Introduction to Fashion Communication introduces you to your course and its subject specialism as well as to effective learning and studentship at undergraduate level. It will orientate you to the practices and knowledge-base needed to understand your discipline and help you to develop your skills for independent & collaborative learning, reflection and your own self development. Students come from many diverse educational backgrounds and a part of this unit will enable to reflect on your own background and how that shapes the way you approach your course.
The Essential Skills of Fashion Journalism unit introduces you to the context within which you will operate as a fashion journalist. The emphasis is on creating written content for different media platforms and targeted to specific audiences, which you will learn to identify and analyse. You will also create stories for broadcast on television and the internet, and edit the content. The unit includes an introduction to the history of fashion from which you will develop an understanding of the language of fashion. You will learn Teeline shorthand and work with various software packages.
Introduction to Cultural and Historical Studies introduces the Cultural and Historical Studies approach to fashion and related areas. The unit provides a broad overview of the subject and introduces key concepts and ways of thinking that will form the basis of subsequent study. It will also inform decisions regarding the Cultural and Historical Studies unit that is chosen for future study.
In the Fashion Journalism in Context unit you will work in a group to create an original fashion magazine and complementary digital content. You will learn to apply your understanding of journalism production using appropriate software packages and content management systems. Individually you will continue to improve your journalism skills for print and broadcast. At the same time you will continue to deepen your knowledge of fashion, including looking at sustainability in the fashion and lifestyle industry. You will continue to study Teeline shorthand.
London College of Fashion, UAL (LCF) is a leader in fashion design, media and business education. We have been nurturing creative talent for over a century, offering courses in all things fashion. We encourage students to examine the past and challenge the present. To have inventive, assertive ideas that challenge social and political agendas. We give students the skills, opportunities – and above all, the freedom – to put those ideas into practice. By leading the way in fashion design, business, and the media, we influence culture, economics and our society.
This unit will provide you with a solid understanding of LCF’ core values and how they connect to your practice. As part of this unit you will explore diversity, social responsibility and sustainability, themes which you will then apply to a selected project. At this stage the emphasis is on how you apply your thinking across these important themes to your practice. Your thinking is more important than a finished piece of work at this point.
Fashion can change lives. Through teaching, specialist research, and collaborative work, this unit will get you thinking differently. We want you to use fashion to examine the past, build a sustainable future and improve the way we live. That’s why we call this unit ‘Better Lives’.
To begin you will be able to study a Cultural and Historical Studies unit of your choice that will broaden or deepen your learning of areas relating to your interests in your chosen field. You will have the opportunity to participate in lectures, seminars and workshops with students from other courses within your School, and will read relevant academic texts and complete a formal academic essay for assessment.
The Feature Treatments unit deepens your understanding of the variety of treatments used by fashion journalists, developing strong primary and secondary research and your ability to find and deliver written and broadcast stories on video and audio. In this unit you will look at written and broadcast feature formats, for example investigative and campaigning fashion journalism; fashion trend and ‘how to’ features; fashion journalism as critique, comment and opinion; set piece interviews; fashion shoots. You will continue to develop your critical analysis of journalism, looking particularly at diversity and inclusion in the global fashion media.
The Inside the Industry unit provides an opportunity to gain insight into critical issues, innovations and challenges within the global fashion, media and communication industries. You will participate in seminars with students from your course and programme and attend panel discussions with industry practitioners. In groups you will interrogate and respond to relevant themes that emerge. The unit will also help you to identify relevant areas of professional conduct and prepare you for working in an industry context.
Situating Your Practice unit
This unit provides an opportunity to situate your practice by undertaking a project with industry. It fosters a deeper understanding and appreciation of professional practices, principles, roles and responsibilities to help you define your career ambitions. During this unit you will be expected to manage your own learning and build on existing skills and knowledge in a professional context. You will work collaboratively with students from your course and programme to produce a creative outcome in response to a brief developed with industry.
This unit provides an opportunity to situate your practice by undertaking a professional work placement. It fosters a deeper understanding and appreciation of sector practices, principles, roles and responsibilities to help you define your career ambitions. During this unit you will be expected to manage your own learning and build on existing skills and knowledge in a professional context. The unit requires a minimum of 60 work placement hours and significant personal reflection evidenced in the submission of a placement report.
