- Start dateSeptember 2017
- Course length3 years
- UCAS codeP210
BA (Hons) Public Relations
Clearing places available
This course has places available for 2017/18 entry. If you are interested in applying for this course, please call us on +44 (0)20 7514 7514. For a full list of UAL courses open for 2017/18 entry, visit the UAL Clearing page.
Prepare for a successful career in the growing and dynamic Public Relationships (PR) industry. Discover how brands communicate ideas, products and services to diverse audiences, and how reputations are formed and maintained in a digital environment.
About this course
This course is strongly linked to industry and taught by a team of PR experts who also advise commercial clients.
You will explore PR as a force in the 21st century and its relationship to marketing and advertising.
Learn key skills for building relationships in media relations, social media, event management and political communication.
Student Films and Profiles
What to expect:
This course focuses exclusively on Public Relations and provides you with a comprehensive understanding of how it fits within the wider communications mix. You’ll learn about the essential management of reputation which is at the heart of all successful organisations and how to develop an awareness of the media and communication channels available to you in delivering public relations campaigns. Furthermore, you will be taught how to make the most of your creative ideas in support of organisational goals.
You’ll learn about the essential management of reputation which is at the heart of all successful organisations and how to develop an awareness of the media and communication channels available to you in delivering public relations campaigns. Furthermore, you will be taught how to make the most of your creative ideas in support of organisational goals.
Your studies will equip you with the skills required for communicating and promoting concepts, products and services to a wide range of audiences. Alongside this, you'll develop the knowledge of social and political affairs required to assist your creative response to the news agenda and more.
Practice in these areas is solidly underpinned by teaching across social, media and cultural theory so that you’ll be able to engage and contribute to the current debates and issues affecting the industry, as well as its many overlapping disciplines: sponsorship, marketing and advertising in the new digital environment.
Public Relations is taught at LCC both as a key function within the strategic business management process and as a driving force in society. Housed within the Media School, the course draws on the College’s unique heritage to offer a broad perspective that is inclusive of business and culture. Students leave prepared to deliver real ‘added value’ to their chosen organisation’s reputation.
In common with all courses at the University of the Arts London, this course is credit rated. The course is 3 years, levels 4-6. Each year requires you to achieve 120 credit points. To be awarded the BA (Hons) Public Relations qualification, you need to accumulate a total of 360 credits.
- Introduction to Studying Public Relations (20 credits)
- Understanding Business and Brands (40 credits)
- Foundations of PR (40 credits)
- Media and Communication (20 credits)
- Media Relations and Social Media (40 credits)
- Planning PR Campaigns (20 credits)
- Investigating Contemporary Communication (20 credits)
- PR Professionalism: Work-Based Learning (20 credits)
- Cross College Collaborative Project (20 credits)
- Reputation Management (20 credits)
- Persuasion and Public Opinion (20 credits)
- Agency Life (20 credits)
- Major Project / Dissertation (60 credits)
The information outlined is an indicative structure of the course. Whilst we will aim to deliver the course as described on this page, there may be situations where it is desirable or necessary for the University to make changes in course provision, for example, because of regulatory requirements or operational efficiencies, before or after enrolment. If this occurs, we will communicate all major changes to all applicants and students who have either applied or enrolled on the course.
Please note that due to staff research agreements or availability, not all of the optional modules listed may be available every year.
In addition, the provision of course options which depend upon the availability of specialist teaching, or on a placement at another institution, cannot be guaranteed. Please check this element of the course with the course team before making a decision to apply.
We will update this webpage from time to time with new information as it becomes available. In the meantime, if you have any questions, use our online course enquiry form.
How to apply
This section includes information on how to apply, course entry requirements, selection criteria, information about interviews and portfolio advice.
Home / EU applicants
You must apply through Universities and Colleges Admissions Service (UCAS), where you’ll need the following information:
- University code: U65
- Course code: P210
- There is no 'campus code' for LCC.
Go to ‘Apply’ from the UCAS homepage, where you will be able to register and create a password that gives you unique access as you complete your application form. London College of Communication (LCC) courses are listed under University of the Arts London.
For Home/EU applicants, the Course Leader will determine whether deferred places are available for the course. If you wish to defer your place, it is advisable to indicate this on your application form and/or discuss this with the admissions team and Course Leader before/after applying at the earliest opportunity. In all cases, deferred places will only be held for one year.
This section includes information on how to apply, course entry requirements, selection criteria, information about interviews and portfolio advice.
International applicants may apply through one of three routes only:
Further information on applying via UCAS is provided on the Applying through UCAS page.
For applicants who want to apply directly to UAL, the direct application form may be found here:
For full details on the application process, visit the Undergraduate application page.
Study Abroad applicants
International undergraduate students can apply to join BA (Hons) Public Relations for a period of up to three terms as a Study Abroad student.
Visit the Study Abroad page for details of how to apply.
International applicants are normally permitted to defer entry to any programme of study for one year only, after which they will be asked to re-apply.
Recruitment and admissions
The BA (Hons) Public Relations course team recognise applicants come from a broad spectrum of backgrounds from across the world. The course attracts students who apply directly from A Level or equivalent qualifications but it also welcomes students from Foundation Diploma in Art and Design and other related art courses as well as mature students who may have worked in industry.
Entry requirements (Home/International/EU)
The standard minimum entry requirements for this course are:
80 new UCAS tariff points (200 old UCAS tariff points) gained at GCE Advanced (A) Level or equivalent. (A Level subjects studied may include: English; History; Media; Business; Art and Design, or other subjects within Social Sciences). Ideally your A levels will be achieved at Grade C or above.
