- Start dateSeptember 2017
- Course length3 years
- UCAS codeW2T5
BA (Hons) Design for Branded Spaces
Clearing places available
This course has places available for 2017/18. For advice on making an application for this course, call us on +44 (0)20 7514 7514. Lines are open 9am to 5pm, Monday to Friday.
BA (Hons) Design for Branded Spaces explores the relationship between people, spaces and design.
About this course
You will design innovative spatial solutions to challenges affecting urban futures across a range of commercial, retail, workplace, cultural and community branded interiors.
Design opportunities could include leisure and entertainment spaces, flagship and concept stores, pop-up and event spaces, and more broadly tourist destinations and urban environments.
The course integrates an interdisciplinary and human-centred approach to the design of virtual and physical branded spatial experiences.
Reasons to apply
- BA (Hons) Design for Branded Spaces integrates the design of physical and visual branded spaces with digital technologies, spatial communication and experiential design; enabling you to create stimulating experiences and innovative brand interactions for customers and visitors of commercial, cultural and non-profit brands.
- Work on live and experimental briefs in collaboration with high profile experience, spatial and interaction design organisations and designers.
- Be immersed in a proactive professional context with branding and marketing approaches and strategic frameworks that underpin design practices.
- You will actively participate in the development of future branded spaces innovations, by using design techniques such as speculative and design fiction to anticipate intelligent ways to develop future scenarios for brands.
- Students can apply for the Diploma in Professional Studies and spend a year working in industry between year 2 and 3.
Student films and profiles
BA (Hons) Design for Branded Spaces introduces you to the design of immersive and interactive spaces using the latest digital technologies.
The course offers students an insight into the future of spatial professions as well as working with commercial and cultural institutions to help them leverage their tangible, and intangible assets within a global design and digital context.
Designing spaces and experiences for brands is a thriving economy. Businesses and organisations recognise the value of experience design as a strategic tool to engage with consumers and audiences for long-term viability. People are not only looking for entertainment but also for original experiences and destinations.
The practical component of the course is underpinned by critical interrogation, where students analyse what is at stake for corporations, designers, cultural organisations and audiences in the creation of spaces that blur the boundaries between commerce and culture, public and private.
The course critically engages with branded spaces by drawing on theories, terms and debates from art and design history, cultural studies, sensory ethnography and effects studies.
Students will graduate with a rigorous forward facing portfolio of outputs that showcases work across branded spaces, interior architecture, experience design, interaction design and urban futures. The projects will evidence a critical understanding of digital innovation and a high level of conceptual engagement with digitally enhanced branded spaces.
What can you expect?
Innovation, curiosity, creativity and the articulation of ideas through experimentation are central to the course experience. We will encourage you to see things differently and to design solutions that are unique to you both in concept and realisation.
You will develop your creativity and design knowledge through a range of practical and theoretical design practices. A lively studio culture is enhanced by contextual studies and the development of professional practice skills – essential in the competitive workplace.
You will be taught by an inspiring community of experienced designers, technical specialist and theorists, in addition to visits from guest lecturers. You will also benefit from key thinkers and practitioners working across boundaries and at the cutting edge of their disciplines.
Diploma in Professional Studies
The Diploma in Professional Studies is an optional placement year in industry between the second and third year of the course. It is a managed year of professional experience, largely undertaken in the design profession, in a variety of national and international locations. Successful candidates are selected on a competitive basis from academic performance and studentship, successful completion of the DPS bridging studies and by portfolio and proposal.
Please view the Diploma in Professional Studies Programme Specification (PDF - 164KB) for more details.
In common with all courses at the University of the Arts London, this course is credit rated. The course is 3 years, levels 4-6. Each year requires you to achieve 120 credit points. To be awarded the BA (Hons) Design for Branded Spaces qualification, you need to accumulate a total of 360 credits.
- Introduction to Design for Branded Spaces (20 credits) introduces you to the branding of spaces and equips you with essential skills, knowledge, and understanding to give you the confidence to navigate through the course and College environments.
- Interactions in Branded Spaces (40 credits) familiarises you with the design of experiences and analogue and digital prototyping tools and techniques.
- Contextual and Theoretical Studies 1 (20 credits) introduces you to histories, theories and debates in relation to branded spaces design, city brandscapes, branding, identity and the culture of experience.
- Branding and Spatial Identity (40 credits) will focus on fundamental and practical design processes to give you the skills and tools to confidently generate and articulate design solutions.
- Spatial Experiences and Narratives (40 credits) provides you with the opportunity to utilise your practical, critical and analytical skills in response to space and storytelling.
- Professional Practices (20 credits) further develops your transferable skills for employment and professional practices to help you in your future career.
- Collaborative Projects (20 credits) offers you the opportunity to work collaboratively with students from other courses and disciplines across the College, and more widely with collaborators externally.
- Contextual and Theoretical Studies 2 (20 credits) enables you to develop a broader knowledge and understanding of historical, social, practical, theoretical and cultural developments.
