BA (Hons) Design for Branded Spaces

Please note

BA (Hons) Design for Branded Spaces is subject to validation and will be a new course for September 2017. The course will be undergoing developments in 2016/17 and is subject to formal approval.

BA (Hons) Design for Branded Spaces is aimed at students who are interested in designing interior, pop up, installation and event spaces for commercial and cultural brands. It is multidisciplinary and integrates practices from spatial, exhibition, scenographic and interaction disciplines to provide cutting edge experiences for consumers, customers and visitors. Designing spaces and experiences for brands is a thriving economy. Businesses and organisations recognise the value of experience as a strategic tool to engage with consumers and audiences. People are not only looking for entertainment but also for original experiences and new destinations.

We will update this webpage from time to time with new information as it becomes available. In the meantime, if you have any questions, please contact a member of the course team.

Additional costs: In addition to tuition fees you are very likely to incur additional costs such as travel expenses and the cost of materials. We strongly suggest you read the information on our Additional Costs page

Designed space in Amsterdam.

BA (Hons) Design for Branded Spaces explores the design of immersive and interactive brand space experiences.


Course Location

London College of Communication 
Elephant and Castle
Find Us

Study LevelUndergraduate
Study ModeFull time
Course Length3 years
Start DateSeptember 2017
Application Route

Universities and Colleges Admissions Service (UCAS)

Content and Structure

Students on the course apply the latest technologies to the design of interactive and immersive multi-sensory experiences to connect people and brands, and provide solutions to key challenges affecting the future of branded spaces across a range of commercial, retail, workplace, cultural and community environments. They do this through collaborations and live projects with external partners from industries and design professionals. Design op­portunities could include leisure and entertainment spaces, flagship and concept stores, workspaces, pop-up and event spaces, tourist destinations and city environments. 


BA (Hons) Design for Branded Spaces integrates design thinking and methodologies from a range of practices – interior, retail, service, exhibition and events design – to investigate the potential of commercial and cultural spaces, and open up new perspectives on tangible and memorable experiences.

Forms, materials and light are enhanced by smart technologies to design augmented environments with a deliberate atmosphere and brand values; while narrative and user centred techniques shape the design of customers' and visitors' journeys to engage with their lifestyle and imagination.

The course integrates practices such as design fiction and speculative design to develop intelligent ways to anticipate future needs and scenarios, and create a framework for exploration into the future of branded spaces.

What can you expect?

Innovation, curiosity, creativity and the articulation of ideas through experimentation are central to the course experience. We will encourage you to see things differently and to design solutions that are unique to you both in concept and realisation.

You will develop your creativity and design knowledge through a range of practical and theoretical design practices. A lively studio culture is enhance by contextual and studies, and the development of professional practice skills essential in the competitive workplace.

You will be taught by an inspiring community of experienced designers, technical specialist and theorists in addition to visits from guest lecturers. You will also benefit from key thinkers and practitioners working across boundaries and at the cutting edge of their disciplines.

Course Structure

The information outlined is an indicative structure of the course. Whilst we will aim to deliver the course as described on this page, there may be situations where it is desirable or necessary for the University to make changes in course provision, for example because of regulatory requirements or operational efficiencies, before or after enrolment. If this occurs, we will communicate all major changes to all applicants and students who have either applied or enrolled on the course.

Please note that due to staff research agreements or availability, not all of the optional modules listed may be available every year.

Entry Requirements

Recruitment and Admissions

We are committed to making university education an achievable option for a wider range of people and seek to recruit students from diverse socio-economic, cultural and educational backgrounds. We are committed to supporting all of our students in achieving their potential both during and after their courses.

Entry Requirements (Home/International/EU)

For admission to BA (Hons) Design for Branded Spaces, applicants need:

160 UCAS tariff points gained at GCE Advanced (A) Level (or equivalent) plus passes in three subjects at GCSE (or equivalent) Grade C or above. A Level subjects studied may include: English; History; Media; Business; Art and Design, or other subjects within Social Sciences.

A typical applicant might have: 

  • GCE A Levels (or equivalent) ideally achieved at grade C or above, plus passes in three subjects at GCSE Grade C or above.
  • One subject at GCE A Level, plus a Foundation Diploma in Art and Design, plus passes in three subjects at GCSE Grade C or above. 

Applicants might also have overseas qualifications, or others:

  • International Baccalaureate or European Baccalaureate 
  • UAL Awarding Body Level 3 Foundation Diploma in Art and Design 
  • National Diploma, or NVQ 
  • 16 Access credits (12 at level 3, 4 at level 2)

Alternative Entry Routes

We welcome applicants with relevant professional and vocational qualifications, or from mature students who do not have formal qualifications but may have relevant experience in industry.

