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Isabel Lim studied BA (Hons) Design Management at London College of Communication.
Joining Design Management felt natural to me as it encapsulated everything I wanted in the course - a good mix of academia and industry projects. Some memorable highlights were being able to be part of industry organisations like Pullman Hotel and being able to craft a major project from start to finish according to my own vision.
After graduation I flew back to Singapore and started work at a local production agency where I produced exhibitions and campaigns for museums and organisations. I also started an online earring business called Ears of A Fox as a side hustle. Currently I'm working at Wework as a Community Lead.
Because Singapore leans towards an innovation economy, the things that I have learnt on the course have been particularly useful – hard skills such as organisational tools and soft skills such as creativity.
My major project was called Communciaid - A platform for chronic patients to chart their medical journey and include family and friends all in a singular space. It was inspired by my own personal experience and story. I decided to sign it up for an International Young Social Enterprise award and am very grateful for the experience and outcome.
If you are entrepreneurial or looking to start something to make a change, Design Management is perfect because it provides valuable resources, experienced educators and relevant industry projects. But most importantly you will get the chance to be integrated into a space with like-minded individuals like yourself.
It gets pretty crazy but mostly it's fun. I enjoy being able to be integrated in a company and contribute as a member of a wider community but also to have something I call my own. My day job is very technical so my side business allows me to be more creative.
1. Stay curious 2. Listen 3. It's okay to make mistakes
View the BA (Hons) Design Management course page.