BA (Hons) Graphic Branding and Identity

Places available 2016/17

This course has places available. View the How to apply section on this page for more details. For a full list of UAL courses open for 2016/17 entry, including others available at London College of Communication, visit the Places available page.

Graphic branding and identity are at the centre of every element of communication. They are fundamental to all societies whether to define them culturally, socially or to provide commercial focus. This is a dynamic subject with distinct professional opportunities and BA (Hons) Graphic Branding and Identity will help you develop your individual approach, through practice, to support your future career ambitions.

Programme Director Jamie Hobson discusses the new BA (Hons) Graphic Branding and Identity course on the LCC blog.
Work by Na Youn Jeon, BA (Hons) Graphic and Media Design, Summer Shows 2014. Image © Lewis Bush

Funding opportunities

Find out about the range of funding options available for undergraduate study.

Facts

Course Leader

Alison Barnes

Course Location

London College of Communication 
Elephant and Castle
Find Us

Study LevelUndergraduate
Study ModeFull time
Course Length3 years
Home/EU Fee

£9,000 per year (2016/17 fees)

International Fee

£17,230 per year (2016/17 fess)

Start DateSeptember 2016
Autumn Term DatesMonday 26 September 2016 – Friday 9 December 2016
Spring Term DatesMonday 9 January 2017 – Friday 17 March 2017
Summer Term DatesTuesday 18 April 2017 – Friday 23 June 2017
Application Route

Universities and Colleges Admissions Service (UCAS)

Application DeadlineOpen for UK, EU and international applicants for 2016/17 entry. Applications for 2017/18 entry will open in Autumn 2016.
UCAS CodeW213
University CodeU65

Content and Structure

Content

Understand how identity and branding behaviors define us as individuals and groups, as well as commercially and corporately, and how it can reinforce identity.

BA (Hons) Graphic Branding and Identity is a practical course which allows you to explore diverse and creative approaches to branding and identity from concept through to realisation.

You will gain valuable insights into all aspects of the subject from its historical, social, cultural and commercial contexts through design practice relating to brand and identity expression. In addition, have access to the College’s extensive range of resources from printmaking and letterpress to moving image and digital media.

The course is designed to produce strategic thinkers and creative communicators who will become significant professional practitioners within this expansive industry.

Distinctive Features

The following features give the course a distinctive identity and help to ensure that we are offering a unique, exclusive and exciting experience for you, including:

  • Practical projects and technical workshops are designed to enable you to choose and develop the right message, to the right audience, at the right time using the right media. 
  • The course will allow you to place graphic branding in the context of graphic design, branded spaces and interiors, packaging, moving image, advertising and narrative storytelling and is designed to encourage innovation and initiative.
  • Your practice will be supported and informed by theory associated with the subject which places it within an historical, cultural and social context.
  • Collaboration - This combination of practical and theoretical exploration and understanding is further supported by live projects and collaborative involvement with industry.
  • Strategy and brand planning - The course will introduce you to strategic and brand planning combined with design principles associated with a broad range of media while the second year will consolidate and expand on design and brand expression while encouraging individual and collaborative working and engagement with theoretical aspects of the subject, all within an exploratory context.
  • Your final year will allow you to pursue your own interests and direction through supported independence and provide you with confidence to choose your future path within the industry or progress onto postgraduate study.

Structure

In common with all courses at the University of the Arts London, this course is credit rated. The course is 3 years, levels 4-6. Each year requires you to achieve 120 credit points. To be awarded the BA (Hons) Graphic Branding and Identity qualification, you need to accumulate a total of 360 credits.

Year 1

Units Summary: 

  • Introduction to Study in Higher Education (20 credits)
  • Design Principles (40 credits)
  • Brand Narratives (20 credits)
  • Locating Practice: Graphic Branding and Identity (20 credits)
  • Contextual and Theoretical Studies 1 (20 credits)

Year 2

Units Summary: 

  • Brand Futures (40 credits)
  • Collaborative Project (20 credits)
  • Brand Expression (20 credits)
  • Managing Design 2 (20 credits)
  • Contextual and Theoretical Studies 2 (20 credits)

Diploma in Professional Studies

The Diploma in Professional Studies is an optional placement year in industry between the second and third year of the course. It is a managed year of professional experience largely undertaken in the design profession in a variety of national and international locations. Successful candidates are selected on a competitive basis from academic performance and studentship, successful completion of the DPS bridging studies and by portfolio and proposal. Please view the Diploma in Professional Studies Programme Specification (PDF - 164KB) for more details.

