BA (Hons) Design for Branded Spaces

Please note

BA (Hons) Design for Branded Spaces is subject to validation and will be a new course for September 2017. The course will be undergoing developments in 2016/17 and is subject to formal approval.

BA (Hons) Design for Branded Spaces is aimed at students who are interested in designing interior, pop up, installation and event spaces for commercial and cultural brands. It is multidisciplinary and integrates practices from spatial, exhibition, scenographic and interaction disciplines to provide cutting edge experiences for consumers, customers and visitors. Students on the course apply the latest technologies to the design of interactive and immersive multi-sensory experiences to connect people and brands, and provide solutions to key challenges affecting the future of branded spaces across a range of commercial, retail, workplace, cultural and community environments.

Additional costs: In addition to tuition fees you are very likely to incur additional costs such as travel expenses and the cost of materials. We strongly suggest you read the information on our Additional Costs page

Image of lift space

BA (Hons) Design for Branded Spaces explores the design of immersive and interactive brand space experiences.

Reasons to apply

  • The BA (Hons) Design for Branded Spaces is the only course in the UK that integrates the design of physical and visual branded spaces with digital technologies, spatial communication and experiential design, enabling you to create stimulating experiences and innovative brand interactions for customers and visitors of commercial, cultural and non-profit brands.
  • The course allows you to work on live and experimental briefs in collaboration with high profile experience, spatial and interaction design organisations and designers.
  • Sensory design and creating atmospheres for experiential environments provides a further focus for the course.
  • You are immersed in a proactive professional context. Professional branding and marketing approaches within brand value strategic frameworks underpin design practices.
  • You will actively participate in the development of future branded spaces innovations by using design techniques such as speculative and design fiction to anticipate intelligent ways to develop future scenarios for brands.

Facts

Course Location

London College of Communication 
Elephant and Castle
Find Us

Study LevelUndergraduate
Study ModeFull time
Course Length3 years
Home/EU Fee

£9,250 per year

 

Tuition fees for undergraduate degree courses have been set at £9,250 per year for full-time study. This applies from the 2017/18 academic year, subject to changes in the law. Tuition fees may increase in future academic years for new and continuing students, in line with an inflationary amount determined by government. Please visit our Undergraduate Tuition Fees page for full information on tuition fees.

International Fee

£17,920 per year

Start Date25 September 2017
Application Route

Universities and Colleges Admissions Service (UCAS)

Application DeadlineThe UCAS deadline for 2017/18 is 15 January 2017
UCAS CodeW2T5
University CodeU65

Content and Structure

Designing spaces and experiences for brands is a thriving economy. Businesses and organisations recognise the value of experience as a strategic tool to engage with consumers and audiences. People are not only looking for entertainment but also for original experiences and new destinations. Students on the course work on collaborations and live projects with external partners from industries and design professionals. Design op­portunities could include leisure and entertainment spaces, flagship and concept stores, workspaces, pop-up and event spaces, tourist destinations and city environments.

Content

BA (Hons) Design for Branded Spaces integrates design thinking and methodologies from a range of practices – interior, retail, service, exhibition and events design – to investigate the potential of commercial and cultural spaces, and open up new perspectives on tangible and memorable experiences.

Forms, materials and light are enhanced by smart technologies to design augmented environments with a deliberate atmosphere and brand values; while narrative and user centred techniques shape the design of customers' and visitors' journeys to engage with their lifestyle and imagination.

The course integrates practices such as design fiction and speculative design to develop intelligent ways to anticipate future needs and scenarios, and create a framework for exploration into the future of branded spaces.

What can you expect?

Innovation, curiosity, creativity and the articulation of ideas through experimentation are central to the course experience. We will encourage you to see things differently and to design solutions that are unique to you both in concept and realisation.

You will develop your creativity and design knowledge through a range of practical and theoretical design practices. A lively studio culture is enhance by contextual and studies, and the development of professional practice skills essential in the competitive workplace.

You will be taught by an inspiring community of experienced designers, technical specialist and theorists in addition to visits from guest lecturers. You will also benefit from key thinkers and practitioners working across boundaries and at the cutting edge of their disciplines.

Course Structure

The information outlined is an indicative structure of the course. Whilst we will aim to deliver the course as described on this page, there may be situations where it is desirable or necessary for the University to make changes in course provision, for example because of regulatory requirements or operational efficiencies, before or after enrolment. If this occurs, we will communicate all major changes to all applicants and students who have either applied or enrolled on the course.

Please note that due to staff research agreements or availability, not all of the optional modules listed may be available every year.

Entry Requirements

Recruitment and Admissions

We are committed to making university education an achievable option for a wider range of people and seek to recruit students from diverse socio-economic, cultural and educational backgrounds. We are committed to supporting all of our students in achieving their potential both during and after their courses.

Entry Requirements (Home/International/EU)

The standard minimum entry requirements for this course are:

64 new UCAS tariff points (160 old UCAS tariff points) gained at GCE Advanced (A) Level or equivalent. (A Level subjects studied may include: English; History; Media; Business; Art and Design, or other subjects within Social Sciences).  Ideally your A levels will be achieved at Grade C or above. 

Or

One subject at A Level achieved at grade C or above PLUS Foundation Diploma in Art & Design (Level 3/4).

Alternatively you will be considered if you have achieved a minimum of 64 new UCAS tariff points (160 old UCAS tariff points) from one of the following qualifications:

  • BTEC Extended Diploma
  • UAL Extended Diploma in Art and Design
  • Access to HE Diploma
  • International Baccalaureate
  • Equivalent EU or Non-EU qualifications

Additionally you will have achieved passes at grade C or above in at least three GCSE subjects including English.

If English is not your first language you will also need an up to date English qualification- see below. 

