Originally from Taiwan, I have worked in creative environments for over 15 years.I started as a magazine art director in Vancouver, before moving to study advertising in San Francisco, Hamburg, Amsterdam, and eventually London, where I decided to make home a decade ago. Since then, I have worked for major advertising agencies including Ogilvy & Mather and Tribal, on campaigns local and global, creating communications across all channels.
Defecting from advertising to explore the world of innovation, I later co-founded a tech start-up, a digital platform that helped parents find child-friendly places on the go. The app received much love from parents and media alike. If only investors shared the same enthusiasm.
I now freelance as a design director, and regularly contributes her creative skills to the United Nations. When not glued in front of my laptop and Wacom pad, I can be found looting chocolatiers, baking cheesecakes, and practicing calligraphy. I will become a mum for the first time next spring.