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BA (Hons) Fashion Marketing and Content Creation

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BA (Hons) Fashion Marketing and Content Creation | London College of Fashion | University of Arts London
London College of Fashion
UCAS code
Start date
September 2024
Course length
3 years

BA (Hons) Fashion Marketing and Content Creation, with its unique and creative approach to marketing, PR and communication, explores the changes content creation experienced due to the rise of digital media and how traditional media adapted and found new ways to stay relevant. You will have the opportunity to learn the importance of data and creativity for ideas development and, by applying the principles of marketing and branding, transform them into strategies that are relevant for brands and consumers.

Why choose this course at London College of Fashion

  • This course combines the LCF strengths of creative communication with the unique Fashion Business School approach to fashion marketing disciplines.
  • The course will help connect data research and analysis with communication and content creation theories and teach how ideation can be applied to develop marketing outputs, addressing the need for data storytellers and strategists in the fashion industry.
  • The course includes branding, communication and content units, which apply relevant theories to the fashion and lifestyle industry context. You will have the opportunity to understand the communication and content ideation process and its impact on consumer behaviour in diverse settings and contexts.
  • Data analysis and visualisation is a key aspect of the course, with opportunities to gain expertise in a range of industry relevant software packages, including the opportunity of undertaking the UAL Creative Computing Institute Diploma.
  • There will be a strong industry connection relevant to fashion marketing and content creation with the addition of industry speakers, live industry briefs, Work Experience Based Learning and the opportunity to undertake the optional Diploma in Professional Studies year.

Open days

There are currently no Open Days scheduled for this course, please check back at a later date.

Scholarships, bursaries and awards

Gucci Changemakers Scholarship

Course overview

BA (Hons) Fashion Marketing and Content Creation delivers a dynamic curriculum through challenging industry-focused projects, combining theory and practice. The course allows you to personalise your learning with a variety of topics and assessment types. This course will explore specialist aspects including content ideation and creation, branding, research methodologies, data analysis and visualisation, digital marketing, fashion theory and international marketing strategy. The course will prepare you for postgraduate study or a career in fashion marketing, fashion PR and communications and associated business functions.

What to expect

  • The dynamic curriculum is delivered through challenging industry-focused projects, combining theory and practice. The course allows you to personalise your learning with a variety of topics and assessment types.
  • You will learn to research and analyse market trend and consumer drivers to plan and execute integrated marketing communications, considering brand strategy, activities and audience.

Industry experience and opportunities

You will be given the opportunity to undertake either an optional industry or enterprise placement year between the second and final year of the course earning an additional Diploma in Professional Studies qualification or apply to University of the Arts London (UAL) Creative Computing Institute Diploma earning an enhanced degree title. These options will enhance your employability by offering valuable experience and contacts within the industry or a possibility to explore different interfaces and learn more about Virtual Reality (VR), Artificial Intelligence (AI) and App development and use.

Climate, Social and Racial Justice

We are committed to developing ethical Fashion Business practices. To achieve this, we are working to embed UAL’s Principles for Climate, Social and Racial Justice into the course.

Course units

This course runs alongside BA (Hons) Fashion Marketing and BA (Hons) Fashion Marketing and Consumer Behaviour. Whilst each course has its own specialism and distinct focus, there are areas of commonality, presenting opportunities for cross-course teaching and student collaboration. The Year One curriculum is shared across all three courses; however, in preparation for Year Two, subject specialism emerges with Introduction to Content Creation and Storytelling.  The contribution of the Cultural and Historical studies programme is integral to this course.

The course design includes cross-course, cross-school and cross-college validated units that bring the London College of Fashion (LCF), Fashion Business School (FBS) and Fashion Marketing Undergraduate communities together through the curriculum.

