-to-day life
Our Disability Service arranges adjustments and support for disabled applicants and students. Read our Disability and dyslexia: applying for a course and joining UAL information.

Entry requirements

The standard entry requirements for this course are as follows:

One or a combination of the following accepted full Level 3 qualifications:

  • Pass at Foundation Diploma in Art and Design (Level 3 or 4) and one A Level at grade C or above
  • Merit, Pass, Pass (MPP) at BTEC Extended Diploma (preferred subjects include Art, Art and Design or Design and Technology)
  • Pass at UAL Extended Diploma
  • Access to Higher Education Diploma equivalent to 64 UCAS tariff points (preferred subjects include Art, Art and Design or Design and Technology)
  • Pass at Foundation Diploma in Art and Design (Level 3 or 4) plus equivalent EU/international qualifications, such as International Baccalaureate Diploma (24 points).

And three GCSE passes at grade 4 or above (grade A*–C).

Entry to this course will also be determined by assessment of your portfolio.

AP(E)L – Accreditation of Prior (Experiential) Learning

Exceptionally applicants who do not meet these course entry requirements may still be considered. The course team will consider each application that demonstrates additional strengths and alternative evidence. This might, for example, be demonstrated by:

  • Related academic or work experience
  • The quality of the personal statement
  • A strong academic or other professional reference

Or a combination of these factors.

Each application will be considered on its own merit but cannot guarantee an offer in each case.

English language requirements

IELTS score of 6.5 or above, with at least 5.5 in reading, writing, listening and speaking (please check our main English language requirements webpage).

Selection criteria

We select applicants who can demonstrate current ability and potential to:

Work imaginatively and creatively in 2D and 3D visual and material media:

  • Engage with experimentation and invention
  • Show imagination and ambition in proposals for their work
  • Take informed risks.

Demonstrate a range of skills and technical abilities:

  • Through their portfolio, demonstrate a range of approaches to design
  • Development, originated from personal experience or visual research
  • Progressed through logical stages to finished design solutions
  • Evidence handling a medium or material with sensitivity to its qualities
  • Demonstrate engagement and improvement in a recently learned technical skill
  • Demonstrate an awareness of planning and time management skills.

Provide evidence of intellectual enquiry within their work:

  • Demonstrate relevant research skills
  • Evidence your ability to critically reflect and evaluate their achievements.

Demonstrate cultural awareness and/or contextual framework of their work:

  • Evidence an interest in contemporary fashion design communication and promotion
  • Identify social and/or cultural influences on their work.

Articulate and communicate intentions clearly:

  • Discuss their work in individual and group situations
  • Present their work appropriately and effectively.

Demonstrate commitment and motivation in relation to the subject and the course:

  • Develop their own ideas and address both set and personal project briefs
  • Show willingness to collaborate
  • Show initiative.

What we are looking for

In this fast-moving global industry it takes hard work, flexibility and passion to succeed. This course is aimed specifically at applicants who are passionate about fashion, but do not want to follow the design route: spirited, informed and mature individuals who want to be innovative, confident, responsible, informed, skilled and adaptable graduates who will become the fashion photographers, stylists, art directors, fashion-show producers, film-makers and public relations experts, bloggers and social networkers, on-line marketers, “traditional” writers, journalists, curators, commentators and theorists of the future.

Making your application

Applications closed 2022/23

We are no longer accepting applications for 2022/23 entry to this course. Applications for 2023/24 entry will open in Autumn 2022.

Transfers

If you are currently studying somewhere else on a course in an equivalent subject area and would like to transfer to this course, you can transfer to:

Year 2, if you’ve completed 120 credits in Year 1

Year 3, if you’ve completely 240 credits in Years 1 and 2

Apply via UCAS and choose Year 2 or 3 for your POE (Point of Entry).  Please check our Student Transfer Policy for more important information and be ready to provide us with your current course handbook and Year 1/Year 2 unit transcripts.

Please be ready to provide an official document (translated into English) from your current university, explaining the learning outcomes of the units you have completed.

Deferred entry

Central Saint Martins does not accept applications for deferred entry. You should therefore apply in the year you wish to study.

Application deadline

The deadline for applications is 18.00 (UK time) on 26 January 2022.

Communicating with you

After you have successfully submitted your application, you will receive an email confirming we have successfully received your application and providing you with your login details for the UAL Portal.  We will request any additional information from you, including inviting you to upload documents / portfolio / book an interview, through the portal.  You should check your UAL Portal regularly for any important updates and requests.

Please add csm.ukeu@arts.ac.uk to your contacts to ensure that you do not miss any important updates re: your application to UAL. Also consider altering your spam or junk mail filter to ensure that emails from @arts.ac.uk get through to you.

Applications closed 2022/23

We are no longer accepting applications for 2022/23 entry to this course. Applications for 2023/24 entry will open in Autumn 2022.

You can only apply to the same course once per year whether you are applying via UCAS, UAL representative or using the UAL online application system. Any duplicate applications will be withdrawn.

For further advice on how to apply please visit the UAL International Students webpage.

Transfers

If you are currently studying somewhere else on a course in an equivalent subject area and would like to transfer to this course, you can transfer to:

Year 2, if you’ve completed 120 credits in Year 1

Year 3, if you’ve completely 240 credits in Years 1 and 2

Apply via UCAS and choose Year 2 or 3 for your POE (Point of Entry).  Please check our Student Transfer Policy for more important information and be ready to provide us with your current course handbook and Year 1/Year 2 unit transcripts.

