• CollegeLCC
  • Start dateSeptember 2017
  • Course length3 years
  • UCAS codeW200

BA (Hons) Design Management and Cultures

Clearing places available
This course has places available for 2017/18 entry. If you are interested in applying for this course, please call us on +44 (0)20 7514 7514. For a full list of UAL courses open for 2017/18 entry, visit the UAL Clearing page.

Study design management and global cultures from the unique perspective of a communication, design and media institution. BA (Hons) Design Management and Cultures is a practice-based course where you will apply critical thinking and design research methods to a range of projects and collaborations, that address social, business and environmental needs.

Reasons to apply

  • Study business and management in a leading institution located in central London, with strong links to the creative and cultural industries.
  • An emphasis on socially engaged design and real world projects.
  • A practice-based course informed by theory drawn from a range of design, business and humanities disciplines and delivered through projects, crits and collaborations. 
  • A focus on the role of design within the creative and cultural industries and the networks, cultures and contexts that give design its multiple meanings.
  • A course with design thinking at the core of subject delivery. Design thinking involves an approach to innovation and problem solving that takes into account ‘the needs of people, the possibilities of technology and the requirements for business success’ (Tim Brown, IDEO).

Student films and profiles

LCC Student Voices // Valentine Del Giudice

Image of ‘Käsi’, a proposed biophilic space transformation by BA (Hons) Design Management and Cultures and BA (Hons) Spatial Design students.

Students use 'biophilic’ design to connect people in the City of London - LCC Blog

MA Design Management and Cultures is a practice-based course that brings together design thinking, management, critical studies and design practice.

This is a practice-based course that brings together design thinking and practice, management and critical studies

Research, process and documentation for the 26 Objects exhibition and collaboration with the Cuming Museum.

Research, process, collaboration and documentation for the 26 Objects exhibition

Image of students and staff posed for a portrait in Paris
Image © Caterina Pomari

Students explore the subcultures of Paris – LCC Blog


BA (Hons) Design Management and Cultures is structured to provide you with an introductory year where you gain the essential skills and knowledge practices required for your discipline.

This includes an introduction to design management and the creative and cultural industries and an exploration of design cultures and its relationship to a variety of themes – global, commercial, technological, subcultural and institutional.

The course supports the development of critical thinking and writing skills to express yourself, technical and design skills to communicate your ideas and management skills to locate them in the public realm.

In year two, you will undertake a collaborative project with other courses and external institutions. This will place an increased emphasis on participatory and collaborative design approaches, global perspectives, research methods and the development of your personal vision and career objectives.

In the third year, you will complete an extended piece of written work and embark on an individual major project, which you will promote using your knowledge of marketing communications.

Distinctive features

The course features distinctive  to help ensure that we are offering a unique, exclusive and exciting experience for you, including:

  • Creative practice – Unlike other design management courses, which are mainly theoretical and taught through lectures and seminars, BA (Hons) Design Management and Cultures combines creative practice with academic study and offers a creative approach to the study of a design business, global cultures and histories.
  • The inclusion of 'Cultures' in the title is significant because it refers to the many different understandings of culture that are addressed within your learning. We take a broad view of design management and cultures that include an analysis of global cultures, technological cultures, subcultures and institutional cultures. Students are introduced to culture as a way of life, as a form of creative practice and as a dynamic and socially engaged process.
  • Student Exchanges/ Erasmus - The course has a strong global emphasis through its cross-cultural approach to course content, projects and international partnerships. You will have the opportunity to participate in the Erasmus Programme, which is a European student exchange programme offering students the possibility of studying in another European country for one or two terms. We have an Erasmus agreement with the Cultural Management course at Metropolia University, Helsinki and are negotiating different modes of exchange with Alto in Finland, Paris College of Art and Parsons Paris. You will also be encouraged to undertake online collaborations with students at design institutions in other countries.
  • Projects – There is an emphasis on socially engaged design and real world projects. For example, a project could involve collaboration with an organisation like Age UK. You would work to a brief given by the charity, which would be set in context by tutors.
  • Collaboration is at the heart of BA (Hons) Design Management and Cultures. You will gain an understanding of working as part of a team, which will prepare you for future roles which could include working with in-house or freelance design practitioners and external companies and institutions.

