School of Design
Become part of the School of Design
BA (Hons) Design for Art Direction will not only help you learn the skills associated with being a practice-based designer, but also develop your creative vision and the ability to direct other practitioners in realising that vision in whatever media and outcome are relevant to the solution.
We will update this webpage from time to time with new information as it becomes available. In the meantime, if you have any questions, please contact a member of the course team.
Additional costs: In addition to tuition fees you are very likely to incur additional costs such as travel expenses and the cost of materials. We strongly suggest you read the information on our Additional Costs page.
London College of Communication
|Study Mode||Full time|
|Course Length||3 years|
£9,000 per year (to be confirmed 2017/18)
£17,230 per year (to be confirmed 2017/18)
|Start Date||25 September 2017|
Universities and Colleges Admissions Service (UCAS)
|Application Deadline||Applications for 2016/17 entry are now closed. Applications for 2017/18 entry will open in Autumn 2016.|
BA (Hons) Design for Art Direction is a unique course that explores the practical, conceptual and managerial skills relating to design and art direction. This course is about practice but it also covers leadership and the management of processes.
Throughout the course you will gain expertise in the practical aspects of graphic design related to the communication of concepts. Additionally, the course will focus on the role of the Art Director/Creative Director in developing and realising ideas through leadership, management and commissioning of individuals and teams of designers, photographers, filmmakers, advertisers, illustrators or other media specialists in the creative industries.
The College is home to excellent and extensive resources from analogue to digital, all of which help you gain a wide range of skills relevant to the subject and profession.
The following features give the course a distinctive identity and help to ensure that we are offering a unique, exclusive and exciting experience for you, including:
In common with all courses at the University of the Arts London, this course is credit rated. Years 1 and 2 must be passed to enter into Year 3. Your degree is attained through full completion of the third year. Your degree classification is determined by the relative level of grades attained in the third year.
The Diploma in Professional Studies is an optional placement year in industry between the second and third year of the course. It is a managed year of professional experience largely undertaken in the design profession in a variety of national and international locations. Successful candidates are selected on a competitive basis from academic performance and studentship, successful completion of the DPS bridging studies and by portfolio and proposal. Please view the Diploma in Professional Studies Programme Specification (PDF - 164KB) for more details.
There are two pathway options in term one and two of Year 3. One route involves an 8,000 – 10,000 word piece of written work (Route A), or the other route combines a 4,000 – 5,000 word piece of written work plus a Self Initiated Project (Route B).
The information outlined is an indicative structure of the course. Whilst we will aim to deliver the course as described on this page, there may be situations where it is desirable or necessary for the University to make changes in course provision, for example because of regulatory requirements or operational efficiencies, before or after enrolment. If this occurs, we will communicate all major changes to all applicants and students who have either applied or enrolled on the course.
Please note that due to staff research agreements or availability, not all of the optional modules listed may be available every year.
Course Leader: Tara Langford
We know what it takes to be successful in your chosen field. Your tutors are professionals in their own right and understand what you need to help you establish your career.
Careers and Employability is dedicated to helping students build up work-relevant skills, knowledge, experience and networks throughout your time here.
Creative Opportunities is the UAL job and work placement website for students and graduates, advertising hundreds of creative opportunities each month. This includes ArtsTemps in-house recruitment agency, placing students and graduates in paid temping roles within the University.
UAL houses a number of organisations which promote aspects of career development in the arts and media, and which hold regular workshops and careers fairs. These include:
The course team welcomes applicants from a broad range of backgrounds from all over the world. The course attracts students who apply direct from A Level (or equivalent) or from Foundation Diploma in Art and Design, or other art or design courses, as well as mature students who may have previously worked in industry.
For admission to BA (Hons) Design for Art Direction, applicants need:
160 UCAS tariff points gained at GCE Advanced (A) Level (or equivalent) plus passes in three subjects at GCSE (or equivalent) Grade C or above. A Level subjects studied may include: English; History; Media; Business; Art and Design, or other subjects within Social Science.
