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BA (Hons) Fashion Public Relations and Communication

College
LCF
Start date
September 2020
Course length
3 years
UCAS code
4T39

BA (Hons) Fashion Public Relations and Communication will immerse students in the evolving communications landscape and enable them to create compelling campaigns targeting press and consumers alike. They will learn the principles of branding and how to respond to crises in an increasingly transparent culture. They will gain an understanding of the fashion industry, its challenges and the diverse sectors that brands operate in. Our graduates will secure public relations or communication roles within the fashion and beauty sector across the globe.

Why choose this course at London College of Fashion

    • Fashion specific skills and knowledge: as the only specialist undergraduate fashion public relations and communication course in the UK, students learn about public relations methods and case studies specific to fashion and beauty. This prepares them with industry-relevant skills and knowledge upon graduating.
    • Industry links: the course is taught by academics with strong experience in the industry, alongside industry practitioners and alumni. Students also work on live industry briefs which allow them to apply theory to practice. Previous clients have included Kit & Ace, Shinola, Camden Markets and the Now Gallery.
    • Work experience: students can improve their professional practice through an industry placement. The majority of students will secure internships in a PR role within the fashion industry, as well as the beauty, well-being and lifestyle sectors.
    • Collaboration: as the course is set in the school of Media and Communication, students are introduced to cross-course collaborations that simulate industry practice and offer networking and community building opportunities.
    • Graduate employability: our graduates are highly employable, with alumni now working at both in-house and agency positions including The Communications Store, Karla Otto, Celine, Vogue, The Woolmark Company, Dior Homme, Bottega Veneta, Hermes and DH-PR. Some graduates have also set up their own communication agencies.

Location

This course is based at Lime Grove in Shepherd’s Bush. Find out about the local area, including Holland Park and Notting Hill in our local area guides on the Student Life pages.

London College of Fashion is planning to move to a new single campus on the Queen Elizabeth Olympic Park in 2022. This is part of a new development for London prioritising culture, education and innovation, known as East Bank. Students studying this course will begin their studies at Lime Grove and are likely to be transferred to LCF’s new site in East London, to complete their studies there, from September 2022. Please see ‘4Fashion: LCF’s move to the Olympic Park’ for more information about the College’s relocation.

Student and graduate work

Welcome to BA Fashion Public Relations and Communication

Student work for the brand Fonnesbech

Student work by Emma Fazakerley

Student work by Chiana Capacyachi

Latest news from this course

Student Life: Budget tips on campus

Welcome to all our new students on campus! A lot of view will have just moved to London, and we know it’s an expensive city to live in as a student. So here are our tips in order to save while studying at LCF.

Facilities

Library, John Princes Street
Library, John Princes Street Photography by: Ideal Insight

LCF library and archives

Take a tour of LCF's world renowned fashion library, ideal for research and study.

Photo Studio, Lime Grove

Media facilities at Lime Grove

Take a tour of Lime Grove's media facilities from photographic studios to darkrooms.

Canteen, Mare Street
Canteen, Mare Street Photography by: Ideal Insight

LCF's social spaces

Explore our social spaces, for collaborative study and breaks, across our six sites in London.

Course overview

Introduction 

BA (Hons) Fashion Public Relations and Communication will equip students with the necessary knowledge and skills to develop a career in public relations within the fashion industry; by positioning, launching and promoting brands to global audiences. Students will graduate with an excellent understanding of the fashion industry, the evolving media landscape and will bring cultural awareness to their profession. 

What to expect 

  • Content is delivered via lectures, seminars and workshops, which are structured to allow for part-time work and work experience opportunities alongside studies. 

  • Additional technical workshops are made available to all students, including InDesign, Photoshop, styling and moving image. Language support and Academic support is available to all students to help support their academic development.  

  • Students will participate in cross-course collaborative units to experience content beyond their discipline and to collaborate with new students. 

  • You will explore fashion communication in a theoretical, cultural, social and business context as part of the Fashion Cultures and Histories units. 

