BA (Hons) Fashion Journalism
Combine your love of writing with your interest in fashion and learn the skills in this fashion journalism course to become a fashion journalist across different media formats.
|Study Mode||Full time|
|Course Length||3 years|
£9,000 per year (tbc for 2017/18)
£17,230 per year (tbc for 2017/18)
|Autumn Term Dates||25 Sep - 8 Dec 2017 (tbc)|
|Spring Term Dates||8 Jan - 16 Mar 2018 (tbc)|
|Summer Term Dates||16 April - 22 June 2018 (tbc)|
|Application Deadline||Applications for 2016/17 entry are now closed. Applications for 2017/18 entry will open in Autumn 2016.|
Content and structure
BA (Hons) Fashion Journalism is situated in the School of Media and Communication, and is a contemporary fashion writing course that produces accurate, ethical journalists who can operate effectively in any part of the media, covering any topic and delivering content via any platform, whether print, broadcast or online. Students on this course study a variety of journalistic techniques including research techniques, Teeline shorthand, visual communication and media law, as well as using the tools to deliver stories in a variety of formats. Students learn how to report on fashion including identifying trends, analysing markets, and targeting readers and viewers. Fashion is considered in its widest sense, from its cultural importance to the social and ethical issues that concern the industry, as well as through the narrower lens of catwalk and street style. The theory and practical skills of fashion journalism are explored, together with the wider perspective provided by the Cultural and Historical Studies programme that all students undertake. You will acquire the skill sets, critical thinking, ethical awareness and subject knowledge to be able to work as a practising journalist. In the second year students have the opportunity to do a work placement, and these have been with a number of prestigious companies, including British Film Institute, Dazed and Confused, Nick Knight, Vogue, Sunday Times Style Magazine and Net-A-Porter, among others. The course attracts a number of high profile speakers each year, and recent speakers include Hadley Freeman from The Guardian, Stefan Seigal, the founder and CE of NOT JUST A LABEL, Richard Bee from the BBC, Martin Raymond from The Future Laboratory, Perry Price, Innovation Director of Dare Digital, and Colin McDowell, author and journalist. Graduates from this course are competent, confident journalists who can move into the media workplace and make a significant contribution. Recent graduates are currently working on a variety of magazines and newspapers, as well as on online sites, whilst other graduates with a particular interest in broadcast can be found working at innovative content-producing companies.
BA (Hons) Fashion Journalism is based at Lime Grove in Shepherd’s Bush, just west of Holland Park and Notting Hill. The area, which is rich in cultural influences from across the world, is home to Shepherd’s Bush Market and the many fabric shops lining the Goldhawk Road. There are numerous restaurants, cafes, delis and food stores, as well as the market, which reflect the many cultures of the people living there. Nearby is the Shepherd’s Bush Empire, an excellent venue for live bands, and the Westfield Shopping Centre, one of the largest retail complexes in Europe that caters for the luxury market as well as the high street. Holland Park with its Orangery and Leighton House Museum are both worth visiting.
Students on this course might be invited to participate in study trips. This may involve, for example, visits to key areas of capital cities, factories, stores and museums. Attendance on these trips is not compulsory but recommended. Details regarding timings and costs will be issued closer to the relevant trips.
Year One - Stage One - level 4 - 120 credits
Term One: Introduction to Fashion Communication (20 credits); The Essential Skills of Journalism (20 credits)
Term Two: Introduction to Cultural and Historical Studies (20 credits); Fashion Journalism in Context (20 credits)
Term Three: Fashion Journalism for Multiple Platforms (40 credits)
Year Two - Stage Two - level 5 - 120 credits
Term One: Cultural and Historical Studies (20 credits); Feature Treatments (20 credits)
Term Two: Situating Your Practice: Communication Placement / Situating Your Practice: International Study Communication / Situating Your Practice: Simulated Professional Practice (40 credits)
Term Three: Research Methods for Media (20 credits); Creating Concepts in Fashion Journalism (20 credits)
Third Year - Stage Three - level 6 - 120 credits
Term One: Project Proposal: Fashion Journalism (20 credits)
Terms One and Two: Cultural and Historical Studies Dissertation (40 credits)
Term Two and Three: Final Major Project: Fashion Journalism (60 credits)
Travelling across London
The renowned London College of Fashion library is at our John Prince’s Street site, and you will need to travel to this site, and possibly others, during your course to use the library, which is open seven days a week in term time, and for tuition and special events.
In addition to tuition fees you are very likely to incur additional costs such as travel expenses and the cost of materials. We strongly suggest you read the information on our Additional Costs page.
Course structureThe information outlined is an indicative structure of the course. Whilst we will aim to deliver the course as described on this page, there may be situations where it is desirable or necessary for the University to make changes in course provision, for example because of regulatory requirements or operational efficiencies, before or after enrolment. If this occurs, we will communicate all major changes to all applicants and students who have either applied or enrolled on the course.
