BA (Hons) Fashion Illustration
A distinctive, dynamic and challenging course that nurtures your talents within fashion illustration and related genres. You will combine your creative practice with a robust academic stance, business awareness, industry-led projects and work placement.
|Study Mode||Full time|
|Course Length||3 years|
£9,000 per year (tbc for 2017/18)
£17,230 per year (tbc for 2017/18)
|Autumn Term Dates||25 Sep - 8 Dec 2017 (tbc)|
|Spring Term Dates||8 Jan - 16 Mar 2018 (tbc)|
|Summer Term Dates||16 April - 22 June 2018 (tbc)|
|Application Deadline||Applications for 2016/17 entry are now closed. Applications for 2017/18 entry will open in Autumn 2016.|
Content and structure
The course is situated in the School of Media and Communication. Students explore fashion illustration via traditional and contemporary approaches to drawing and image creation. Contextual and conceptual ideas are explored that challenge the role of the fashion illustrator within a broader fashion context. Developing your drawing skills with new technologies, artisanal techniques and exploring visual communication skills, your illustrative stance is cultivated and nourished. This specialist curriculum is underpinned by drawing in all its guises and enhanced by digital technology, photography, moving image and animation. You will gain refined visual and academic research skills, culminating in a final major project and dissertation in your final year.
Live projects include collaborations with Fine Cell Work, DASH magazine, H&M, London Fashion Week, MarKings Festival 2016, Apple, Goodmans and Showstudio.
Alumni include Alina Zamanova, Kojey Radical, Displaytoy, Adriana Deco and Bex Cassie.
BA (Hons) Fashion Illustration is based at Lime Grove in Shepherd’s Bush, just west of Holland Park and Notting Hill. The area, which is rich in cultural influences from across the world, is home to Shepherd’s Bush Market and the many fabric shops lining the Goldhawk Road. There are numerous restaurants, cafes, delis and food stores, as well as the market, which reflect the many cultures of the people living there. Nearby is the Shepherd’s Bush Empire, an excellent venue for live bands, and the Westfield Shopping Centre, one of the largest retail complexes in Europe that caters for the luxury market as well as the high street. Holland Park with its Orangery and Leighton House Museum are both worth visiting.
Students on this course might be invited to participate in study trips. This may involve, for example, visits to key areas of capital cities, factories, stores and museums. Attendance on these trips is not compulsory but recommended. Details regarding timings and costs will be issued closer to the relevant trips.
Year One - Stage One - level 4 - 120 credits
Term One: Introduction to Study in Higher Education: Fashion Illustration (20 credits); Fashion Illustration and Drawn Images (20 credits)
Term Two: Introduction to Cultural and Historical Studies (20 credits); Cross Media Narratives (20 credits)
Term Three: Fashion Illustration and Moving Images (40 credits)
Year Two - Stage Two - level 5 - 120 credits
Term One: Cultural and Historical Studies (20 credits); The Client Brief (20 credits)
Term Two: Situating Your Practice: Placement / Situating Your Practice: International Study Media / Situating Your Practice: Fashioned Spaces (40 credits)
Term Three: Research Methods for Illustration (20 credits); Creative Directions (20 credits)
Third Year - Stage Three - level 6 - 120 credits
Term One: Concept and Research Development (20 credits)
Terms One and Two: Cultural and Historical Studies Dissertation (40 credits)
Term Two and Three: Final Major Project for Fashion Illustration (60 credits)
Travelling across London
The renowned London College of Fashion library is at our John Prince’s Street site, and you will need to travel to this site, and possibly others, during your course to use the library, which is open seven days a week in term time, and for tuition and special events.
In addition to tuition fees you are very likely to incur additional costs such as travel expenses and the cost of materials. We strongly suggest you read the information on our Additional Costs page.
Course structureThe information outlined is an indicative structure of the course. Whilst we will aim to deliver the course as described on this page, there may be situations where it is desirable or necessary for the University to make changes in course provision, for example because of regulatory requirements or operational efficiencies, before or after enrolment. If this occurs, we will communicate all major changes to all applicants and students who have either applied or enrolled on the course.
