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Dr Ida Telalbasic is an Associate Lectuer on the course as well as Assistant Professor in Design Innovation at Institute for Design Innovation London, Loughborough University. Ida's education includes a double MSc in Product-Service-System Design from Politecnico di Milano in collaboration with Politecnico di Torino. She completed a PhD in Product, Service & Strategy Design at Politecnico di Milano in 2016, researching the topic of design in times of socio-economic transformations and investigating how social innovation can contribute to proposing new service systems. Her work as a design practitioner as well as innovation researcher focuses on innovation in products, services and user experiences, using a design-driven approach for social innovation and sustainability.
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