Please note that due to staff research agreements or availability, not all of the optional modules listed may be available every year.
In addition, the provision of course options which depend upon the availability of specialist teaching, or on a placement at another institution, cannot be guaranteed. Please check this element of the course with the course team before making a decision to apply.
We will update this webpage from time to time with new information as it becomes available. In the meantime, if you have any questions, please contact a member of the course team.
Our excellent resources for educating our students are two-fold: people and premises. People includes everyone at the College who contributes directly in some way to your education, whether as a subject tutor, a technician, an Open Access officer, a librarian or a study support tutor. Premises include the buildings and the facilities contained in them, such as specialist machinery, design studios and workshops, lecture and seminar rooms, and the library.
The Lime Grove site is the centre for media studies at LCF and has extensive facilities, including Mac suites, photography studios, edit suites, sound studios and other specialist areas which can be utilised if required.
Josephine Collins is the Course Leader for BA (Hons) Fashion Journalism and has extensive experience as an editor and writer across business and consumer magazines and newspapers, and online. A former editor of weekly fashion ‘bible’ Drapers, Josephine’s specialist areas are the fashion business, fashion product and retailing.
Kelly Dearsley is the Programme Director for the Fashion Communication courses, which include BA (Hons) Creative Direction for Fashion, BA (Hons) Fashion Public Relations and Communication and MA Fashion Media Practice and Criticism. Kelly began her career as an advertising executive in the 1980s working with clients in the film and entertainment industries. She returned to study Fashion Photography at the London College of Fashion and has worked as a freelance photographer for publications including Guardian, Vogue Pelle and ID magazine. She has made a number of short films which have been shown at film festivals across the world, including Leeds, Liverpool, Greece, Sweden, London, Slovakia, Croatia and Brazil. Her most recent new work ‘I’ve a Feeling We’re not in Kansas any more’, a fine art installation/performance was devised and performed in Glasgow at the New Territories International Festival of Live Art in March 2011. Kelly is currently studying for a PhD at LCF. Her research, a comparative study of the reading practices and reception of fashion media in print and digital formats, will be a wholly written thesis that uses phenomenology as a methodology to explore the reception of fashion media paying particular attention to the role of new media in this process.
Steve Spear is an experienced journalist specialising in fashion. He has worked as a magazine editor and held senior positions on national trade titles and websites. Alongside lecturing, he continues to freelance and his work features in consumer titles, brand copy and trade publications.
Kath Melandri is a broadcast lecturer and year tutor on BAFJ. A broadcast journalist with over 20 years experience working for the BBC, she can regularly be heard as a presenter on BBC Local Radio. Alongside her role at LCF Kath also lecturers on the Journalism degree at the London College of Communication.
Developing your skills
All our undergraduate courses are concerned with the development of your personal and professional skills. On your course you will evolve from learning basic skills in your discipline through to a position where you are an independent creative thinker capable of making an effective contribution to the relevant sector of the fashion industry. Personal and Professional Development (PPD) skills are embedded in all units on every course. Speaker programmes with contributions from alumni, members of industry and others are a part of many courses, as are work placement opportunities in industry. Where relevant, students have the chance to attend trade fairs, enter industry competitions, visit exhibitions and go on field trips and visits. The central position of our John Prince’s Street site in the West End affords students easy access to all sectors of the fashion retail market. In addition, our position as a constituent College in the University of the Arts London means that our students have access to the wide range of activities and events that occur in all the Colleges and at the University’s centre. Last but not least, being in London gives every student opportunities to explore and be inspired by the cultural, intellectual and social life of one of the great capital cities of the world.
Future Careers and Graduate Prospects
Graduates who wish to continue their education at postgraduate level are encouraged to progress to suitable courses within the College, the University or elsewhere.
Many graduates prefer to seek employment as soon as they have completed their undergraduate studies, Recent graduates are currently working on a variety of magazines and newspapers, including Vogue, Grazia, Ten, Tank, Dazed and Confused, Fashion Scout, Graduate Fashion Week, The Guardian, the Daily Mail and the Evening Standard, as well as on online sites Vogue.co.uk, Telegraph.co.uk, WGSN.com, Asos.com, Net-A-Porter.com and Stylus.com. Other graduates can be found working at some of the most innovative content producing companies such as Hat Trick Productions, Mentorn, Betty and MDTV.
LCF Careers provides a comprehensive career management service supporting our students to become informed and self-reliant individuals able to plan and manage their own careers.
- Visit LCF Careers
Opportunities for All
We are committed to making university education an achievable option for a wider range of people and seek to recruit students from diverse socio-economic, cultural and educational backgrounds. We are committed to supporting all our students in achieving their potential both during and after their courses.