Please note that due to staff research agreements or availability, not all of the optional modules listed may be available every year.
In addition, the provision of course options which depend upon the availability of specialist teaching, or on a placement at another institution, cannot be guaranteed. Please check this element of the course with the course team before making a decision to apply.
We will update this webpage from time to time with new information as it becomes available. In the meantime, if you have any questions, please contact a member of the course team.
Our excellent resources for educating our students are two-fold: people and premises. People includes everyone at the College who contributes directly in some way to your education, whether as a subject tutor, a technician, an Open Access officer, a librarian or a study support tutor. Premises include the buildings and the facilities contained in them, such as specialist machinery, design studios and workshops, lecture and seminar rooms, and the library.
The extensive facilities at Lime Grove that support this course include the Mac suites, photography studios, edit suites, sound studios and other specialist areas which can be utilised if required.
Sue Dray, Course Leader, made her name illustrating for groundbreaking feminist publications Spare Rib and The Women’s Press, now archived in The British Library and the Victoria & Albert museum. Through the 80s she made regular contributions to Gay Mens Press and Gay Pied in Paris, and drew backstage at Soho’s infamous cabaret den, Madame JoJo’s. Her roster of high profile clients includes Marks and Spencer, Liberty, Johnnie Walker, Sainsburys, Brit- ish Rail, South Bank Arts Centre, BHS, Swatch and Arts Council. She’s been published in Sunday Times, Cosmopolian, Time Out, Fashion Weekly, Elle, New Scientist and The Observer. Sue currently draws backstage for Vivienne Westwood and Andrew Logan’s Alternative Miss World in a signature style that combines strong lines with painterly textures and bright, contrasting colours.
Richard Kilroy, a menswear illustrator, combines photorealism with abstract graphic elements, and has won him a host of prominent clients including Paul Smith, Christian Dior, Canali and VMan. Most recently he’s collaborated with Disney and ten of London’s top designers for Star Wars: Fashion Finds The Force. An exhibition of works in collaboration with A Magazine Curated By was displayed at Tom Greyhound, Paris in 2014. Richard wrote and curated Menswear Illustration (2015, Thames & Hudson), the first survey of contempo- rary menswear illustration. Richard also self-publishes Decoy, a limited edition fanzine featuring work from prominent and emerging illustrators. He has previously tutored at Central Saint Martins and Royal College
Amelie Hegardt is an illustrator with over 10 years experience in the industry. Harrods, MAC Cosmetics, and The Sunday Times number among her clients and her wide ranging practice encompasses drawing, performance and film: other projects have seen her work with the Pompidou Center in Paris and London’s Serpentine Gallery.
The thread connecting her work is the struggle to relate human experience through depictions of the body. Viewing her work as a stage from which her drawings perform, Amelie has even taken method acting and mime classes as part of her research - Amelie is also a passionate advocate of observational drawing and the importance of an intimate knowledge of materials.
Alex Mullins is a British menswear designer, educated at Central Saint Martins, where he was runner-up in the L’Oreal Professional Young Designer of the Year Award. He then went on to complete the MA (Menswear) at the Royal College of Art. While at the RCA he was awarded a full scholarship with Kopenhagen Fur, and was nominated for the Dazed and Confused/Casio G-Shock ‘Spirit of Toughness’ award. After working for Alexander McQueen, Diane von Furstenberg, Jeremy Scott, Kanye West and Dirk Bikkem- bergs, Mullins set up his eponymous brand in spring 2013.
Other visiting and guest lecturers and contributors include:
- Maisie Noble
- Sean Rohr
- Velwyn Yossy
- Connie Lim
- Poppy Waddilove
- Daniela Hatfield
Developing your skills
All our undergraduate courses are concerned with the development of your personal and professional skills. On your course you will evolve from learning basic skills in your discipline through to a position where you are an independent creative thinker capable of making an effective contribution to the relevant sector of the fashion industry. Personal and Professional Development (PPD) skills are embedded in all units on every course. Speaker programmes with contributions from alumni, members of industry and others are a part of many courses, as are work placement opportunities in industry. Where relevant, students have the chance to attend trade fairs, enter industry competitions, visit exhibitions and go on field trips and visits. The central position of our John Prince’s Street site in the West End affords students easy access to all sectors of the fashion retail market. In addition, our position as a constituent College in the University of the Arts London means that our students have access to the wide range of activities and events that occur in all the Colleges and at the University’s centre. Last but not least, being in London gives every student opportunities to explore and be inspired by the cultural, intellectual and social life of one of the great capital cities of the world.
