MA Fashion Media Practice and Criticism
Learn how to be a critical fashion communicator with a wealth of theoretical knowledge and practical experience, working in multimedia formats.
This course has places available. View the ‘How to apply’ section on this page for more details. For a full list of UAL courses open for 2017/18 entry, including others available at LCF, visit the Places available page.
BA (Hons) Fashion Journalism provides an integrated fashion media experience covering the key aspects of fashion journalism through print, broadcast, online and social media.
BA (Hons) Fashion Journalism is situated in the School of Media and Communication, and is a contemporary fashion writing course that produces accurate, ethical journalists who can operate effectively in any part of the media, covering any topic and delivering content via any platform, whether print, broadcast or online.
Students learn practical skills, and the theories that underpin them, in a course that offers true convergence. Graduates can work in any editorial or commercial environment that requires journalism skills.
The course offers a core curriculum that straddles evolving media requirements in which the boundaries between editorial and commercial fashion journalism are blurred. The curriculum explores the interpretive role of contemporary journalists, and the need for graduates to understand audiences.
The vision of the course is that fashion is a specialist discipline within journalism. Students graduate with the skill sets – including Teeline shorthand – critical thinking, ethical awareness and subject knowledge essential to be able to work in the media and fashion sectors.
Take a tour of LCF's world renowned fashion library, ideal for research and study.
Take a tour of Lime Grove's media facilities from photographic studios to darkrooms.
Explore our social spaces, for collaborative study and breaks, across our six sites in London.
You will acquire the skill sets, critical thinking, ethical awareness and subject knowledge to be able to work as a practising journalist. In the second year students have the opportunity to do a work placement, and these have been with a number of prestigious companies, including British Film Institute, Dazed and Confused, Nick Knight, Vogue, Sunday Times Style Magazine and Net-A-Porter, among others.
The course attracts a number of high profile speakers each year, and recent speakers include Hadley Freeman from The Guardian, Stefan Seigal, the founder and CE of NOT JUST A LABEL, Richard Bee from the BBC, Martin Raymond from The Future Laboratory, Perry Price, Innovation Director of Dare Digital, and Colin McDowell, author and journalist. Graduates from this course are competent, confident journalists who can move into the media workplace and make a significant contribution. Recent graduates are currently working on a variety of magazines and newspapers, as well as on online sites, whilst other graduates with a particular interest in broadcast can be found working at innovative content-producing companies.
Year one - stage one - level 4 - 120 credits
Term one: Introduction to Fashion Communication (20 credits); The Essential Skills of Journalism (20 credits)
Term two: Introduction to Cultural and Historical Studies (20 credits); Fashion Journalism in Context (20 credits)
Term three: Fashion Journalism for Multiple Platforms (40 credits)
Year two - stage two - level 5 - 120 credits
Term one: Cultural and Historical Studies (20 credits); Feature Treatments (20 credits)
Term two: Situating Your Practice: Communication Placement / Situating Your Practice: International Study Communication / Situating Your Practice: Simulated Professional Practice (40 credits)
Term three: Research Methods for Media (20 credits); Creating Concepts in Fashion Journalism (20 credits)
Third year - stage three - level 6 - 120 credits
Term one: Project Proposal: Fashion Journalism (20 credits)
Terms one and two: Cultural and Historical Studies Dissertation (40 credits)
Term two and three: Final Major Project: Fashion Journalism (60 credits)
Students on this course might be invited to participate in study trips. This may involve, for example, visits to key areas of capital cities, factories, stores and museums. Attendance on these trips is not compulsory but recommended. Details regarding timings and costs will be issued closer to the relevant trips.
In the first term you will study two units.
Introduction to Fashion Communication introduces you to your course and its subject specialism as well as to effective learning and studentship at undergraduate level. It will orientate you to the practices and knowledge-base needed to understand your discipline and help you to develop your skills for independent & collaborative learning, reflection and your own self development. Students come from many diverse educational backgrounds and a part of this unit will enable to reflect on your own background and how that shapes the way you approach your course.
The Essential Skills of Journalism unit introduces you to the context within which you will operate as a fashion journalist. The emphasis is on creating written content for different media platforms and targeted to specific audiences, which you will learn to identify and analyse. You will also create stories for broadcast on television and the internet, and edit the content. The unit includes an introduction to the history of fashion from which you will develop an understanding of the language of fashion. You will learn Teeline shorthand and work with various software packages.
In the second term you will study two units.
