Skip to main content
Undergraduate

BA (Hons) Fashion Design: Communication

Camilla Holmes
College
Central Saint Martins
UCAS code
W23C
Start date
September 2024
Course length
Three years full-time or four years full-time with Diploma in Professional Studies

BA Fashion offers highly motivated students a nurturing environment which champions originality and innovation.

Applications closed 2024/25 

We are no longer accepting applications for 2024/25 entry to this course.

Visit the Courses with places available page for a full list of UAL courses that are open for application.

On this course, you will work in a dynamic atmosphere which has already spawned many of fashion’s brightest talents. It is part of the Fashion programme.

Why choose this course at Central Saint Martins

  • Pathway structure: On BA Fashion, you can choose to study one of five pathways: Fashion Design: Menswear, Womenswear, Print, Knit and Communication.
  • Professionals and sponsors: The course provides opportunities for collaboration with external professionals and sponsors. Previously, these have included Christian Dior, L'Oréal Professionnel, Louis Vuitton, LVMH, Nike, Puma, Stone Island and the Victoria and Albert Museum.
  • Industry networks: You can take advantage of the course’s excellent relationship with the international fashion community. This will allow you to experience placements drawn from a wide and distinguished range of sources.
  • Alumni success: Our graduates work across a wide spectrum of careers in fashion. They have gone on to establish their own labels or to work as company designers, freelancers and consultants.

Open days

There are currently no open days scheduled for this course, please check back at a later date.

Virtual tours:

You might be interested in checking out the College’s facilities and technical spaces through our virtual tours.

Scholarships, bursaries and awards

CSM Fashion Fund

Find out how to support fashion's global future at CSM [PDF 2mb]

Course overview

BA Fashion Design comprises five pathways: Womenswear, Menswear, Knit, Print, and Communication. We encourage collaboration at every stage, and throughout the course you will work on projects with the other courses and with students of the BA Fashion Communication course.  As a program we encourage students to break down all societal barriers and perceptions when describing gender and identity. We embrace a non-gendered approach. 

On the BA Fashion Design Communication pathway, students learn how to express creative ideas using the body as a foundation. While on the course, students understand how to develop a creative identity and how to communicate that within their practice uniquely. Their work could fit within a multitude of creative fields, such as an exhibition, a book, a zine launch, a club night, a fashion presentation, or a catwalk. Students are encouraged to develop their design vision, become confident at communicating ideas visually on paper and through engaging with digital software, tools and platforms, and learn how to express their creativity from 2d into 3d engineered conception.

BA Fashion Design at Central Saint Martins is globally renowned. The course has an excellent staff team of highly experienced practitioners and researchers with international profiles who come from diverse backgrounds and remain connected to their industry and are at the forefront of fashion. Students are innovators, critical thinkers, and trailblazers and thrive within the lively and dynamic art school environment that differentiates fashion at CSM from other fashion courses. Students learn through different experiences as a community, they are encouraged to connect, working with peers and industry to strengthen their learning, understanding, and opportunities. 

In the Central Saint Martins Fashion Programme, we work to be at the heart of the debate about the future of fashion. Learning is our core purpose and our research, industry and external relationships enrich our approach. We are committed to reflecting and influencing the sustainable transformation of the industry.  Social, racial and climate justice are our core values and we believe in a fairer world for all. 

Our outlook responds to decolonising the curriculum agendas by focusing on inclusive and diverse fashion pedagogical thinking and practices that reflect the international nature of our community and global fashion systems. We believe we must constantly challenge ourselves to shape ethical approaches in creative practice.
 

 

Course units

An emphasis on professionalism, innovation and creativity on this pathway will allow you to develop and realise your ideas.  You will be introduced to various design skills which will inform and support your creativity. These will include research methods; flat pattern cutting; modelling on the stand; garment construction; tailoring processes and finishing; illustration; and presentation skills. You will widen your awareness of the diversity of the industry and gain an understanding of the global context and system of fashion. Within this first year, you will engage with the urgency of the climate emergency and community engagement to explore a diverse and inclusive definition of fashion and approaches to creative practice. knowledge will be enhanced through targeted projects and the guidance of lecturers who are specialists in their field. The whole course is a learning journey; you will gain a deeper appreciation for your pathway area at each stage.

