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MA Arts and Cultural Enterprise

College
CSM
Start date
January 2021
Course length
Two years part-time (83 weeks)
Up to five years flexible learning mode

MA Arts and Cultural Enterprise teaches you to generate original ideas for arts and cultural events as well as how to realise them.

Alongside critical and creative thinking, you will acquire business skills which are highly attractive to potential employers. You will learn how to manage creativity, but also how to bring creativity to management. This course is part of the Culture and Enterprise programme.

Why choose this course at Central Saint Martins

  • Global group perspective: This course has two cohorts – one in London and one in Hong Kong. This allows collaboration across time zones with a diverse group of peers, encouraging students to develop a global perspective on arts and cultural enterprise.
  • Flexible learning: As a blended-learning programme, the course offers both the benefits of face-to-face study and the flexibility of online learning. You also don't need to live in London or give up work or care duties to enrol on the course.
  • Individual learning: Students are encouraged to apply their learning to their own professional contexts and can choose to pursue a practice-based final project or a dissertation.
  • Practicing experts: Tutors on the course are professionally active in the field of arts management. UAL is ranked top 2 in the world for Art and Design (QS World University Rankings 2020), and is a top-five research university in its broader peer group.
  • MA-ACE-Virtual-Reality-Conference-52.jpg
    MA Arts and Cultural Enterprise Virtual Reality Symposium. Photographer Glenn Michael Harper
  • MA-ACE-Virtual-Reality-Conference-34.jpg
    MA Arts and Cultural Enterprise Virtual Reality Symposium. Photographer Glenn Michael Harper
  • MA-ACE-Virtual-Reality-Conference-01.jpg
    MA Arts and Cultural Enterprise Virtual Reality Symposium. Photographer Glenn Michael Harper
  • _MG_3076.jpg
    Celebration of first cohort of graduates for the course
A lecture by Charlotte Bonham-Carter, Co-Course Leader, MA Arts and Cultural Enterprise (26 mins)

Culture and Enterprise Programme stories

Facilities

Course overview

MA Arts and Cultural Enterprise acknowledges that we live in a fast-changing, globalised world – one which presents a number of opportunities and challenges for cultural innovation. The course has been developed in response to an increasing need for multi-skilled individuals who can both generate ideas for events as well as provide leadership for the teams that realise them. Such practitioners are required to be dynamic, responsive, fluent in public and private sectors, and able to collaborate and develop networks. Taking these conditions as a starting point, this course will teach you to develop new skills in order to manage cultural projects around the world.

The course addresses a contemporary shift in the cultural economy away from the artefact and towards experiences and events. It responds to new forms of creative practice – such as socially engaged, time-based and interdisciplinary – which demand new, hybrid forms of management and organisation. It aims to provide you with the unique knowledge and skills to become active creators in cultural management and production. This may be as entrepreneurs or within larger existing organisations anywhere in the world. As such, the course values rich, cultural diversity and benefits from the broad range of backgrounds of its students and staff, as well as within the College more widely.

MA Arts and Cultural Enterprise is aimed at graduates with some years of work experience. We are looking for people who wish to challenge themselves by gaining a critical understanding of our world today as well as skills in the design, planning and production of creative events in the broadest sense. The course offers insight into cultural policy and governance, an introduction to business skills and processes, as well as strategic planning – all of which will equip you with the skills to shape creative futures. The course encourages radical thinking, based on creative research, analysis and a deep understanding of the cultural economy and its role in the wider economic, political and social environment in which it is located.

Course units

MA Arts and Cultural Enterprise operates through a blended-learning delivery model by means of face-to-face and online teaching. Collaborative learning is fundamental to this model and is achieved through a series of lectures, webinars, group tasks and workshops, as well as practice-based project developments in the realm of cultural production.

Unit 1: Researching Arts and Cultural Enterprise

You will be introduced to key concepts of cultural production as well as the research, writing, analysis and evaluation skills essential for postgraduate study. You will begin to work together as a group, learning to negotiate, communicate, share ideas and, importantly, how to approach and resolve conflict.

Unit 2: Practice, Policy and Markets

This unit will engage you in the macro-analysis of artistic production and dissemination. It will enable you to develop an understanding of cultural production in both the commercial and the public realms.

Unit 3: Contexts – Local and Global Challenges

In Unit 3, you will consider the impact of contemporary values and discourses on the future. The unit interrogates globalisation as a challenge as well as an opportunity and facilitates an understanding of enterprise in uncertain contexts.