Work experience and opportunities 

Students will engage with live industry briefs and Knowledge Exchange projects throughout their degree. Students will have an opportunity to undertake an optional industry placement year between the second and final year of the course which will enhance the employability of students by offering valuable experience and contacts within the industry as well as earning an additional Diploma in Professional Studies qualification. 

Mode of study 

BA (Hons) Fashion Journalism runs for 90 weeks in full time mode. It is divided into 3 stages over 3 academic years. Each stage lasts 30 weeks.  

Course units

Year One 

The first year of the course allows students to familiarise with the key components of fashion communications and introduces them to the global media landscape. All modules are compulsory and in addition to core units, students are provided with technical and academic support to enhance their creative competency and research skills.  

Students will complete year 1 with the necessary skills, networks and knowledge to progress into their second year.  

  • Introduction to Fashion Communication – This unit aims to introduce you to your course and its subject specialism as well as to effective learning and studentship at undergraduate level. 

  • Fashion Cultures and Histories – Here you will be introduced to key concepts and ways of thinking about fashion and its context in society and culture. You will attend lectures, seminars and workshops, and do a significant amount of reading of academic texts in order to complete a formal academic essay.  

  • PR & Branding in the Fashion Industry - Through exploring the theories and principles behind public relations and branding, students will have an opportunity to develop in a group, a brand concept for a specific sector and target audience.  Individually you will produce a communication campaign in order to launch the new brand.    

  • Better Lives - This unit is optional and will explores the subjects of diversity, social responsibility and sustainability. You will have the chance to work on projects outside of your own discipline. The emphasis is on how you apply your thinking across these important themes to your practice and embrace the opportunity to collaborate with your peers from other courses and learn new skills.  

  • Contemporary Communication Campaigns – This unit will explore how brands are developing their communication tactics in response to the advances in digital technology. You will gain an understanding of how fashion brands deliver their key messages through their own digital platforms as well as through external channels. 

Year Two 

Year 2 focuses on the development of professional skills and provides the opportunity for students to consolidate their skills gained at university in an industry context.  

  • Cultural and Historical Studies  Options -Here you will be able to study an option of your choice that will broaden or deepen your learning of areas relating to your interests in your chosen field. Options cover the broad cultural context of professional practice in media and communication.  

  • Crisis Communication and Reputation Management: Here you will gain an understanding of how current topics of cultural relevance impact on the fashion industry and how fashion brands integrate these topics into their communication strategies. You will also develop the necessary skills through media training workshops to produce a response to a hypothetical crisis, that minimises the impact on the brand and corporation.   

  • Inside the Industry  This unit provides an opportunity to gain insights into critical issues, innovations and challenges within the global fashion, media and communication industries, through a series of panel discussions with industry practitioners, and seminar sessions. The unit will also help you to identify relevant areas of professional conduct and prepare you for working in an industry context. 

  • Situating Your Practice unit Work Placement/Industry Project. In this unit, you have an option to undertake a professional work placement, or remain at university and undertake a project with industry. Both options will foster a deeper understanding and appreciation of professional practices, principles, roles and responsibilities to help you define your career ambitions.  

  • In terms of the Work Placement, students are supported by LCF Careers who provide career guidance and one to one opportunities, to help you plan ahead and prepare for your work experience.  
     
  • Innovative Communication Tactics  You will explore how brands develop their communication strategy and put them into practice through the implementation of tactics. Through lectures and workshops, you will acquire knowledge of producing a range of communication tactics across different mediums that are core to your discipline, from concept stage to realisation.  

Year three 

Year 3 focuses on student’s individual practice and prepares them for the transition from student to industry practitioner.   

  • Cultural and Historical Studies Dissertation  The dissertation provides you with an opportunity to demonstrate your understanding of the critical and analytical perspectives developed within cultural and historical theory and your ability to apply those perspectives in a specific study. You will undertake a substantial piece of primary and secondary research that engages with cultural issues and which reflects on the critical debates and concerns addressed in your course. 

  • Research for Independent Project: PR & Communication: In this unit, you will choose a brand that will be the focus of your Independent Project. Developing the primary research skills you have acquired already, you will be expected to conduct rigorous research into a brand of your choice.  The focus of this research is to identify specific challenges, and potential communication opportunities for the brand, that y will define the direction of your Independent Project.  

