MA Advertising

By combining cutting edge thinking with practical project work, MA Advertising will enable you to develop the essential skills and experience to succeed within this dynamic and challenging industry. You will be encouraged to develop your creativity, produce dynamic and persuasive work, and gain an in-depth critical insight into advertising and its role in shaping society and culture.

Ciu Su is the Course Leader for the new MA Advertising course at London College of Communication.

Course Leader Cui Su talks about MA Advertising - LCC Blog. 

image of Hostelworld collaborative live project.

Advertising students collaborate with global brand Hostelworld - LCC Blog.

Reasons to Apply

  • MA Advertising builds on the outstanding reputation and award-winning success of our undergraduate BA (Hons) Advertising programme.
  • Gain in-depth knowledge and a high-level of professional skills to develop, implement and evaluate a wide range of advertising activities.
  • Explore your practice in ‘creative laboratory’ conditions, productive dialogue with theory and through critically supportive engagement with tutors and your peers.
  • The course features a guest lecture series delivered by industry experts, academics and practitioners from the highest levels of the advertising industry.
  • Benefit from being immersed in the vibrant energy and creative community of London College of Communication; from photography exhibitions to film screenings, animation shows to interactive design installations, and masterclasses from delivered by experts across the creative industries.

Funding opportunities

Find out about the range of funding options available for postgraduate study.

Use UAL's fees and funding calculator to estimate how much your studies may cost you in your first year, and what funding may be available to you.

Postgraduate loans of up to £10,000 are now available for eligible UK and EU students. A full list of eligibility criteria and information on applying can be found on the postgraduate loans webpage.

 

Facts

Course Leader

Dr Cui Su

Course Location

London College of Communication 
Elephant and Castle
Find Us

Study LevelPostgraduate
Study ModeFull time
Course Length1 year 3 months full time (45 weeks across a four-term model)
Home/EU Fee

2017/18: £8,500 (Full-time)

UAL alumni receive a £1,000 discount
Course fees may be paid in instalments

A range of scholarships, bursaries and awards are available to postgraduate students at UAL. 

International Fee

2017/18: £17,920 (Full-time)

UAL alumni receive a £1,000 discount
Course fees may be paid in instalments

A range of scholarships, bursaries and awards are available to postgraduate students at UAL.

Start Date25 September 2017
Application Route

Direct to College

Application DeadlineApplications are accepted, and offers made, throughout the year. Early application is advised.

Content and Structure

Content

MA Advertising combines cutting edge thinking with practical project work, enabling you to develop the intellectual abilities and gain the relevant experience needed to succeed within this dynamic and challenging industry.

This blend of academic rigor with practical experience is designed to give you in-depth critical insight into advertising and improve your understanding of the impact the media, society and culture has on individuals and organisations and in turn the role advertising plays in shaping society and culture.

MA Advertising fosters an enquiring and analytical approach to the study and practice of advertising. You will develop your intellectual, imaginative, creative and aesthetic skills, and improve your personal professionalism and independence of judgment. You will address the nature of consumer behaviour and psychology, including the role of persuasion and influence and critically assess methods for researching and measuring them. You will be encouraged to develop your own creativity and produce high quality and creatively persuasive advertising work.

Benefit from being immersed in the vibrant energy and creative community of London College of Communication; from photography exhibitions to film screenings, animation shows to interactive design installations, and masterclasses delivered by experts across the creative industries. Our emphasis on practice-based creativity and learning by doing will provide a unique and inspirational context for your own work both on the course and in your future career.

If you are interested in a career in advertising, the creative, cultural, or communication sectors, in professional research and analysis, or more broadly, you wish to become a more critical and strategic thinker, or continue your studies at doctoral level, MA Advertising is for you.

MA Advertising is a full-time course, delivered in the Media School. This Masters programme builds on the outstanding reputation and award-winning success of our undergraduate advertising programme BA (Hons) Advertising.

Structure

Each course is divided into units, which are credit-rated. The minimum unit size is 20 credits. The MA course structure involves six units, totalling 180 credits.

Autumn, Term 1

Units Summary:

Creative Industries (20 credits)
This unit focuses on the advertising industry and its location position within the broader context of creative and cultural economies and their increasing centrality to contemporary society. One of the core focuses of the unit is the role that creativity plays within these industries/economies, how it is conceptualised, operationalised, and measured. This provides the context in which you will work on the first of the creative projects that you will develop during your time on the course.