Year 3

There are two pathway options in term one and two of Year 3. One route involves an 8,000 – 10,000 word piece of written work (Route A), or the other route combines a 4,000 – 5,000 word piece of written work plus a Self-Initiated Project (Route B). 

Units Summary: 

Route A:

  • Contextual and Theoretical Studies 3 (Route A) (40 credits)
  • Industry Practice (20 credits)
  • Major Project Studio (60 credits)

Route B:

  • Contextual and Theoretical Studies 3 (Route B) (20 credits)
  • Industry Practice (20 credits)
  • Major Project Studio (60 credits)
  • Self-Initiated Project (Route B) (20 credits)

Staff

Course Leader: Alison Barnes

Contextual and Theoretical Studies Coordinators: Dr. Mark Ingham and Dr. Ian Horton

Careers

Careers include:

  • Designer
  • Producer
  • Creative
  • Art Director
  • Motion Graphic Designer
  • Arts and Culture Adviser
  • Visual Merchandising Manager
  • Communications Writer
  • Social/Media Planner
  • Head of Design
  • Editorial Designer
  • Production Co-ordinator
  • Brand Planner
  • Account Management

Student Jobs and Careers at UAL

We know what it takes to be successful in your chosen field. Your tutors are professionals in their own right and understand what you need to help you establish your career. 

Careers and Employability is dedicated to helping students build up work-relevant skills, knowledge, experience and networks throughout your time here. 

Creative Opportunities is the UAL job and work placement website for students and graduates, advertising hundreds of creative opportunities each month. This includes ArtsTemps in-house recruitment agency, placing students and graduates in paid temping roles within the University.

UAL houses a number of organisations which promote aspects of career development in the arts and media, and which hold regular workshops and careers fairs. These include:

  • Own-It (intellectual property issues)
  • ArtQuest (career development resource for artists and designers)

Entry Requirements

Recruitment and Admissions

The course team welcomes applicants from a broad range of backgrounds, from all over the world. The course attracts students who apply direct from A Level (or equivalent) or from a Foundation Diploma in Art and Design, or other art or design courses, as well as mature students who may have previously worked in industry.

Entry Requirements (Home/International/EU)

For admission to BA (Hons) Graphic Branding and Identity, applicants need:

160 UCAS tariff points gained at GCE Advanced (A) Level (or equivalent) plus passes in three subjects at GCSE (or equivalent) Grade C or above. A Level subjects studied may include: English; History; Media; Business; Art and Design, or other subjects within Social Sciences. 

A typical applicant might have:

  • GCE A Levels (or equivalent) ideally achieved at grade C or above, plus passes in three subjects at GCSE Grade C or above.
    OR 
  • One subject at GCE A Level, plus a Foundation Diploma in Art and Design, plus passes in three subjects at GCSE Grade C or above.

Applicants might also have overseas qualifications, or others including:

  • International Baccalaureate or European Baccalaureate. 
  • UAL Awarding Body Level 3 Foundation Diploma in Art and Design. 
  • National Diploma, Access, or NVQ.

Alternative Entry Routes

We welcome applicants with relevant professional and vocational qualifications, or from mature students who do not have formal qualifications but may have relevant experience in industry.

Students applying on the basis of their previous experience should apply as normal via UCAS and will then be guided by the admissions team on next steps, through either of the Accreditation of Experiential Learning (AEL) or the Accreditation of Certificated Learning (ACL) processes.

Language Requirements (International/EU)

All classes are conducted in English. If English is not your first language you will be asked to provide evidence of your English language ability when you enrol.

  • IELTS 6.0 (or equivalent) is required overall, with a minium of 5.5 in each of the four skills.
  • You can check you have achieved the correct IELTS level on our language requirements page.

Admission Procedures

The selection procedures for the course adhere to the Equal Opportunities Policy of the University of the Arts London. Applications are normally made through UCAS and are assessed on the basis of qualifications, your personal statement, and your portfolio of work. 

