BA (Hons) Graphic and Media Design builds on the rich heritage of graphic design education at London College of Communication. Our innovative and flexible approach encourages exploration of materials, media and methodologies across key subject areas including social design, branding, information design, typographic media and communication environments. Through our excellent global contacts, you also have the opportunity to take a directed year out in industry anywhere in the world.


Course Leader

Tim Metcalf and Craig Burston 

Course Location

London College of Communication 
Elephant and Castle
Find Us

Study LevelUndergraduate
Study ModeFull time
Course Length3 years full time
Home/EU Fee

£9,000 per year. 

Please note: 2016/17 entry fees will be published here as soon as they are confirmed.

International Fee

£15,950 per year. 

Please note: 2016/17 entry fees will be published here as soon as they are confirmed.

Start DateSeptember 2016
Autumn Term DatesMonday 26 September 2016 – Friday 9 December 2016
Spring Term DatesMonday 9 January 2017 – Friday 17 March 2017
Summer Term DatesTuesday 18 April 2017 – Friday 23 June 2017
Application Route

Through UCAS. Please see the apply tab for more information.

Application Deadline15 January 2016
UCAS CodeW212
University CodeU65

Content and Structure


BA (Hons) Graphic and Media Design builds on London College of Communication's heritage and global reputation for graphic design education, and is renowned for its experimental and applied approach. This course acknowledges traditional values and specialist skills whilst recognising the changing and dynamic nature of graphic design. The programme is innovative and flexible with a strong employment record. It will give you the opportunity to specialise in future-facing areas of graphic design practice. 

You can expect ...

You can expect to be encouraged to be innovative and to initiate change, to integrate practice and theory and work individually and collaboratively. You’ll possess technical skills but not be slaves to them, be able to make connections between disparate activities, be concept driven and capable of working across media. You’ll understand the complexities of audience and how to utilise your studies to plan your future direction whether in work or through continuing studies.

Furthermore, you will explore a variety of materials, media and methodologies and develop skills relevant to a career as a broad-ranging design professional. You will also take part in live, collaborative projects with industry to develop your entrepreneurship and introduce you to our commercial partners. These have previously included Diabetes UK, British Film Institute (BFI), Interbrand, Dorling Kindersley, the Design Museum, International Society of Typographic Designers (ISTD), YCN, Illy Coffee, NHS, Moleskin and D&AD.

The course is delivered by experienced practitioners, tutors and other specialists including visiting speakers. All tutors on your course are active practitioners as well as involved in scholarly investigation, building industry links that also particularly support LCC’s unique Diploma for Professional Studies, where students can undertake work placements for a year anywhere in the world.

Learning and teaching

Courses in UAL span a broad range of art, design, communication, business, media, science and communication subjects. So the ways in which you learn and how your time is used will vary according to the specific course you are studying; this may be in studios, labs, classes, involve working alone, learning from peers in pairs or groups, or with external partners. Most importantly, no matter which course you enrol on, you will learn not only about your subject but also about how you learn and how to increase your knowledge base.

Our courses will guide you to take increasing responsibility and ownership of your work and your learning. We do this so that you will be ready and able to take full advantage of the full range of opportunities offered by the creative industries in the global economy.


Your work will be assessed through projects or portfolios, with written papers or research journals, and, on some courses, examinations. You will be graded according to a set of marking criteria that relate to such things as research, subject knowledge, methodology, and your capacity to analyse and reflect on your achievements. We believe that assessment helps you plan future work and develop new ideas.So don’t be afraid of assessment - it is the way to progress.


In common with all courses at the University of the Arts London, this course is credit rated. The course is 3 years, levels 4-6. Each year requires you to achieve 120 credit points. To be awarded the BA (Hons) Graphic and Media Design qualification, you need to accumulate a total of 360 credits.

Year 1

Units Summary: 

  • Introduction to Study in Higher Education (20 credits)
  • Principles (40 credits)
  • Exploration (40 credits)
  • Contextual and Theoretical Studies (20 credits)

Year 2

Units Summary: 

  • Stories, Methods and Form (40 credits)
  • Collaborative Project (20 credits)
  • Language, Audience and Environment (40 credits)
  • Contextual and Theoretical Studies (20 credits)

Diploma in Professional Studies

The Diploma in Professional Studies is an optional placement year in industry between the second and third year of the course. It is a managed year of professional experience largely undertaken in the design profession in a variety of national and international locations. In order to be selected, during their second year, students must define and research a detailed proposal. Successful candidates are selected on the basis of this proposal in addition to their portfolio and studentship. Please view the Diploma in Professional Studies Programme Specification (PDF - 164KB) for more details.