Stage 1 
Unit 1: Introduction to the Fashion Programme and to Studying at CSM 
Unit 2: Skills, Research and Creative Development. Part 1
Unit 3: Skills, Research and Creative Development. Part 2
Unit 4: Creative Unions

In Stage 1, all students arrive at CSM with different skills and experiences, which adds richness to the course and enhances peer learning and collaboration. This first year aims to improve your understanding and approaches to learning and will provide a base level of skills to enable you to be successful in your pathway. You will focus on the skills needed to communicate information effectively and will be introduced to resources which support your studies. Units 2 and 3 will provide a foundation in the generation and development of design ideas. Through practical workshops, you will learn the unique aspects your chosen pathway. You will also be introduced to other course pathways. Creative Unions provides you with the opportunity to engage collaboratively with students from different disciplines at CSM. The unit introduces you to ways of thinking about cross-disciplinary, participatory practice to address common world challenges. Working in a small team you will identify a context where social and environmental issues arise and produce a collective response that seeks to activate positive and ethical change.
 

Stage 2 
Unit 5: Positioning and Professional Preparation
Unit 6: Developing Creative Perspectives
Unit 7: Voice and Vision
Unit 8: Fashion Critical Studies

In stage 2, Unit 5 encourages you to consolidate the skills needed to develop and articulate your own practice. You will further enhance your knowledge of industry and collaborative working with a focus on your future employability. During this year, you will benefit from the opportunity to interact with, and gain feedback from external guest speakers and live projects. In Units 6 and 7 you will explore the breadth of your subject, gaining confidence and developing your individual talents to allow you to form your own opinions. Learning  includes studio and formal tutorial guidance, seminars, lectures, external projects and competitions, critiques, personal research, independent study and team projects. Unit 8 offers a range of research methods and approaches which will support you in undertaking more self-directed study. This unit centres on the critical and cultural theories, which underpin the thinking and creative practice throughout the course.

Stage 3 
Unit 9: Final Collection: Research, Design and Development
Unit 9a: Final Collection: Research, Design and Development (Option 2)
Unit 10: Dissertation 
Unit 10a: Dissertation: Extended (Option 2)
Unit 11: Final Collection: Resolution and Global Sharing

Stage 3 gives you an increased level of autonomy. Within a supportive community, you will benefit from regular tutorials and guidance. Through exposure to different manufacturing processes, systems and materials, you to define your creative identity as a designer during this final year of study.  By the end of Unit 9, you will have completed the initial research and design phase and presented your degree collection proposal to a portfolio presentation standard. 

Your dissertation represents the culmination of your cultural studies work for your degree. It extends your research, analytical and communication skills. You will focus on a selected aspect of visual, textual, material, social, media or spatial culture, this will align with an area of interest for your studio-based work. In some cases, students may wish to place greater emphasis on the dissertation. There is a route in place to accommodate this which you must make an application for. This will allow you to demonstrate a focused study of your chosen subject.  In the final unit of the course, you will complete and present your degree collection and portfolio of work.  

Optional Diploma Year  

Industry Diploma in Professional Studies (DIPS)   
This optional diploma can be taken between years 2 and 3. With support from your tutors, you will undertake an industry placement for a minimum of 100 days. As well as developing industry skills, you will gain an additional qualification upon successful completion: BA (Hons) Diploma in Professional Studies.  

CCI Creative Computing   
Between years 2 and 3, you can undertake the year-long Diploma in Creative Computing. This will develop your skills in creative computing alongside your degree. After successfully completing the diploma and your undergraduate degree, you will graduate with an enhanced degree: BA (Hons) Fashion Design: Communication (with Creative Computing).   

CCI Apple Diploma   
Between years 2 and 3, you can undertake the year-long Diploma in Apple Development. This will give you an opportunity to become an accredited apple developer alongside your degree. After successfully completing the diploma and your undergraduate degree, you will graduate with an enhanced degree: BA (Hons) Fashion Design: Communication (with Apple Development).

Mode of study  
BA Fashion Design runs for 90 weeks in full-time mode. It is divided into three stages over three academic years. Each stage lasts 30 weeks. You will be expected to commit 40 hours per week to study, which includes teaching time and independent study.    