Introduction to Cultural and Historical Studies introduces you to key concepts and ways of thinking about fashion and its context in society and culture. You will attend lectures, seminars and workshops, and do a significant amount of reading of academic texts in order to complete a formal academic essay for assessment. Completion of this unit will allow you to make an informed choice of subject for study in the second year Cultural and Historical Studies unit.
In Fashion Journalism in Context you will start to think more broadly about fashion journalism as a specialism within journalism. You will develop your writing, critical thinking and fashion expertise at the same time as deepening your understanding of how you can create original content for different audiences through targeted primary and secondary research. You will look at the theory of journalism and explore the outlets and platforms in which fashion journalism takes place, how it is evolving and the implications this has for fashion journalism practice. You will continue to study fashion and develop an understanding of its history and language. You will also continue to study Teeline shorthand.
In the third term you will undertake the Fashion Journalism for Multiple Platforms unit, which revolves around the collaboration that is required of journalists, who usually work in teams. You will work in a group to conceive original journalism formats and content ideas and deliver them on a variety of platforms. At the same time as extending your ideas-generation and delivery skills (researching and telling stories for print, web and broadcast), you will broaden your understanding of journalism practice in the ethical and legal context of the media, both in the UK and internationally. You will deepen your knowledge of fashion this term, looking particularly at how the fashion sector operates. You will continue to study Teeline shorthand.
In the first term you will be able to study a Cultural and Historical Studies unit of your choice that will broaden or deepen your learning of areas relating to your interests in your chosen field. You will have the opportunity to participate in lectures, seminars and workshops with students from other courses within your School, and will read relevant academic texts and complete a formal academic essay for assessment.
Also studied in the first term, the Feature Treatments unit deepens your understanding of the variety of treatments used by fashion journalists, developing primary and secondary research (information gathering) and your ability to find and deliver stories in print, online and for broadcast, creating relatable angles for targeted audiences. You will focus on accuracy, fairness, balance and impact in the context of the ethical and legal framework of multi-platform journalism. The unit will look at written and moving image feature formats, for example investigative and campaigning journalism; ‘how to’ features; list-making; surveys; fashion journalism as critique; comment and opinion; set piece interviews; cover stories; issue-based features; data journalism; and fashion shoots.
Second term options:
Situating Your Practice: Communication Placement unit provides an opportunity to apply previous learning in a professional work environment. You will gain a deeper critical understanding and appreciation of professional practice within your discipline and in relation to contemporary debates and cultural contexts. The unit also demands a critical approach to the management of your own learning through reflection and planning as well as demonstration of suitable individual and collaborative professional working. The unit requires a minimum of 60 work placement hours.
Situating Your Practice: International Study Communication provides an opportunity to apply previous learning whilst studying your subject in a different institution. You will develop skills within your practice and gain credits for your current course whilst engaging with the academic culture of your host institution. The unit also demands a critical approach to the management of your own learning through reflection and planning.
Situating Your Practice: Simulated Professional Practice provides an opportunity to apply your previous learning and further develop your individual practice. The unit will simulate a professional working environment where you will be encouraged to collaborate with students across your course, programme and the wider University in order to respond creatively to a brief which will be detailed in your unit handbook. The unit also demands a critical approach to the management of your own learning through reflection and planning.
In the third term Research Methods for Media provides you with an overview of a variety of different research methods that will underpin both your Cultural and Historical Studies dissertation and your Final Major Project in the third year. For the dissertation you will be introduced to the first two key stages, the literature review and the research, and how each relates to each other. You will also look at primary and secondary sources, ways of developing and originating research, and methods of appropriately realising the research for the dissertation. Parallel with this you will develop research ideas for the creative work that you will undertake in the third year. You will undertake the preliminary research, both primary and secondary, that will enable you to construct the proposal for your Final Major Project. This proposal will include a plan for future research into your chosen area.
The Creating Concepts in Fashion Journalism unit will drive your originality and resourcefulness as researcher, writer, editor and broadcaster specialising in fashion, and as a member of an editorial/production team. You will work in groups to create a content-loaded digital platform for an identified market. This unit emphasises experimentation and professionalism in both your ability to produce creative yet credible, authoritative, publishable work and in your readiness to work as part of a team.
In the first term you will do the Project Proposal: Fashion Journalism unit. Through extensive, in-depth primary and secondary research and analysis of the findings, you will make a proposal for a portfolio of print, online and broadcast fashion journalism. Your concept will be driven by a negotiated fashion topic agreed with your tutors. Your proposal will include a plan of future research and development for your Final Major Project. Additionally you will work on the course media outlet taking on a number of editorial roles over the term.