Year 1

Block 1:

Introduction to Fashion Marketing and Content Creation (cross-school validated unit) introduces you to your course and its subject specialism as well as to effective learning and studentship at undergraduate level. Students come from many diverse educational backgrounds and a part of this unit will enable to you reflect on your own background and how that shapes the way you approach your course. (20 Credits)

The Principles of Fashion Marketing (cross-course validated unit) introduces you to what marketing is and how it is defined. You will learn about the role of marketing, its cross-functional importance and its contribution to fashion business success. You will gain knowledge about the marketing planning process, segmentation, the internal and external marketing environment, and the marketing mix. (20 Credits)

Global Fashion Branding: Theory (cross-course validated unit) will develop your understanding of the brand building and brand management process in the fashion industry from a global perspective. You will learn how fashion businesses build brand identity, brand image and brand personality and how brands target and communicate their brand message to consumers across multiple channels. You will evaluate brand performance for a fashion business operating internationally. (20 Credits)

Block 2:

Introduction to Content Creation and Storytelling will explore the importance of creativity in communication and apply creative techniques to content ideation. You will be asked to propose creative solutions to solve a business question, while respecting brand identity, activities, objectives and audiences. (20 Credits)

Global Fashion Branding: Communications (cross-course validated unit) will develop your understanding of integrated marketing communications and public relations in the fashion industry. You will use the components of the marketing communications mix to generate campaigns and Public Relations (PR) strategy. Industry and cross-course collaboration will feature. (20 Credits)

Fashion Cultures and Histories (cross-college validated unit) this unit investigates fashion as a social, political and cultural practice. It foregrounds fashion’s role in representing and communicating identity through historical and contemporary forms of dress, from everyday style to haute couture. The unit will introduce you to key concepts, debates and ways of thinking about fashion as an expressive visual tool and a material object, and it will provide you with a foundation for further study in fashion cultures and histories. (20 Credits)

Year 2

Block 1:

Consumer Behaviour, Data Analysis and Content Strategies introduces you to concepts of human behaviour through an investigation on the role of communication, discussing how content and media can influence how and why we buy fashion goods and services. You will explore diverse global approaches to communication and content strategies. You will also gain an understanding on how to use data analysis as part of your decision-making. (40 Credits)

Critical Issues in Fashion Research (cross-college validated unit) will broaden or deepen your learning of areas relating to your interests in your chosen field of cultural and historical studies in fashion. You will participate in lectures, seminars and workshops with students from other courses within your School and will read relevant academic texts and complete a formal academic essay for assessment. (20 Credits)

Block 2:

Work Experience Based Learning (cross-school validated unit) gives you the opportunity to apply your subject knowledge in a work-based context. (20 Credits)

Social and Digital Marketing unit develops your understanding, application and evaluation of contemporary marketing approaches and practices. The social and digital marketing landscape will be explored in a global context and related to the broader concepts of customer acquisition and relationship marketing. (20 Credits)

Futures and Innovation (cross-course validated unit) looks at current issues affecting the fashion industry in general and fashion marketing and communications in particular. You will explore various trend indicators that are likely to point to important influencing factors in the future. This unit allows you to explore areas you could further develop in Final Year. It offers opportunities for cross-course and industry collaboration. (20 Credits)

Optional Diploma Year

Industry DIPS

This optional diploma can be taken between years 2 and 3. With support from your tutors, you’ll undertake an industry placement for a minimum of 100 days/20 weeks. As well as developing industry skills, you’ll gain an additional qualification upon successful completion.

Enterprise DIPS

This optional diploma can be taken between years 2 and 3. With support from your tutors, you’ll undertake an enterprise placement year where you will explore a business idea from proposal to minimal viable product (MVP). As well as developing enterprise skills, you’ll gain an additional qualification upon successful completion.

CCI Creative Computing

Between years 2 and 3, you can undertake the year-long Diploma in Creative Computing. This will develop your skills in creative computing alongside your degree. After successfully completing the diploma and your undergraduate degree, you’ll graduate with an enhanced degree: BA (Hons) Fashion Marketing and Content Creation (with Creative Computing).

CCI Apple Diploma 

Between years 2 and 3, you can undertake the year-long Diploma in Apple Development. This will give you an opportunity to become an accredited apple developer alongside your degree. After successfully completing the diploma and your undergraduate degree, you’ll graduate with an enhanced degree: BA (Hons) Fashion Marketing and Content Creation (with Apple Development).