Those applying on the basis of their previous experience should apply as normal via UCAS and will then be guided by the admissions team on next steps, through either of the Accreditation of Experiential Learning (AEL) or the Accreditation of Certificated Learning (ACL) processes.

Language Requirements (International/EU)

All classes are conducted in English. If English is not your first language you will be asked to provide evidence of your English language ability when you enrol.

  • IELTS 6.0 (or equivalent) is required, with a minium of 5.5 in each of the four skills.
  • You can check you have achieved the correct IELTS level on our language requirements page.

Admission Procedures

The selection procedures for the course adhere to the Equal Opportunities Policy of the University of the Arts London. Applications are normally made through UCAS and are assessed on the basis of qualifications, your personal statement, and your portfolio of work. 

All applicants will be contacted by the admissions team and asked to submit a mini portfolio of work via PebblePad within two weeks. Depending on the quality of mini portfolio and application, applicants may then be invited to full portfolio review and interview at the College. 

In exceptional cases, those living outside London and unable to attend LCC may be interviewed by phone or via Skype, and should also prepare a digital version of their full portfolio. 

Applicants are not guaranteed a full portfolio review/interview, and may be offered a place, or informed of an unsuccessful outcome, after the mini portfolio stage.

Student Selection Criteria - what do we look for?

All applications will be considered by the course team and offers will be made based upon the following selection criteria. The team will consider three key elements when making a decision on your suitability to join the course:

  • Most importantly they will review your personal statement and your portfolio of work. 
  • They will consider at your qualifications (or projected results).
  • They will also review your academic or personal references.

Personal Statement Advice

This is an important part of your application and should demonstrate to the team that you are interested in spatial design and that you have thought carefully about why you want to study on this course. 

You can demonstrate this through your previous work experience or study, personal experience and your ambitions for personal development as a student at LCC. 

You should ensure it is written clearly, and free of any spelling mistakes. It is your chance to impress the team by demonstrating your appreciation of what the course can offer you and how you feel it will help you in the future. 

State what you personally would bring to the course, and that you are motivated and have a willingness to learn, explore and experiment.

Portfolio Advice

Your portfolio of work is the most important part of your application, and you must clearly evidence the following, through development work as well as completed projects:

  • Ideas generation; quality of ideas and expression of conceptual thinking.
  • Research and its application (including sketchbooks); systematic identification and investigation of appropriate resources.
  • A high standard of 2D and 3D drawing; observational drawing or painting.
  • Materials and media exploration and experimentation; testing of materials in the realisation of concepts.
  • Contextual awareness and its influence on the portfolio; understanding and application, subject knowledge and context.

Mini Portfolio

All applicants will be contacted by the admissions team and asked to submit a mini portfolio via PebblePad.

The mini portfolio should contain the following elements:

Five images showing something that you have designed (can be anything).
Please include research and design exploration sketches to show where your idea comes from, and how you developed it, as well as drawings or photographs of the final outcome of the design.
We would like to see two images with hand drawings/paintings, with at least one in colour.

Full Portfolio

Applicants successful at mini portfolio stage may be invited to attend a full portfolio review/interview at LCC. The full portfolio should include:

  • Both 2D and 3D hand drawings (colour and black & white) and other work that refers to spaces and surfaces in a range of media (models, photography, prints, digital, textiles, ceramics, collage).
  • Sketchbook research on design practitioners and artists showing how it inspires your own work.
  • Sketchbook development work that shows how you experiment and test ideas to improve them.
  • Evidence of reflective writing skills is also desired. This could be a formal essay, case study or extract from a blog etc.

Interview Advice

The interview will be held with two members of the course team, and will be relatively informal.

In a small group you will be invited to discuss your answers to a short questionnaire on your interest in design for branded spaces. A web link for the questionnaire will be sent to you via email along with your invitation to the interview.

You can prepare yourself in advance of the interview by thinking of questions to ask the course team and re-familiarising yourself with your UCAS personal statement, from which the course team’s questions to you will probably arise.

Portfolios will be reviewed by the course team separately to the group interview, whilst applicants undertake a short guided tour of the college and facilities.

Afterwards, there will be opportunity for applicants to ask questions and discuss all aspects of the course with the course team.

Students are admitted to the course having fulfilled the necessary entry requirements and on the basis of their potential to benefit from the programme and their potential to succeed on the course.

Next Steps

You can normally expect to hear from the admissions team within two weeks after your interview. Successful applicants will be guided through the rest of our admissions stages and towards enrolment on the course.

Enquire about this course

If you haven’t found the information you’re looking for or want to ask us a question about this course, please fill out our enquiry form.

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