BA (Hons) Advertising students go on to enjoy brilliant careers as creatives, planners, account executives and digital media content creators in world-leading advertising agencies, communications companies and digital production organisations. Our students have won competitions across the world from D&AD to The One Show New York. Gain the essential skills you'll need and develop your creative thinking on this multi-award winning course that gets you primed for work at the centre of this fast-paced industry.

BBC Newsnight, BA Advertising, London College of Communication, LCC

BA (Hons) Advertising students were given two hours to work on a brief around the issue of obesity and advertising campaign to raise awareness, filmed at LCC and broadcast on BBC Newsnight.

Katie Van Etten

Katie Van Etten, a student on BA (Hons) Advertising, wins Deans Award for Study Abroad. Read more on the LCC Blog.

BA Advertising, BBC Insider, London College of Communication, LCC
BA (Hons) Advertising graduate Carl Ellis (far right)

BA (Hons) Advertising graduate Carl Ellis (far right), wins BBC Three programme ‘The Insider’ to secure his dream job at global creative agency Iris Worldwide. 

Advertising for PETA by Zijin-Miao 2013

Advertising for PETA by Zijin-Miao 2013, image by Ana Escobar

Advertising for Absolut Vodka 2013 by Ela Monti, Max Lehner, Luke Owen and Dave Smith
Image by Ana Escobar

Advertising for Absolut Vodka 2013 by Ela Monti, Max Lehner, Luke Owen and Dave Smith.

A class in progress, image by Ana Escobar
Ana Escobar

A class in progress, image by Ana Escobar.

Reasons to Apply

  • Industry guest lecture series with: Sir John Hegarty, David Wood CEO at The Portas Agency, Mother London, ad guru Steve Henry, ex presidents from D&AD Alfredo Marcantonio and Peter Souter.
  • Industry collaborations with Kalectiv: Digital Artists & Film Makers, Candy Space agency and live briefs set by The One Club New York, McCann Worldwide and the Professional Footballers' Association (PFA).
  • Excellent employability; our graduates have gone on to advertising related jobs with IE Agency, Google, Anomaly, Y&R and DDB Worldwide in New York.
  • Student trips to Creative Week, The One Show New York and Cannes Festival of Creativity.
  • Internship opportunities with agencies such as Portas, BBH London, and student exchanges with Hong Kong Polytechnic and College of Advertising and Design, Brussels.


Course Leader

Jo Hodges

Course Location

London College of Communication 
Elephant and Castle

Study LevelUndergraduate
Study ModeFull time
Course Length3 years full time
Home/EU Fee

Standard tuition fee for 2014/15: £9,000

International Fee

Standard tuition fee for 2014/15: £15,180

Start DateSeptember 2014
Autumn Term DatesMonday 29 September 2014 – Friday 12 December 2014
Spring Term DatesMonday 12 January 2015 – Friday 27 March 2015
Summer Term DatesTuesday 27 April 2015 – Friday 26 June 2015
Application Route

Through UCAS. Please see the apply tab for more information.

Application DeadlinePriority consideration is given to those applications received by 15 January deadline, applications submitted beyond this point will still be considered.
UCAS CodeN561
University CodeU65

Content and Structure


London College of Communication’s BA (Hons) Advertising is one of the world’s breeding grounds of award-winning, new talent into the advertising and communications industries.

This future-ready degree course will prepare you as a multi-faceted communicator, developing your own unique creative voice and forward-facing approach. A regular gatherer of awards, projects from the course have won Gold at D&AD, London; Gold at Young Lions, Cannes; Silver at Eurobest, Sweden and Silver at The One Show New York and  regularly short list in the monthly international ad competition, Young Glory.

You can expect...

To learn current advertising practices whilst also questioning latest thinking and challenging your preconceptions, so that you not only become a successful innovator today but also tomorrow. The course is structured to emulate an advertising agency where you will practice your craft and come to appreciate the conceptual, theoretical and practical aspects of advertising through to creative output and client presentation.

There will be a set programme of academic and live project briefs set by industry’s creative directors, and there will be opportunities to raise your profile through student competitions and self-initiated projects. In doing this you will draw on taught techniques for ideas-generation, research, consumer planning and story-boarding as well as pitching your idea for funding, and creatively realising your work to achieve strategic and brand goals.

Overall, you will leave the course having developed a very personal and professional approach to advertising, whereby you’ll be ready to work alone or as part of a collaborative project, creating your own future as a leader in this highly creative arena.

