BA (Hons) Fashion Visual Merchandising and Branding

The standard minimum entry requirements for this course are:

One or a combination of the following accepted full level 3 qualifications.

• A Level Passes at Grade C or above (preferred subjects include English, Maths, Art, Business Studies, Media Studies and Languages);
• Merit, Merit, Merit at BTEC Extended Diploma;
• Merit at Foundation Diploma in Art and Design;
• Merit at UAL Extended Diploma;
• Access Diploma or 96 new UCAS tariff points from the Access to HE Diploma;
• 96 new UCAS tariff points (equivalent to 220 old UCAS tariff points) from a combination of the above qualifications or an equivalent full Level 3 qualification;
• or equivalent EU or non-EU qualifications such as International Baccalaureate Diploma
• and Six GCSE passes at grade A*-C or grade 9-4, with a grade C or 4 for Maths.

Entry to this course will also be determined by assessment of your portfolio.

APEL (Accreditation of Prior (Experiential) Learning)

Applicants who do not meet these course entry requirements may still be considered in exceptional cases. The course team will consider each application that demonstrates additional strengths and alternative evidence. This might, for example, be demonstrated by:

• Related academic or work experience
• The quality of the personal statement
• A strong academic or other professional reference
• OR a combination of these factors

Each application will be considered on its own merit but we cannot guarantee an offer in each case.

English Language Requirements

IELTS level 6.0 with a minimum of 5.5 in reading, writing, listening and speaking. Please check our main English Language Requirements.

The course team seeks to recruit students who can demonstrate:

• A strong interest in and understanding of retail branding and visual merchandising
• The potential for creating original visual merchandising concepts
• Fashion industry experience
• An ability to work as part of a team
• An ability to undertake self-directed study
• A motivation to succeed on the course

All of our undergraduate courses offer career development, so that you become a creative thinker, making effective contributions to your relevant sector of the fashion industry.

Career paths

Graduates from this course have gone on to work in a number of interesting roles including: Digital Visual Merchandiser, Junior Retail Space and Installation Designer, Retail Space and Events Designer, and Senior Store Planning Project Manager. Graduates have found employment with notable brands such as: Burberry, Axel Arigato and Alexander McQueen.

Industry projects

Oltre Frontiera Progetti

LCF collaborated with global Visual Merchandising and Retail Design specialists Oltre Frontiera Progetti to offer a once in a lifetime Visual Merchandising Student Award exclusive to BA Fashion Visual Merchandising & Branding final year students 2019-20.

One final year student was given the opportunity to be mentored and supported by key industry professionals and receive an award of £3000, plus the opportunity to take an internship in Milan after graduation.

Students were asked to pitch a presentation summarizing a range of their previous Visual Merchandising and Retail Design experience and present their Final Year creative project proposals.

Final year student Ashvini Sivakumar was delighted to be selected as the winner of the Oltrefrontiera Progetti Visual Merchandising Award.

LCF VM Students X Stella McCartney Collaboration 2020

Students from the BA Fashion Visual Merchandising and Branding degree course at London College of Fashion worked in collaboration with the Stella McCartney Global Visual Merchandising team to design a new Pop Up branded space to launch the new Shared Capsule which is part of the Members & Non Members Only Collection at Stella McCartney.

The Shared Capsule explores the idea of shared objects between people who share the same sense of style and values. Themes of sustainability, digital activity, and narrative environments were explored by the students to create a commercially viable and interactive customer experience. MNMO is a material response to achieving fluidity and the innate need to be connected and personified by the next generation. The aim of the visual merchandising student design project was to design a collective space to celebrate individual style whilst encompassing values of diversity and inclusivity.

The pop up was intended to launch in Beijing, China and then to 10 other main city locations around the world including Old Bond Street in London. The students were mentored by the Head of Visual Merchandising & Instore Experience at Stella McCartney and Sarah Bailey Senior Lecturer at London College of Fashion.

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