Unit 4: Arts Entrepreneurship

You will explore the ways in which creativity, innovation, problem-solving and entrepreneurship intersect. This unit employs real-world examples, enabling you to think about innovation, new markets, experiences and services, new forms of communication and organisational models.

Unit 5: Business Models and Planning

This is the core business unit of the course. It will introduce you to the basics of business processes and developing strategies around short and longer-term challenges. Teaching includes theoretical approaches and case-study-based learning.

Unit 6: Focus: Social Impact and Innovation

This unit engages with the overarching principles of social responsibility, ethical behaviours, social innovation and theories of socially engaged practices. It will challenge you to form an understanding of how cultural events and activities can support engagement with innovation and innovative practices.

Unit 7: Dissertation or Live Project

Unit 7 is the final, Masters-specific unit which enables you to reflect critically on theories and skills encountered previously in the course, while proposing new approaches to cultural production. The dissertation is an individual academic study, based on models and theories discussed throughout the course. The live project puts strategies of cultural production into practice. This unit culminates in you working together to organise an online intervention.

Mode of study

MA Arts and Cultural Enterprise is offered in both part-time and flexible learning modes.

Part-time mode runs for 83 weeks over two academic years. You will be expected to commit 20 hours per week to study, which includes teaching time and independent study.

Flexible learning mode is a unit by unit approach that allows you up to five years to complete. This mode of learning supports those of you who are already established in your careers, and who may be travelling from afar to join the course.  Unit 1 is compulsory and must be undertaken initially. Units 2-6 can then be taken in any order thereafter. Units 7 needs to be undertaken last.

Credit and award requirements

The course is credit-rated at 180 credits.  

On successfully completing the course, you will gain a Master of Arts (MA degree).

Under the Framework for Higher Education Qualifications, an MA is Level 7. All units must be passed in order to achieve the MA but the classification of the award is derived from the mark for the final unit only.

If you are unable to continue on the course, a Postgraduate Certificate (PG Cert) will normally be offered following the successful completion of 60 credits, or a Postgraduate Diploma (PG Dip) following the successful completion of 120 credits.

Course learning and teaching methods

  • Unit and assessment briefings
  • Inductions and orientation sessions
  • Seminars and lectures
  • Workshops
  • Facilitated project meetings
  • Independent research and project work
  • Site visits
  • Guest talks
  • Short independent projects
  • Group and one-to-one tutorials
  • Discussions and critiques
  • Formal presentations of research and project work
  • Group curating and editorial projects to a set brief
  • Tutor-led, peer and self-assessment.

Course assessment methods

  • Essays
  • Presentations
  • Group curating project
  • Project proposal
  • Oral and written reports
  • Dissertation.

Staff

Andrew  Marsh

Andrew Marsh

Course Leader, MA Arts and Cultural Enterprise | Curator in Practice, BA Culture, Criticism and Curation.

Charlotte  Bonham-Carter

Charlotte Bonham-Carter

Programme Co-Director, Culture and Enterprise

Stephanie  Dieckvoss

Stephanie Dieckvoss

Associate Lecturer, BA Culture, Criticism and Curation.

Paul  Sturrock

Paul Sturrock

Associate Lecturer, MBA; MA Innovation Management, Associate Lecturer

Maureen Salmon

Senior Lecturer BA (Hons) Design Management and Cultures

Dominic  Stone

Dominic Stone

Academic Coordinator, Culture and Enterprise

How to apply

Opportunities for all

We are committed to making university education an achievable option for a wider range of people and to supporting all of our students in achieving their potential both during and after their courses.

We welcome applications from people with disabilities. If you have a disability (e.g. mobility difficulties, sensory impairments, medical or mental health conditions or Asperger’s syndrome) we strongly encourage you to contact us on disability@arts.ac.uk or +44 (0)20 7514 6156 so that we can plan the right support for you. All enquiries are treated confidentially. To find out more, visit our Disability & Dyslexia webpages.

Entry requirements

The standard entry requirements for this course are as follows:

*          An honours degree OR

*          An equivalent EU / international qualification

AND a minimum of two years’ work experience in the arts, design, performance or creative business management and administration sectors.

APEL - Accreditation of Prior (Experiential) Learning

Exceptionally applicants who do not meet these course entry requirements may still be considered. The course team will consider each application that demonstrates additional strengths and alternative evidence. This might, for example, be demonstrated by:

*          Related academic or work experience

*          The quality of the personal statement

*          A strong academic or other professional reference

*          OR a combination of these factors.

Each application will be considered on its own merit but we cannot guarantee an offer in each case.

