BA (Hons) Graphic Branding and Identity

Graphic branding and identity are at the centre of every element of communication. They are fundamental to all societies whether to define them culturally, socially or to provide commercial focus. This is a dynamic subject with distinct professional opportunities and BA (Hons) Graphic Branding and Identity will help you develop your individual approach, through practice, to support your future career ambitions.

Additional costs: In addition to tuition fees you are very likely to incur additional costs such as travel expenses and the cost of materials. We strongly suggest you read the information on our Additional Costs page

Funding opportunities

Find out about the range of funding options available for undergraduate study.

Use UAL's fees and funding calculator to estimate how much your studies may cost you in your first year, and what funding may be available to you.

Facts

Course Leader

Alison Barnes

Course Location

London College of Communication 
Elephant and Castle
Find Us

Study LevelUndergraduate
Study ModeFull time
Course Length3 years
Home/EU Fee

£9,250 per year

 

Tuition fees for undergraduate degree courses have been set at £9,250 per year for full-time study. This applies from the 2017/18 academic year, subject to changes in the law. Tuition fees may increase in future academic years for new and continuing students, in line with an inflationary amount determined by government. Please visit our Undergraduate Tuition Fees page for full information on tuition fees.

International Fee

£17,920 per year

Start Date25 September 2017
Application Route

Universities and Colleges Admissions Service (UCAS)

Application DeadlineThe UCAS deadline for 2017/18 is 15 January 2017
UCAS CodeW213
University CodeU65

Content and Structure

Content

Understand how identity and branding behaviors define us as individuals and groups, as well as commercially and corporately, and how it can reinforce identity.

BA (Hons) Graphic Branding and Identity is a practical course which allows you to explore diverse and creative approaches to branding and identity from concept through to realisation.

You will gain valuable insights into all aspects of the subject from its historical, social, cultural and commercial contexts through design practice relating to brand and identity expression. In addition, have access to the College’s extensive range of resources from printmaking and letterpress to moving image and digital media.

The course is designed to produce strategic thinkers and creative communicators who will become significant professional practitioners within this expansive industry.

Distinctive Features

The following features give the course a distinctive identity and help to ensure that we are offering a unique, exclusive and exciting experience for you, including:

  • Practical projects and technical workshops are designed to enable you to choose and develop the right message, to the right audience, at the right time using the right media. 
  • The course will allow you to place graphic branding in the context of graphic design, branded spaces and interiors, packaging, moving image, advertising and narrative storytelling and is designed to encourage innovation and initiative.
  • Your practice will be supported and informed by theory associated with the subject which places it within an historical, cultural and social context.
  • Collaboration - This combination of practical and theoretical exploration and understanding is further supported by live projects and collaborative involvement with industry.
  • Strategy and brand planning - The course will introduce you to strategic and brand planning combined with design principles associated with a broad range of media while the second year will consolidate and expand on design and brand expression while encouraging individual and collaborative working and engagement with theoretical aspects of the subject, all within an exploratory context.
  • Your final year will allow you to pursue your own interests and direction through supported independence and provide you with confidence to choose your future path within the industry or progress onto postgraduate study.

Structure

In common with all courses at the University of the Arts London, this course is credit rated. The course is 3 years, levels 4-6. Each year requires you to achieve 120 credit points. To be awarded the BA (Hons) Graphic Branding and Identity qualification, you need to accumulate a total of 360 credits.

Year 1

Units Summary: 

  • Introduction to Graphic Branding and Identity (20 credits)
  • Design Principles (40 credits)
  • Brand Narratives (20 credits)
  • Locating Practice: Graphic Branding and Identity (20 credits)
  • Contextual and Theoretical Studies 1 (20 credits)

Year 2

Units Summary: 

  • Brand Futures (40 credits)
  • Collaborative Project (20 credits)
  • Brand Expression (20 credits)
  • Managing Design (20 credits)
  • Contextual and Theoretical Studies 2 (20 credits)

Diploma in Professional Studies

The Diploma in Professional Studies is an optional placement year in industry between the second and third year of the course. It is a managed year of professional experience largely undertaken in the design profession in a variety of national and international locations. Successful candidates are selected on a competitive basis from academic performance and studentship, successful completion of the DPS bridging studies and by portfolio and proposal. Please view the Diploma in Professional Studies Programme Specification (PDF - 164KB) for more details.