Innovative Methods (20 credits)
Explore the dynamic interaction between the creative business of advertising and the methods of research and analysis required to successfully develop creative briefs. This unit equips you with the skills to carry out research, analysis, and measurement and to critically reflect on how research strategy and technique can respond in fast-changing cultures and technological environments.

During the Autumn Term you will also take part in networking events and attend a regular speaker series.

On completion of the first term, you will have a good understanding of the realities of the modern advertising industry and its location within the creative sector, a more reflexive understanding of your own creative processes, and an active knowledge of research methods and methodologies. You will have also produced your first piece of advertising work related to ideas that have been explored throughout this phase of the course.

Spring, Term 2

Units Summary:

Creative Laboratory (40 credits)
This unit builds on the creative work done in Term 1 and allows you to extend the range of your practice. The focus is on media convergence, multi-platform and networked communication, and the impact of new technologies and the capacity to produce coherent narratives or experientially meaningful experiences. You will produce work across a range of media and relate your practice to the theoretical insights previously explored.

Collaborative Unit (20 credits) 

Summer, Term 3

Units Summary:

Technological Futures (20 credits)
Explore a range of issues closely related to the work you have done within the Innovative Methods unit and Creative Laboratory. You will learn about challenges of researching big data within the industry and explore emergent themes around the relationship between technology and society. You will have the opportunity to work collaboratively on a practice-based project and be encouraged to reflect on the wider context within which you are working.

Final Major Project (60 credits)
Represents the culmination of your studies. Here you will engage in a self-generated research project, either through combining practice with theory or in a dissertation. In either case the work you produce will be self-directed and will build on skills and knowledge developed over the Autumn and Spring Term.

Autumn, Term 4

Units Summary:

Final Major Project continued (60 credits)

Represents the culmination of your studies. Here you will engage in a self-generated research project, either through combining practice with theory or in a dissertation. In either case the work you produce will be self-directed and will build on skills and knowledge developed over the Autumn and Spring Term.

If you are unable to continue or decide to exit the course, there are two possible exit awards. A Postgraduate Certificate will be awarded on successful completion of the first 60 credits and a Postgraduate Diploma will be awarded on successful completion of the first 120 credits.

Additional costs

In addition to tuition fees you are very likely to incur additional costs such as travel expenses and the cost of materials. We strongly suggest you read the information on our Additional Costs page

Course Structure

The information outlined is an indicative structure of the course. Whilst we will aim to deliver the course as described on this page, there may be situations where it is desirable or necessary for the University to make changes in course provision, for example because of regulatory requirements or operational efficiencies, before or after enrolment. If this occurs, we will communicate all major changes to all applicants and students who have either applied or enrolled on the course.

Please note that due to staff research agreements or availability, not all of the optional modules listed may be available every year.

In addition, the provision of course options which depend upon the availability of specialist teaching, or on a placement at another institution, cannot be guaranteed. Please check this element of the course with the course team before making a decision to apply.

Staff

Course Leader: Dr. Cui Su

Careers

If you are interested in a career in advertising, the creative, cultural, or communication sectors, in professional research and analysis, or, more broadly, you want to become a more critical and strategic thinker, or continue your studies at doctoral level, MA Advertising is for you.

Student Jobs and Careers at UAL

We know what it takes to be successful in your chosen field. Your tutors are professionals in their own right and understand what you need to help you establish your career. 

Careers and Employability is dedicated to helping students build up work-relevant skills, knowledge, experience and networks throughout your time here. 

Creative Opportunities is the UAL job and work placement website for students and graduates, advertising hundreds of creative opportunities each month. This includes ArtsTemps in-house recruitment agency, placing students and graduates in paid temping roles within the University.

UAL houses a number of organisations which promote aspects of career development in the arts and media, and which hold regular workshops and careers fairs. These include:

  • Own-It (intellectual property issues)
  • ArtQuest (career development resource for artists and designers)

Entry Requirements

Applicants are expected to demonstrate sufficient prior knowledge and experience of and/or potential in advertising, and have an academic or professional background in a relevant subject in order to successfully complete the course.

Entry Requirements

An applicant will normally be considered for admission if they have achieved an educational level equivalent to an honours degree, preferably at 2:1 level, in advertising, marketing, communications, social sciences, art and design, or humanities subjects. 

