• CollegeCSM
  • Start dateJanuary 2018
  • Course lengthFull time 1 year (45 weeks), Part time 2 years (90 weeks)

MA Applied Imagination in the Creative Industries

Places available 2017/18
This course has places available for January 2018 entry. View the ‘How to apply’ section on this page for more details.

Apply your imagination by framing an original and personal research project and question existing assumptions and boundaries in one or more of the creative disciplines. Investigate your ideas through a series of real-world interventions and obtain feedback from end-users and key practitioners.

This course is part of the Culture & Enterprise Programme.

Great reasons to apply

  • You’ll embark on a learning journey that concludes with a very personal research project that has the potential to change your life
  • You’ll develop your teamwork through the interdisciplinary and cultural cross-fertilization that our programme provides, working in groups to respond to projects that are deliberately created to get your adrenalin pumping
  • You’ll be challenged by short and demanding projects that deliberately ask questions that defy predictable answers such as, 'Can you design and test a fully operational time machine?’
  • If you are already working, you’ll have the option to study the course part time and test your ideas within your own professional practice as well as with other students
  • You’ll participate in a Festival of Applied Imagination at the end of your MA journey, presenting your project outcomes to your peers, to professionals, and to the public.

Meet the Course Leader and students

A collaboration with MA Global Design Futures at the RCA. Respective students collaborated to create a number of giant inflatable structures in The Street.

A collaboration with MA Global Design Futures at the RCA. Respective students collaborated to create a number of giant inflatable structures in The Street.

 
HarperCollins Creative Symposium, chaired by alumnus Ralph Barker
John Sturrock

HarperCollins Creative Symposium, chaired by alumnus Ralph Barker

Student Liya Ye presents her project, which explores a new film selection method that uses audience emotions.
John Sturrock

Student Liya Ye presents her project: a new film selection method that uses audience emotions

Silvia Mercuriali’s Macondo theatre workshop, exploring the distinction between performer and spectator
John Sturrock

Exploring performer and spectator differentiation in Silvia Mercuriali's Macondo theatre workshop

Silvia Mercuriali’s Macondo theatre workshop
John Sturrock

Exploring performer and spectator differentiation in Silvia Mercuriali's Macondo theatre workshop.

Performance artist and student Seana Wilson creating fibreglass body casts
John Sturrock

Performance artist and student Seana Wilson creating fibreglass body casts

CSM alumnus Yifei Chai demonstrates his robotic arm creation, which can control another person’s movements
John Sturrock

CSM alum Yifei Chai demonstrates his robotic arm creation, which can control another person’s movements 

<b>Gamonpat Sanganunt, alum</b>

MA Applied Imagination in the Creative Industries has taught me to see things from different perspectives and to truly experiment and connect with real clients rather than relying on my own assumptions.

Gamonpat Sanganunt, alum

Course catalogues

Course detail

MA Applied Imagination in the Creative Industries is a one-year full-time or two-year part-time multidisciplinary masters course. The course invites its students to apply their creative ideas to the real world. It encourages its students to become problem-finders and change-makers, who are able to function in a wide variety of professional and entrepreneurial situations.The course attracts students from a wide variety of educational and professional backgrounds.

MA Applied Imagination in the Creative Industries is a January start/December finish course. This arrangement allows us to fit eleven months of intensive study and research into a twelve-month period. The summer period is used primarily for independent study, although there are tutorial touch points during this time.  

MA Applied Imagination in the Creative Industries students learn to use a full range of research processes. These include primary and secondary research, and also intensive practice in action research and in the related skills of reflection, analysis, and project iteration. Students learn to plan interventions, and to record and reflect on new evidence that they have thereby obtained. At the core of what we expect from our students is a process of engagement and testing with external partners and stakeholders. We are a multi-disciplinary course, so the subject matter of the major project is left to the student – what the course team look for is rigour and commitment in the research process.

Course outline

We utilise a three-step strategy to enable you to develop and apply new creative knowledge.

Unit one requires students to challenge their world view and reconsider their values, while simultaneously becoming aware of the potential of external, action-based research to uncover new questions and new levels of insight and understanding. 

Students are immersed in a series of short, individual and team-based projects, designed to interrogate contemporary global agendas while using each other as primary sources of knowledge and challenge, as well as developing skills in contacting and learning from external stakeholders. Students are encouraged to give form to their conclusions in provocative and imaginative ways.