Future Careers and Graduate Prospects
Graduates who wish to continue their education at postgraduate level are encouraged to progress to suitable courses within the College, the University or elsewhere.
Many graduates prefer to seek employment as soon as they have completed their undergraduate studies. Recent graduates from this course are working at Browns Focus, Love magazine, and Vauxhall Fashion Scout. This year graduates have found freelance illustration work with Nike Sportswear, Drapers magazine, London Fashion Week, the milliner Piers Atkinson, Body Shop, Nine West, and Dazed and Confused.
LCF Careers provides a comprehensive career management service supporting our students to become informed and self-reliant individuals able to plan and manage their own careers.
- Visit LCF Careers
Opportunities for All
We are committed to making university education an achievable option for a wider range of people and seek to recruit students from diverse socio-economic, cultural and educational backgrounds. We are committed to supporting all our students in achieving their potential both during and after their courses.
Course Entry Requirements
Entry to this course is highly competitive: applicants are expected to achieve, or already have, the course entry requirements detailed below.
Two ‘A’ level passes at grade C or above PLUS passes in three GCSE subjects at grade C or above.
OR equivalent awards
Preferred subjects include Art, Design, English and Maths.
This course requires a minimum 160 UCAS tariff points.
Exceptionally, applicants who do not meet these course entry requirements may still be considered if the course team judges the application demonstrates additional strengths and alternative evidence. This might, for example, be demonstrated by: related academic or work experience; the quality of the personal statement; a strong academic or other professional reference; or a combination of these factors.
English Language Requirements
All classes are conducted in English. If English is not your first language you will be asked to provide evidence of your English language ability when you enrol.
The level required by the University for this course is IELTS 6.0 with a minimum of 5.5 in any one skill.
Please visit the UAL Language Requirements page. Read carefully and look at the relevant documents.
Student Selection Criteria
What We Look For
The course team seeks to recruit students who can demonstrate:
- A strong interest in fashion, visual imagery and an awareness of technology
- An understanding of the need for a critical and analytical approach to the area of study
- An approach suited to the demands of the course and the projected career futures .
Portfolio and Interview Advice
For this course you will be required to upload a mini portfolio. Further instructions will be sent by the course administrator after application submission. International students should contact the International Office to find out about the portfolio application process.
All applicants invited for interview with the course team will be asked to complete a small drawing activity. This will aid and assist the course team in the interview process. Applicants should note the importance of the work in the portfolio presented at interview in determining whether or not you are offered a place.
For this course your portfolio should show evidence of: drawing / presentation skills; examples of creative visual imagery; research skills; experimentation; and engagement with technology for image production.
Applicants will be expected to demonstrate the following at interview: a strong interest in, and awareness of, contemporary fashion and fashion illustration; a cultural awareness of society; visual awareness evidenced through portfolio work; an interest in, and knowledge of, technical processes for image production; a motivation for working in fashion illustration; and a motivation to succeed on the course.
Interviews will be held at an off-site location in London to accommodate those applicants that have received an interview invite. Further details will be sent to you with your interview letter.
Please note that the majority of interviews for Home/EU applicants will take place in the week Monday 20 February to Friday 24 February 2017.
International applicants should contact the International Office about portfolio requirements (if applicable), interview times and dates.
How to apply
You can apply online through the Universities and Colleges Admissions Service (UCAS).
Go to ‘Apply’ from the UCAS home page, where you will be able to register and create a password that gives you unique access as you complete your application form.
You will need the University code, the UCAS code for this course, and the deadline date for your application. You will find these on the Facts tab.
