Design is constantly changing so it's a dynamic subject to study. From typographic media to social design and from information graphics to branding, at LCC you can specialise in the area that interests you most and learn in an innovative and flexible setting. This course builds on the rich heritage of graphic design education at LCC and gives you the chance to take a year out in industry - anywhere in the world.


Course Leader

Tim Metcalf and Craig Burston 

Course Location

London College of Communication at Elephant and Castle

Study LevelUndergraduate
Study ModeFull time
Course Length3 years full time
Home/EU Fee

Standard tuition fee for 2015/16: £9,000.

International Fee

Standard tuition fee for 2015/16 :£15,950.

Start DateSeptember 2015
Autumn Term DatesMonday 28 September 2015 – Friday 11 December 2015
Spring Term DatesMonday 11 January 2016 – Friday 18 March 2016
Summer Term DatesMonday 18 April 2016 – Friday 24 June 2016
Application Route

Please note: This course is now closed for Home/EU and International applicants wishing to start in September 2015.

UCAS CodeW212
University CodeU65

Content and Structure

Our BA (Hons) Graphic and Media Design course builds on London College of Communication's heritage and global reputation for graphic design education and is renowned for its experimental and applied approach. This degree acknowledges traditional values and specialist skills whilst recognising the changing and dynamic nature of design. The programme is innovative and flexible with a strong employment record. It will give you the opportunity to specialise in future-facing areas of graphic design practice. 

You can expect ...

You can expect to be encouraged to be innovative and to initiate change, to integrate practice and theory and work individually and collaboratively. You’ll possess technical skills but not be slaves to them, be able to make connections between disparate activities, be concept driven and capable of working across media. You’ll understand the complexities of audience and how to utilise your studies to plan your future direction whether in work or through continuing studies.

Furthermore, you will explore a variety of materials, media and methodologies and develop skills relevant to a career as a broad-ranging design professional. You will also take part in live, collaborative projects with industry to develop your entrepreneurship and introduce you to our commercial partners. These have previously included Diabetes UK, British Film Institute (BFI), Interbrand, Dorling Kindersley, the Design Museum, International Society of Typographic Designers (ISTD), YCN, Illy Coffee, NHS, Moleskin and D&AD.

The course is delivered by experienced practitioners, tutors and other specialists including visiting speakers. All tutors on your course are active practitioners as well as involved in scholarly investigation, building industry links that also particularly support LCC’s unique Diploma for Professional Studies, where students can undertake work placements for a year anywhere in the world.

Learning and teaching

Courses in UAL span a broad range of art, design, communication, business, media, science and communication subjects. So the ways in which you learn and how your time is used will vary according to the specific course you are studying; this may be in studios, labs, classes, involve working alone, learning from peers in pairs or groups, or with external partners. Most importantly, no matter which course you enrol on, you will learn not only about your subject but also about how you learn and how to increase your knowledge base.

Our courses will guide you to take increasing responsibility and ownership of your work and your learning. We do this so that you will be ready and able to take full advantage of the full range of opportunities offered by the creative industries in the global economy.


Assessment can sound austere and foreboding, but it is not. At LCC we see assessment as a very real part of learning, rather than just a means of looking back at past work and measuring achievement; we believe that assessment helps you plan future work and develop new ideas.

Your work will be assessed through projects or portfolios, with written papers or research journals, and, on some courses, examinations. You will be graded according to a set of marking criteria that relate to such things as research, subject knowledge, methodology, and your capacity to analyse and reflect on your achievements. So don’t be afraid of assessment - it is the way to progress.


Year 1

  • Introduction to Study in Higher Education: Introducing you to studying at higher education level including aspects of research and writing as well as design thinking and ideas generation.
  • Principles: Introducing you to basic design principles including composition, form, type and colour
  • Exploration: Exploring the principles and practices both theoretical and practical introduced in the previous units through projects
  • Contextual and Theoretical Studies 1: Introducing you to histories, theories and debates in relation to visual culture. It will focus on the development of twentieth and twenty-first century ideas in graphic design and visual communications and explore the common themes and cross-fertilizations that occur between theory and culture.

Year 2

  • Collaborative Project: Offering you the opportunity to work collaboratively with students on your course or other courses on live projects and competitions
  • Stories, Methods and Form: Considering visual narrative, storytelling and the methodology and forms used
  • Language, Audience and Environment: Considering language, its manifestation and the audience to whom it is aimed and the environment it might inhabit
  • Contextual and Theoretical Studies 2: Develop your broader knowledge and understanding of the historical, social, theoretical and cultural developments of contemporary visual culture. You will have the opportunity to further contextualise various aspects of design, media and communication theory in its broadest sense by completing a Diploma in Professional Studies placement.

Diploma in Professional Studies

The Diploma in Professional Studies is an optional Industrial placement year between the second and fourth year of the course. It is a managed year of professional experience largely undertaken in the design profession in a variety of national and international locations. Students are selected during the second year on the basis of their portfolio, studentship and a detailed year out proposal. Please view the Diploma in Professional Studies Programme Specification (PDF - 124KB)‌ for more details.