A typical applicant might have:
Applicants might also have overseas qualifications, or others:
We welcome applicants with relevant professional and vocational qualifications, or from mature students who do not have formal qualifications but may have relevant experience in industry.
Students applying on the basis of their previous experience should apply as normal via UCAS and will then be guided by the admissions team on next steps, through either of the Accreditation of Experiential Learning (AEL) or the Accreditation of Certificated Learning (ACL) processes.
All classes are conducted in English. If English is not your first language you will be asked to provide evidence of your English language ability when you enrol.
The selection procedures for the course adhere to the Equal Opportunities Policy of the University of the Arts London. Applications are normally made through UCAS and are assessed on the basis of qualifications, your personal statement, and your portfolio of work.
All applicants will be contacted by the admissions team and asked to submit a mini portfolio of work via PebblePad within two weeks. Depending on the quality of mini portfolio and application, applicants may then be invited to full portfolio review and interview at the College.
In exceptional cases, those living outside London and unable to attend LCC may be interviewed by phone or via Skype, and should also prepare a digital version of their full portfolio.
Applicants are not guaranteed a full portfolio review/interview, and may be offered a place, or informed of an unsuccessful outcome, after the mini portfolio stage.
All applications will be considered by the course team and offers will be made based upon the following selection criteria. The team will consider three key elements when making a decision on your suitability to join the course:
This is an important part of your application and should demonstrate to the team that you are interested in art direction and that you have thought carefully about why you want to study on this course.
You can demonstrate this through your previous work experience or study, personal experience and your ambitions for personal development as a student at LCC.
You should ensure it is written clearly, and free of any spelling mistakes. It is your chance to impress the team by demonstrating your appreciation of what the course can offer you and how you feel it will help you in the future.
State what you personally would bring to the course, and that you are motivated and have a willingness to learn, explore and experiment.
Your portfolio of work is the most important part of your application, and you must clearly evidence the following, through development work as well as completed projects:
All applicants will be contacted by the admissions team and asked to submit a mini portfolio via PebblePad.
The mini portfolio should consist of no more than twenty images from two or three of your projects.
After submitting the mini portfolio, applicants could either be made an offer for the course, referred to other courses across UAL for consideration, or invited to attend a full portfolio review and short group interview at LCC.
In exceptional cases, those living outside London can be interviewed by phone or via Skype, and will need to prepare a digital version of their full portfolio.
Applicants successful at mini portfolio stage may be invited to attend a full portfolio review and interview at LCC.
For the full portfolio review at the College, you should prepare additional examples of your work, including your development work and sketchbooks as well as finished projects.
You can prepare yourself in advance by thinking of questions to ask the Course Leader and also re-familiarising yourself with your UCAS personal statement, from which the Course Leader's questions to you will probably arise.
The interview will be a relatively informal group discussion and will take place at LCC with two members of the course team.
Students are admitted to the course having fulfilled the necessary entry requirements and on the basis of their potential to benefit from the programme and their potential to succeed on the course.
You can normally expect to hear from the admissions team within two weeks after your interview. Successful applicants will be guided through the rest of our admissions stages and towards enrolment on the course.
You will need to apply through the UCAS online application system.
Go to ‘Apply’ from the UCAS homepage, where you will be able to register and create a password that gives you unique access as you complete your application form. London College of Communication (LCC) courses are listed under University of the Arts London.
There are three ways international students can apply to an undergraduate course at LCC:
Follow the steps on the UAL International Application page for advice of how to apply.
International undergraduate students can apply to join BA (Hons) Design for Art Direction for a period of up to three terms as a study abroad student. Please visit the LCC Study Abroad pages for details of how to apply to one of our courses or contact the UAL Study Abroad Team central offices for more information:
For Home/EU applicants, the Course Leader determines whether deferred places are available for the course. If you wish to defer your place, it is advisable to indicate this on your application form and/or discuss this with the admissions team and Course Leader before applying or after at the earliest opportunity. In all cases, deferred places will only be held for one year.
International applicants are normally permitted to defer entry to any programme of study for one year only, after which they will be asked to re-apply.
If you haven’t found the information you’re looking for or want to ask us a question about this course, please fill out our enquiry form.