Course Entry Requirements
Entry to this course is highly competitive: applicants are expected to achieve, or already have, the course entry requirements detailed below.
‘A’ level passes at grade C or above (this course requires 280 UCAS tariff points) PLUS passes in five other GCSE subjects at grade C or above to include English
OR equivalent awards
Preferred subjects include English, a foreign language and Media Studies.
This course requires a minimum 280 UCAS tariff points.
Exceptionally, applicants who do not meet these course entry requirements may still be considered if the course team judges the application demonstrates additional strengths and alternative evidence. This might, for example, be demonstrated by: related academic or work experience; the quality of the personal statement; a strong academic or other professional reference; or a combination of these factors.
Applicants selected for interview will be asked to bring an example of their writing (journalistic, academic or creative) for discussion. You will be asked to leave a copy with the interviewers.
English Language Requirements
All classes are conducted in English. If English is not your first language you will be asked to provide evidence of your English language ability when you enrol.
The level required by the University for this course is IELTS 6.5 with a minimum of 5.5 in any one skill.
Please visit the UAL Language Requirements page. Read carefully and look at the relevant documents.
Student Selection Criteria
What We Look For
The course team seeks to recruit students who can demonstrate:
- An enthusiasm for writing and ambition to develop their writing to a professional level
- A familiarity with the media in all its forms from newspapers to television, from glossy magazines to radio, the internet and Twitter
- A strong interest in fashion as it affects all parts of modern life
- Evidence of engagement with current affairs and the ability to form considered judgements based on good information
- An appreciation of how words and pictures work together to tell stories for television, online and in print
Advice for applicants selected for interview
Applicants selected for interview will be asked to bring an example of their writing (journalistic, academic or creative) for discussion. You will be asked to leave a copy with the interviewers.
Applicants will be expected to demonstrate the following at interview: what particular strengths you can bring to the course; your engagement with different media; an interest in the work of fashion designers; and your career ambitions in media.
Interviews will be held at an off-site location in London to accommodate those applicants that have received an interview invite. Further details will be sent to you with your interview letter.
Please note that the majority of interviews for Home/EU applicants will take place in the week Monday 20 February to Friday 24 February 2017.
International applicants should contact the International Office about portfolio requirements (if applicable), interview times and dates.
How to apply
What Happens Next?
All application forms, personal statements and references are read and considered by the course team against the selection criteria listed on the Entry Requirements tab, under What We Look For.
Depending on the quality of your application, you may be asked to attend the College for interview with the course team. If you are successful at the interview stage you will be offered a place. Applicants are not guaranteed an interview.
Please note that if you are unable to attend, the College may not be able to re-schedule.
If you applied through UCAS the result of your application will be communicated to you via UCAS through ucastrack. You will only receive further communication directly from the College if your application has been successful. This will be in the form of a full offer pack, sent by email, including details of accommodation, fees, and other important information.
Showing your Work
All final year students are given the opportunity to profile their work online via Showtime. London College of Fashion can make no guarantee that your work (either in sum or in part) will be shown, exhibited or profiled in any way as part of your course. All student work appearing in College organised events, catwalk shows, exhibitions and other forms of showcase, is selected by a panel of senior staff and, in some instances, external industry judges.
In the first term you will study two units.
Introduction to Fashion Communication introduces you to your course and its subject specialism as well as to effective learning and studentship at undergraduate level. It will orientate you to the practices and knowledge-base needed to understand your discipline and help you to develop your skills for independent & collaborative learning, reflection and your own self development. Students come from many diverse educational backgrounds and a part of this unit will enable to reflect on your own background and how that shapes the way you approach your course.
The Essential Skills of Journalism unit introduces you to the context within which you will operate as a fashion journalist. The emphasis is on creating written content for different media platforms and targeted to specific audiences, which you will learn to identify and analyse. You will also create stories for broadcast on television and the internet, and edit the content. The unit includes an introduction to the history of fashion from which you will develop an understanding of the language of fashion. You will learn Teeline shorthand and work with various software packages.
In the second term you will study two units.
Introduction to Cultural and Historical Studies introduces you to key concepts and ways of thinking about fashion and its context in society and culture. You will attend lectures, seminars and workshops, and do a significant amount of reading of academic texts in order to complete a formal academic essay for assessment. Completion of this unit will allow you to make an informed choice of subject for study in the second year Cultural and Historical Studies unit.
In Fashion Journalism in Context you will start to think more broadly about fashion journalism as a specialism within journalism. You will develop your writing, critical thinking and fashion expertise at the same time as deepening your understanding of how you can create original content for different audiences through targeted primary and secondary research. You will look at the theory of journalism and explore the outlets and platforms in which fashion journalism takes place, how it is evolving and the implications this has for fashion journalism practice. You will continue to study fashion and develop an understanding of its history and language. You will also continue to study Teeline shorthand.