Year 3/4 (Final Year)

Block 1:

Project Proposal (cross-course validated unit) enables you to build a foundation in the theory and practice of research, exploring a range of methodologies. You will develop a research proposal to inform your final major project. (20 Credits)

Fashion Marketing and Content Creation Strategy (cross-course validated unit) unit develops your understanding of corporate strategy and business models to enable you to analyse fashion strategies at corporate and business levels. You can choose a specialist option that reflects your course and career aspirations. (40 Credits)

Block 2:

Final Major Project (cross-course validated unit) gives you the opportunity to develop a project within the general areas of fashion marketing and/or content creation. This can reflect your particular interests and future career aspirations. The final outcome of your project will be a considerable body of work and will culminate with an opportunity to showcase your work. (60 Credits)

Learning and teaching methods

  • Lectures
  • Seminars
  • Workshops
  • Tutorials
  • Guest speakers
  • Self-directed study
  • Online learning
  • Collaboration
  • Industry Projects

Latest news from this course

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Luis Parada | Development lead | BA (Hons) Fashion Marketing and Content Creation


Luis Parada

Luis Parada is Development Lead for BA(Hons) Fashion Marketing and Content Creation and is Lecturer in Fashion Marketing at LCF Fashion Business School.

After completing a Fashion Design VET course, Luis began his fashion career as Fashion Designer, Account Manager and Freelance Consultant working with several companies in Portugal, his home country. When the opportunity arose, he embraced the challenge of working in Fashion, Textile and Marketing Education at CITEX, initially, and then Modatex – Portugal, where he also had the opportunity to co-coordinate the Portuguese Colour Proposal and act as Portuguese Delegate at InterColor in representation of ANIVEC / APIV and work as a Freelance Consultant @ "from Portugal" - International Textile and Apparel Product Presentation Forums.

Thinking about creative ways of reaching out to audiences and presenting brands message, through content and product ideation, are integral parts of his professional path and adding a degree and a post-graduate diploma in Marketing Management to his Fashion Design training enriched his understanding of marketing, communication, and content strategies.

Fees and funding

Home fee

£9,250 per year

This fee is correct for entry in autumn 2024 and is subject to change for entry in autumn 2025.

Tuition fees may increase in future years for new and continuing students.

Home fees are currently charged to UK nationals and UK residents who meet the rules. However, the rules are complex. Find out more about our tuition fees and determining your fee status.

International fee

£28,570 per year

This fee is correct for entry in autumn 2024 and is subject to change for entry in autumn 2025.

Tuition fees for international students may increase by up to 5% in each future year of your course.

Students from countries outside of the UK will generally be charged international fees. The rules are complex so read more about tuition fees and determining your fee status.

Scholarship search

Entry requirements

The standard minimum entry requirements for this course are:

One or a combination of the following accepted full level 3 qualifications.

  • A Level Passes at Grade C or above to total a minimum 112 new UCAS tariff points (preferred subjects include, Business Studies, Economics, Fashion Studies, Information Technology, English, Languages, Art, Design and Media Studies);
  • Distinction at Foundation Diploma in Art and Design;
  • Distinction, Merit, Merit in BTEC Extended Diploma;
  • Merit at UAL Extended Diploma;
  • Access Diploma or 112 new UCAS tariff points from the Access to HE Diploma;
  • 112 new UCAS tariff points (equivalent to 280 old UCAS tariff points) from a combination of the above qualifications or an equivalent full Level 3 qualification;
  • or equivalent EU or non-EU qualifications such as International Baccalaureate Diploma;
  • and Six GCSE passes at grade A*-C or grade 9-4, to include a grade C or grade 4 in Maths.

APEL (Accreditation of Prior (Experiential) Learning)

Applicants who do not meet these course entry requirements may still be considered in exceptional cases. The course team will consider each application that demonstrates additional strengths and alternative evidence. This might, for example, be demonstrated by:  

  • Related academic or work experience
  • The quality of the personal statement
  • A strong academic or other professional reference
  • OR a combination of these factors

Each application will be considered on its own merit but we cannot guarantee an offer in each case.