LCF Careers provide career guidance and one to one opportunities starting in your first year at LCF, to help you plan ahead and prepare for your work experience. You will be expected to engage and be proactive in securing your own work experience and one that is suitable to your own personal development, skills, course requirements and career aspirations. This means producing an updated CV and directly applying to companies for work experience using LCF CAREERS LIVE, LCF’s own job board, as well as other resources. You will also be expected to feedback on your work experience after your work experience.
International Study Communication
This unit provides an opportunity to apply previous learning whilst studying your subject in a different institution. You will develop skills within your practice and gain credits for your current course whilst engaging with the academic culture of your host institution. The unit also demands a critical approach to the management of your own learning through reflection and planning. Please check with the Exchange and Mobility Officer for an up-to-date list of partnerships for your programme. Students studying at a partner institution in Europe for a minimum period of three months (approx. 12 weeks) will be eligible for Erasmus grant. We are unable to guarantee that every course will have an agreement with a partner host institution. As such, this unit is subject to availability. There will be a selection and application process for students who are interested in applying to take this unit of study.
The Fashion Journalism Practice, Ethics and the Law unit requires you to work on the course media outlet, contributing written and broadcast stories at the same pace as in the fashion media. This fast paced environment will prepare you for roles in the fashion media and supports the development of your digital portfolio of published work. At the same time, you will contextualise your writing within the constraints of media law, regulation, ethics and copyright as required in Industry.
The Creating Concepts for Digital Fashion Journalism unit develops your creativity, resourcefulness and entrepreneurship as researchers, writers, editors and broadcasters specialising in fashion and as a member of an editorial/production team. You will work in groups to create a content-loaded digital product for an identified market. This unit emphasises experimentation and professionalism in both your ability to produce original, credible, authoritative, publishable work and in your readiness to work as part of a team. Through further study of the theory of journalism, you will contextualise digital content in the changing media landscape.
The Fashion Journalism: Professional Working unit will require you to work at the same pace and intensity as junior journalists are required to do in the fashion media. You will achieve this by working on the course media outlet, both contributing written and broadcast stories and taking on a role of responsibility on one editorial cycle during the unit. At this stage in your degree, you will understand the value of in-depth information gathering and articulate this through thorough, quality journalism. The unit will focus on collaboration prior to graduation, and enable you to further develop your digital portfolio of published fashion journalism.
The overall aim of the Cultural and Historical Dissertation is to provide an opportunity for you to demonstrate your understanding of the critical and analytical perspectives developed within cultural and historical theory and your ability to apply those perspectives in a specific study. You will research a topic of your choice that has relevance to the discipline of cultural and historical studies. This may relate to your course discipline, and should elaborate knowledges developed in prior cultural and historical studies units. You will undertake a substantial piece of structured primary and secondary research that critically engages with cultural issues relating to fashion, the body, performance, or the media and communications industries and which reflects on the critical debates and concerns addressed in your course.
Research for Independent Project: Fashion Journalism
Through extensive, in-depth primary and secondary research and analysis of the findings, you will make a proposal for a portfolio of print, online and broadcast journalism on a fashion-related topic and in a format agreed with your tutors. You will look at audience, market, competitors and the topic in depth using a variety of methods and methodologies, for example focus groups, in depth interviews, case studies and questionnaires, as appropriate, plus secondary sources, for example demographic data and published market research. The aim of this unit is to create a viable editorial concept that you can deliver for your Independent Project: Fashion Journalism.
Independent Project: Fashion Journalism integrates all previous learning and allows you to demonstrate your understanding of all aspects of journalism specialising in fashion, working to a self-managed schedule and programme of study to produce a portfolio of journalism. Your Independent Project: Fashion Journalism will be in a format and on a fashion topic agreed between you and your tutors and targeted to particular audiences. The unit focuses on your ability to deliver an editorial concept from idea to product, using all the journalism and research skills acquired during your course.
Showing your work
All students are advised to set up a profile on portfolio.arts.ac.uk, UAL’s new portfolio platform, which can be done at any point during your time at LCF and will last for up to 12 months after graduation. This platform is often used to source student work for promotional use on the website, social media and for print and can be a great way of getting your work seen. You may also be asked to have a portfolio profile for the selection process when it comes to degree shows.