English Language Requirements

IELTS level 7.0 or above, with at least 5.5 in reading, writing, listening and speaking (please check our main English Language requirements webpage).

Selection criteria

As prospective entrepreneurs and creative strategists, applicants will need to demonstrate:

  • That they are comfortable with taking risks
  • They can learn from failure
  • They are inclusive and understand the need to embrace diversity.

Applicants should:

  • Have the ability to think in abstract terms about planning, management, and resources
  • Have excellent communication skills
  • Be numerate, and display some experience and understanding of logistics and strategic thinking
  • Be team players and builders, not competitive individualists
  • Demonstrate a collaborative mindset and an ability to negotiate roles within multidisciplinary and cross-cultural teams

Note: It would be an advantage to have working knowledge of some Adobe CS software.  Although applicants will be expected to learn and use some aspects of Web 2.0 such as blogging and use social media, the course is not designed to teach students how to use a computer.

Computer equipment requirements

Applicants will need to be able to access/have:

  • A recent computer with an up-to-date operating system and web browser (smartphones and tablets can also be used, but are subject to some restrictions during the live classes)
  • A reliable, fast broadband connection (slow internet connection can affect the learner experience, especially during a live session in a virtual classroom)
  • A microphone (e.g. integrated to a laptop)
  • A webcam (e.g. integrated to a laptop)
  • Headphones (a headset with microphone/headphones is highly recommended).

What we are looking for

The course is explicitly aimed at those who want to plan, fund and realise cultural events and processes, rather than further developing their own individual practice.   It is also aimed at professionals wanting to get a greater understanding of the frameworks governing the cultural sectors as well as foster their business management skills.

Making your application

You should apply by clicking on the link to the direct form below. The application form can be saved as you fill it out, so you do not need to complete it all at once. You will also have the chance to review all the information and make any necessary amendments before you submit the application form.

Start your application now: Part-time Year One

Start your application now: Flexible Part-time Year One.

Before you apply, please take time to read the guidance below. You will be asked to provide the following information when completing the online application form:

General information

Personal details (including legal full name, date of birth, nationality, addresses)

Current English language level

Current and/or previous education and qualification details

Employment history

Personal Statement

Your personal statement should give us information about yourself and why you want to join the course. Please write no more than 300 words. Your statement should address the following:

  • Why do you wish to study on this course?
  • What are you doing at the moment (professionally or personally)?
  • How do you see MA Arts and Cultural Enterprise impacting upon your career/personal development?
  • Bearing in mind the importance of collaboration and peer-to-peer learning in this course, what skills, experiences or personal attributes would you contribute to the MA group?

Study Proposal

This is your opportunity to show us where your interests lie and how you might apply course content. It is not a definitive study plan, and we fully anticipate that your ideas will change over the course of the MA, as you are involved in learning. However, we do expect that you have will have some initial ideas, coming into the course, of what interests you, and how the course will help you to pursue these interests. Please write no more than 800 words. Your study proposal should address ONE of the areas below:

Either Area 1

Describe your research interests and a topic within arts and cultural enterprise that you would like to investigate at postgraduate level:

What has drawn you to this topic?

Why is it interesting?

What do you already know about this topic, and what hypotheses would you like to explore?

How might you undertake research on this topic?

How will the course assist you in approaching this research?

Or Area 2

Describe your research interests and a new, or different approach to cultural production, which you would like to put into practice:

What would you like to do?

What existing models of production would you draw upon, and where would you depart from them?

Is there a market for your endeavour? What does it look like?

Which production stages have you thought through (fundraising, identifying partners, market research, etc.?)

How will the course assist you developing your idea?

We cannot consider your application if you do not provide all of the information above.

Application deadline

We recommend you apply by the end of November to avoid disappointment.   We reserve the right to close applications earlier than the deadline above subject to spaces available.

Deferring your place

This course allows offer holders to defer. If you have an offer of a place, but you would like to defer starting for a year, please contact our Admissions Service as soon as possible via your UAL Portal. Make sure you check our Admissions Policy before requesting a deferral.

If you are an EU offer holder, it is important to consider that, from 2021-22, you may be charged International fees, which are higher. Read our Coronavirus guidance for prospective students for details.

There are two ways international students can apply:

If you are applying directly you click on the link to the direct form below. The application form can be saved as you fill it out, so you do not need to complete it all at once. You will also have the chance to review all the information and make any necessary amendments before you submit the application form.

