MA Arts and Cultural Enterprise operates through a blended-learning delivery model by means of face-to-face and online teaching. Collaborative learning is fundamental to this model and is achieved through a series of lectures, webinars, group tasks and workshops, as well as practice-based project developments in the realm of cultural production.
Unit 1: Researching Arts and Cultural Enterprise
You will be introduced to key concepts of cultural production as well as the research, writing, analysis and evaluation skills essential for postgraduate study. You will begin to work together as a group, learning to negotiate, communicate, share ideas and, importantly, how to approach and resolve conflict.
Unit 2: Practice, Policy and Markets
This unit will engage you in the macro-analysis of artistic production and dissemination. It will enable you to develop an understanding of cultural production in both the commercial and the public realms.
Unit 3: Contexts – Local and Global Challenges
In Unit 3, you will consider the impact of contemporary values and discourses on the future. The unit interrogates globalisation as a challenge as well as an opportunity and facilitates an understanding of enterprise in uncertain contexts.
Unit 4: Arts Entrepreneurship
You will explore the ways in which creativity, innovation, problem-solving and entrepreneurship intersect. This unit employs real-world examples, enabling you to think about innovation, new markets, experiences and services, new forms of communication and organisational models.
Unit 5: Business Models and Planning
This is the core business unit of the course. It will introduce you to the basics of business processes and developing strategies around short and longer-term challenges. Teaching includes theoretical approaches and case-study-based learning.
Unit 6: Focus: Social Impact and Innovation
This unit engages with the overarching principles of social responsibility, ethical behaviours, social innovation and theories of socially engaged practices. It will challenge you to form an understanding of how cultural events and activities can support engagement with innovation and innovative practices.
Unit 7: Dissertation or Live Project
Unit 7 is the final, Masters-specific unit which enables you to reflect critically on theories and skills encountered previously in the course, while proposing new approaches to cultural production. The dissertation is an individual academic study, based on models and theories discussed throughout the course. The live project puts strategies of cultural production into practice. This unit culminates in you working together to organise an online intervention.
Mode of study
MA Arts and Cultural Enterprise is offered in both part-time and flexible learning modes.
Part-time mode runs for 83 weeks over two academic years. You will be expected to commit 20 hours per week to study, which includes teaching time and independent study.
Flexible learning mode is a unit by unit approach that allows you up to five years to complete. This mode of learning supports those of you who are already established in your careers, and who may be travelling from afar to join the course. Unit 1 is compulsory and must be undertaken initially. Units 2-6 can then be taken in any order thereafter. Units 7 needs to be undertaken last.
Credit and award requirements
The course is credit-rated at 180 credits.
On successfully completing the course, you will gain a Master of Arts (MA degree).
Under the Framework for Higher Education Qualifications, an MA is Level 7. All units must be passed in order to achieve the MA but the classification of the award is derived from the mark for the final unit only.
If you are unable to continue on the course, a Postgraduate Certificate (PG Cert) will normally be offered following the successful completion of 60 credits, or a Postgraduate Diploma (PG Dip) following the successful completion of 120 credits.
Course learning and teaching methods
- Unit and assessment briefings
- Inductions and orientation sessions
- Seminars and lectures
- Facilitated project meetings
- Independent research and project work
- Site visits
- Guest talks
- Short independent projects
- Group and one-to-one tutorials
- Discussions and critiques
- Formal presentations of research and project work
- Group curating and editorial projects to a set brief
- Tutor-led, peer and self-assessment.
Course assessment methods
- Group curating project
- Project proposal
- Oral and written reports