Year 3

Route A

Dissertation (Major): The culmination of the Contextual and Theoretical Studies component of the course, providing you with the opportunity to utilise all your knowledge and analytical skills related to visual theory in the realisation of a self-determined dissertation.
Live Projects: Challenging you to utilise your graphic communication skills and knowledge in the answering of a live design brief
Major Project Studio: The culmination of the course, providing you with the opportunity to utilise all your practical, critical and analytical skills in the realisation of projects related to the development of your individual portfolio

Route B

Dissertation (Minor): The Contextual and Theoretical Studies component of the course will give you the opportunity to utilise your knowledge and analytical skills related to visual theory in the realisation of a self-determined piece of written work which could be a report, a review, or an article.

Live Projects: Challenging you to utilise your graphic communication skills and knowledge in the answering of an external design brief

Self Initiated Project: Developing your specialist knowledge in more depth and explores further applications and possibilities in a particular design area in the form of a self-initiated project.

Major project studio: The culmination of the course, providing you with the opportunity to utilise all your practical, critical and analytical skills in the realisation of projects related to the development of your individual portfolio

When you reach the final year it may be that you have developed an interest in your dissertation topic and want to place greater emphasis on it. Route A allows you to do this. If on the other hand you wish to place greater emphasis on studio work by doing a smaller dissertation you can do so in Route B.


Programme Directors: David Sims and Jamie Hobson

Course Leaders: Tim Metcalf and Craig Burston

Lead Tutor: Hamish Muir

Lead Tutor: Sarah Temple

Contextual and Theoretical Studies Coordinators: Dr. Mark Ingham and Dr. Ian Horton 


BA (Hons) Graphic and Media Design's breadth of study means that its graduates are eminently employable.

Recent graduates are working in a variety of roles:

  • Designer
  • Producer
  • Creative
  • Art Director
  • Motion Graphic Designer
  • Arts and Culture Adviser
  • Visual Merchandising Manager
  • Communications Writer
  • Social Media Planner
  • Head of Design
  • Senior User Experience Designer
  • Animators
  • Editorial Designer
  • Production Co-ordinator
  • Media Strategist

Our graduates have gone on to work for a wide range of companies and agencies such as: IDEO (Munich), Sonicjam (Japan), Dalston Creative (Sweden), Light TV, Vault 49 (New York), Imagination, Karmarama, Brand Union (Singapore), AA School print studio, Hidden Art, Birch, Max Wigram Gallery, Sea Design, Iris, Cartlidge Lelvene, John Morgan Studio, YuCo Lab (Hong Kong), Pentagram, BBC, Times, Guardian, Mindshare, DK, Interbrand, Samsung, MADE (Midlands Architecture and the Designed Environment), Saatchi X, Shroom Ltd, Anthony Nolan.

Many Alumni have also set up their own studios and businesses. 

What our students say...

“[I gained] a very broad arts education - a conceptual and artistic take on the very practical world of graphic design. I was very glad to have had the printing facilities; silk-screen printing and letterpress, as they lent a lot to my projects and taught me invaluable techniques.” Former student, Sid Motion

“The most important part of the course, to me, was the chance to meet and work with like-minded people...The other incredibly valuable experience, was the chance to take a year in industry.” Former student, Nicola Ryan

"The industrial links are fantastic and I feel proud to say I have been there". Former student, Jessica Chamberlain

Student Jobs and Careers at UAL

We know what it takes to be successful in your chosen field. Your tutors are professionals in their own right and understand what you need to help you establish your career. Student Enterprise and Employability (SEE) are dedicated to helping you build up work-relevant skills, knowledge, experience and networks throughout your time here. You will also benefit from our many relationships with industry, which give our students exclusive opportunities and access to networks and funding.

Creative Opportunities is the UAL job and work placement website for students and graduates, advertising hundreds of creative opportunities each month. This includes ArtsTemps in-house recruitment agency, placing students and graduates in paid temping roles within the University.

Find out more about Student Jobs and Careers

Entry Requirements

The course team recognise applicants come from a broad spectrum of backgrounds from across the world. The course in the main attracts students who apply direct from A level or other equivalent qualifications but we also welcome students from Foundation Diploma in Art and Design and other art courses, as well as mature students who may have previously worked in the industry.