  • Independent Project: Based on research undertaken in the previous project, you will now develop a 12- month PR and communication campaign for your chosen brand. Embracing recent developments in how brands communicate with their audience and stakeholders, you will produce a compelling campaign that is contemporary and relevant to your brand.  

  • Realising Your Tactics This unit you will prepare for the transition from study to industry. Through realising one of your tactical concepts formulated in your Independent Project, you will have the opportunity to showcase your work and share your achievements with others. You will also enhance your professional and career development skills in preparation for your future pathways. 

Learning and teaching methods

The following teaching and learning methods are employed to support the integrated aims of the course outcomes:

  • Briefing, tutorials and feedbacks 

  • Lectures, seminars and workshops 

  • Academic Skills and other workshops 

  • Library and workshop inductions 

  • Collaborative group project work 

  • Research Methods 

  • Idea Generation sessions 

  • Museum, gallery and other visits 

  • Online Learning 

  • Technical skill workshops 

  • Panel Discussions 

  • Simulation activities 

Assessment methods

The following assessment methods are employed to support the integrated aims of the course outcomes:

  • Essay, Reports and Dissertations 

  • Research folders 

  • Blogs 

  • Presentation 

  • Peer Assessment 

  • Student Self-evaluation 

  • Tutorials 

  • Critiques 

Staff

Sophia Plessas has been the Course Leader for BA (Hons) Fashion Public Relations and Communication and has taught at LCF since 2013.  She has been a senior academic on a number of courses, specialising in fashion branding and communication for the past thirteen years. Before embarking on an academic career, Sophia worked in the fashion industry as a freelance stylist and producer, styling for a number of international publications.  She possesses extensive branding experience having worked for a leading new product development agency, creating new ideas and concepts for major brands such as Topshop, Oxfam and Virgin, and as a PR executive for the design industry. Sophia Plessas has completed an MA in Arts Administration from City University, London.

Niamh McEnery is a lecturer on the course, and has recently completed a PG Certificate in Academic Practices in Art, Design and Communication at UAL. With over 20 years industry experience, Niamh developed her career in fashion PR working for brands as diverse as Max Mara, Wallis, Red or Dead and Office/Offspring footwear.  Her career has seen her operate in different contexts within the industry; from freelancing to working for boutique fashion agencies in-house, through to the large, award-winning consumer agency, Shine Communications through to being to Marketing Manager for Timberland in the UK, Ireland & Northern Europe. Niamh is passionate and knowledgeable about CSR, employee engagement and business ethics. She continues to share her communications knowledge and skills not only with students but through volunteering for community organisations and charities.

Stephanie Barker Fry is a fashion communications specialist with a career spanning twelve years. She has developed numerous communications campaigns for both contemporary and luxury fashion brands and honed her experience across a variety of companies including Sonia Rykiel, WGSN, Alberta Ferretti, Swarovski and The Bridge Co. Most recently, as fashion communications executive at Swarovski, Stephanie collaborated with international designers including Mary Katrantzou, Marques Almeida and Rodarte, in managing the communication campaigns for the prestigious Swarovski Collective Programme. Stephanie continues to work in industry, nurturing emerging designers and currently consults with several brands in this sector.

Lucy Finnegan After completing a BA (Hons) Media and Communication Studies, Lucy embarked on a career in PR and marketing. After many years at various London agencies, she went in-house to head up the PR department for PUMA.   Lucy left PUMA ,and at only 30 years old to set up her own agency in Shoreditch – Tea & Cake PR – which she eventually sold in 2015.  Over the years, Lucy has worked across many fashion brands – specialising mainly in lifestyle and streetwear.  Brands such as Nike, PUMA, Bjorn Borg, Boxfresh, Le Coq Sportif, Quiksilver and many more.  Lucy continues to work in PR representing brands such as Havaianas,  and divides her time between that and lecturing.

