• CollegeLCC
  • Start dateSeptember 2017
  • Course length3 years
  • UCAS codeW990

BA (Hons) Design for Art Direction

Clearing places available
This course has places available for 2017/18 entry. If you are interested in applying for this course, please call us on +44 (0)20 7514 7514. For a full list of UAL courses open for 2017/18 entry, visit the UAL Clearing page.

BA (Hons) Design for Art Direction is a unique course that explores the practical, conceptual and managerial skills relating to design and art direction.

About this course

Learn a range of skills associated with being a practice-based designer and develop your creative vision. Gain the ability to direct other practitioners in realising that vision, in whatever medium and outcome, are relevant to the solution.

Throughout the course, you will gain expertise in the practical aspects of graphic design, related to the communication of concepts. The course will focus on the role of the Art Director and/or a Creative Director and how to develop and realise ideas through leadership, management and the commissioning of individuals or teams of designers, photographers, filmmakers, advertisers, illustrators or other media specialists in the creative industries. 

Student films and profiles

WATCH: Analog+Automatic is a collaborative film and set design project between students Louisiane Trotobas and Pixie Tan pitching to London-based stationery store Present & Correct.

Image: Work by BA (Hons) Design for Art Direction students Manny Adeneye and Pixie Tan, LCC
Work by Manny Adeneye and Pixie Tan

COURSE SNAPSHOT: Find out what's been happening on the course; from study trips and student projects to visits from industry experts and student collaborations on the LCC Blog.

Programme Director Jamie Hobson discusses the new Design for Art Direction course on the LCC blog.
BA (Hons) Graphic and Media Design, LCC Summer Shows 2014. Image © Lewis Bush

Programme Director Jamie Hobson talks about the new course on the LCC Blog

Content

BA (Hons) Design for Art Direction is a unique course that explores the practical, conceptual and managerial skills relating to design and art direction. This course is about practice, but it also covers leadership and the management of processes.

Throughout the course you will gain expertise in the practical aspects of graphic design, related to the communication of concepts. Additionally, the course will focus on the role of the Art Director/Creative Director in developing and realising ideas through leadership, management and commissioning of individuals and teams of designers, photographers, filmmakers, advertisers, illustrators or other media specialists in the creative industries. 

The College is home to excellent and extensive resources from analogue to digital, all of which help you to gain a wide range of skills relevant to the subject and profession.

Distinctive Features

The following features give the course a distinctive identity and help to ensure that we are offering a unique, exclusive and exciting experience for you:

  • This exciting new course builds on the College’s considerable expertise in the area of design and media, which form essential aspects of art direction. You will be introduced to a broad range of design skills and media which will enable you to confidently communicate your concepts and ideas to specialist practitioners.
  • The acquisition of new and consolidation of existing design skills will be seen in the context of theory and management skills associated with the leadership and management of others.
  • Learning and teaching will be undertaken in a variety of different contexts including, workshops, studio practice, lectures and seminars.
  • Given our central location in a leading design capital and our considerable professional contacts, BA (Hons) Design for Art Direction will offer ample opportunities for collaborative working with leading practitioners on live projects which prepare you for progression into industry or continuing education.

Course units

In common with all courses at the University of the Arts London, this course is credit rated. Years 1 and 2 must be passed to enter into Year 3. Your degree is attained through full completion of the third year. Your degree classification is determined by the relative level of grades attained in the third year.

Year 1

Units summary:

  • Introduction to Design for Art Direction (20 credits)
  • Design Principles (40 credits)
  • Media Exploration (20 credits)
  • Locating Practice: Design for Art Direction (20 credits)
  • Contextual and Theoretical Studies 1 (20 credits)

Year 2

Units summary:

  • Design Production (40 credits)
  • Collaborative Project (20 credits)
  • Art Direction (20 credits)
  • Managing Design 2 (20 credits)
  • Contextual and Theoretical Studies 2 (20 credits)

Diploma in Professional Studies

The Diploma in Professional Studies is an optional placement year in industry between the second and third year of the course. It is a managed year of professional experience largely undertaken in the design profession in a variety of national and international locations. Successful candidates are selected on a competitive basis from academic performance and studentship, successful completion of the DPS bridging studies and by portfolio and proposal. Please view the Diploma in Professional Studies Programme Specification (PDF - 164KB) for more details.

Year 3

There are two pathway options in term one and two of Year 3. One route involves an 8,000 – 10,000 word piece of written work (Route A), or the other route combines a 4,000 – 5,000 word piece of written work plus a Self Initiated Project (Route B).