Entry requirements (Home/International/EU)

For admission to BA (Hons) Graphic and Media Design applicants need:

  • 160 UCAS tariff points (gained at GCE Advanced level) will be considered, supported by passes in three other subjects at GCSE Grade C or above. 
  • Alternatively, you will be considered if you have achieved 1 subject at GCE Advanced level and Foundation Diploma in Art and Design, supported by passes in three other subjects at GCSE Grade C or above. In addition, the University of the Arts London Awarding Body Level 3 Foundation Diploma in Art and Design will be considered. 
  • We also accept applicants with the equivalent qualifications obtained through a National Diploma, Access, NVQ and a variety of other pre-University level qualifications including International and European Baccalaureate. Other qualifications, including overseas, may be considered.
  • We also accept those with relevant professional and vocational qualifications.
  • The subjects the course team will be looking for in your application are wide ranging: your A levels (or equivalents) would ideally be achieved at grade C or above and may include English, History, Media, Business, Art and Design or other Social Science subjects.
  • Other entry routes
  • We welcome applicants such as mature students who do not have formal qualifications but may have relevant experience. Students applying to this course will be expected to demonstrate a specific interest in this area of study and should have a commitment to engaging with Graphic and Media Design theory and practice. In such cases students applying on the basis of their previous experience or who wish to enter the course with through Accreditation of Experiential Learning (AEL) or Accreditation of Certificated Learning (ACL) processes should apply via UCAS and will be guided by the admissions staff on the AP(E)L processes.

Language requirements (International/EU)

All classes are conducted in English. If English is not your first language you will be asked to provide evidence of your English language ability when you enrol.

  • IELTS 6.0 (or equivalent) is required.
  • You can check you have achieved the correct IELTS level on our language requirements page.

Study Abroad Applications
International undergraduate students can apply to join this BA course for a period of up to three terms as a Study Abroad student. Please visit the University Study Abroad pages for details of how to apply or contact our Study Abroad office:

T: +44 (0)20 7514 2249

Deferred entry

For Home/EU applicants, the Course Leader determines whether deferred places are available for the course. If you wish to defer your place, it is advisable to indicate this on your application form and/or discuss this with the admissions team and Course Leader before applying or after at the earliest opportunity. In all cases, deferred places will only be held for one year.

International applicants are normally permitted to defer entry to any programme of study for one year only, after which they will be asked to re-apply.

Admission procedures

The selection procedures for the course adhere to the Equal Opportunities policy of the University of the Arts London.

Applications are normally made through UCAS. Applications for this course are assessed on the basis of qualifications, the portfolio and your personal statement.

If more information is required, a member of the course team may contact the applicant and in some cases, may request the candidate to attend an interview.

Student selection criteria - what do we look for?

All applications will be considered by the course team and offers will be made based upon the following selection criteria. The team will consider three key elements when making a decision on your suitability to join the course:

  • Firstly they will look at your qualifications (or projected results)
  • Secondly, they will review your academic or personal reference
  • Then they will review your portfolio and personal statement

The personal statement is a very important part of your application and should demonstrate to the team that you are interested in graphic and media design and that you have thought carefully about why you want to study on this course.

You should take great care to ensure your personal statement it is well written, clear and free of any spelling mistakes. It is your biggest chance to impress the team by demonstrating your appreciation of what the course can offer you and how you feel it will help you in the future. It is also an opportunity for you to state what you feel you would bring to the course. Through their personal statement, applicants should show a strong interest in graphic design, motivation and a willingness to learn, explore and experiment. This can be demonstrated through work experience you have undertaken, previous study, personal experience and your ambitions for personal development as a student at LCC.

Portfolio advice

Your portfolio of work must evidence the following:

  • Visual vocabulary - Quality of compositional skills and use of line, shape, form, scale, space, light, colour, texture and time
  • Ideas generation - Quality of ideas and expression of conceptual thinking
  • Research and its application (including sketchbooks) - Systematic identification and investigation of appropriate resources
  • Materials and media exploration and experimentation - Experimentation and testing of materials in realisation of concepts
  • Contextual awareness and its influence on the portfolio - Understanding & application subject knowledge and context

Interview advice

If are invited for an interview you can prepare yourself in advance by thinking of questions that you may have for the Course Leader and also re-familiarising yourself with your UCAS personal statement, which the Course Leader's questions will probably arise. The interview will be relatively informal and will take place at LCC.

Occasionally, an applicant will be invited for interview who has either requested to discuss their application with the Course Leader or who the Course Leader feels would benefit from discussing their application prior to final consideration.

Students are admitted to the course having fulfilled the necessary entry requirements and on the basis of their potential to benefit from the programme and their potential on the course.

How to Apply

2016/17 entry

UK/EU Applicants

Go to ‘Apply’ from the UCAS homepage, where you will be able to register and create a password that gives you unique access as you complete your application form. London College of Communication (LCC) courses are listed under University of the Arts London.

  • University code: U65
  • Course code: W212
  • There is no 'campus code' for LCC.

International Applicants

There are three ways international students can apply to an undergraduate course at LCC:

Follow the steps on the UAL International Application page for advice of how to apply.

Study Abroad Applicants

International undergraduate students can apply to join BA (Hons) Graphic and Media Design for a period of up to three terms as a Study Abroad student.

Visit the Study Abroad page for details of how to apply.

Enquire about this Course

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