Course units
This course runs alongside BA (Hons) Fashion Marketing and BA (Hons) Fashion Marketing and Consumer Behaviour. Whilst each course has its own specialism and distinct focus, there are areas of commonality, presenting opportunities for cross-course teaching and student collaboration. The Year One curriculum is shared across all three courses; however, in preparation for Year Two, subject specialism emerges with Introduction to Content Creation and Storytelling. The contribution of the Cultural and Historical studies programme is integral to this course.
The course design includes cross-course, cross-school and cross-college validated units that bring the London College of Fashion (LCF), Fashion Business School (FBS) and Fashion Marketing Undergraduate communities together through the curriculum.
Year 1
Block 1:
Introduction to Fashion Marketing and Content Creation (cross-school validated unit) introduces you to your course and its subject specialism as well as to effective learning and studentship at undergraduate level. Students come from many diverse educational backgrounds and a part of this unit will enable to you reflect on your own background and how that shapes the way you approach your course. (20 Credits)
The Principles of Fashion Marketing (cross-course validated unit) introduces you to what marketing is and how it is defined. You will learn about the role of marketing, its cross-functional importance and its contribution to fashion business success. You will gain knowledge about the marketing planning process, segmentation, the internal and external marketing environment, and the marketing mix. (20 Credits)
Global Fashion Branding: Theory (cross-course validated unit) will develop your understanding of the brand building and brand management process in the fashion industry from a global perspective. You will learn how fashion businesses build brand identity, brand image and brand personality and how brands target and communicate their brand message to consumers across multiple channels. You will evaluate brand performance for a fashion business operating internationally. (20 Credits)
Block 2:
Introduction to Content Creation and Storytelling will explore the importance of creativity in communication and apply creative techniques to content ideation. You will be asked to propose creative solutions to solve a business question, while respecting brand identity, activities, objectives and audiences. (20 Credits)
Global Fashion Branding: Communications (cross-course validated unit) will develop your understanding of integrated marketing communications and public relations in the fashion industry. You will use the components of the marketing communications mix to generate campaigns and Public Relations (PR) strategy. Industry and cross-course collaboration will feature. (20 Credits)
Fashion Cultures and Histories (cross-college validated unit) this unit investigates fashion as a social, political and cultural practice. It foregrounds fashion’s role in representing and communicating identity through historical and contemporary forms of dress, from everyday style to haute couture. The unit will introduce you to key concepts, debates and ways of thinking about fashion as an expressive visual tool and a material object, and it will provide you with a foundation for further study in fashion cultures and histories. (20 Credits)
Year 2
Block 1:
Consumer Behaviour, Data Analysis and Content Strategies introduces you to concepts of human behaviour through an investigation on the role of communication, discussing how content and media can influence how and why we buy fashion goods and services. You will explore diverse global approaches to communication and content strategies. You will also gain an understanding on how to use data analysis as part of your decision-making. (40 Credits)
Critical Issues in Fashion Research (cross-college validated unit) will broaden or deepen your learning of areas relating to your interests in your chosen field of cultural and historical studies in fashion. You will participate in lectures, seminars and workshops with students from other courses within your School and will read relevant academic texts and complete a formal academic essay for assessment. (20 Credits)
Block 2:
Work Experience Based Learning (cross-school validated unit) gives you the opportunity to apply your subject knowledge in a work-based context. (20 Credits)
Social and Digital Marketing unit develops your understanding, application and evaluation of contemporary marketing approaches and practices. The social and digital marketing landscape will be explored in a global context and related to the broader concepts of customer acquisition and relationship marketing. (20 Credits)
Futures and Innovation (cross-course validated unit) looks at current issues affecting the fashion industry in general and fashion marketing and communications in particular. You will explore various trend indicators that are likely to point to important influencing factors in the future. This unit allows you to explore areas you could further develop in Final Year. It offers opportunities for cross-course and industry collaboration. (20 Credits)
Optional Diploma Year
Industry DIPS
This optional diploma can be taken between years 2 and 3. With support from your tutors, you’ll undertake an industry placement for a minimum of 100 days/20 weeks. As well as developing industry skills, you’ll gain an additional qualification upon successful completion.
Enterprise DIPS
This optional diploma can be taken between years 2 and 3. With support from your tutors, you’ll undertake an enterprise placement year where you will explore a business idea from proposal to minimal viable product (MVP). As well as developing enterprise skills, you’ll gain an additional qualification upon successful completion.
CCI Creative Computing
Between years 2 and 3, you can undertake the year-long Diploma in Creative Computing. This will develop your skills in creative computing alongside your degree. After successfully completing the diploma and your undergraduate degree, you’ll graduate with an enhanced degree: BA (Hons) Fashion Marketing and Content Creation (with Creative Computing).
CCI Apple Diploma
Between years 2 and 3, you can undertake the year-long Diploma in Apple Development. This will give you an opportunity to become an accredited apple developer alongside your degree. After successfully completing the diploma and your undergraduate degree, you’ll graduate with an enhanced degree: BA (Hons) Fashion Marketing and Content Creation (with Apple Development).
Year 3/4 (Final Year)
Block 1:
Project Proposal (cross-course validated unit) enables you to build a foundation in the theory and practice of research, exploring a range of methodologies. You will develop a research proposal to inform your final major project. (20 Credits)
Fashion Marketing and Content Creation Strategy (cross-course validated unit) unit develops your understanding of corporate strategy and business models to enable you to analyse fashion strategies at corporate and business levels. You can choose a specialist option that reflects your course and career aspirations. (40 Credits)
Block 2:
Final Major Project (cross-course validated unit) gives you the opportunity to develop a project within the general areas of fashion marketing and/or content creation. This can reflect your particular interests and future career aspirations. The final outcome of your project will be a considerable body of work and will culminate with an opportunity to showcase your work. (60 Credits)