Contact us on:
Telephone: +44 (0)20 7514 7973 / 7582 / 7344
Or you can use the UAL Course Enquiry Form
International students should also apply online through the Universities and Colleges Admissions Service (UCAS). If you are an international applicant and UAL is the only university you want to apply to in the UK, you can make a direct application to your chosen course at UAL using the downloadable application form, which you can download via LCF's International page. You can also apply through one of UAL’s official representatives in your country.
For advice and guidance with your application, please contact the UAL admissions team who can answer any specific questions that you may have regarding LCF's courses tailored for international students. This may include portfolio advice, the application process and fee advice. We offer a ‘drop-in’ facility for applicants who may be in London and wish to obtain further course and admissions information. Please LCF's International team for further information on this facility. We can also arrange a tour of our facilities if we are given prior notice.
Deferred Entry is normally only allowed in exceptional circumstances. Please contact us before you submit your application if you are considering applying for deferred entry.
What Happens Next?
All application forms, personal statements and references are read and considered by the course team against the selection criteria listed on the Entry Requirements tab, under What We Look For. Depending on the quality of your application, you may be asked to submit a number of images of your work. If the course team wish to consider your application further, you will be invited to an interview where the course team will look at your portfolio and ask you questions to establish your suitability for the course. If you are successful at the interview stage you will be offered a place. Applicants are not guaranteed to be asked to upload work, nor are they guaranteed an interview.
Please note that if you are unable to attend the College may not be able to re-schedule.
If you applied through UCAS the result of your application will be communicated to you via UCAS through ucastrack. You will only receive further communication directly from the College if your application has been successful. This will be in the form of a full offer pack including details of accommodation, fees, and other important information.
Showing your Work
All final year students are given the opportunity to profile their work online via Showtime. London College of Fashion can make no guarantee that your work (either in sum or in part) will be shown, exhibited or profiled in any way as part of your course. All student work appearing in College organised events, catwalk shows, exhibitions and other forms of showcase, is selected by a panel of senior staff and, in some instances, external industry judges.
In the first term you will study two units.
Introduction to Fashion Illustration gives you an understanding of your personal and professional development at university, with three core purposes: to introduce you to the necessary learning skills for undergraduate study; to show you where you are situated within the College and the University; and to help you understand what you will learn on your course and how you will develop your skills. Emphasis is placed on the skills needed to locate, navigate and communicate information effectively and appropriately. You will be introduced to resources that support your studies.
The Fashion Illustration and Drawn Images unit introduces you to the principles and skills of communicating ideas and proposals through fashion illustration. You will learn research skills that encourage you to recognise, interpret and demonstrate the importance of direct observation, visual analysis and synthesis. You will develop your visual vocabulary, using both traditional craft and digital techniques, and expand your sources of reference, linking research and content to fashion illustration.
In the second term you will study two units.
Introduction to Cultural and Historical Studies introduces you to key concepts and ways of thinking about fashion and its context in society and culture. You will attend lectures, seminars and workshops, and do a significant amount of reading of academic texts in order to complete a formal academic essay for assessment. Completion of this unit will allow you to make an informed choice of subject for study in the second year Cultural and Historical Studies unit.
The Cross Media Narratives unit will introduce you to narrative and story as a means of communicating to an audience. You will be paying specific attention to the fusion of traditional and experimental drawing techniques and digital technology. This unit explores the processes by which contemporary fashion imaging communicates style, content and context. Your visual literacy skills will be developed and extended through the investigation and application of associated technologies.
In the third term you will do the Fashion Illustration and Moving Images unit, which introduces you to time-based media and the fundamental processes associated with the moving image with specific reference to illustration. You will be encouraged to examine the relevance, effectiveness and power of moving image, from social media to cinema, within the context of fashion promotion and communication. During this unit you will be introduced to understanding the requirements of the brand and client within the fashion industry.
In the first term you will be able to study a Cultural and Historical Studies unit of your choice that will broaden or deepen your learning of areas relating to your interests in your chosen field. You will have the opportunity to participate in lectures, seminars and workshops with students from other courses within your School, and will read relevant academic texts and complete a formal academic essay for assessment.