All applicants will be contacted by the admissions team and asked to submit a mini portfolio of work via PebblePad within two weeks. Depending on the quality of mini portfolio and application, applicants may then be invited to full portfolio review and interview at the College. 

In exceptional cases, those living outside London and unable to attend LCC may be interviewed by phone or via Skype, and should also prepare a digital version of their full portfolio. 

Applicants are not guaranteed a full portfolio review/interview, and may be offered a place, or informed of an unsuccessful outcome, after the mini portfolio stage.

Student Selection Criteria - what do we look for?

All applications will be considered by the course team and offers will be made based upon the following selection criteria. The team will consider three key elements when making a decision on your suitability to join the course:

  • Most importantly they will review your personal statement and your portfolio.
  • They will consider at your qualifications (or projected results).
  • They will also review your academic or personal references.

Personal Statement Advice

This is an important part of your application and should demonstrate to the team that you are interested in graphic branding and that you have thought carefully about why you want to study on this course.

You can demonstrate this through your previous work experience or study, personal experience and your ambitions for personal development as a student at LCC.

You should ensure it is written clearly, and free of any spelling mistakes. It is your chance to impress the team by demonstrating your appreciation of what the course can offer you and how you feel it will help you in the future.

State what you personally would bring to the course, and that you are motivated and have a willingness to learn, explore and experiment.

Portfolio Advice

Your portfolio of work is the most important part of your application and you must clearly show evidence of the following, through development work as well as completed projects covering:

  • Visual vocabulary; quality of compositional skills and use of line, shape, form, scale, space, light, colour, texture and time.
  • Ideas generation; quality of ideas and expression of conceptual thinking.
  • Research and its application (including sketchbooks); systematic identification and investigation of appropriate resources.
  • Materials, media exploration and experimentation; experimentation and testing of materials in realisation of concepts.
  • Contextual awareness and its influence on the portfolio; understanding and application subject knowledge and context. 

Mini Portfolio

All applicants will be contacted by the admissions team and asked to submit a mini portfolio via PebblePad.

The mini portfolio should consist of no more than twenty images from two or three of your projects.

After submitting the mini portfolio, applicants could either be made an offer for the course, referred to other courses across UAL for consideration, or invited to attend a full portfolio review and short group interview at LCC. 

In exceptional cases, those living outside London can be interviewed by phone or via Skype, and will need to prepare a digital version of their full portfolio.

Full Portfolio Review

Applicants successful at mini portfolio stage may be invited to attend a full portfolio review and interview at LCC.

For the full portfolio review at the College, you should prepare additional examples of your work, including your development work and sketchbooks as well as finished projects.

Interview Advice

You can prepare yourself in advance by thinking of questions to ask the Course Leader and also re-familiarising yourself with your personal statement, from which the Course Leader's questions to you will probably arise.

The interview will be a relatively informal group discussion and will take place at the College with two members of the course team.

Students are admitted to the course having fulfilled the necessary entry requirements and on the basis of their potential to benefit from the programme and their potential to succeed on the course.

Next Steps

You can normally expect to hear from the admissions team within two weeks after your interview. Successful applicants will be guided through the rest of our admissions stages and towards enrolment on the course. 

How to Apply

UK/EU Applicants

You will need to apply through the UCAS online application system.

Go to ‘Apply’ from the UCAS homepage, where you will be able to register and create a password that gives you unique access as you complete your application form. London College of Communication (LCC) courses are listed under University of the Arts London.

  • University code: U65
  • Course code: W213
  • There is no 'campus code' for LCC.

International Applicants

There are three ways international students can apply to an undergraduate course at LCC:

Follow the steps on the UAL International Application page for advice of how to apply.

Study Abroad Applications

International undergraduate students can apply to join this BA course for a period of up to three terms as a Study Abroad student. Please visit the University Study Abroad pages for details of how to apply or contact our Study Abroad office:

T: +44 (0)20 7514 2249
E: studyabroad@arts.ac.uk

Deferred entry

For Home/EU applicants, the Course Leader determines whether deferred places are available for the course. If you wish to defer your place, it is advisable to indicate this on your application form and/or discuss this with the admissions team and Course Leader before applying or after, at the earliest opportunity. In all cases, deferred places will only be held for one year.

International applicants are normally permitted to defer entry to any programme of study for one year only, after which they will be asked to re-apply.

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