Units summary:

Route A:

  • Contextual and Theoretical Studies 3 (Route A) (40 credits)
  • Industry Practice (20 credits)
  • Major Project Studio (60 credits)

Route B:

  • Contextual and Theoretical Studies 3 (Route B) (20 credits)
  • Industry Practice (20 credits)
  • Major Project Studio (60 credits)
  • Self Initiated Project: Route B (20 credits)

Course structure

The information outlined is an indicative structure of the course. Whilst we will aim to deliver the course as described on this page, there may be situations where it is desirable or necessary for the University to make changes in course provision, for example, because of regulatory requirements or operational efficiencies, before or after enrolment. If this occurs, we will communicate all major changes to all applicants and students who have either applied or enrolled on the course.

Please note that due to staff research agreements or availability, not all of the optional modules listed may be available every year.

In addition, the provision of course options which depend upon the availability of specialist teaching, or on a placement at another institution, cannot be guaranteed. Please check this element of the course with the course team before making a decision to apply.

Webpage updates

We will update this webpage from time to time with new information as it becomes available. In the meantime, if you have any questions, use our online course enquiry form.

Staff

Course Leader

Tara Langford

Lecturer 

Adam Gibbons

Contextual and Theoretical Studies Coordinators

Dr. Mark InghamDr. Ian Horton

How to apply

This section includes information on how to apply, course entry requirements, selection criteria, information about interviews and portfolio advice.

Home / EU applicants

You must apply through Universities and Colleges Admissions Service (UCAS), where you’ll need the following information:

  • University code: U65
  • Course code: W990
  • There is no campus code for LCC

Go to 'Apply' from the UCAS home page, where you will be able to register and create a password that gives you unique access as you complete your application form. London College of Communication (LCC) courses are listed under University of the Arts London.

Deferred entry

For Home/EU applicants, the Course Leader will determine whether deferred places are available for the course. If you wish to defer your place, it is advisable to indicate this on your application form and/or discuss this with the admissions team and Course Leader before/after applying at the earliest opportunity. In all cases, deferred places will only be held for one year.

This section includes information on how to apply, course entry requirements, selection criteria, information about interviews and portfolio advice.

International applicants

International applicants can apply through one of three routes only:

Further information on applying via UCAS is provided on the University Applying through UCAS page.

For applicants who want to apply directly to UAL, the direct application form may be found here:

For full details on the application process, visit the Undergraduate application page.

Study Abroad applicants

International undergraduate students can apply to join BA (Hons) Design for Art Direction for a period of up to three terms as a Study Abroad student.

Visit the Study Abroad page for details of how to apply.

Deferred entry

International applicants are normally permitted to defer entry to any programme of study for one year only, after which they will be asked to re-apply.

Entry requirements

Recruitment and admissions

The course team welcomes applicants from a broad range of backgrounds from all over the world. The course attracts students who apply direct from A Level (or equivalent) or from Foundation Diploma in Art and Design, or other art or design courses, as well as mature students who may have previously worked in industry.

Entry requirements (Home/International/EU)

The standard minimum entry requirements for this course are:

64 new UCAS tariff points (160 old UCAS tariff points) gained at GCE Advanced (A) Level or equivalent. (A Level subjects studied may include: English; History; Media; Business; Art and Design, or other subjects within Social Sciences). Ideally your A levels will be achieved at Grade C or above.

Or

One subject at A Level achieved at grade C or above PLUS Foundation Diploma in Art & Design (Level 3/4).

Alternatively you will be considered if you have achieved a minimum of 64 new UCAS tariff points (160 old UCAS tariff points) from one of the following qualifications:

  • BTEC Extended Diploma 
  • UAL Extended Diploma in Art and Design
  • Access to HE Diploma
  • International Baccalaureate
  • Equivalent EU or Non-EU qualifications

Additionally you will have achieved passes at grade C or above in at least three GCSE subjects including English.

If English is not your first language you will also need an up to date English qualification- see below.

Alternative entry routes

We welcome applicants with relevant professional and vocational qualifications, or from mature students who do not have formal qualifications but may have relevant experience in industry.

Students applying on the basis of their previous experience should apply as normal via UCAS and will then be guided by the admissions team on next steps, through either of the Accreditation of Experiential Learning (AEL) or the Accreditation of Certificated Learning (ACL) processes.

Language requirements (International/EU)

All classes are conducted in English. If English is not your first language you will be asked to provide evidence of your English language ability when you enrol.

  • IELTS 6.0 (or equivalent) is required, with a minimum of 5.5 in each of the four skills.
  • You can check you have achieved the correct IELTS level in English on the Language Requirements page.
  • International applicants, please visit our International Applications page for further details regarding Admissions. 

Student selection criteria - what do we look for?