Credit and award requirements 
The course is credit-rated at 360 credits, with 120 credits at each stage (level). On successfully completing the course, you will gain a Bachelor of Arts with Honours (BA Hons degree). 

Under the Framework for Higher Education Qualifications the stages for a BA are: Stage 1 (Level 4), Stage 2 (Level 5) and Stage 3 (Level 6). In order to progress to the next stage, all units of the preceding stage must normally be passed: 120 credits must be achieved in each stage. The classification of the award will be derived from the marks of units in Stages 2 and 3 or only Stage 3, using a dual algorithm. 

If you are unable to continue on the course, a Certificate of Higher Education (CertHE) will normally be offered following the successful completion of Level 4 (or 120 credits), or a Diploma in Higher Education (DipHE) following the successful completion of Level 5 (or 240 credits).  

Learning and teaching methods

  • Technical demonstrations
  • Individual tutorials 
  • Creative studio practice
  • Interactive workshops
  • Lectures
  • Peer learning 
  • Self-directed study
  • Group tutorials and seminars
  • Critiques
  • Collaborative activities
  • Live projects
  • Guest speakers 
  • Moodle
  • Independent study  

BA Fashion 2024

BA Fashion 2023

BA Fashion 2022

Student Perspectives: BA Fashion Design with Marketing

BA Fashion stories

410 Gone

410 Gone


openresty

UAL Showcase

Explore work by our recent students on the UAL Showcase

  • "FRAGMENTO" - An Archive Of Objects And Time
    "FRAGMENTO" - An Archive Of Objects And Time, Renato Bras, 2022 BA (Hons) Fashion: Fashion Design with Marketing, Central Saint Martins, UAL
  • Pressure
    Pressure, Joshua Ewusie, 2022 BA (Hons) Fashion: Fashion Design with Marketing, Central Saint Martins, UAL
  • Queer Nostalgia
    Queer Nostalgia, Julia Dotson, 2022 BA (Hons) Fashion: Fashion Design with Marketing, Central Saint Martins, UAL
  • First collection
    First collection, Henri Hebrard, 2022 BA (Hons) Fashion: Fashion Design with Marketing, Central Saint Martins, UAL
  • Hybridised nature
    Hybridised nature, Marisa Liebner, 2022 BA (Hons) Fashion: Fashion Design with Marketing, Central Saint Martins, UAL
  • Black Hole
    Black Hole, Ji Han, 2022 BA (Hons) Fashion: Fashion Design with Marketing, Central Saint Martins, UAL
  • Dots to Dots
    Dots to Dots, Sheri Tsai, 2022 BA (Hons) Fashion: Fashion Design with Marketing, Central Saint Martins, UAL
  • 'The Ballad of Two Lovers: In Three Parts'
    'The Ballad of Two Lovers: In Three Parts', Maximilian Raynor, 2022 BA (Hons) Fashion: Fashion Design with Marketing, Central Saint Martins, UAL

Facilities

Staff

Stage 1 Co-Leader: Elodie Girad
Stage 1 Co-Leader:
Rahemur Rahman
Stage 1 Co-Leader:
Neil Smith
Senior Lecturer, Fashion Design with Marketing Pathway Leader: 
Stephanie Cooper
Senior Lecturer, Fashion Design Knit Pathway Leader: 
Craig Lawrence
Senior Lecturer, Fashion Design Menswear Pathway Leader: 
Ike Rust
Senior Lecturer, Fashion Design Womenswear Pathway Co-Leader:
Anna-Nicole Ziesche
Senior Lecturer, Fashion Design Womenswear Pathway Co-Leader:
Heather Sproat
Fashion Design Print Pathway Leader: Esmee Egerton
Senior Lecturer, Garment Construction:
Louis Loizou

Fees and funding

Home fee

£9,250 per year

This fee is correct for entry in autumn 2024 and is subject to change for entry in autumn 2025.

Tuition fees may increase in future years for new and continuing students.

Home fees are currently charged to UK nationals and UK residents who meet the rules. However, the rules are complex. Find out more about our tuition fees and determining your fee status.

International fee

£28,570 per year

This fee is correct for entry in autumn 2024 and is subject to change for entry in autumn 2025.

