Course units
Global Fashion Media and Markets (40 credits)
This unit explores the evolving skills fashion journalists need in today’s fast-changing global media landscape. It examines key genres and platforms including print, online, broadcast, mobile, and social media – within the contexts of media theory, fashion history, and contemporary global issues. You’ll analyse journalistic practice through critical frameworks addressing sustainability, ethics, social responsibility, cultural identity, diversity, inclusion, and well-being, aligned with UAL’s principles for Climate, Racial, and Social Justice. You’ll consolidate your ability to produce publishable journalism while placing it within a critical exploration of the developing media and fashion sectors.
Exploring Commercial Fashion Content (20 credits)
This unit evaluates fashion content from the fashion industry’s perspective. It focuses on written, multi-modal broadcast and social media content creation for fashion brands working across a range of platforms and new technologies, looking at augmented and mixed reality approaches to contemporary storytelling. Thematically, it identifies and evaluates external market forces in the globalised fashion industry that are changing consumption patterns, such as the growth of online retail, shifts in promotional and branding strategies, and consumer trends. It explores theoretical and practical approaches to understanding the influences on contemporary commercial content, and the ethical considerations around developing media and fashion industry environments.
Elective units (20 credits)
You’ll have the opportunity to participate in an elective unit as part of this course. This is an opportunity for you to collaborate with students from other courses within the college.
The following is an example list of electives that have been previously delivered:
- Creative Decision Making for Fashion Enterprise
- Cultural Programming
- Fashion Politics and Cultures
- Fashion Practices for Social Change
- Fashion Together: Collaboration for Innovation
Please note:
- Elective unit titles and details of the unit may change year to year.
- Elective units offered may change year to year, that is, unit listed above may or may not be offered in subsequent years.
- You participate in a bidding process for choosing electives and participation in any particular elective is not guaranteed.
Fashion Journalism for Change (40 credits)
This unit questions the future role of fashion journalism by interrogating experimental and established communication modes through which journalists and content creation can target diverse audiences. Thematically, it examines the role of fashion activism by analysing approaches to messaging that effect change through content and delivery method. Focusing on future developments in the publishing landscape, the unit explores how journalists and content creators can adapt to emerging trends. It looks at scale and audience traction, evaluating potential opportunities for entrepreneurs to develop new publishing strategies that can have both editorial and commercial outcomes.
Masters Project (60 credits)
The Masters Project is the final stage of the course, allowing you to synthesise and apply the knowledge and skills gained throughout your studies. Your project will be self-directed and you’ll negotiate the direction of your project with your supervisor. You’ll effectively communicate your work along with your ability to critically interrogate your practice with robust approaches to research and theoretical analysis. Upon completion of your project, you’ll have generated a high-level Masters’ quality piece of work that will showcase your practice, academic literacy and the professional standards that will act as a platform for your future career and professional development.