Associate lecturers

Agatha Connolly Since graduating  with a BA (Hons) English Literature and Philosophy at the University of East Anglia, Agatha has worked in public relations.  Firstly for Mandi Lennard, working with fashion designers such as Gareth Pugh, Roksanda Ilincic and Henry Holland. Following that she worked in the press office at London College of Fashion, nurturing the next generation of creative talent and re-launching the college's Fashion Space Gallery - building its reputation to an international level.  Now a freelance fashion PR and brand consultant, she continues to work with Mandi Lennard on high profile events for clients such as Love Magazine and MAC Cosmetics. She is also Creative Consultant for Ryan LO.  She is currently the PR Manager at Pentland Brands and has recently completed her MA in Cultural and Historical Studies from Birkbeck University.

How to apply

Opportunities for all

We are committed to making university education an achievable option for a wider range of people and to supporting all of our students in achieving their potential both during and after their courses.

We welcome applications from people with disabilities. If you have a disability (e.g. mobility difficulties, sensory impairments, medical or mental health conditions or Asperger’s syndrome) we strongly encourage you to contact us on disability@arts.ac.uk or +44 (0)20 7514 6156 so that we can plan the right support for you. All enquiries are treated confidentially. To find out more, visit our Disability & Dyslexia webpages.

Entry requirements

The standard minimum entry requirements for this course are:

One or a combination of the following accepted full level 3 qualifications.

  • A Level Passes at Grade C or above (preferred subjects include English, a foreign language and Media Studies);
  • Merit at Foundation Diploma in Art and Design;
  • Merit, Merit, Merit at BTEC Extended Diploma (preferred subjects Art & Design);
  • Merit, Pass at UAL Extended Diploma;
  • Access Diploma or 96 new UCAS tariff points from the Access to HE Diploma;
  • 96 new UCAS tariff points (equivalent to 240 old UCAS tariff points) from a combination of the above qualifications or an equivalent full Level 3 qualification;
  • or equivalent EU or non-EU qualifications such as International Baccalaureate Diploma;
  • and Five GCSE passes at grade A*-C or grade 9-4, with grade C (grade 4) or above in English.

APEL (Accreditation of Prior (Experiential) Learning)

Applicants who do not meet these course entry requirements may still be considered in exceptional cases. The course team will consider each application that demonstrates additional strengths and alternative evidence. This might, for example, be demonstrated by:

  • Related academic or work experience
  • The quality of the personal statement
  • A strong academic or other professional reference
  • OR a combination of these factors

Each application will be considered on its own merit but we cannot guarantee an offer in each case.

English Language Requirements

IELTS level 6.5 with a minimum of 5.5 in reading, writing, listening and speaking. Please check our main English Language Requirements 

Selection criteria

The course team seeks to recruit students who can demonstrate:

  • An interest in fashion public relations and the communication of brands
  • A strong interest in fashion and how it is communicated to audiences, such as consumers and the media
  • An enthusiasm for writing and the potential to enhance their writing skills to the professional level required by a strategic communicator
  • An interest in culture, current affairs, trends and the media in all its forms
  • Strong interpersonal skills and the potential to develop a research-based strategy for the client

Making your application

This section includes all the information you need on how to apply and how your application is considered, and what happens next.

How we assess your application

Your application form is reviewed when you apply to the University. If you have achieved or expect to achieve the standard entry requirements we will invite you to attend an interview. Please note that not all applicants are invited to attend interview. When you have attended your interview we will advise you of your outcome through UCAS Track.

You should apply though UCAS – Universities and Colleges Admissions Service – and you will need the following information:

University code:          U65

UCAS Code:                 4T39

London College of Fashion does not accept applications for deferred entry. You should therefore apply in the year you wish to study.

Entry to Year 2 or Year 3

If you have successfully completed 120 credits (year 1) or 240 credits (years 1 and 2) in the equivalent units/modules on a degree course at another institution and wish to continue your studies at London College of Fashion, you can apply to transfer to year 2 or year 3 respectively. The Admissions Tutor will consider applicants for entry to year 2 and 3 on a case by case basis, subject to places being available on the course. You must apply through UCAS and indicate POE 2 for entry to year 2 or POE 3 for entry to year 3 on your application. Click here for important information about our UAL External Student Transfer Policy.

Application deadline

We recommend you apply by 15th January for equal consideration. However this course will consider applications after that date, subject to places being available.

