- Start dateSeptember 2018
- Course length1 year 3 months full time (45 weeks across a four-term model)
Applications for 2017/18 entry to this course are now closed and will re-open in Autumn 2017 for 2018/19 entry.
By combining cutting edge thinking with practical project work, MA Advertising enables you to develop the essential skills and experience to succeed within this dynamic and challenging industry.
Reasons to apply
- MA Advertising builds on the outstanding reputation and award-winning success of our undergraduate BA (Hons) Advertising programme.
- Gain in-depth knowledge and a high-level of professional skills to develop, implement and evaluate a wide range of advertising activities.
- Explore your practice in ‘creative laboratory’ conditions, productive dialogue with theory and through critically supportive engagement with tutors and your peers.
- The course features a guest lecture series delivered by industry experts, academics and practitioners from the highest levels of the advertising industry.
- Benefit from being immersed in the vibrant energy and creative community of London College of Communication; from photography exhibitions to film screenings, animation shows to interactive design installations, and masterclasses delivered by experts across the creative industries.
MA Advertising combines cutting edge thinking with practical project work, enabling you to develop the intellectual abilities and gain the relevant experience needed to succeed within this dynamic and challenging industry.
MA Advertising fosters an enquiring and analytical approach to the study and practice of advertising. You will develop your intellectual, imaginative, creative and aesthetic skills, and improve your personal professionalism and independence of judgment. You will address the nature of consumer behaviour and psychology, including the role of persuasion and influence and critically assess methods for researching and measuring them. You will be encouraged to develop your own creativity and produce high quality and creatively persuasive advertising work.
This blend of academic rigour with practical experience, is designed to give you in-depth critical insight into advertising and improve your understanding of the impact the media, society and culture has on individuals and organisations and in turn, the role advertising plays in shaping society and culture.
Benefit from being immersed in the vibrant energy and creative community of London College of Communication; from photography exhibitions to film screenings, animation shows to interactive design installations, and master classes delivered by experts across the creative industries. Our emphasis on practice-based creativity and learning by doing will provide a unique and inspirational context for your own work both on the course and in your future career.
If you are interested in a career in advertising, the creative, cultural, or communication sectors, in professional research and analysis, or more broadly, you wish to become a more critical and strategic thinker, or continue your studies at doctoral level, MA Advertising is for you.
MA Advertising is a full-time course, delivered in the Media School. This Masters programme builds on the outstanding reputation and award-winning success of our undergraduate advertising programme BA (Hons) Advertising.
Each course is divided into units, which are credit-rated. The minimum unit size is 20 credits. The MA course structure involves six units, totalling 180 credits.
Autumn, Term 1
Creative Industries (20 credits) – This unit focuses on the advertising industry and its location position within the broader context of creative and cultural economies and their increasing centrality to contemporary society. One of the core focuses of the unit is the role that creativity plays within these industries/economies, how it is conceptualised, operationalised, and measured. This provides the context in which you will work on the first of the creative projects that you will develop during your time on the course.
Innovative Methods (20 credits) – Explore the dynamic interaction between the creative business of advertising and the methods of research and analysis required to successfully develop creative briefs. This unit equips you with the skills to carry out research, analysis, and measurement and to critically reflect on how research strategy and technique can respond in fast-changing cultures and technological environments.
During the Autumn Term, you will also take part in networking events and attend a regular speaker series.
On completion of the first term, you will have a good understanding of the realities of the modern advertising industry and its location within the creative sector, a more reflexive understanding of your own creative processes, and an active knowledge of research methods and methodologies. You will have also produced your first piece of advertising work related to ideas that have been explored throughout this phase of the course.
Spring, Term 2
Creative Laboratory (40 credits) – This unit builds on the creative work done in Term 1 and allows you to extend the range of your practice. The focus is on media convergence, multi-platform and networked communication, and the impact of new technologies and the capacity to produce coherent narratives or experientially meaningful experiences. You will produce work across a range of media and relate your practice to the theoretical insights previously explored.
Collaborative Unit (20 credits)
Summer, Term 3
Technological Futures (20 credits) – Explore a range of issues closely related to the work you have done within the Innovative Methods unit and Creative Laboratory. You will learn about challenges of researching big data within the industry and explore emergent themes around the relationship between technology and society. You will have the opportunity to work collaboratively on a practice-based project and be encouraged to reflect on the wider context within which you are working.
Final Major Project (60 credits) – Represents the culmination of your studies. Here you will engage in a self-generated research project, either through combining practice with theory or in a dissertation. In either case, the work you produce will be self-directed and will build on skills and knowledge developed over the Autumn and Spring Term.
Autumn, Term 4
Final Major Project continued (60 credits) – Represents the culmination of your studies. Here you will engage in a self-generated research project, either through combining practice with theory or in a dissertation. In either case, the work you produce will be self-directed and will build on skills and knowledge developed over the Autumn and Spring Term.
If you are unable to continue or decide to exit the course, there are two possible exit awards. A Postgraduate Certificate will be awarded on successful completion of the first 60 credits and a Postgraduate Diploma will be awarded on successful completion of the first 120 credits.
How to apply
Please note, this course has places available for UK and EU applicants only for 2017/18 entry.
Applications for 2018/19 entry will open in Autumn 2017.
You can begin your application for this course using our online application form – the link to this is below. Before you apply, we recommend you take some time to read the course Entry Requirements section to learn about the application process, including detailed guidance on the extra information we will ask you to provide later in the process.