In the first and second terms you will undertake a major piece of written work for the Cultural and Historical Studies Dissertation unit. This allows you to demonstrate your understanding of the critical and analytical perspectives developed within cultural and historical theory, and how you can apply these theoretical perspectives in a specific study, which you will have already identified in the third term of the second year. The dissertation gives you the opportunity to undertake primary and secondary research that examines in depth cultural issues relating to a particular aspect of fashion, lifestyle, the body, performance or the media, and to produce a written piece of work that reflects the critical debates around your chosen topic.
The Final Major Project: Fashion Journalism, undertaken in the second and third terms, integrates all previous learning and allows you to demonstrate your understanding of all aspects of fashion journalism, working to a self-managed schedule and programme of study to produce an agreed portfolio of journalism. Your Final Major Project will be driven by a negotiated fashion topic agreed with your tutors and targeted to particular audiences. Additionally you will continue to work on the course website, taking on a number of editorial roles over the unit.
The Lime Grove site is the centre for media studies at LCF and has extensive facilities, including Mac suites, photography studios, edit suites, sound studios and other specialist areas which can be utilised if required.
Josephine Collins is the Course Leader for BA (Hons) Fashion Journalism and has extensive experience as an editor and writer across business and consumer magazines and newspapers, and online. A former editor of weekly fashion ‘bible’ Drapers, Josephine’s specialist areas are the fashion business, fashion product and retailing. Josephine holds an MA from SOAS, University of London and a PGCert teaching qualification from UAL.
Steve Spear is an experienced journalist specialising in fashion. He has worked as a magazine editor and held senior positions on national trade titles and websites. Alongside lecturing, he continues to freelance and his work features in consumer titles, brand copy and trade publications. Steve holds an MA from Queen Mary University and a PGCert from UAL.
Kath Melandri is a broadcast lecturer and year tutor on BAFJ. A broadcast journalist with over 20 years experience working for the BBC, she can regularly be heard as a presenter on BBC Local Radio. Alongside her role at LCF Kath also lectures on the Journalism degree at London College of Communication. Kath holds a PGCert from UAL.
Kelly Dearsley is the Programme Director for the Fashion Communication courses, which include BA (Hons) Creative Direction for Fashion, BA (Hons) Fashion Public Relations and Communication and MA Fashion Media Practice and Criticism. Kelly began her career as an advertising executive in the 1980s working with clients in the film and entertainment industries. She returned to study Fashion Photography at the London College of Fashion and has worked as a freelance photographer for publications including Guardian, Vogue Pelle and ID magazine. She has made a number of short films which have been shown at film festivals across the world, including Leeds, Liverpool, Greece, Sweden, London, Slovakia, Croatia and Brazil. Her most recent new work ‘I’ve a Feeling We’re not in Kansas any more’, a fine art installation/performance was devised and performed in Glasgow at the New Territories International Festival of Live Art in March 2011. Kelly is currently studying for a PhD at LCF. Her research, a comparative study of the reading practices and reception of fashion media in print and digital formats, will be a wholly written thesis that uses phenomenology as a methodology to explore the reception of fashion media paying particular attention to the role of new media in this process.
We are committed to making university education an achievable option for a wider range of people and seek to recruit students from diverse socio-economic, cultural and educational backgrounds. We are committed to supporting all our students in achieving their potential both during and after their courses.
This section includes information on how to apply, course entry requirements, selection criteria, information about interviews and portfolio advice.
You must apply through Universities and Colleges Admissions Service (UCAS), where you’ll need the following information:
Go to ‘Apply’ from the UCAS home page, where you will be able to register and create a password that gives you unique access as you complete your application form.
Contact us on:
Telephone: +44 (0)20 7514 7344
Or you can use the UAL Course Enquiry Form
Please note that the equal consideration deadline was 15 January.
For full details on the application process, visit the Undergraduate application page.
This section includes information on how to apply, course entry requirements, selection criteria, information about interviews and portfolio advice.
International applicants may apply through one of three routes only:
Further information on applying via UCAS is provided on the Applying through UCAS page.
If applying through UCAS, you will need the following information:
For applicants who want to apply directly to UAL, the direct application form may be found here:
We continue to accept applications throughout the year, but please note that the equal consideration deadline was 15 January.
For full details on the application process, visit the Undergraduate application page or contact the UAL admissions team who can answer any specific questions that you may have regarding LCF's courses tailored for international students. This can include guidance for your portfolio, advice on the application process and fee advice. We offer a ‘drop-in’ facility for applicants who may be in London and wish to obtain further course and admissions information.