In the third term you will undertake the Fashion Journalism for Multiple Platforms unit, which revolves around the collaboration that is required of journalists, who usually work in teams. You will work in a group to conceive original journalism formats and content ideas and deliver them on a variety of platforms. At the same time as extending your ideas-generation and delivery skills (researching and telling stories for print, web and broadcast), you will broaden your understanding of journalism practice in the ethical and legal context of the media, both in the UK and internationally. You will deepen your knowledge of fashion this term, looking particularly at how the fashion sector operates. You will continue to study Teeline shorthand.
In the first term you will be able to study a Cultural and Historical Studies unit of your choice that will broaden or deepen your learning of areas relating to your interests in your chosen field. You will have the opportunity to participate in lectures, seminars and workshops with students from other courses within your School, and will read relevant academic texts and complete a formal academic essay for assessment.
Also studied in the first term, the Feature Treatments unit deepens your understanding of the variety of treatments used by fashion journalists, developing primary and secondary research (information gathering) and your ability to find and deliver stories in print, online and for broadcast, creating relatable angles for targeted audiences. You will focus on accuracy, fairness, balance and impact in the context of the ethical and legal framework of multi-platform journalism. The unit will look at written and moving image feature formats, for example investigative and campaigning journalism; ‘how to’ features; list-making; surveys; fashion journalism as critique; comment and opinion; set piece interviews; cover stories; issue-based features; data journalism; and fashion shoots.
Second term options:
Situating Your Practice: Communication Placement unit provides an opportunity to apply previous learning in a professional work environment. You will gain a deeper critical understanding and appreciation of professional practice within your discipline and in relation to contemporary debates and cultural contexts. The unit also demands a critical approach to the management of your own learning through reflection and planning as well as demonstration of suitable individual and collaborative professional working. The unit requires a minimum of 60 work placement hours.
Situating Your Practice: International Study Communication provides an opportunity to apply previous learning whilst studying your subject in a different institution. You will develop skills within your practice and gain credits for your current course whilst engaging with the academic culture of your host institution. The unit also demands a critical approach to the management of your own learning through reflection and planning.
Situating Your Practice: Simulated Professional Practice provides an opportunity to apply your previous learning and further develop your individual practice. The unit will simulate a professional working environment where you will be encouraged to collaborate with students across your course, programme and the wider University in order to respond creatively to a brief which will be detailed in your unit handbook. The unit also demands a critical approach to the management of your own learning through reflection and planning.
In the third term Research Methods for Media provides you with an overview of a variety of different research methods that will underpin both your Cultural and Historical Studies dissertation and your Final Major Project in the third year. For the dissertation you will be introduced to the first two key stages, the literature review and the research, and how each relates to each other. You will also look at primary and secondary sources, ways of developing and originating research, and methods of appropriately realising the research for the dissertation. Parallel with this you will develop research ideas for the creative work that you will undertake in the third year. You will undertake the preliminary research, both primary and secondary, that will enable you to construct the proposal for your Final Major Project. This proposal will include a plan for future research into your chosen area.
The Creating Concepts in Fashion Journalism unit will drive your originality and resourcefulness as researcher, writer, editor and broadcaster specialising in fashion, and as a member of an editorial/production team. You will work in groups to create a content-loaded digital platform for an identified market. This unit emphasises experimentation and professionalism in both your ability to produce creative yet credible, authoritative, publishable work and in your readiness to work as part of a team.
In the first term you will do the Project Proposal: Fashion Journalism unit. Through extensive, in-depth primary and secondary research and analysis of the findings, you will make a proposal for a portfolio of print, online and broadcast fashion journalism. Your concept will be driven by a negotiated fashion topic agreed with your tutors. Your proposal will include a plan of future research and development for your Final Major Project. Additionally you will work on the course media outlet taking on a number of editorial roles over the term.
In the first and second terms you will undertake a major piece of written work for the Cultural and Historical Studies Dissertation unit. This allows you to demonstrate your understanding of the critical and analytical perspectives developed within cultural and historical theory, and how you can apply these theoretical perspectives in a specific study, which you will have already identified in the third term of the second year. The dissertation gives you the opportunity to undertake primary and secondary research that examines in depth cultural issues relating to a particular aspect of fashion, lifestyle, the body, performance or the media, and to produce a written piece of work that reflects the critical debates around your chosen topic.
The Final Major Project: Fashion Journalism, undertaken in the second and third terms, integrates all previous learning and allows you to demonstrate your understanding of all aspects of fashion journalism, working to a self-managed schedule and programme of study to produce an agreed portfolio of journalism. Your Final Major Project will be driven by a negotiated fashion topic agreed with your tutors and targeted to particular audiences. Additionally you will continue to work on the course website, taking on a number of editorial roles over the unit.
Enquire about this course
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