Start your application now: Part-time Year One

Start your application now: Flexible Part-time Year One

Before you apply, please take time to read the guidance below. You will be asked to provide the following information when completing the online application form:

General information

Personal details (including legal full name, date of birth, nationality, addresses)

Current English language level

Current and/or previous education and qualification details

Employment history

Personal Statement

Your personal statement should give us information about yourself and why you want to join the course. Please write no more than 300 words. Your statement should address the following:

  • Why do you wish to study on this course?
  • What are you doing at the moment (professionally or personally)?
  • How do you see MA Arts and Cultural Enterprise impacting upon your career/personal development?
  • Bearing in mind the importance of collaboration and peer-to-peer learning in this course, what skills, experiences or personal attributes would you contribute to the MA group?

Study Proposal

This is your opportunity to show us where your interests lie and how you might apply course content. It is not a definitive study plan, and we fully anticipate that your ideas will change over the course of the MA, as you are involved in learning. However, we do expect that you have will have some initial ideas, coming into the course, of what interests you, and how the course will help you to pursue these interests. Please write no more than 800 words. Your study proposal should address ONE of the areas below:

Either Area 1

Describe your research interests and a topic within arts and cultural enterprise that you would like to investigate at postgraduate level:

What has drawn you to this topic?

Why is it interesting?

What do you already know about this topic, and what hypotheses would you like to explore?

How might you undertake research on this topic?

How will the course assist you in approaching this research?

Or Area 2

Describe your research interests and a new, or different approach to cultural production, which you would like to put into practice:

What would you like to do?

What existing models of production would you draw upon, and where would you depart from them?

Is there a market for your endeavour? What does it look like?

Which production stages have you thought through (fundraising, identifying partners, market research, etc.?)

How will the course assist you developing your idea?

We cannot consider your application if you do not provide all of the information above.

Application deadline

We recommend you apply by the end of November to avoid disappointment.   We reserve the right to close applications earlier than the deadline above subject to spaces available.

Deferring your place

This course allows offer holders to defer. If you have an offer of a place, but you would like to defer starting for a year, please contact our Admissions Service as soon as possible via your UAL Portal. Make sure you check our Admissions Policy before requesting a deferral.


Fees and funding

Home/EU fee

Option 1 - Part time study

  • Tuition fees for this course that starts in January 2021 are £5,610 per year. Please note that fees for the second year of study will be subject to inflationary increase.
  • £500 per annum discount for all students who have completed a PG DIP/Cert or an undergraduate course including Grad Dip/Cert, at UAL.
  • You can pay course tuition fees in instalments for this course.

Option 2 - Flexible learning option

  • £1,365 per 20 credit unit and £4,095 for 60 credits
  • The 60 credit unit, Dissertation or Live Personal Project, can only be taken after the successful completion of all other units, totalling 120 credits.
  • Please note that unit fees will be adjusted to reflect any changes in the annual tuition fee applicable to the year of study.

International fee

Option 1 - Part time study

  • Tuition fees for this course that starts in January 2021 are £11,460 per year.
  • £500 per annum discount for all students who have completed a PG Dip/Cert or an undergraduate course including Grad Dip/Cert, at UAL.
  • You can pay course tuition fees in instalments for this course.

Option 2 - Flexible learning option

  • £2,875 per 20 credit unit; £8,625 per 60 credit unit.
  • The 60 credit unit, Dissertation or Live Personal Project, can only be taken after the successful completion of all other units, totalling 120 credits.
  • Please note that unit fees will be adjusted to reflect any changes in the annual tuition fee applicable to the year of study.

Additional costs

In addition to tuition fees you are very likely to incur additional costs such as travel expenses and the cost of materials. Please read the information on our additional costs page.

Accommodation

Find out about the accommodation options available and how much they will cost.

Scholarship search

Careers and alumni

MA Arts and Cultural Enterprise aims to prepare graduates for the next step in their careers, whether that be a management position or a role within a leading team in the field of arts and cultural production. The entrepreneurial spirit of the course might also encourage some graduates to set up their own company or creative practice, or to work as a consultant.

Other areas of employment that this course might lead to include cultural institutions such as museums, theatre companies, cultural and live events companies and orchestras, broadcasters and publishers. Governance, policy and communication positions are also within the remit of the course. Overall, the course prepares graduates for careers where culture, economy and policy come together.

Specific roles a graduate might fulfil include: festival director; event manager; cultural sector entrepreneur; senior manager within an arts institution or organisation; cultural policy adviser within government; arts and community engagement adviser within a corporate enterprise; consultant to creative sector venture capital funds and angel investors (investors from the not-for-profit and philanthropic sectors).