Multi- and inter-disciplinary teamwork is encouraged and a system of rotation is used to ensure that students can work with as many of their peers as possible. Projects in Unit One may be internally driven by the course, or may involve external clients and stakeholders. 

Unit two requires students to define and redefine their research proposal, establish the networks they will need to use for stakeholder engagement and external verification, and demonstrate that they both understand and are able and ready to use the methodologies of action research - through creative intervention with stakeholders, reflective practice, and iterative project development and management – in order to interrogate their research question and obtain new knowledge. 

Unit three requires students to complete the external verification of their research question, and their reflections on and analysis of its outcomes. The Unit comprises the completion, reflection on and ordering of the research outcomes, and the preparation of the presentation of the student’s conclusions for assessment at the conclusion of the Unit – as well as for public presentation at the Festival.

About the course

  • MA Applied Imagination lasts 45 weeks full-time or 90 weeks part time over two years
  • MA Applied Imagination in the Creative Industries is credit rated at 180 credits, and comprises three units. Unit One (60 credits) runs for 15 weeks full time, 30 weeks part time. Unit Two (60 credits) runs 15 weeks full time, 30 weeks part time. Unit Three (60 credits) runs 15 weeks full time, 30 weeks part time
  • All three units must be passed in order to achieve the MA, but the classification of the award of MA derives from your mark for unit three only
  • The difference between the two modes of study is that full time students are involved in more intensive study and, because they are not engaged in full time employment, test their ideas, research and working methods within the College environment with their peers as well as seeking out external verification and challenge
  • Part-time students spend less time in formal peer interaction but are expected to test their ideas within their own professional practice as well as with each other as much as is possible. For part time students, the developmental process is less intense during the first year but timetables are constructed to provide maximum opportunity for reflection and critical engagement.

MA Applied Imagination in the Creative Industries Specification 2018/19 (PDF, 486KB)

Industry collaborations

Working with paying clients on live briefs will give you valuable commercial experience which may mean your work being taken forward for production or, if so desired, in the purchase of your intellectual property. All paid projects are conducted within a carefully developed legal framework, which includes student agreements to protect your work and help you realise its commercial value. 

Once you’ve graduated, you may be picked as part of a small team to work on a live creative brief, organised by our Business and Innovation department, under the supervision of an experienced tutor. This can be a valuable first step in working professionally in a chosen discipline and has resulted in graduates being hired by clients.

Facilities

Staff

Course Leader: Richard Reynolds
Course Tutor: Richie Manu
Tutor (Full Time Mode): Lorna Dallas-Conte
Tutor (Full Time Mode): Diana Donaldson
Tutor (Full Time Mode): Cvetana Ivanova
Tutor (Full Time Mode): David Mills
Tutor (Full Time Mode): Aisha Richards
Tutors (Part Time Mode): Paul Colbeck
Tutors (Part Time Mode): Jasminka Letzas
Tutors (Part Time Mode): Elizabeth Wright
Course Librarian: Viv Eades

 

 

 

How to apply

You can apply for this course using the online application forms below:

We recommend you apply by the end of May to avoid disappointment. Your application will only be considered after you have successfully completed an online application, submitted required documents and a digital portfolio.

We reserve the right to close applications earlier than the deadline above subject to spaces available.

You can apply for this course using our online application form – the link to this is below. Before you apply, we recommend you take some time to read the following details about the application process, including guidance on the extra information we will ask you to provide. 

Required information for all postgraduate course applications

You will need to enter the following information in the online application form: 

Personal details (including full name; date of birth; nationality; permanent address and English language level);

Current and/or previous education and qualification details;

Employment history. 

Before you can submit the form, you will also need to agree to the terms and conditions for how we process your data – these are explained in the form.

Extra information required for applications to this course

Once you have submitted the online application form, we will send you a confirmation email. 

You will be emailed a link to our online application tool, where you should submit the extra information we require for the selection process: 

Personal statement

Please give your reasons for applying to your chosen course (provide details of your particular subject interests, relevant experience or abilities, what you wish to achieve on the course, and your career aspirations).

Study proposal

In 500 words, explain how you think creativity can make the world a better place and how the course will help you achieve this. 

References

This course requires at least 2 references one of which should be an academic or professional reference.