Year 3

There are two pathways through terms one and two in year three. One involves a shorter thesis plus a Self-Initiated Project (Route B) and the other a longer thesis (Route A).

Units Summary: 

Route A:

  • Industry Practice (20 credits)
  • Contextual and Theoretical Studies 3 Major (40 credits)
  • Major Project (60 credits)

Route B:

  • Industry Practice (20 credits)
  • Self-Initiated Project (20 credits)
  • Contextual and Theoretical Studies 3 Minor (20 credits)
  • Major Project (60 credits)


Programme Directors: David Sims and Jamie Hobson

Course Leaders: Tim Metcalf and Craig Burston

Lead Tutor: Hamish Muir

Lead Tutor: Sarah Temple

Contextual and Theoretical Studies Coordinators: Dr. Mark Ingham and Dr. Ian Horton 


BA (Hons) Graphic and Media Design's breadth of study means that its graduates are eminently employable.

Recent graduates are working in a variety of roles:

  • Designer
  • Producer
  • Creative
  • Art Director
  • Motion Graphic Designer
  • Arts and Culture Adviser
  • Visual Merchandising Manager
  • Communications Writer
  • Social Media Planner
  • Head of Design
  • Senior User Experience Designer
  • Animators
  • Editorial Designer
  • Production Co-ordinator
  • Media Strategist

Our graduates have gone on to work for a wide range of companies and agencies such as: IDEO (Munich), Sonicjam (Japan), Dalston Creative (Sweden), Light TV, Vault 49 (New York), Imagination, Karmarama, Brand Union (Singapore), AA School print studio, Hidden Art, Birch, Max Wigram Gallery, Sea Design, Iris, Cartlidge Lelvene, John Morgan Studio, YuCo Lab (Hong Kong), Pentagram, BBC, Times, Guardian, Mindshare, DK, Interbrand, Samsung, MADE (Midlands Architecture and the Designed Environment), Saatchi X, Shroom Ltd, Anthony Nolan.

Many Alumni have also set up their own studios and businesses. 

What our students say...

“[I gained] a very broad arts education - a conceptual and artistic take on the very practical world of graphic design. I was very glad to have had the printing facilities; silk-screen printing and letterpress, as they lent a lot to my projects and taught me invaluable techniques.” Former student, Sid Motion

“The most important part of the course, to me, was the chance to meet and work with like-minded people...The other incredibly valuable experience, was the chance to take a year in industry.” Former student, Nicola Ryan

"The industrial links are fantastic and I feel proud to say I have been there". Former student, Jessica Chamberlain

Student Jobs and Careers at UAL

We know what it takes to be successful in your chosen field. Your tutors are professionals in their own right and understand what you need to help you establish your career. 

Careers and Employability is dedicated to helping students build up work-relevant skills, knowledge, experience and networks throughout your time here. 

Creative Opportunities is the UAL job and work placement website for students and graduates, advertising hundreds of creative opportunities each month. This includes ArtsTemps in-house recruitment agency, placing students and graduates in paid temping roles within the University.

UAL houses a number of organisations which promote aspects of career development in the arts and media, and which hold regular workshops and careers fairs. These include:

  • Own-It (intellectual property issues)
  • ArtQuest (career development resource for artists and designers)

Entry Requirements

The course team welcomes applicants from a broad range of backgrounds from all over the world. The course attracts students who apply directly from A Level (or equivalent) or from a Foundation Diploma in Art and Design and other art courses, as well as mature students who may have previously worked in industry.

Entry Requirements (Home/International/EU)

For admission to BA (Hons) Graphic and Media Design, applicants need:

160 UCAS tariff points gained at GCE Advanced (A) Level (or equivalent) plus passes in three subjects at GCSE (or equivalent) Grade C or above. A Level subjects studied may include: English; History; Media; Business; Art and Design, or other Social Science subjects.