Tuition fees for international students may increase by up to 5% in each future year of your course.

Students from countries outside of the UK will generally be charged international fees. The rules are complex so read more about tuition fees and determining your fee status.

Scholarship search

Entry requirements

The standard entry requirements for this course are as follows: 

One of the following accepted full Level 3 qualifications: 

  • Pass at Foundation Diploma in Art and Design (Level 3 or 4) and one A Level at grade C or above 
  • Merit, Pass, Pass (MPP) at BTEC Extended Diploma (preferred subjects include Art, Art and Design or Design and Technology) 
  • Pass at UAL Extended Diploma 
  • Access to Higher Education Diploma equivalent to 64 UCAS tariff points (preferred subjects include Art, Art and Design or Design and Technology) 
  • Pass at Foundation Diploma in Art and Design (Level 3 or 4) plus equivalent EU/international qualifications, such as International Baccalaureate Diploma (24 points) 

And three GCSE passes at grade 4 or above (grade A*–C). 
Entry to this course will also be determined by assessment of your portfolio. 

AP(E)L – Accreditation of Prior (Experiential) Learning 
Exceptionally applicants who do not meet these course entry requirements may still be considered. The course team will consider each application that demonstrates additional strengths and alternative evidence. This might, for example, be demonstrated by: 

  • Related academic or work experience 
  • The quality of the personal statement 
  • A strong academic or other professional reference 

Or a combination of these factors. 

Each application will be considered on its own merit but cannot guarantee an offer in each case. 

English language requirements 
IELTS score of 6.0 or above, with at least 5.5 in reading, writing, listening and speaking (please check our main English language requirements webpage).

Selection criteria

We select applicants who can demonstrate current ability and potential to: 
 

Work imaginatively and creatively in 2D and 3D visual and material media: 

  • Engage with experimentation and invention 
  • Show imagination and ambition in proposals for their work 
  • Take informed risks. 

Demonstrate a range of skills and technical abilities: 

  • Through the portfolio, demonstrate a range of approaches to design development, originated from personal experience or visual research and progressed through logical stages to a finished design solutions 
  • Evidence handling a material or medium with sensitivity to its qualities 
  • Demonstrate engagement and improvement in a recently learned technical skill 
  • Demonstrate an awareness of planning and time management skills 
  • Provide evidence of intellectual enquiry within their work. 

Demonstrate relevant research skills: 

  • Evidence your ability to critically reflect on and evaluate your achievements. 

Demonstrate cultural awareness and/or contextual framework of their work: 

  • Demonstrate an awareness of contemporary fashion design communication and promotion 
  • Identify social and/or cultural influences on their work. 
  • Articulate and communicate intentions clearly: 
  • Discuss their work in individual and group situations. 
  • Present their work appropriately and effectively. 

Demonstrate commitment and motivation in relation to the subject and the course: 

  • Develop their own ideas and address both set and personal project briefs 
  • Show willingness to collaborate 
  • Show initiative. 

What we are looking for 
BA Fashion Design is for the talented, self-motivated fashion enthusiast. Spirited, informed and mature enough to commit to a course that is demanding in its breadth and depth, you will thrive in the creative atmosphere that has spawned many of fashion's brightest talents. In this fast-moving global industry it takes hard work, flexibility and passion to succeed.

Apply now

Applications closed 2024/25 

We are no longer accepting applications for 2024/25 entry to this course. Applications for 2025/26 entry will open in Autumn 2024.

Apply now

Applications closed 2024/25 

We are no longer accepting applications for 2024/25 entry to this course. Applications for 2025/26 entry will open in Autumn 2024.

How to apply

Follow this step-by-step guide to apply for this course

Step 1: Initial application

You will need to submit an initial application including your personal statement.

Personal statement advice

Your personal statement should be maximum 4,000 characters and cover the following:

  • Why have you chosen this course? What excites you about the subject?
  • How does your previous or current study relate to the course?
  • Have you got any work experience that might help you?
  • Have any life experiences influenced your decision to apply for this course?
  • What skills do you have that make you perfect for this course?
  • What plans and ambitions do you have for your future career?

Visit our personal statement page for more advice.