Also studied in the first term, The Client Brief unit will build upon your prior knowledge of fashion imaging in the context of the demands of the fashion industry. You will be applying knowledge of the role of the illustrator in the fashion industry and your relationship to marketing, public relations, advertising and branding. You will be working with an external client, either simulated or actual, and you will analyse the brief to ensure full understanding of the requirements. You will establish working methods to ensure your response to the brief includes the specific fashion illustration requirements for your client and a professional approach to presentations. This unit will increase your awareness of product knowledge, and you will research and investigate competitive brands and markets.
Second term options:
Situating Your Practice: Placement aims to develop your professional skills within an industry environment. On your placement you will be able to experience the pace, atmosphere and discipline of working in the industry. This will give you practical experience of the roles, functions and operations within the industry. The unit requires a minimum of 60 work placement hours.
Situating Your Practice: International Study Media provides an opportunity to apply previous learning whilst studying your subject in a different institution. You will develop skills within your practice and gain credits for your current course whilst engaging with the academic culture of your host institution. The unit also demands a critical approach to the management of your own learning through reflection and planning.
Situating Your Practice: Fashioned Spaces will introduce you to the processes, platforms and formats which are available for you to use in order to showcase your specialist creative practice. The unit will offer you the opportunity to situate, curate, produce and display your innovative body of work within a site-specific context and devise and promote its exposure to a real-life audience. During the course of the unit you will be able to experience your discipline as a public event, which will give you hands-on experience of the roles, functions and operations within the context of professional fashion community.
In the third term you will do two units.
Research Methods for Illustration provides you with an overview of a variety of different research methods that will underpin both your Cultural and Historical Studies dissertation and your Final Major Project in the third year. For the dissertation you will be introduced to the first two key stages, the literature review and the research, and how each relates to each other. You will also look at primary and secondary sources, ways of developing and originating research, and methods of appropriately realising the research for the dissertation. Parallel with this you will develop research ideas for a visual research proposal for a notional research project, and will formulate a plan for future research into your chosen area. Your preliminary research will include both primary and secondary sources.
In the Creative Directions unit you will increase your knowledge of professional illustrative and collaborative working practices. You will work in a small team to undertake the research for a simulated or real professional brief. You will be required to collaborate, assume responsibility, organise and communicate with the team to collate your research to culminate in a joint oral and visual presentation. You will also consolidate your professional illustrative skills and develop a signature style. You will have the opportunity to explore individual interests and platforms and channel your creative direction into a context such as drawing, experimental image creation, packaging design, animation, app design creation, graphic design, books, publications or website design.
In the first term you will do the Concept and Research Development unit. This unit requires you to expand your research practice and skills, and will be a space for you to experiment, develop and cultivate your ideas for a Final Major Project proposal. You will consider the theoretical and professional contexts of your project and develop an appropriate methodology, paying attention to narrative, audience and production values. You will explore new ideas, processes, and methods, and will take risks and experiment with design and production values, working to an intended outcome. The way that you structure your work within this unit is up to you; for example you may choose to focus on one line of enquiry, or produce a series of smaller test projects, or explore a range of visual and theoretical research avenues and methods.
In the first and second terms you will undertake a major piece of written work for the Cultural and Historical Studies Dissertation unit. This allows you to demonstrate your understanding of the critical and analytical perspectives developed within cultural and historical theory, and how you can apply these theoretical perspectives in a specific study, which you will have already identified in the third term of the second year. The dissertation gives you the opportunity to undertake primary and secondary research that examines in depth cultural issues relating to a particular aspect of fashion, lifestyle, the body, performance or the media, and to produce a written piece of work that reflects the critical debates around your chosen topic.
The Final Major Project for Illustration, undertaken in the second and third terms, gives you the opportunity to demonstrate your specialist skills and specific interests through an individual body of work. You will test your ability to respond innovatively to the challenges involved in your chosen context. The structure and outcomes of your project will be determined through your project proposal. You will identify and construct individually negotiated outcomes to develop your concepts. You will be expected to plan and organise your time carefully with reference to your written project proposal. You will develop your research, methods and approaches and produce a significant body of work that demonstrates innovation, design development, application of skills and a heightened level of understanding of fashion illustration in its broadest terms.
Enquire about this course
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