Entry to this course is highly competitive: applicants are expected to achieve, or already have, the course entry requirements detailed below.
The standard minimum entry requirements for this course are:
Exceptionally, applicants who do not meet these course entry requirements may still be considered if the course team judges the application demonstrates additional strengths and alternative evidence. This might, for example, be demonstrated by: related academic or work experience; the quality of the personal statement; a strong academic or other professional reference; or a combination of these factors.
Applicants selected for interview will be asked to bring an example of their writing (journalistic, academic or creative) for discussion. You will be asked to leave a copy with the interviewers.
All classes are conducted in English. If English is not your first language you will be asked to provide evidence of your English language ability when you enrol.
The level required by the University for this course is IELTS 6.5 with a minimum of 5.5 in any one skill.
Please visit the UAL Language Requirements page. Read carefully and look at the relevant documents.
What we Look for
The course team seeks to recruit students who can demonstrate:
For this course you will be required to upload a piece of written work of up to 500 words. Further instructions will be sent after application submission outlining the essay title.
All application forms, personal statements and references are read and considered by the course team against the selection criteria listed in the Entry requirements and What we look for sections.
If you applied through UCAS the result of your application will be communicated to you via UCAS through ucastrack. You will only receive further communication directly from the College if your application has been successful. This will be in the form of a full offer pack, sent by email, including details of accommodation, fees, and other important information.
Deferred entry is normally only allowed in exceptional circumstances. Please contact us before you submit your application if you are considering applying for deferred entry.
Applicants on some courses may be invited to attend an Interview. Further details will be sent to you with your interview letter, confirming location and date. International applicants should contact the Admission Office by emailing email@example.com about portfolio requirements (if applicable), interview times and dates.
All final year students are given the opportunity to profile their work online via Showtime. London College of Fashion can make no guarantee that your work (either in sum or in part) will be shown, exhibited or profiled in any way as part of your course. All student work appearing in College organised events, catwalk shows, exhibitions and other forms of showcase, is selected by a panel of senior staff and, in some instances, external industry judges.
Please note: the information outlined is an indicative structure of the course. Whilst we will aim to deliver the course as described on this page, there may be situations where it is desirable or necessary for the University to make changes in course provision, for example because of regulatory requirements or operational efficiencies, before or after enrolment. If this occurs, we will communicate all major changes to all applicants and students who have either applied or enrolled on the course. Please note that due to staff research agreements or availability, not all of the optional modules listed may be available every year. In addition, the provision of course options which depend upon the availability of specialist teaching, or on a placement at another institution, cannot be guaranteed. Please check this element of the course with the course team before making a decision to apply.
We will update this webpage from time to time with new information as it becomes available. In the meantime, if you have any questions, please contact a member of the course team.
This applies for the 2017/18 academic year.
Tuition fees for undergraduate degree courses have been set at £9,250 per year for full-time study. This applies from the 2017/18 academic year, subject to changes in the law. Tuition fees may increase in future years for new and continuing students, in line with an inflationary amount determined by government. Please visit our Undergraduate tuition fees page for more information.
This applies for the 2017/18 academic year.
In addition to tuition fees you are very likely to incur additional costs such as travel expenses and the cost of materials. Please read the information on our additional costs page.
Find out about the accommodation options available and how much they will cost.
There are a number of scholarships and awards available to students on this course. Use our search tool to find out more information.
All of our undergraduate courses are concerned with the development of your personal and professional skills. On your course you will evolve from learning basic skills in your discipline through to a position where you are an independent creative thinker capable of making an effective contribution to the relevant sector of the fashion industry. Personal and Professional Development (PPD) skills are embedded in all units on every course. Speaker programmes with contributions from alumni, members of industry and others are a part of many courses, as are work placement opportunities in industry.
Graduates who wish to continue their education at postgraduate level are encouraged to progress to suitable courses within the College, the University or elsewhere.
Many graduates prefer to seek employment as soon as they have completed their undergraduate studies, Recent graduates are currently working on a variety of magazines and for brands including Powder, Vogue, Future Lab, Refinery 29, Dazeddigital, Hello, Grazia, The Idle Man, Net A Porter, Gentleman’s Journal, Kent & Curwen, Procter & Gamble, Dare, Asos and Stylist.. Other graduates can be found working at some of the most innovative content producing companies such as Hat Trick Productions, Mentorn, Betty and MDTV.