CV (Part-time Mode only)

Applicants to the part-time mode additionally need to provide a CV detailing your education and qualifications and any relevant work or voluntary experience.

What happens next

We read and consider all applications.  Subject to your meeting the entry requirements and consideration of supporting documentation, you then may then be invited participate in an interview, either in person or by telephone / skype.

We will send you emails as you progress through the application process, so do check your inbox (and junk folder, just in case). These emails will contain important information about your application, and links to the online forms you should use to submit the extra information required.

When to apply

We will continue to accept applications up until 31 December. However be aware the college will be closed over the Christmas period from 22 December to 8 January which will delay any late application submissions.

Deferred entry

Entry can only be deferred in exceptional circumstances. Please contact us before submitting your application if you're considering applying for deferred entry.

You can apply for this course using the online application forms below:

We recommend you apply by the end of May latest to avoid disappointment. Your application will only be considered after you have successfully completed an online application, submitted required documents and a digital portfolio.

We reserve the right to close applications earlier than the deadline above subject to spaces available.

Required information for all postgraduate course applications

You will need to enter the following information in the online application form:

Personal details (including full name; date of birth; nationality; permanent address and English language level);

Current and/or previous education and qualification details;

Employment history.

Before you can submit the form, you will also need to agree to the terms and conditions for how we process your data – these are explained in the form.

For further advice on how to apply please visit the UAL International Application page.

Immigration History form (for International Applications only)

Whether you are applying online or through a UAL representative you will need to complete an Immigration History form.

We will email you an Immigration History form when we receive your application.

You will need to send this back to us, by email, with copies of the following documents: 

  • Your passport photo page; 
  • Your current visa (if you have one) and any previous UK study visas;
  • Your current English language certificate (if you have this);
  • Your academic qualifications (A2, IB, high school diploma, foundation etc. - if completed. Translated into English).

 

Please note: If you do not complete and return your Immigration History form we will not be able to proceed with your application.

Extra information required for applications to this course

Once you have submitted the online application form, we will send you a confirmation email.

You will be emailed a link to our online application tool, where you should submit the extra information we require for the selection process:

Personal Statement

Please give your reasons for applying to your chosen course (provide details of your particular subject interests, relevant experience or abilities, what you wish to achieve on the course, and your career aspirations).

Study Proposal

In 500 words, explain how you think creativity can make the world a better place and how the course will help you achieve this.

References

This course requires at least 2 references one of which should be an academic or professional reference.

Start your application now

The application form can be saved as you fill it out, so you do not need to complete it all at once. You will also have the chance to review all the information and make any necessary amendments before you submit the application form. 

What happens next

We read and consider all applications.  Subject to your meeting the entry requirements and consideration of supporting documentation, you then may then be invited participate in an interview, either in person or by telephone / skype. 

We will send you emails as you progress through the application process, so do check your inbox (and junk folder, just in case). These emails will contain important information about your application, and links to the online forms you should use to submit the extra information required.

When to apply

We strongly recommend you apply before 31st October 2017. After that point we cannot guarantee your application will be considered.

Deferred entry

Entry can only be deferred in exceptional circumstances. Please contact us before submitting your application if you're considering applying for deferred entry.

Entry requirements

MA Applied Imagination entry requirements are:

  • Honours degree; OR
  • Evidence of experiential learning equivalent to a degree; OR
  • 3 years relevant professional experience.

For the part-time mode you'd need to be working in a design-related profession. Your research interests, professional experience and personal goals are more important than the quality of your portfolio.

English language requirements

All classes are conducted in English. If English is not your first language you will be asked to provide evidence of your English language ability in order to apply for a visa, enrol, and start your course. The English language requirement for entry for this course is:

IELTS 6.5 with a minimum of 5.5 in any one paper, or equivalent. 

For further information visit the English Language requirements page.

Applicants who will need a Tier 4 General Student Visa should check the Visa and Immigration page which provides important information about UK Border Agency (UKBA) requirements. 

What we look for

MA Applied Imagination in the Creative Industries is aimed at graduates with a suitable background in any creative discipline. This includes all the established areas of design, but also the fine arts, performance art, curation and art business, journalism, advertising and marketing, management, economics – and potentially also science and technology. 