Year 3

There are two pathway options in term one and two of Year 3. One route involves an 8,000 – 10,000 word piece of written work (Route A), or the other route combines a 4,000 – 5,000 word piece of written work plus a Self-Initiated Project (Route B). 

Units Summary: 

Route A:

  • Contextual and Theoretical Studies 3 (Route A) (40 credits)
  • Industry Practice (20 credits)
  • Major Project Studio (60 credits)

Route B:

  • Contextual and Theoretical Studies 3 (Route B) (20 credits)
  • Industry Practice (20 credits)
  • Major Project Studio (60 credits)
  • Self-Initiated Project (Route B) (20 credits)

Course Structure

The information outlined is an indicative structure of the course. Whilst we will aim to deliver the course as described on this page, there may be situations where it is desirable or necessary for the University to make changes in course provision, for example because of regulatory requirements or operational efficiencies, before or after enrolment. If this occurs, we will communicate all major changes to all applicants and students who have either applied or enrolled on the course.

Please note that due to staff research agreements or availability, not all of the optional modules listed may be available every year.

Staff

Course Leader: Alison Barnes

Lecturer: Katy Oswald

Contextual and Theoretical Studies Coordinators: Dr. Mark Ingham and Dr. Ian Horton

Careers

Careers include:

  • Designer
  • Producer
  • Creative
  • Art Director
  • Motion Graphic Designer
  • Arts and Culture Adviser
  • Visual Merchandising Manager
  • Communications Writer
  • Social/Media Planner
  • Head of Design
  • Editorial Designer
  • Production Co-ordinator
  • Brand Planner
  • Account Management

Student Jobs and Careers at UAL

We know what it takes to be successful in your chosen field. Your tutors are professionals in their own right and understand what you need to help you establish your career. 

Careers and Employability is dedicated to helping students build up work-relevant skills, knowledge, experience and networks throughout your time here. 

Creative Opportunities is the UAL job and work placement website for students and graduates, advertising hundreds of creative opportunities each month. This includes ArtsTemps in-house recruitment agency, placing students and graduates in paid temping roles within the University.

UAL houses a number of organisations which promote aspects of career development in the arts and media, and which hold regular workshops and careers fairs. These include:

  • Own-It (intellectual property issues)
  • ArtQuest (career development resource for artists and designers)

Entry Requirements

Recruitment and Admissions

The course team welcomes applicants from a broad range of backgrounds, from all over the world. The course attracts students who apply direct from A Level (or equivalent) or from a Foundation Diploma in Art and Design, or other art or design courses, as well as mature students who may have previously worked in industry.

Entry Requirements (Home/International/EU)

The standard minimum entry requirements for this course are:

64 new UCAS tariff points (160 old UCAS tariff points) gained at GCE Advanced (A) Level or equivalent. (A Level subjects studied may include: English; History; Media; Business; Art and Design, or other subjects within Social Sciences). Ideally your A levels will be achieved at Grade C or above.

Or

One subject at A Level achieved at grade C or above PLUS Foundation Diploma in Art & Design (Level 3/4).

Alternatively you will be considered if you have achieved a minimum of 64 new UCAS tariff points (160 old UCAS tariff points) from one of the following qualifications:

• BTEC Extended Diploma
• UAL Extended Diploma in Art and Design
• Access to HE Diploma
• International Baccalaureate
• Equivalent EU or Non-EU qualifications

Additionally you will have achieved passes at grade C or above in at least three GCSE subjects including English.

If English is not your first language you will also need an up to date English qualification- see below. 

Alternative Entry Routes

We welcome applicants with relevant professional and vocational qualifications, or from mature students who do not have formal qualifications but may have relevant experience in industry.

Students applying on the basis of their previous experience should apply as normal via UCAS and will then be guided by the admissions team on next steps, through either of the Accreditation of Experiential Learning (AEL) or the Accreditation of Certificated Learning (ACL) processes.

Language Requirements (International/EU)

All classes are conducted in English. If English is not your first language you will be asked to provide evidence of your English language ability when you enrol.

  • IELTS 6.0 (or equivalent) is required overall, with a minium of 5.5 in each of the four skills.
  • You can check you have achieved the correct IELTS level on our language requirements page.

Admission Procedures

The selection procedures for the course adhere to the Equal Opportunities Policy of the University of the Arts London. Applications are normally made through UCAS and are assessed on the basis of qualifications, your personal statement, and your portfolio of work. 