If you are an International applicant and studying outside the UK, please complete your Direct application and then contact us via your UAL Portal to ask to be considered for Year 2/Year 3.

Please be ready to provide an official document (translated into English) from your current university, explaining the learning outcomes of the units you have completed.

Visas

Read our visit our immigration and visa advice page to find out whether you need a visa to study.

Deferred entry

Central Saint Martins does not accept applications for deferred entry. You should therefore apply in the year you wish to study.

Application deadline

The deadline for applications is 18.00 (UK time) on 26 January 2022.

Immigration history check

You will be asked to complete an immigration history check to establish whether you are eligible to study at UAL.  We will not be able to proceed with your application until you have submitted your completed Immigration History Form.

Communicating with you

After you have successfully submitted your application, you will receive an email confirming we have successfully received your application and providing you with your login details for the UAL Portal.  We will request any additional information from you, including inviting you to upload documents / portfolio / book an interview, through the portal.  You should check your UAL Portal regularly for any important updates and requests.

Please add csm.international@arts.ac.uk to your contacts to ensure that you do not miss any important updates re: your application to UAL. Also consider altering your spam or junk mail filter to ensure that emails from @arts.ac.uk get through to you.

After you apply

What happens next

Initial application check

We check your application to see if you meet the standard entry requirements for the course.  If you do, you will be invited to submit a mini portfolio through UAL’s online portfolio review system.

Digital portfolio

Your portfolio should be no more than 15 pages comprising your best work showing your sensitivity to design, skills and thinking. You can create the pages in any layout (for example, presentation boards) but they should be uploaded as jpeg images.  It should include:

  • Sketching
  • Photographs
  • Illustrations
  • Graphics
  • Film/ Animation
  • 3D work including experimentation and development
  • Finished work accompanied by a short explanation of the piece and your thinking
  • Idea generation
  • Inspiration and research material.

For more portfolio advice please visit our portfolio advice page.

Interview

Following the review of the portfolio we select a small number of applicants to move on to the next stage of the process.  These applicants will be invited to an online interview lasting 15 to 20 minutes.

How we notify you of the outcome of your application

You will receive the final outcome of your application through UCAS track.

Feedback

This course receives a high number of applications, and unfortunately we cannot provide feedback to everyone who is unsuccessful. We can only provide feedback after you have had an interview.

If you would like to request feedback – please email csm.ukeu@arts.ac.uk. We are only able to provide feedback to you directly, or to someone you have told us in writing can receive it on your behalf.

Each and every application is carefully considered by a member(s) of our academic team. With so many strong applicants to choose from, it is often a very difficult decision to make. If you are unsuccessful, you are welcome to apply to us again in the future.

Fees and funding

Home fee

£9,250 per year

This fee is correct for 2022/23 entry and is subject to change for 2023/24 entry. Tuition fees may increase in future years for new and continuing students.

Home fees are currently charged to UK nationals and UK residents who meet the rules. However, the rules are complex. Find out more about our tuition fees and determining your fee status.

International fee

£23,610 per year

This fee is correct for 2022/23 entry and is subject to change for 2023/24 entry. Tuition fees for international students may increase by up to 5% in each future year of your course.

Students from countries outside of the UK will generally be charged international fees. The rules are complex so read more about tuition fees and determining your fee status.

Scholarship search

Careers and alumni

BA Fashion Communication graduates work across a very wide spectrum of careers in fashion. From curators and archivists to journalists, stylists, photographers, fashion show producers, illustrators, editors and retailers the range of career opportunities is diverse.

Many of our graduates have gone on to work with fashion companies throughout the world:

Love Magazine | Port Magazine | The Telegraph | Pop Magazine | Acne Paper, Burberry | 10 Magazine | SHOWstudio.com | Grazia Magazine | Six Creative | Vogue.com | Reiss | Proud Galleries | Gainsborough & Whiting Show Production | Alexander McQueen | Burberry | Margaret Howell | Bonhams | Asos.com | Daphne Guinness Collection | Christian Louboutin | Somerset House | Topman | Urban Outfitters | i-D | The Face | Net-a-Porter

Others have gained a reputation as important fashion creatives:

Ib Kamara | Campbell Addy | Hanna Moon | Joyce Ng | Gareth Wrighton | Holly Hay | Andrew Davis | Laura Bradley | Kay Barron | Tamsin Blanchard | Alex Fury | James Sherwood | Alexandra Gordienko | Julie Grieve | Jeremy Langmead

Recent graduates have also entered postgraduate study at the following institutions:

Royal College of Art | Goldsmiths | London College of Fashion | Royal College of Art/Victoria and Albert Museum | The Courtauld Institute of Art

Developing your links

Located at the heart of the London fashion industry, BA (Honours) Fashion Communication is able to link education and industry providing students with 'live' projects and professional feedback. The BA (Honours) Fashion Communication course has also developed an excellent relationship with the international fashion community, so that placements for its students are drawn from a wide and distinguished range of sources.

Students benefit enormously from studying in London. While there are other fashion courses on the outskirts of the capital, none can offer you the daily stimulation and advantages of being in the middle of an international cultural and fashion centre, surrounded by all levels of the retail market and sectors of the industry within which you will later find employment.

Current collaborations across the design pathways include work with L'Oreal Professional, Triumph, Liberty, Tie Rack, Paul Smith, Dior and Christian Dior Couture. Fashion History and Theory students collaborate with Pringle of Scotland. SHOWstudio.com, Somerset House Embankment Galleries, Royal Borough of Kensington & Chelsea, Historic Royal Palaces/ Kensington Palace and Alexander McQueen.