Required information for all postgraduate course applications
You will need to enter the following information in the online application form:
- Personal details (including full name; date of birth; nationality; permanent address and English language level)
- Current and/or previous education and qualification details
- Employment history
Before you can submit the form, you’ll also need to agree to the terms and conditions for how we process your data – these are explained in the form.
Please note, if you’re an international applicant we will need to contact you separately to ask for copies of certain documents (for example, English language qualification/certificate and copies of any previous UK study visas).
Extra information required for applications to this course
Once you have submitted the online application form, we will send you a confirmation email.
From January 2017 you will be emailed a link to our online application tool, where you should submit the extra information we require for the selection process:
- Personal statement
The course leader will then review your work, may invite you to interview, and will then make a decision on your application, from January 2017.
The admissions team will be in touch after that to let you know the outcome and to guide you through the next steps.
Start your application now
Applications are accepted, and offers made, throughout the year. Early application is advised.
The application form can be saved as you fill it out, so you don’t need to complete it all at once. You will also have the chance to review all the information and make any necessary amendments before you submit the application form.
We will send you emails as you progress through the application process, so do check your inbox (and junk folder, just in case). These emails will contain important information about your application, and links to the online forms you should use to submit the extra information required.
Applicants are expected to demonstrate sufficient prior knowledge and experience of and/or potential in advertising, and have an academic or professional background in a relevant subject in order to successfully complete the course.
An applicant will normally be considered for admission if they have achieved an educational level equivalent to an honours degree, preferably at 2:1 level, in advertising, marketing, communications, social sciences, art and design, or humanities subjects.
This educational level may be demonstrated by:
- Honours degree (named above);
- Possession of equivalent qualifications;
- Prior experiential learning, the outcome of which can be demonstrated to be equivalent to formal qualifications otherwise required;
- Or a combination of formal qualifications and experiential learning which, taken together, can be demonstrated to be equivalent to formal qualifications otherwise required.
All classes are conducted in English. If English is not your first language, we strongly recommend you let us know your English language test score in your application. If you have booked a test or are awaiting your results, please indicate this in your application. When asked to upload a CV as part of your application, please include any information about your English test score.
- IELTS 7.0 (or equivalent) is required, with a minimum of 6.0 in each of the four skills.
- You can check you have achieved the correct IELTS level on our language requirements page.
The personal statement is a very important part of your application and should demonstrate to the course team that you are interested in advertising and that you have thought very carefully about why you wish to study on the course.
Ensure that your personal statement it is well written, clear and free of any spelling mistakes. It is your chance to impress the team by showing a strong interest in advertising, demonstrating what you feel you would bring to the course, your appreciation of what the course can offer you and how you feel it might help you in the future.
This can be demonstrated through work experience, previous studies and your personal experience.
No portfolio is required for this course.
Please provide a CV detailing your education, qualifications and any relevant work or voluntary experience. If English is not your first language it is important that you also include in your CV details of your most recent English language test score.
If you are invited for an interview, prepare by thinking of questions that you may have for the Course Leader and re-familiarising yourself with your personal statement, from which the Course Leader’s questions will probably arise. At the interview, the course team will be looking for applicants who can demonstrate their intellectual curiosity and creative potential.
The interview will be relatively informal and will take place at London College of Communication or online via Skype for international students or those unable to visit the College.
All applications will be considered by the course team who will consider key elements when making a decision on your suitability to join the course:
- Firstly they will look at your qualifications and transcript (or projected results)
- Then they will scrutinise your personal statement, CV, and any previous work experience
Academic or professional references are not required for this course.
Offers will be made based on the following selection criteria, which applicants are expected to demonstrate:
- sufficient prior knowledge and experience of and/or potential in Advertising, to be able to successfully complete the programme of study
- an academic or professional background in a relevant subject
- their commitment to developing creative practice alongside an academic engagement with the subject
If the admissions team are unable to make a decision based on your initial application, they may request a sample of written or portfolio of work on which to judge academic abilities and potential for the course.
Fees and funding
Home / EU fee
In addition to tuition fees you are very likely to incur additional costs such as travel expenses and the cost of materials. We strongly suggest you read the information on our Additional Costs page.
Find out about the accommodation options available and how much they will cost.
Scholarships and awards
A range of scholarships, bursaries and awards are available to postgraduate students at UAL.
Postgraduate loans of up to £10,000 are now available for eligible UK and EU students. A full list of eligibility criteria and information on applying can be found on the postgraduate loans webpage.
Home / EU and International students
Funding opportunities available for this course:
If you are interested in a career in advertising, the creative, cultural, or communication sectors, in professional research and analysis, or, more broadly, you want to become a more critical and strategic thinker, or continue your studies at doctoral level, MA Advertising is for you.
UAL Jobs and Careers
UAL has a number of services and networks that hold regular workshops and careers fairs developed to help you establish and promote your career in the arts, design, or media. These include:
Careers and Employability are the University's dedicated careers and professional practice service. We help UAL students and graduates embark on their professional futures in the creative industries, find jobs, set up a business, and sell their work. We run events throughout the year on all aspects of the career journey.
Creative Opportunities jobs board helps graduates and students find job and internship opportunities and connect with organisations and companies in the creative sector. We post jobs and paid internships, part-time work, freelance contracts and full-time opportunities.