All applicants will be contacted by the admissions team and asked to submit a mini portfolio of work via PebblePad within two weeks. Depending on the quality of mini portfolio and application, applicants may then be invited to full portfolio review and interview at the College. 

In exceptional cases, those living outside London and unable to attend LCC may be interviewed by phone or via Skype, and should also prepare a digital version of their full portfolio. 

Applicants are not guaranteed a full portfolio review/interview, and may be offered a place, or informed of an unsuccessful outcome, after the mini portfolio stage.

Student Selection Criteria - what do we look for?

All applications will be considered by the course team. They will review the following key elements when making a decision on your suitability to join the course:

  • Most importantly they will review your personal statement and your portfolio
  • They will consider your qualifications (or projected results)
  • They will also review your academic or personal references

Offers will be made based upon the following selection criteria, which should be demonstrated in your application:

  • Visual vocabulary; quality of compositional skills and use of line, shape, form, scale, space, light, colour, texture and time.
  • Ideas generation; quality of ideas and expression of conceptual thinking.
  • Research and its application (including sketchbooks); systematic identification and investigation of appropriate resources.
  • Materials, media exploration and experimentation; experimentation and testing of materials in realisation of concepts.
  • Contextual awareness and its influence on the portfolio; understanding and application subject knowledge and context.

Personal Statement Advice

This is an important part of your application and should demonstrate to the team that you are interested in graphic branding and that you have thought carefully about why you want to study on this course.

You can demonstrate this through your previous work experience or study, personal experience and your ambitions for personal development as a student at LCC.

You should ensure it is written clearly, and free of any spelling mistakes. It is your chance to impress the team by demonstrating your appreciation of what the course can offer you and how you feel it will help you in the future.

State what you personally would bring to the course, and that you are motivated and have a willingness to learn, explore and experiment.

Portfolio Advice

Your portfolio of work is the most important part of your application and you must clearly show evidence development work as well as completed projects.

Mini Portfolio

All applicants will be contacted by the admissions team and asked to submit a mini portfolio via PebblePad.

The mini portfolio should consist of no more than twenty images from two or three of your projects.

After submitting the mini portfolio, applicants could either be made an offer for the course, referred to other courses across UAL for consideration, or invited to attend a full portfolio review and short group interview at LCC.

In exceptional cases, those living outside London can be interviewed by phone or via Skype, and will need to prepare a digital version of their full portfolio.

Full Portfolio Review

Applicants successful at mini portfolio stage may be invited to attend a full portfolio review and interview at LCC.

For the full portfolio review at the College, you should prepare additional examples of your work, including your development work and sketchbooks as well as finished projects.

Interview Advice

You can prepare yourself in advance by thinking of questions to ask the Course Leader and also re-familiarising yourself with your personal statement, from which the Course Leader's questions to you will probably arise.

The interview will be a relatively informal group discussion and will take place at the College with two members of the course team.

Students are admitted to the course having fulfilled the necessary entry requirements and on the basis of their potential to benefit from the programme and their potential to succeed on the course.

Next Steps

Successful applicants will be guided through the rest of our admissions stages and towards enrolment on the course.

How to Apply

UK/EU Applicants

You will need to apply through the UCAS online application system.

Go to ‘Apply’ from the UCAS homepage, where you will be able to register and create a password that gives you unique access as you complete your application form. London College of Communication (LCC) courses are listed under University of the Arts London.

  • University code: U65
  • Course code: W213
  • There is no 'campus code' for LCC.

International Applicants

International applicants may apply through one of three routes only:

Further information on applying via UCAS is provided on the Applying through UCAS page.

For applicants who want to apply directly to UAL, the direct application form may be found here:

Applications for the academic year 2017/18 will be accepted from November 2016. 

For full details on the application process, visit the Undergraduate application page.

Study Abroad Applications

International undergraduate students can apply to join this BA course for a period of up to three terms as a Study Abroad student. Please visit the University Study Abroad pages for details of how to apply or contact our Study Abroad office:

T: +44 (0)20 7514 2249
E: studyabroad@arts.ac.uk

Deferred entry

For Home/EU applicants, the Course Leader determines whether deferred places are available for the course. If you wish to defer your place, it is advisable to indicate this on your application form and/or discuss this with the admissions team and Course Leader before applying or after, at the earliest opportunity. In all cases, deferred places will only be held for one year.

International applicants are normally permitted to defer entry to any programme of study for one year only, after which they will be asked to re-apply.

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