The three key strands of the course are Design Management, Design Cultures and Design Practice:

Design Management

  • Project Management: collaboration, co-design, partnerships, networking, negotiation and communication; developing a brief/working and presenting ideas to clients; design thinking/service design
  • Business Skills: cultural and creative industries; business models and organisational structures; entrepreneurship and innovation; resource management and planning; costing, pricing and selling; corporate social responsibility; leadership
  • Marketing and Branding: marketing, events, PR and social media; trend forecasting and futurising

Design Cultures

Contextual and Theoretical Studies

  • Year 1 – introduction to histories, theories and debates relevant to design management and cultures, writing workshops and research methods.
  • Year 2 – your knowledge and understanding of the historical, social, theoretical and cultural developments of spatial design and visual communications are broadened and deepened by focusing on two specific options.
  • Year 3 – you will complete an individual and extended piece of writing of 8/10,000 words, or a shorter piece of 4/5,000 words plus a global design case study.
  • Research methods – You will gain familiarity with a variety of conceptual and theoretical frameworks to address current design issues and social meanings in a range of contexts. This could include critical thinking; design thinking; content analysis; semiotics; visual ethnography; discourse analysis; case studies; sociological and ethnographical approaches; political economy; interviews, focus groups; qualitative and quantitative analysis; participant observation; psychoanalysis; oral histories.

Design Practice

The following list includes the applications/skills you will engage with, dependent on the project briefs set:

  • Design Project Practice: visual research, design and concept development; design for environments and artefacts; information design and interaction (way finding/wall text); communication design (graphic layout/online and print production).
  • Software, Multimedia and Craft Skills: drawing (visualisation/technical); prototyping (model making/construction/materials/paper engineering); multimedia applications, such as digital imaging/3D modelling/Photoshop/ Illustrator/ InDesign /Vectorworks/After Effects/video production); printing (printmaking/ photography/ screen and digital printing).
  • Communication Skills and Practice: communication design, graphic layout and print production; catalogue design; online publishing.

How is the course taught?

Through projects, workshops, tutorials, visits and critiques you will receive a creative and flexible learning experience; using multiple platforms, including blogging and social media sites.

Live and collaborative projects, competitions, work-related and off-site learning, blogs, wikis, the use of a variety of research methods including ethnography, working with archives, artefacts and organisations provide opportunities for learning.

In addition, issues of sustainability, ethics and social engagement are treated as important aspects of study throughout the three years and are embedded in all units.

Course units

In common with all courses at the University of the Arts London, this course is credit rated. Years 1 and 2 must be passed to enter into Year 3. Your degree is attained through full completion of the third year. Your degree classification is determined by the relative level of grades attained in the third year.

Year 1

Units summary:

  • Introduction to Design Management and Cultures (20 credits) 
  • Contextual and Theoretical Studies 1 (20 credits)
  • Creative Industries and Economy 1 (20 credits)
  • Design Management 1 (20 credits)
  • Projects and Practices 1 (40 credits)

Year 2

Units summary:

  • Collaborative Project (20 credits)
  • Contextual and Theoretical Studies 2 (20 credits)
  • Marketing Communications and Cultures (20 credits)
  • Design Management 2 (20 credits)
  • Projects and Practices 2 (40 credits)

Year 3

Units summary

  • Major Project (60 credits) 
  • Professional Practice (20 credits) 
  • Contextual and Theoretical Studies 3 (40 credits) 
  • Contextual and Theoretical Studies 3 (20 credits) and
  • Global Design Case Study (20 credits)

Course structure

The information outlined is an indicative structure of the course. Whilst we will aim to deliver the course as described on this page, there may be situations where it is desirable or necessary for the University to make changes in course provision, for example, because of regulatory requirements or operational efficiencies, before or after enrolment. If this occurs, we will communicate all major changes to all applicants and students who have either applied or enrolled on the course.