Graduates have gone on to work and gain placements in world leading advertising and communication agencies such as Anomaly London, Mother London, BBH London, BBH New York. See the Careers tab and Alumni profiles below.

MA Advertising at LCC is currently being developed from the success of the BA (Hons) Advertising course.

See BA (Hons) Advertising stories on the LCC Blog.

Learning and teaching

Courses in UAL span a broad range of art, design, communication, business, media, science and communication subjects. So the ways in which you learn and how your time is used will vary according to the specific course you are studying; this may be in studios, labs, classes, involve working alone, learning from peers in pairs or groups, or with external partners. Most importantly, no matter which course you enrol on, you will learn not only about your subject but also about how you learn and how to increase your knowledge base.

Our courses will guide you to take increasing responsibility and ownership of your work and your learning. We do this so that you will be ready and able to take full advantage of the full range of opportunities offered by the creative industries in the global economy.


Assessment always sounds austere and foreboding, but it is not. We see assessment as a very real part of learning, rather than just a means of looking back at past work and measuring achievement; we believe that assessment helps you plan future work and develop new ideas.

Your work will be assessed through projects or portfolios, with written papers or research journals, and, on some courses, examinations. You will be graded according to a set of marking criteria that relate to such things as research, subject knowledge, methodology, and your capacity to analyse and reflect on your achievements. So don’t be afraid of assessment - it is the way to progress.


Year 1

  • Introduction to Study in Higher Education
  • Launch
  • Pitch
  • Contextual and Theoretical Studies 1

Year 1, BA (Hons) Advertising will give you the foundation in current thinking and practice in advertising, but will also give you the tools to challenge and experiment with existing models.

Introduction to study in Higher Education: This unit will introduce you to studying at higher education level including aspects of research and writing as well as fundamental principles of design practice

Launch: This unit aims to ‘launch your voice’ as an advertising communicator. Through a programme of team and individual study you will be given a foundation in the skills necessary to undertake research, analysis, interpretation and presentation of information as related to advertising and related communications. You will also be encouraged to experiment with ‘models’ of advertising to enable you to debate /formulate new models and ideas.

Pitch: Building on your theoretical and practical research and application of understanding of advertising and communication language in Launch, through team and individual work, you will create a pitch project presentation and develop this for final production for communication in advertising to industry.

Contextual and Theoretical Studies 1: Contextual and Theoretical Studies (CTS) Year 1, encourages you to consider visual communication within historical and cultural contexts. Viewed as an element of design and communication CTS is explored as both a methodology and a critical context through which you can locate and develop your own approach to contemporary professional practice. The aim of CTS is to provide an underpinning in critical thinking that reinforces the relationship between studio practice and theory.

Year 2

  • Collaborative Project
  • Persuasion
  • Futurising
  • Contextual and Theoretical Studies 2

Year 2, introduces you to the psychological and consumer behavioural aspects that underpin advertising communications, how they relate back to practice. Also, Year 2 will give you the technological tools to future proof skills. Please note year two is also an important step to enabling you to formulate ideas for your final major project (Dissertation). As mentioned before throughout the course, Theory tutors will be on hand alongside your creative tutors to help you develop your personal ideas that will eventually form your dissertation.

Collaborative Project: As media converges it is necessary for Advertising Communicators to become conversant with fellow media practices. Advertising communicators can be described as being at the forefront of solvers of a communication problem, but this is only part of the communication story. Whilst different media artists and designers look at the communication story from differing angles, in order you fully understand the context of your own study, you will be given the opportunity to take place in a collaborative project with students on other courses on live projects and in competitions.

Persuasion: Broadening your practical and theoretical understanding of advertising communication in Launch and Pitch in Year 1, Persuasion in Year 2 aims to develop a critical understanding of the consumer’s reception of advertising and will underpin the technical and creative explorations in Futurising, also in Year 2. Persuasion will give you the basic toolkit to plan creative communications based on consumer behaviour. Various theoretical perspectives will be explored ranging from the sociological, the psychological and cultural and how you as a developing planning practitioner can relate this back to creative practice.

Futurising: Constant technological and societal changes mean as an advertising communicator you have to constantly review your practice. In order to future proof your practice and critical thinking skills this unit aims to provide you with the technical skills to become self sufficient in your practice. It will provide you with the technical skills to become a self sufficient in realising your work from concept through to the finished article. It will also critically engage you with cutting edge media and communication platforms to support you in the formulation of ideas advertising communication for the future. Skills taught in Futurising will also be linked to the Digital Portfolio unit in Year 3 which aims to consolidate skills and enable students to have a future proofed portfolio that is ready for industry. Futurising will also direct your thinking to developing a dissertation (final major project) in Year 3 based on your creative practice.