Step 2: Digital portfolio

We will review your initial application. If you have met the standard entry requirements, we will ask you to submit a digital portfolio.

You’ll need to submit this via PebblePad, our online portfolio tool.

Digital portfolio advice

Your portfolio should consist of recent work that reflects your creative strengths.

It should:

  • be maximum 25 pages
  • include 3 pages of research images on fashion design. This could be drawings, notes, photographs, images of items that you find inspirational etc.
  • include 3 pages of fashion design sketches that demonstrate your development of a specific fashion theme
  • include 2 pages of finished fashion illustration in colour. These could be in any medium such as sketches, paintings, collage or digital imagery.
  • include any other creative work that you think is relevant to the course.

For more support, see our Portfolio advice and PebblePad advice.

Step 3: Interview

You may be invited to an interview following our review of your application. All interviews are held online and last 15 to 20 minutes.

For top tips, see our Interview advice.

You also need to know

Communicating with you

Once you have submitted your initial application, we will email you with your login details for our Applicant portal.

Requests for supplementary documents like qualifications and English language tests will be made through the applicant portal. You can also use it to ask questions regarding your application. Visit our After you apply page for more information.

Visas and immigration history check

All non-UK nationals must complete an immigration history check. Your application may be considered by our course teams before this check takes place. This means that we may request your portfolio and/or video task before we identify any issues arising from your immigration history check. Sometimes your history may mean that we are not able to continue considering your application. Visit our Immigration and visas advice page for more information.

External student transfer policy

UAL accepts transfers from other institutions on a case-by-case basis. Read our Student transfer policy for more information.

Alternative offers

If your application is really strong, but we believe your strengths and skillset are better suited to a different course, we may make you an alternative offer. This means you will be offered a place on a different course or at a different UAL College.

Deferring your place

You must apply in the year that you intend to start your course. If you are made an offer and your circumstances change, you can submit a deferral request to defer your place by 1 academic year. You must have met your conditions by 31 August 2024. If you need an English language test in order to meet the entry requirements, the test must be valid on the deferred start date of your course. If not, you will need to reapply. Requests are granted on a first-come, first-served basis.

Contextual Admissions

This course is part of the Contextual Admissions scheme.

This scheme helps us better understand your personal circumstances so that we can assess your application fairly and in context. This ensures that your individual merit and creative potential can shine through, no matter what opportunities and experiences you have received.

Careers

BA Fashion graduates work across a very wide spectrum of careers in fashion.

While a few go on to become household names, the majority choose not to establish their own labels, working successfully and influentially as company designers, freelancers and consultants or as journalists, stylists, photographers, illustrators, editors and retailers.

Each year, a number of BA Fashion graduates go on to study at postgraduate level, many at Central Saint Martins.
Recent BA Fashion alumni activity demonstrates the breadth of student activity within the sector. Many of our graduates go on to work at major fashion labels around the world.

In London, these include Alexander McQueen, Ghost, Holland & Holland, Katharine Hamnett. In the UK, Burberry, Paul Smith, Hussein Chalayan. In Italy, Benetton, Etro, Alberta Feretti, Antonio Berardi, Prada, Versace. In Paris, Martin Margiela, Kenzo, Christian Lacroix, Martine Sitbon, Dior, Chloe, Louis Vuitton. In New York, Donna Karan, Style Council and in Japan, Comme des Garçons.

Some have set up their own labels. These include Boroaksu, Clements Ribeiro, Stella McCartney, Hussein Chalayan, Sinha-Stanic, Matthew Williamson.

Developing your links

Located at the heart of the London fashion industry, BA Fashion is able to link education and industry providing students with 'live' projects and professional feedback. The BA Fashion course has also developed an excellent relationship with the international fashion community, so that placements for its students are drawn from a wide and distinguished range of sources.

Student’s benefit enormously from studying in London. While there are other fashion courses on the outskirts of the capital, none can offer you the daily stimulation and advantages of being in the middle of an international cultural and fashion centre, surrounded by all levels of the retail market and sectors of the industry within which you will later find employment.

Current collaborations across the design pathways include work with L'Oreal Professional, Triumph, Liberty, Tie Rack, Paul Smith, Dior and Christian Dior Couture.