English Language Requirements

IELTS level 6.5 with a minimum of 5.5 in reading, writing, listening and speaking. Please check our main English Language Requirements

Selection criteria

The course team seeks to recruit students who can demonstrate:   

  •  A strong interest in fashion marketing theory and practice. 
  • Analytical problem-solving skills, and the potential to develop professional, communication and business skills necessary for future industry challenges. 
  • Curiosity about responding to fashion consumers’ needs and how they want to buy fashion products and services across a range of markets. 
  • Fashion industry experience. 
  • Motivation to succeed on the course and work in the fashion industry. 

Apply now

Application deadline

31 January 2024 at 18:00 (UK time)

If there are places available after this date, the course will remain open to applications until places have been filled.

Apply to UAL

Home students can apply to this course through UCAS with the following codes:

University code:


UCAS code:


Start your application

Apply now

Application deadline

31 January 2024 at 18:00 (UK time)

If there are places available after this date, the course will remain open to applications until places have been filled.

Apply to UAL

International students can apply to this course through UCAS with the following codes:

University code:


UCAS code:


Start your application

Apply with a UAL Representative

Based across the world, our local UAL representatives can support you with your application from your home country. Check to see if there is a representative available in your country currently.

Find your representative

How to apply

Follow this step-by-step guide to apply for this course

Step 1: Initial application

You will need to submit an initial application including your personal statement and CV.

Personal statement advice

Your personal statement should be maximum 4,000 characters and cover the following:

  • Why have you chosen this course? What excites you about the subject?
  • How does your previous or current study relate to the course?
  • Have you got any work experience that might help you?
  • Have any life experiences influenced your decision to apply for this course?
  • What skills do you have that make you perfect for this course?
  • What plans and ambitions do you have for your future career?

Visit the UCAS advice page and our personal statement advice page for more support.

Step 2: Interview

You may be invited to an interview following our review of your application. All interviews are held online and last 15 to 20 minutes.

For top tips, see our Interview advice.

You also need to know

Communicating with you

Once you have submitted your initial application, we will email you with your login details for our Applicant portal.

Requests for supplementary documents like qualifications and English language tests will be made through the applicant portal. You can also use it to ask questions regarding your application. Visit our After you apply page for more information.

Visas and immigration history check

All non-UK nationals must complete an immigration history check. Your application may be considered by our course teams before this check takes place. This means that we may request your portfolio and/or video task before we identify any issues arising from your immigration history check. Sometimes your history may mean that we are not able to continue considering your application. Visit our Immigration and visas advice page for more information.

External student transfer policy

UAL accepts transfers from other institutions on a case-by-case basis. Read our Student transfer policy for more information.

Alternative offers

If your application is really strong, but we believe your strengths and skillset are better suited to a different course, we may make you an alternative offer. This means you will be offered a place on a different course or at a different UAL College.

Deferring your place

You must apply in the year that you intend to start your course. If you are made an offer and your circumstances change, you can submit a deferral request to defer your place by 1 academic year. You must have met your conditions by 31 August 2024. If you need an English language test in order to meet the entry requirements, the test must be valid on the deferred start date of your course. If not, you will need to reapply. Requests are granted on a first-come, first-served basis.

Contextual Admissions

This course is part of the Contextual Admissions scheme.

This scheme helps us better understand your personal circumstances so that we can assess your application fairly and in context. This ensures that your individual merit and creative potential can shine through, no matter what opportunities and experiences you have received.


This degree prepares students to an exciting Marketing, PR & Communication career providing transferable skills to successfully work across several Marketing and Communication departments, in-house or agencies, and apply to job positions as varied as Public Relations Manager, Communications Specialist, Content Manager, Content Strategist, Digital and Social Media Specialist, Social Media Marketeer, Marketing, Media and Communications Specialist, Brand and Communication Strategy and Management.

All of our undergraduate courses offer career development, so that you become a creative thinker, making effective contributions to your relevant sector of the fashion industry.

LCF offers students the opportunity to develop Personal and Professional Development (PPD) skills while studying through:
  • An on-course work experience or placement year. Please note, this is not available on every course; please see the Course Details section for information about work placement opportunities.
  • Access to to speaker programmes and events featuring alumni and industry.
  • Access to careers activities, such as CV clinics and one-to-one advice sessions.
  • Access to a graduate careers service
  • Access to a live jobsboard for all years.
  • Advice on setting up your own brand or company.