All applications will be considered by the course team. They will review the following key elements when making a decision on your suitability to join the course:

  • Most importantly they will review your personal statement and your portfolio
  • They will consider at your qualifications (or projected results)
  • They will also review your academic or personal references

Offers will be made based upon the following selection criteria, which should be demonstrated in your application:

  • Visual vocabulary; quality of compositional skills and use of line, shape, form, scale, space, light, colour, texture and time.
  • Ideas generation; quality of ideas and expression of conceptual thinking.
  • Research and its application (including sketchbooks); systematic identification and investigation of appropriate resources.
  • Materials and media exploration and experimentation; experimentation and testing of materials in realisation of concepts.
  • Contextual awareness and its influence on the portfolio; understanding and application, subject knowledge and context.

Personal statement advice

This is an important part of your application and should demonstrate to the team that you are interested in art direction and that you have thought carefully about why you want to study on this course. 

You can demonstrate this through your previous work experience or study, personal experience and your ambitions for personal development as a student at LCC. 

You should ensure it is written clearly, and free of any spelling mistakes. It is your chance to impress the team by demonstrating your appreciation of what the course can offer you and how you feel it will help you in the future. 

State what you personally would bring to the course, and that you are motivated and have a willingness to learn, explore and experiment.

Portfolio advice

Your portfolio of work is the most important part of your application, and you must clearly evidence development work as well as completed projects.

Mini portfolio

All applicants will be contacted by the admissions team and asked to submit a mini portfolio via PebblePad.

The mini portfolio should consist of no more than twenty images from two or three of your projects.

After submitting the mini portfolio, applicants could either be made an offer for the course, referred to other courses across UAL for consideration, or invited to attend a full portfolio review and short group interview at LCC. 

In exceptional cases, those living outside London can be interviewed by phone or via Skype, and will need to prepare a digital version of their full portfolio.

Full portfolio review

Applicants successful at mini portfolio stage may be invited to attend a full portfolio review and interview at LCC.

For the full portfolio review at the College, you should prepare additional examples of your work, including your development work and sketchbooks as well as finished projects.

Interview advice



You can prepare yourself in advance by thinking of questions to ask the Course Leader and also re-familiarising yourself with your UCAS personal statement, from which the Course Leader's questions to you will probably arise. 

The interview will be a relatively informal group discussion and will take place at LCC with two members of the course team.

Students are admitted to the course having fulfilled the necessary entry requirements and on the basis of their potential to benefit from the programme and their potential to succeed on the course.

Admission procedures

The selection procedures for the course adhere to the Equal Opportunities Policy of the University of the Arts London. Applications are normally made through UCAS and are assessed on the basis of qualifications, their personal statement, and portfolio of work.

All applicants will be contacted by the admissions team and asked to submit a mini portfolio of work via PebblePad within two weeks. Depending on the quality of mini portfolio and application, applicants may then be invited to full portfolio review and interview at the College.

In exceptional cases, those living outside London and unable to attend LCC can be interviewed by phone or via Skype, and should also prepare a digital version of their full portfolio.

Applicants are not guaranteed a full portfolio review or interview, and may be offered a place, or informed of an unsuccessful outcome, after the mini portfolio stage.

Next steps

Successful applicants will be guided through the rest of our admissions stages and towards enrolment on the course.

Fees and funding

Home / EU fee

£9,250 (2017/18).

Tuition fees for undergraduate degree courses have been set at £9,250 per year for full-time study. This applies from the 2017/18 academic year, subject to changes in the law. Tuition fees may increase in future years for new and continuing students, in line with an inflationary amount determined by government. Please visit our Undergraduate tuition fees page for more information.

International fee

£17,920 (2017/18).

Additional costs

In addition to tuition fees you are very likely to incur additional costs such as travel expenses and the cost of materials. Please read the information on our additional costs page.

Accommodation

Find out about the accommodation options available and how much they will cost.

Scholarships and awards

There are a number of scholarships and awards available to students on this course. Use our search tool to find out more information.

Scholarships search

Career paths

Careers include:

  • Designer
  • Producer
  • Creative
  • Art Director
  • Motion Graphic Designer
  • Arts and Culture Adviser
  • Visual Merchandising Manager
  • Communications Writer
  • Social Media Planner
  • Head of Design
  • Editorial Designer
  • Production Co-ordinator

UAL Jobs and Careers

UAL has a number of services and networks that hold regular workshops and careers fairs developed to help you establish and promote your career in the arts, design, or media. These include:

Careers and Employability are the University's dedicated careers and professional practice service. We help UAL students and graduates embark on their professional futures in the creative industries, find jobs, set up a business, and sell their work. We run events throughout the year on all aspects of the career journey.

Creative Opportunities jobs board helps graduates and students find job and internship opportunities and connect with organisations and companies in the creative sector. We post jobs and paid internships, part-time work, freelance contracts and full-time opportunities.