We are looking for talented, ambitious and open-minded students who enjoy working with others, but who are also capable of planning and completing a self-directed major project. Above all, we are looking for creative thinkers who wish to channel their talents in order to achieve their personal goals – and are ready to accept the challenge of a student-centred curriculum in which they are able to define and pursue their own programme of study. Our cohort reflects this recruitment policy, and represents a very broad cultural, educational and professional mix.

Our students come from all over the world and we celebrate and include their diverse cultural knowledge in our quest to create alternative paradigms. Students draw on each other’s professional and diverse cultural experience to provide critical and constructive insights that open up new ways of thinking and doing. 

Selection criteria

Applicants will be selected on the basis of the following criteria:

  • A BA qualification or equivalent level of skills and knowledge in your own discipline;
  • A Personal Statement and Study Proposal;
  • Self-motivation, ambition and a commitment to the postgraduate programme;
  • A readiness to engage in collaborative and reflective practice, and in externally-targeted action research;
  • A readiness to engage with students from a very wide variety of cultural, educational and professional backgrounds.

 

Fees and funding

Home/EU fee

Full time tuition fees: £9,500 (2018/19). £1,000 discount for all students who have completed a PG Dip/Cert or an undergraduate course including Grad Dip/Cert, at UAL.
Part time tuition fees: £4,750 per year (2018/19). £500 per annum discount for students who have completed a PG Dip/Cert or an undergraduate course including Grad Dip/Cert, at UAL.

You can pay course tuition fees in instalments for this course. 

ELQ

Home/EU students whose chosen course is at a level equivalent to, or lower than, a qualification that they already hold, would will be charged the fees shown above, plus an additional £1,100 (called the 'ELQ' fee). Students in receipt of Disabled Students' Allowances (DSAs) are exempt from ELQ fees and will pay the original fee, regardless of the highest qualification held. If you have a query regarding the ELQ fee, please use our course enquiry form

International fee

Full time tuition fees: £17,920 (2017/18). £1,000 discount for all students who have completed a PG Dip/Cert or an undergraduate course including Grad Dip/Cert, at UAL.
Part time tuition fees: £8,960 per year (2017/18). £500 per annum discount for students who have completed a PG Dip/Cert or an undergraduate course including Grad Dip/Cert, at UAL.

You can pay course tuition fees in instalments for this course. 

Additional costs

In addition to tuition fees you are very likely to incur additional costs such as travel expenses and the cost of materials. Please read the information on our additional costs page.

Accommodation

Find out about the accommodation options available and how much they will cost.

Scholarships and awards

There are a number of scholarships and awards available to students on this course. Use our search tool to find out more information.

Scholarships search

Careers and alumni

Students graduating from MA Applied Imagination in the Creative Industries have taken up employment in almost every part of the creative sector in the world economy. Our alumni have diversified to become actors, architects, broadcasters, creative managers, entrepreneurs, film-makers, inventors, journalists, musicians, social innovators, web designers – and academics. Many have also moved on to PhD programmes. Others have returned to – or entered for the first time – fields such as advertising, curation, exhibition and museum design, film and television, fashion design and retailing, graphic design, marketing, product design, public relations, publishing (both print and digital), and web design.

The course has links with outstanding practitioners across the spectrum of the creative sector. These include: architecture and interior design; advertising and branding; design against crime; film; fashion design; furniture and textile design; graphic and communication design; the music business; photography; product design; museums and galleries; television.

Numerous leading international companies and institutions have been collaborators with, or sponsors of, MA Applied Imagination in the Creative Industries. These include: AiG; The Big Issue; Calvin Klein; Camberwell College of Arts and Design; Cosmopolitan; Camden Council; Cranfield University; The Design Museum; Dolce & Gabbana; Gloss Interior Design; Ideo; Jam Design; Kingston University; Nokia; Pentagram; PKF International; RIBA (The Royal Institute of British Architects); St Lukes; Swatch; Tangerine Design – and many others.

Alumni profiles

  • Nick Graham

    Nick currently works as Global Director, Digital Marketing at Huawei Technologies.

  • Bushra Kelsey-Burge

    Bushra is now Creative Director of Oumi, a fashion company, and lectures part-time at London College of Fashion.

  • Gamonpat Sanganunt

    Gamonpat currently works as Assistant Managing Director of Samchai Label Industrial Co. Ltd in Bangkok.