A typical applicant might have: 

  • GCE A Levels (or equivalent) ideally achieved at grade C or above, plus passes in three subjects at GCSE Grade C or above, or
  • One subject at GCE A Level, plus a Foundation Diploma in Art and Design, plus passes in three subjects at GCSE Grade C or above 

Applicants might also have overseas qualifications, or others:

  • International Baccalaureate or European Baccalaureate 
  • UAL Awarding Body Level 3 Foundation Diploma in Art and Design 
  • National Diploma, Access, or NVQ 

Alternative Entry Routes

We welcome applicants with relevant professional and vocational qualifications, or from mature students who do not have formal qualifications but may have relevant experience in industry. 

Students applying on the basis of their previous experience should apply as normal via UCAS and will then be guided by the admissions team on next steps, through either of the Accreditation of Experiential Learning (AEL) or the Accreditation of Certificated Learning (ACL) processes.

Language Requirements (International/EU)

All classes are conducted in English. If English is not your first language you will be asked to provide evidence of your English language ability when you enrol.

  • IELTS 6.0 (or equivalent) is required overall, with a minimum of 5.5 in each of the four skills.
  • You can check you have achieved the correct IELTS level on our language requirements page.

Admission Procedures

The selection procedures for the course adhere to the Equal Opportunities Policy of the University of the Arts London.

Applications are normally made through UCAS and are assessed on the basis of qualifications, your personal statement and your portfolio of work.  

All applicants are required to attend a full portfolio review and short group interview at LCC. Those living outside London can be interviewed by phone or via Skype and should prepare a digital version of their portfolio.  

Student Selection Criteria - what do we look for?

All applications will be considered by the course team and offers will be made based upon the following selection criteria. The team will consider three key elements when making a decision on your suitability to join the course:

  • Most importantly they will review your personal statement and your portfolio 
  • They will consider your qualifications (or projected results)
  • They will also review your academic or personal references

Personal Statement Advice

This is an important part of your application and should demonstrate to the team that you are interested in graphic and media design and that you have thought carefully about why you want to study on this course.

You should ensure it is written clearly and is free of any spelling mistakes. It is your chance to impress the team by demonstrating you appreciate what the course can offer you and how you feel it will help you in the future.

State what you personally would bring to the course, show that you are motivated and have a willingness to learn, explore and experiment. You can demonstrate this through your previous work experience or study, personal experience and your ambitions for personal development as a student at LCC.

Portfolio Advice

Your portfolio of work is the most important part of your application and you must clearly evidence the following, through development work as well as completed projects:

  • Visual vocabulary - Quality of compositional skills and use of line, shape, form, scale, space, light, colour, texture and time.
  • Ideas generation - Quality of ideas and expression of conceptual thinking.
  • Research and its application (including sketchbooks) - Systematic identification and investigation of appropriate resources.
  • Materials and media exploration and experimentation - Experimentation and testing of materials in realisation of concepts.
  • Contextual awareness and its influence on the portfolio - Understanding and application subject knowledge and context.

Interview Advice

You can prepare yourself in advance by thinking of questions to ask the Course Leader and also re-familiarising yourself with your UCAS personal statement, from which the Course Leader's questions to you will probably arise.

The interview will be a relatively informal group discussion and will take place at LCC with two members of the course team.

Students are admitted to the course having fulfilled the necessary entry requirements and on the basis of their potential to benefit from the programme and their potential to succeed on the course.

Next Steps

You can normally expect to hear from the admissions team within two weeks after your interview. Successful applicants will be guided through the rest of our admissions stages and towards enrolment onto the course.


How to Apply

UK/EU Applicants

Go to 'Apply' from the UCAS homepage, where you will be able to register and create a password that gives you unique access as you complete your application form. London College of Communication (LCC) courses are listed under University of the Arts London.

  • University code: U65
  • Course code: W212
  • There is no 'campus code' for LCC.

International Applicants

There are three ways international students can apply to an undergraduate course at LCC:

Follow the steps on the UAL International Application page for advice of how to apply.

Study Abroad Applications

International undergraduate students can apply to join this BA course for a period of up to three terms as a Study Abroad student. Please visit the University Study Abroad pages for details of how to apply or contact our Study Abroad office:

T: +44 (0)20 7514 2249

Deferred entry

For Home/EU applicants, the Course Leader determines whether deferred places are available for the course. If you wish to defer your place, it is advisable to indicate this on your application form and/or discuss this with the admissions team and Course Leader before applying or after, at the earliest opportunity. In all cases, deferred places will only be held for one year.

International applicants are normally permitted to defer entry to any programme of study for one year only, after which they will be asked to re-apply.

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