One subject at A Level achieved at grade C or above PLUS Foundation Diploma in Art & Design (Level 3/4). Additionally you will have achieved passes at grade C or above in at least three GCSE subjects including English.
Alternatively you will be considered if you have achieved a minimum of 80 new UCAS tariff points (200 old UCAS tariff points) from one of the following qualifications:
- BTEC Extended Diploma
- UAL Extended Diploma in Art and Design
- Access to HE Diploma
- International Baccalaureate
- Equivalent EU or Non-EU qualifications
Additionally you will have achieved passes at grade C or above in at least three GCSE subjects including English.
If English is not your first language you will also need an up to date English qualification – see below.
Other entry routes
We also welcome applicants such as mature students who do not have formal qualifications but may have relevant experience. In such cases students applying on the basis of their previous experience or who wish to enter the course with through Accreditation of Experiential Learning (AEL) or Accreditation of Certificated Learning (ACL) processes should apply via UCAS and will be guided by the admissions staff on the AP(E)L processes.
Students applying to this course will be expected to demonstrate a specific interest in this area of study and should have a commitment to engaging with public relations theory and practice.
Language requirements (International/EU)
- International and EU students: In the case of applicants whose first language is not English, then IELTS 6.5 (or equivalent) is required, with a minimum of 5.5 in each of the four skills.
- If your first language is not English you should check you have achieved the correct IELTS level in English. Further information is available on our Language Centre page.
- International applicants, please visit our International Applications page for further details regarding Admissions.
Student selection criteria - what do we look for?
All applications will be considered by the course team. They will review the following key elements when making a decision on your suitability to join the course:
- Firstly will consider your qualifications (or projected results)
- Then they will review your personal statement
- Then they will review your academic or personal references
Offers will be made based upon the following selection criteria, which should be demonstrated in your application:
- A strong interest in Public Relations and an appreciation of its 'fit' within the world of communication
- An understanding of the need for a critical and analytical approach to the area of study
- An approach suited to the demands of the course and the projected career futures
Personal statement advice
The personal statement is one of the most important parts of the application, as it provides an opportunity for the applicant to explain why they want to study on the course and demonstrate to the course team that they have a genuine interest in the field of public relations
Great care should be taken when writing the personal statement. Applicants are advised to write in a clear and structured fashion, free from any spelling mistakes. The statement should include some basic knowledge around the subject and should also demonstrate how the course will help the candidate to further this knowledge and develop additional relevant skills. It is also an opportunity for the candidate to say how they feel that they could personally contribute to the course.
The applicant must demonstrate in the personal statement a strong interest in the field of public relations through discussion of past academic achievements, relevant work experience, personal experience and ambitions for personal development and involvement in the student culture of LCC.
There is no requirement for a portfolio for entry onto this programme.
Occasionally, an applicant will be invited for interview if the course leader feels they would benefit from discussing their application, prior to final consideration.
If you are invited for interview you can prepare yourself in advance by thinking of questions that you may have for the course leader and also re-reading your UCAS personal statement, from which the course leader’s questions will probably arise. The interview will be relatively informal and will normally take place at LCC.
Students are admitted to the course having fulfilled the necessary entry requirements and on the basis of their potential to benefit from the programme.
The selection procedures for the course adhere to the Equal Opportunities policy of the University of the Arts London.
Applications are normally made through UCAS. Applications for this course are assessed on the basis of qualifications and the personal statement.
If more information is required, a member of the course team may contact the applicant and in some cases, may request the candidate to attend an interview and bring an example of written work.
Successful applicants will be guided through the rest of our admissions stages and towards enrolment on the course.
Fees and funding
Home / EU fee
Tuition fees for undergraduate degree courses have been set at £9,250 per year for full-time study. This applies from the 2017/18 academic year, subject to changes in the law. Tuition fees may increase in future years for new and continuing students, in line with an inflationary amount determined by government. Please visit our Undergraduate tuition fees page for more information.
In addition to tuition fees you are very likely to incur additional costs such as travel expenses and the cost of materials. Please read the information on our additional costs page.
Find out about the accommodation options available and how much they will cost.
Scholarships and awards
There are a number of scholarships and awards available to students on this course. Use our search tool to find out more information.
Graduates from BA (Hons) Public Relations have a number of options open to them on completion of the course. A small percentage may opt to progress onto one of our MA courses and others will secure successful associate and account management roles in PR and marketing industries in the UK and worldwide.
Some, for example, move into agencies on account handling, client-side roles, or even into completely new industries as a result of their skills in development and career mapping over the duration of the course. Other graduate destinations include further study for teaching certificates, starting their own businesses, consultancy and work within the local government.
Alumni include many successful professionals based in noted PR and creative agencies, handling accounts for clients within corporate, public and third sector organisations, or indeed managing or directing PR within an in-house communications department.
UAL Jobs and Careers
UAL has a number of services and networks that hold regular workshops and careers fairs developed to help you establish and promote your career in the arts, design, or media. These include:
Careers and Employability are the University's dedicated careers and professional practice service. We help UAL students and graduates embark on their professional futures in the creative industries, find jobs, set up a business, and sell their work. We run events throughout the year on all aspects of the career journey.
Creative Opportunities jobs board helps graduates and students find job and internship opportunities and connect with organisations and companies in the creative sector. We post jobs and paid internships, part-time work, freelance contracts and full-time opportunities.