Contextual and Theoretical Studies: The aim of this unit in Year 2 is to develop your broader knowledge and understanding of the historical, social, theoretical and cultural developments of contemporary visual culture. You will have the opportunity to further contextualise various aspects of design, media and communication theory in its broadest sense by focusing on specific options.

Year 3

  • Content Creation and Future Shaping (Self-initiated Individual Exploration)
  • Digital Portfolio
  • Contextual & Theoretical Studies 3 (Dissertation)

Year three develops your individual practice and consolidates learning outcomes throughout the course in the culmination and creation of a cutting edge portfolio of work and dissertation for exhibition and industry.

Content Creation and Future Shaping: In this unit you will be supported in formulating an individual self initiated ‘blue skies’ major advertising project and working practise that plays to your strengths and individual aims and objectives as an advertising communicator.
You can opt to do an industrial theoretical research style project or create an evaluative creative practical project for exhibition and their portfolios, or a themed combination of both formed in agreement with tutors.

Digital Portfolio: Building on skills attained in Futurising in Year 2, as part of your professional and personal development as an advertising communicator, your portfolio of work, theoretical or practical, needs to reflect current industry standards and be industry ready for presentation. To achieve this work created in your co unit of Content Creation and Future Shaping will be explored through a variety of digital formats. For example, you may decide to create an entirely on line digital portfolio . Alternatively, you could create a film viral or a communication app that acts as direct ‘advertisement’ of your work. Please note, the format of the digital portfolio will be decided in conjunction with your tutor.


Course LeaderJo Hodges is also the Creative Practice Tutor for years one, two and three. She is experienced as an award winning creative with leading agencies in London and has worked as an art director, copywriter and advertising consultant for top advertising and marketing agencies in London and Paris. Jo also has a background in film with awards and international production credits alongside her being a senior practising lecturer at LCC. Jo is also presently co authoring the fundamentals of Digital Advertising for AVA Publishing.

Steve Spence has an award winning industry track record in advertising with professional skills in copywriting, art direction and creative direction. An award winning radio writer, his speciality is in the exciting new discipline of transmedia storytelling.

Kuldeep Nazran joined LCC directly from industry and brought a breadth and depth of experience from his varied roles. With a background in aeronautical engineering and cybernetics, Kuldeep cut his teeth with his own digital agency, specialising in 3D on the internet. He then went on to a successful career with world-renowned advertising agencies such as Saatchi & Saatchi and Publicis. Kuldeep is passionate about making ideas come to life.


Graduates have gone on to work in some of the leading advertising and communications agencies in the world. Alfred Malmros is a Creative Strategist at Google Creative Lab, Zander Hart is at Tribal DDB NY, Oskar Der Jensen is an art director at Co+Høgh Copenhagen. 

We don’t just create the ad creatives of tomorrow; Luis Delgado and Charlotte Cramer are making waves as an Account Planner and Strategist at Wunderman and JWT respectively and Carl Ellis is an Account Executive at iris Worldwide.

Many more of our students take the strong narrative skills acquired during the course into successful careers as content creators for production and film companies

Alumni include: 

  • Alexander Hernesten, Creative at Anomaly
  • Carol Haidar, Account Planner at Google 
  • Gaelle De Gasquet, Account Manager at Universal McCann
  • Luisa Bundy, Account Manager at Grey Partnership 
  • Davide Russo, Creative Director at CGI Company, NY

What students say...

Since I joined in 2012, the course has pushed and motivated me and made me think a lot more deeply about people and the art of observation and idea generation.
Meredith Fortescue - Year Three

The course taught me about working in teams. Something I was terrified about. Thanks to the course, I’ve discovered I Iike the process a lot.
Lucy Sadana - Year Three

The course pushed me and tested my limits in a good way. It made me confident about my abilities and potential.
Sharin Johal - Year Two

I graduated with an incredible array of contacts, skills and aspirations that go far beyond traditional advertising.
Charlotte Cramer - Alumni 

Student Jobs and Careers at UAL

We know what it takes to be successful in your chosen field. Your tutors are professionals in their own right and understand what you need to help you establish your career. Student Enterprise and Employability (SEE) are dedicated to helping you build up work-relevant skills, knowledge, experience and networks throughout your time here. You will also benefit from our many relationships with industry, which give our students exclusive opportunities and access to networks and funding.