Please note that due to staff research agreements or availability, not all of the optional modules listed may be available every year.

In addition, the provision of course options which depend upon the availability of specialist teaching, or on a placement at another institution, cannot be guaranteed. Please check this element of the course with the course team before making a decision to apply.

Webpage updates

We will update this webpage from time to time with new information as it becomes available. In the meantime, if you have any questions, use our online course enquiry form.


Course Co-Leaders 

Mo-Ling ChuiMaureen Salmon


Danah AbdullaDr. Yi ChenRobert Urquhart

How to apply

This section includes information on how to apply, course entry requirements, selection criteria, information about interviews and portfolio advice.

Home / EU applicants

You must apply through Universities and Colleges Admissions Service (UCAS), where you’ll need the following information:

  • University code: U65
  • Course code: W200
  • There is no campus code for LCC

Go to 'Apply' from the UCAS home page, where you will be able to register and create a password that gives you unique access as you complete your application form. London College of Communication (LCC) courses are listed under University of the Arts London.

Deferred entry

For Home/EU applicants, the Course Leader will determine whether deferred places are available for the course. If you wish to defer your place, it is advisable to indicate this on your application form and/or discuss this with the admissions team and Course Leader before/after applying at the earliest opportunity. In all cases, deferred places will only be held for one year.

This section includes information on how to apply, course entry requirements, selection criteria, information about interviews and portfolio advice.

International applicants

International applicants can apply through one of three routes only:

Further information on applying via UCAS is provided on the University Applying through UCAS page.

For applicants who want to apply directly to UAL, the direct application form may be found here:

For full details on the application process, visit the Undergraduate application page.

Study Abroad applicants

International undergraduate students can apply to join BA (Hons) Design Management and Cultures for a period of up to three terms as a Study Abroad student.

Visit the Study Abroad page for details of how to apply.

Deferred entry

International applicants are normally permitted to defer entry to any programme of study for one year only, after which they will be asked to re-apply.

Entry requirements

Recruitment and admissions

The course team welcomes applicants from a broad range of backgrounds from all over the world. The course attracts students who apply direct from A Level (or equivalent) or from Foundation Diploma in Art and Design, or other art and design courses, as well as mature students who may have previously worked in industry.

Entry requirements (Home/International/EU)

The standard minimum entry requirements for this course are:

64 new UCAS tariff points (160 old UCAS tariff points) gained at GCE Advanced (A) Level or equivalent. (A Level subjects studied may include: English; History; Media; Business; Art and Design, or other subjects within Social Sciences). Ideally your A levels will be achieved at Grade C or above.


One subject at A Level achieved at grade C or above PLUS Foundation Diploma in Art & Design (Level 3/4).

Alternatively you will be considered if you have achieved a minimum of 64 new UCAS tariff points (160 old UCAS tariff points) from one of the following qualifications:

  • BTEC Extended Diploma 
  • UAL Extended Diploma in Art and Design
  • Access to HE Diploma
  • International Baccalaureate
  • Equivalent EU or Non-EU qualifications

Additionally you will have achieved passes at grade C or above in at least three GCSE subjects including English.

If English is not your first language you will also need an up to date English qualification- see below.

Alternative entry routes

We welcome applicants with relevant professional and vocational qualifications, or from mature students who do not have formal qualifications but may have relevant experience in industry.

Students applying on the basis of their previous experience should apply as normal via UCAS and will then be guided by the admissions team on next steps, through either of the Accreditation of Experiential Learning (AEL) or the Accreditation of Certificated Learning (ACL) processes.

Language requirements (International/EU students)

All classes are conducted in English. If English is not your first language you will be asked to provide evidence of your English language ability at enrolment. The English Language requirement for entry is:

  • IELTS 6.0 (or equivalent) is required, with a minimum of 5.5 in each of the four skills.
  • You can check you have achieved the correct IELTS level in English on the Language Requirements page.
  • International applicants, please visit our International Applications page for further details regarding Admissions.