What happens next

All application forms, personal statements and references are read and considered by the course team against the selection criteria listed in the Entry Requirements and Selection Criteria sections.

If the course team wish to consider your application further, you will be invited to our interview week (18th to 22nd February 2019) If you are selected for interview you will be asked to bring an example of your writing (academic or creative) and/or a creative project that you have worked on. As well as discussing your work the course team will also ask questions to establish your suitability for the course. Applicants will be expected to demonstrate the following at interview: what particular strengths you can bring to the course; your leisure interests and reasons for those interests; an awareness of different media and their capacity to influence public opinion; an understanding of strategic communications; your future ambitions in fashion communications; a knowledge of key players in this field; and an awareness of key influences in fashion today.

If you are successful at the interview stage you will be offered a place. Applicants are not guaranteed to be asked to interview.

Please note that if you are unable to attend, the College may not be able to re-schedule.

Rich Mix Interview week

If you are selected for interview, these will take place at the Rich Mix Arts venue in Shoreditch from February 17th to 22nd 2020. Please see here for a map of the location; nearest stations are Liverpool Street (Central, Circle, Metropolitan, Hammersmith and City and TFL Rail), Shoreditch High Street (Overground) and Bethnal Green (Central). Local buses also serve the venue – please see the Richmix website for further details.

Should you be unable to attend your interview, you must notify us as soon as you can. We cannot guarantee that we will be able to reschedule so you should make every effort to attend the scheduled interview.

How we notify you of the outcome of your application

If you applied through UCAS the result of your application will be communicated to you via UCAS through UCAS Track. You will only receive further communication directly from the College if your application has been successful. This will be in the form of a full offer pack including details of accommodation, fees, and other important information.

This section includes all the information you need on how to apply and how your application is considered, and what happens next.

How we assess your application

Your application form is reviewed when you apply to the University. If you have achieved or expect to achieve the standard entry requirements we will invite you to attend an interview. Please note that not all applicants are invited to attend interview. When you have attended your interview we will advise you of your outcome.

There are three ways international students can apply to an undergraduate course at London College of Fashion:

If you choose to apply though UCAS – Universities and Colleges Admissions Service – you will need the following information:

University code:          U65

UCAS Code:                 4T39

You can only apply to the same course once per year whether you are applying via UCAS, UAL Representative or using the UAL online application system. Any duplicate application will be withdrawn.

For further advice on how to apply please visit the UAL International Application page.

London College of Fashion does not accept applications for deferred entry. You should therefore apply in the year you wish to study.

Entry to Year 2 or Year 3

If you have successfully completed 120 credits (year 1) or 240 credits (years 1 and 2) in the equivalent units/modules on a degree course at another institution and wish to continue your studies at London College of Fashion, you can apply to transfer to year 2 or year 3 respectively. The Admissions Tutor will consider applicants for entry to year 2 and 3 on a case by case basis, subject to places being available on the course. You must apply through UCAS and indicate POE 2 for entry to year 2 or POE 3 for entry to year 3 on your application. Click here for important information about our UAL External Student Transfer Policy.

Application deadline

We recommend you apply by 15th January for equal consideration. However this course will consider applications after that date, subject to places being available.

What happens next

Immigration History Check

Whether you are applying online via UCAS or through a UAL representative or direct application you will need to complete an Immigration History Check to identify whether you are eligible to study at UAL. Do be aware, if you do not complete the Immigration History Check we will not be able to proceed with your application.

Initial application check

All application forms, personal statements and references are read and considered by the course team against the selection criteria listed in the Entry Requirements and Selection Criteria sections.

If the academic team wish to consider your application further, you will be invited to attend an interview either in person or via telephone where an international academic will look at your portfolio and ask questions to establish your suitability for the course.) If you are selected for interview you will be asked to bring an example of your writing (academic or creative) and/or a creative project that you have worked on. You will be expected to demonstrate the following at interview: what particular strengths you can bring to the course; your leisure interests and reasons for those interests; an awareness of different media and their capacity to influence public opinion; an understanding of strategic communications; your future ambitions in fashion communications; a knowledge of key players in this field; and an awareness of key influences in fashion today.