Creative Opportunities is the UAL job and work placement website for students and graduates, advertising hundreds of creative opportunities each month. This includes ArtsTemps in-house recruitment agency, placing students and graduates in paid temping roles within the University.

Find out more about Student Jobs and Careers

Entry Requirements

The course team recognises that applicants come from a broad spectrum of backgrounds. The course attracts students who apply direct from A level or other equivalent qualifications but it also welcomes students who have completed a Foundation Diploma in Art and Design, as well as mature students who may have worked in industry.

Applications for this course are assessed on the basis of their qualifications and a personal statement.

Course entry requirements

Applicants are normally expected to have achieved, or be expected to achieve, the course entry requirements detailed below:

  • 240 UCAS tariff points, a minimum of 160 UCAS tariff points (gained at GCE Advanced level) will be considered, supported by passes in three other subjects at GCSE Grade C or above. 
  • Alternatively, you will be considered if you have achieved 1 subject at GCE Advanced level and Foundation Diploma in Art and Design, supported by passes in three other subjects at GCSE Grade C or above. In addition, the University of the Arts London Awarding Body Level 3 Foundation Diploma in Art and Design will be considered. 
  • We also accept people with the equivalent qualifications obtained through a National Diploma, Access, NVQ and a variety of other pre-University level qualifications including International and European Baccalaureate. Other qualifications, including overseas, may be considered.
  • Relevant professional and vocational qualifications.
  • Subjects the course team will be looking for in your applicationare wide ranging: A levels (or equivalents) ideally achieved at grade C or above in english, history, media, business, art and design or other social science subjects.

Other entry routes

We also welcome applicants who do not have formal qualifications but may have relevant experience. Students applying to this course will be expected to demonstrate a specific interest in this area of study and should have a commitment to engaging with advertising theory and practice.

In such cases, students applying on the basis of their previous experience or who wish to enter the course with through Accreditation of Experiential Learning (AEL) or Accreditation of Certificated Learning (ACL) processes should apply via UCAS and will be guided by the admissions staff on the AP(E)L processes.

Language requirements (International/EU)

All classes are conducted in English. If English is not your first language you will be asked to provide evidence of your English language ability when you enrol.

  • IELTS 6.0 (or equivalent) is required.
  • You can check you have achieved the correct IELTS level in English on the language requirements page.

Student selection criteria - what do we look for?

All applications will be considered by the course team and offers will be made based upon the following selection criteria:

  • Your qualifications (or projected results)
  • Academic or personal reference/s
  • Your personal statement

Personal statement 

The personal statement is a very important part of your application and should demonstrate to the team that you are interested in advertising and that you have thought very carefully about why you want to study on the course.

  • We advise you take great care when writing your personal statement to ensure that it is well written, clear and free of any spelling mistakes. It is your biggest chance to impress the team by demonstrating your appreciation of what the course can offer you and how you feel it might help you in the future. 
  • It is also an opportunity for you to state what you feel you would bring to the course. Through their personal statement, applicants should show a strong interest in advertising. This can be demonstrated through work experience, studying and personal experience and their ambitions for personal development as a student at LCC.

Interview advice

Occasionally an applicant will be invited for interview who has either requested to discuss their application with the Course Leader or who the Course Leader feels would benefit from discussing their application prior to final consideration.

If you are invited for interview you can prepare yourself in advance by thinking of questions that you may have for the Course Leader and also using your personal statement as a guide from which the Course Leader's questions will probably arise. The interview will be relatively informal and will take place, normally, at LCC.

How to Apply

UK/EU Applicants

You will need to apply through the UCAS online application system.

Go to ‘Apply’ from the UCAS homepage, where you will be able to register and create a password that gives you unique access as you complete your application form. London College of Communication (LCC) courses are listed under University of the Arts London.

  • University code: U65
  • Course code: N561
  • There is no 'campus code' for LCC.

The UCAS annual deadline for applications is 15 January.

International Applicants

There are three ways international students can apply to an undergraduate course at LCC:

Follow the steps on the UAL International Application page for advice of how to apply.

Study Abroad Applicants

International undergraduate students can apply to join BA (Hons) Advertising for a period of up to three terms as a Study Abroad student.

Visit the Study Abroad page for details of how to apply.

Enquire about this Course

If you haven’t found the information you’re looking for or want to ask us a question about this course, please fill out our enquiry form.

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