Alternative Entry Routes

We welcome applicants with relevant professional and vocational qualifications, or from mature students who do not have formal qualifications but may have relevant experience in industry.

Those applying on the basis of their previous experience should apply as normal via UCAS and will then be guided by the admissions team on next steps, through either of the Accreditation of Experiential Learning (AEL) or the Accreditation of Certificated Learning (ACL) processes.

Language Requirements (International/EU)

All classes are conducted in English. If English is not your first language you will be asked to provide evidence of your English language ability when you enrol.

  • IELTS 6.0 (or equivalent) is required, with a minium of 5.5 in each of the four skills.
  • You can check you have achieved the correct IELTS level on our language requirements page.

Admission Procedures

The selection procedures for the course adhere to the Equal Opportunities Policy of the University of the Arts London. Applications are normally made through UCAS and are assessed on the basis of qualifications, your personal statement, and your portfolio of work. 

All applicants will be contacted by the admissions team and asked to submit a mini portfolio of work via PebblePad within two weeks. Depending on the quality of mini portfolio and application, applicants may then be invited to full portfolio review and interview at the College. 

In exceptional cases, those living outside London and unable to attend LCC may be interviewed by phone or via Skype, and should also prepare a digital version of their full portfolio. 

Applicants are not guaranteed a full portfolio review/interview, and may be offered a place, or informed of an unsuccessful outcome, after the mini portfolio stage.

Student Selection Criteria - what do we look for?

All applications will be considered by the course team. They will review the following key elements when making a decision on your suitability to join the course:

  • Most importantly they will review your personal statement and your portfolio of work
  • They will consider your qualifications (or projected results)
  • Then they will review your academic or personal references

Offers will be made based upon the following selection criteria, which should be demonstrated in your application:

  • Ideas generation, quality of ideas and expression of design thinking
  • Research and its application (including sketchbooks), identification and investigation of appropriate resources
  • A high standard of 2D and 3D drawing – observational drawing or painting
  • Design exploration and experimentation - testing of ideas in realisation of concepts
  • Contextual awareness and its influence on the portfolio - understanding the context and design applications of branded spaces

Personal statement advice

This is an important part of your application and should demonstrate to the team that you are interested in design for branded spaces and that you have thought carefully about why you want to study on this course.

You can demonstrate this through your previous work experience or study, personal experience and your ambitions for personal development as a student at LCC.

You should ensure it is written clearly, and free of any spelling mistakes. It is your chance to impress the team by demonstrating your appreciation of what the course can offer you and how you feel it will help you in the future.

State what you personally would bring to the course, and that you are motivated and have a willingness to learn, explore and experiment.

Portfolio Advice

Mini Portfolio

All applicants will be contacted by the admissions team and asked to submit a mini portfolio via PebblePad.

For the mini portfolio you are required to present 3-5 images which you feel best helps us to get to know you through visual images.

The course team will then review the mini portfolios, and invite suitable applicants to interview and full portfolio review at LCC.

Full Portfolio

If invited to interview at LCC you will be asked to bring further examples of your work, in the form of a full portfolio.

Your portfolio of work is the most important part of your application, and you must clearly evidence development work as well as completed projects.

Please include research and design exploration sketches to show where your idea comes from, and how you developed it, as well as drawings or photographs of the final outcome of the design.

Interview Advice

The interview will be held with two members of the course team, and will be relatively informal.

In a small group you will be invited to discuss your answers to a short questionnaire on your interest in design for branded spaces. A web link for the questionnaire will be sent to you via email along with your invitation to the interview.

You can prepare yourself in advance of the interview by thinking of questions to ask the course team and re-familiarising yourself with your UCAS personal statement, from which the course team’s questions to you will probably arise.

Portfolios will be reviewed by the course team separately to the group interview, whilst applicants undertake a short guided tour of the college and facilities.

Afterwards, there will be opportunity for applicants to ask questions and discuss all aspects of the course with the course team.

Students are admitted to the course having fulfilled the necessary entry requirements and on the basis of their potential to benefit from the programme and their potential to succeed on the course.

Next Steps

Successful applicants will be guided through the rest of our admissions stages and towards enrolment on the course.

How to Apply

UK/EU Applicants

You will need to apply through the UCAS online application system.

Go to ‘Apply’ from the UCAS homepage, where you will be able to register and create a password that gives you unique access as you complete your application form. London College of Communication (LCC) courses are listed under University of the Arts London.

  • University code: U65
  • Course code: W2T5
  • There is no 'campus code' for LCC.

International Applicants

International applicants may apply through one of three routes only:

Further information on applying via UCAS is provided on the Applying through UCAS page.

For applicants who want to apply directly to UAL, the direct application form may be found here:

Applications for the academic year 2017/18 will be accepted from November 2016. 

For full details on the application process, visit the Undergraduate application page.

Study Abroad Applicants

International undergraduate students can apply to join BA (Hons) Spatial Design for a period of up to three terms as a study abroad student.

Please visit the LCC Study Abroad pages for details of how to apply to one of our courses or contact the UAL Study Abroad Team central offices for more information:

T: +44 (0)20 7514 2249
E: studyabroad@arts.ac.uk
W: UAL Study Abroad

Deferred Entry

For Home/EU applicants, the Course Leader determines whether deferred places are available for the course. If you wish to defer your place, it is advisable to indicate this on your application form and/or discuss this with the admissions team and Course Leader before applying or after at the earliest opportunity. In all cases, deferred places will only be held for one year.

International applicants are normally permitted to defer entry to any programme of study for one year only, after which they will be asked to re-apply.

Enquire about this course

If you haven’t found the information you’re looking for or want to ask us a question about this course, please fill out our enquiry form.

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