If you are successful at the interview stage you will be offered a place. Applicants are not guaranteed to be asked to interview.

Please note that if you are unable to attend, the College may not be able to re-schedule.

How we notify you of the outcome of your application

If you applied through UCAS the result of your application will be communicated to you via UCAS through UCAS Track. If you have applied directly or through an agent, we will notify you through the UAL portal. You will only receive further communication directly from the College if your application has been successful. This will be in the form of a full offer pack including details of accommodation, fees, and other important information.


After you apply

After you’ve submitted your application, you’ll receive a confirmation email providing you with your login details for the UAL Portal. We’ll use this Portal to contact you to request any additional information, including inviting you to upload documents or book an interview, so please check it regularly.

Once we’ve reviewed and assessed your application, we’ll contact you via UCAS Track or the UAL Portal to let you know whether your application has been successful.

Potential changes to course structure

Please note: the information outlined is an indicative structure of the course. Whilst we will aim to deliver the course as described on this page, there may be situations where it is desirable or necessary for the University to make changes in course provision, for example because of regulatory requirements or operational efficiencies, before or after enrolment. If this occurs, we will communicate all major changes to all applicants and students who have either applied or enrolled on the course. Please note that due to staff research agreements or availability, not all of the optional modules listed may be available every year. In addition, the provision of course options which depend upon the availability of specialist teaching, or on a placement at another institution, cannot be guaranteed. Please check this element of the course with the course team before making a decision to apply.

Webpage updates

We will update this webpage from time to time with new information as it becomes available. In the meantime, if you have any questions, please use the register your interest form above.

Fees & Funding

Home / EU fee

£9,250

This applies for the 2020/21 academic year.

Tuition fees for undergraduate degree courses have been set at £9,250 per year for full-time study, subject to changes in the law. Tuition fees may increase in future years for new and continuing students, in line with an inflationary amount determined by government. Please visit our Undergraduate tuition fees page for more information.

International fee

£22,920

This applies for the 2020/21 academic year.

Additional costs

In addition to tuition fees you are very likely to incur additional costs such as travel expenses and the cost of materials. Please read the information on our additional costs page.

Charges may be made for special clothing or equipment which students may need in order to participate in certain activities which form part of the course but which they retain. However, where such clothing or equipment is necessary for the student’s health or safety a charge may only be made for clothing and equipment which the student retains if the student also has the option of borrowing the clothing or equipment free of charge.

Accommodation

Find out about the accommodation options available and how much they will cost.

Scholarships and awards

There are a number of scholarships and awards available to students on this course. Use our search tool to find out more information.

Scholarship search

Careers and alumni

All of our undergraduate courses offer career development, so that you become a creative thinker, making effective contributions to your relevant sector of the fashion industry.

LCF offers students the opportunity to develop Personal and Professional Development (PPD) skills while studying through:
  • An on-course work experience or placement year. Please note, this is not available on every course; please see the Course Details section for information about work placement opportunities.
  • Access to to speaker programmes and events featuring alumni and industry.
  • Access to careers activities, such as CV clinics and one-to-one advice sessions.
  • Access to a graduate careers service
  • Access to a live jobsboard for all years.
  • Advice on setting up your own brand or company.
Graduates who wish to continue their education at postgraduate level can progress to suitable courses within the College, the University or elsewhere.

Career paths

Many graduates prefer to seek employment as soon as they have completed their undergraduate studies.

Our students secure jobs as PR and communication specialists across the globe.  Recent examples include: Menswear PR Manager - Dior Homme, London; Fashion Assistant, Vogue, London; Junior Press Officer, Celine, London; Communications Executive, Dazed Media; Global Communications Manager, House of Hackney; Junior Account Executive, Purple PR, London; Digital and Print Project Coordinator, Hello Magazine, London; Marketing Manager, Farah Menswear, London; Communication Assistant, Bottega Veneta, Taiwan; Senior Communication Executive, Alexander McQueen, Shanghai, China; Senior PR Coordinator, Miu Miu, New York; and Communication Assistant, Hermes, Benelux.

Alumni

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