Student selection criteria - what do we look for?

All applications will be considered by the course team. They will review the following key elements when making a decision on your suitability to join the course:

  • Most importantly they will review your personal statement
  • They will consider your qualifications (or projected results)
  • They will also review your academic or personal references
  • They may also review samples of your work (portfolio)

Offers will be made based upon the following selection criteria, which should be demonstrated in your application:

  • A strong interest in and appreciation of the subject are
  • An understanding of the need for a critical and analytical approach to the area of study
  • An approach suited to the demands of the course and the projected career futures

All application forms, personal statements and references will be read and considered by the course team. Applicants could be made an offer, invited to attend an interview, or receive an unsuccessful decision, at any point post application.

Interview and portfolio advice

If you are invited for an interview we ask that you bring a selection of work (from school, college, employment, personal interests) for discussion at the interview. This can include essays, reports, projects and sketchbooks, etc. This work will help to support a discussion around your interests, conceptual thinking, research, ideas and understanding of subject knowledge and context. You should also re-read your personal statement, and be prepared to answer questions about it from course team.

Applicants who do not meet the course entry requirements may still be considered if the course team judges the application demonstrates additional strengths and alternative evidence.

This might be demonstrated by, for example, related academic or work experience, the quality of the personal statement, a strong academic or other professional reference or a combination of these factors.

Students are admitted to the course having fulfilled the necessary entry requirements and on the basis of their potential to benefit from the programme and their potential to succeed on the course.

Admission procedures

The selection procedures for the course adhere to the Equal Opportunities Policy of the University of the Arts London.

Applications are normally made through UCAS. In the written part of the application form applicants should briefly describe their interest in the subject area and why they feel they will benefit from a Higher Education course of this nature.

All applicants with the appropriate initial qualifications or with initial evidence of appropriate prior learning and/or experience will be considered for admission and will be invited to one of a series of interview dates.

Next steps

Successful applicants will be guided through the rest of our admissions stages and towards enrolment on the course.

Fees and funding

Home / EU fee

£9,250 (2017/18).

Tuition fees for undergraduate degree courses have been set at £9,250 per year for full-time study. This applies from the 2017/18 academic year, subject to changes in the law. Tuition fees may increase in future years for new and continuing students, in line with an inflationary amount determined by government. Please visit our Undergraduate tuition fees page for more information.

International fee

£17,920 (2017/18).

Additional costs

In addition to tuition fees you are very likely to incur additional costs such as travel expenses and the cost of materials. Please read the information on our additional costs page.


Find out about the accommodation options available and how much they will cost.

Scholarships and awards

There are a number of scholarships and awards available to students on this course. Use our search tool to find out more information.

Scholarships search

Career paths

BA (Hons) Design Management and Cultures encourages the development of innovative design thinking and the exploration of your own creative vision. We aim to prepare you to graduate as active creatives who will use design as a driver for positive cultural, social, business and environmental change.

Career opportunities for graduates include:

  • Design consultants, managers, researchers, facilitators, entrepreneurs and project managers.
  • Careers within museums, galleries, auction houses, retail, journalism, publishing, education, advertising, marketing, arts administration, PR and events.
  • There are also opportunities to study for further professional qualifications or postgraduate degrees at LCC such as MA Design Management and Cultures or MA Service Experience Design and Innovation.

UAL Jobs and Careers

UAL has a number of services and networks that hold regular workshops and careers fairs developed to help you establish and promote your career in the arts, design, or media. These include:

Careers and Employability are the University's dedicated careers and professional practice service. We help UAL students and graduates embark on their professional futures in the creative industries, find jobs, set up a business, and sell their work. We run events throughout the year on all aspects of the career journey.

Creative Opportunities jobs board helps graduates and students find job and internship opportunities and connect with organisations and companies in the creative sector. We post jobs and paid internships, part-time work, freelance contracts and full-time opportunities.