This educational level may be demonstrated by:

  • Honours degree (named above);
  • Possession of equivalent qualifications;
  • Prior experiential learning, the outcome of which can be demonstrated to be equivalent to formal qualifications otherwise required;
  • Or a combination of formal qualifications and experiential learning which, taken together, can be demonstrated to be equivalent to formal qualifications otherwise required.

Language Requirements

All classes are conducted in English. If English is not your first language, we strongly recommend you let us know your English language test score in your application. If you have booked a test or are awaiting your results, please indicate this in your application. When asked to upload a CV as part of your application, please include any information about your English test score.

  • IELTS 7.0 (or equivalent) is required, with a minimum of 6.0 in each of the four skills.
  • You can check you have achieved the correct IELTS level on our language requirements page.

Personal Statement  

The personal statement is a very important part of your application and should demonstrate to the course team that you are interested in advertising and that you have thought very carefully about why you wish to study on the course.

Ensure that your personal statement it is well written, clear and free of any spelling mistakes. It is your chance to impress the team by showing a strong interest in advertising, demonstrating what you feel you would bring to the course, your appreciation of what the course can offer you and how you feel it might help you in the future.

This can be demonstrated through work experience, previous studies and your personal experience. 

Portfolio

No portfolio is required for this course.

CV

Please provide a CV detailing your education, qualifications and any relevant work or voluntary experience. If English is not your first language it is important that you also include in your CV details of your most recent English language test score.

Interview Advice 

If you are invited for an interview, prepare by thinking of questions that you may have for the Course Leader and re-familiarising yourself with your personal statement, from which the Course Leader’s questions will probably arise. At the interview, the course team will be looking for applicants who can demonstrate their intellectual curiosity and creative potential.

The interview will be relatively informal and will take place at London College of Communication or online via Skype for international students or those unable to visit the College.

Selection Criteria

All applications will be considered by the course team who will consider key elements when making a decision on your suitability to join the course:

  1. Firstly they will look at your qualifications and transcript (or projected results)
  2. Then they will scrutinise your personal statement, CV, and any previous work experience

Academic or professional references are not required for this course. 

Offers will be made based on the following selection criteria, which applicants are expected to demonstrate:

  • sufficient prior knowledge and experience of and/or potential in Advertising, to be able to successfully complete the programme of study
  • an academic or professional background in a relevant subject
  • their commitment to developing creative practice alongside an academic engagement with the subject

If the admissions team are unable to make a decision based on your initial application, they may request a sample of written or portfolio of work on which to judge academic abilities and potential for the course. 

Interview advice

Applicants are usually interviewed by the course team before a place can be offered. Interviews will take place at LCC, or via Skype/telephone.

Funding

Home / EU and International students

Funding opportunities available for this course:

Any questions? Please email funding@arts.ac.uk or visit Postgraduate Funding.

How to apply

You can begin your application for this course using our online application form – the link to this is below. Before you apply, we recommend you take some time to read the course Entry Requirements section to learn about the application process, including detailed guidance on the extra information we will ask you to provide later in the process. 

Required information for all postgraduate course applications

You will need to enter the following information in the online application form:

  • Personal details (including full name; date of birth; nationality; permanent address and English language level)
  • Current and/or previous education and qualification details
  • Employment history

Before you can submit the form, you’ll also need to agree to the terms and conditions for how we process your data – these are explained in the form.

Please note, if you’re an international applicant we will need to contact you separately to ask for copies of certain documents (for example, English language qualification/certificate and copies of any previous UK study visas).

Extra information required for applications to this course

Once you have submitted the online application form, we will send you a confirmation email.

From January 2017 you will be emailed a link to our online application tool, where you should submit the extra information we require for the selection process:

Personal statement

CV

The course leader will then review your work, may invite you to interview, and will then make a decision on your application, from January 2017.

The admissions team will be in touch after that to let you know the outcome and to guide you through the next steps. 

Start your application now

Applications are accepted, and offers made, throughout the year. Early application is advised.

Apply now

The application form can be saved as you fill it out, so you don’t need to complete it all at once. You will also have the chance to review all the information and make any necessary amendments before you submit the application form.

We will send you emails as you progress through the application process, so do check your inbox (and junk folder, just in case). These emails will contain important information about your application, and links to the online forms you should use to submit the extra information required.

Enquire about this course

If you haven’t found the information you’re looking for or want to ask us a question about this course, please fill out our enquiry form.

Make an enquiry