- Branded Spaces Futures (20 credits) introduces you to forecasting tools and techniques that enable you to anticipate the needs of design spaces where branding is integrated into the experience of physical and digital environments.
- Design for Branded Spaces Major Project (60 credits) gives you the opportunity to apply core design, creative, critical thinking and technical knowledge and skills developed in years one and two, into an extended personal project.
- Contextual and Theoretical Studies 3 (40 credits) offers you the opportunity to utilise all your knowledge and analytical skills related to culture and critical theory in the realisation of a self-determined and extended piece of written work.
- Contextual and Theoretical Studies 3 with Practice (40 credits) provides you with the opportunity to utilise knowledge and analytical skills acquired in relation to culture and critical theory in the realisation of a self-determined piece of written work and to develop a piece of work that integrates theory with practice.
- Entrepreneurial Practices (20 credits) explores the intersection between businesses or organisations and the value of design in creating experience design concepts that contribute to business strategic and tactical aims.
The information outlined is an indicative structure of the course. Whilst we will aim to deliver the course as described on this page, there may be situations where it is desirable or necessary for the University to make changes in course provision, for example, because of regulatory requirements or operational efficiencies, before or after enrolment. If this occurs, we will communicate all major changes to all applicants and students who have either applied or enrolled on the course.
Please note that due to staff research agreements or availability, not all of the optional modules listed may be available every year.
In addition, the provision of course options which depend upon the availability of specialist teaching, or on a placement at another institution, cannot be guaranteed. Please check this element of the course with the course team before making a decision to apply.
We will update this webpage from time to time with new information as it becomes available. In the meantime, if you have any questions, use our online course enquiry form.
Course Leader: Valerie Mace
Valerie joined LCC in 2003 as a lecturer in digital drawing and developed an e-learning site for Vectorworks as part of a pedagogic research project. As a spatial designer, Valerie usually works with 3D architectural environments and has more recently been integrating photography, information design, film and time-based media into her work. Her past students have received three D&AD students’ awards in the environmental design category.
Read more about Valerie Mace
How to apply
This section includes information on how to apply, course entry requirements, selection criteria, information about interviews and portfolio advice.
Home / EU applicants
You must apply through Universities and Colleges Admissions Service (UCAS), where you’ll need the following information:
- University code: U65
- Course code: W2T5
- There is no 'campus code' for LCC.
Go to 'Apply' from the UCAS home page, where you will be able to register and create a password that gives you unique access as you complete your application form. London College of Communication (LCC) courses are listed under University of the Arts London.
For Home/EU applicants, the Course Leader will determine whether deferred places are available for the course. If you wish to defer your place, it is advisable to indicate this on your application form and/or discuss this with the admissions team and Course Leader before/after applying at the earliest opportunity. In all cases, deferred places will only be held for one year.
This section includes information on how to apply, course entry requirements, selection criteria, information about interviews and portfolio advice.
International applicants may apply through one of three routes only:
Further information on applying via UCAS is provided on the Applying through UCAS page.
For applicants who want to apply directly to UAL, the direct application form may be found here:
For full details on the application process, visit the Undergraduate application page.
Study Abroad applicants
International undergraduate students can apply to join BA (Hons) Design for Branded Spaces for a period of up to three terms as a Study Abroad student.
Visit the Study Abroad page for details of how to apply.
International applicants are normally permitted to defer entry to any programme of study for one year only, after which they will be asked to re-apply.
Recruitment and admissions
We are committed to making university education an achievable option for a wider range of people and seek to recruit students from diverse socio-economic, cultural and educational backgrounds. We are committed to supporting all of our students in achieving their potential both during and after their courses.
Entry requirements (Home/International/EU)
The standard minimum entry requirements for this course are:
64 new UCAS tariff points (160 old UCAS tariff points) gained at GCE Advanced (A) Level or equivalent. (A Level subjects studied may include: English; History; Media; Business; Art and Design, or other subjects within Social Sciences). Ideally your A levels will be achieved at Grade C or above.
One subject at A Level achieved at grade C or above PLUS Foundation Diploma in Art & Design (Level 3/4).
Alternatively you will be considered if you have achieved a minimum of 64 new UCAS tariff points (160 old UCAS tariff points) from one of the following qualifications:
- BTEC Extended Diploma
- UAL Extended Diploma in Art and Design
- Access to HE Diploma
- International Baccalaureate
- Equivalent EU or Non-EU qualifications
Additionally you will have achieved passes at grade C or above in at least three GCSE subjects including English.
If English is not your first language you will also need an up to date English qualification- see below.
Alternative entry routes
We welcome applicants with relevant professional and vocational qualifications, or from mature students who do not have formal qualifications but may have relevant experience in industry.
Those applying on the basis of their previous experience should apply as normal via UCAS and will then be guided by the admissions team on next steps, through either of the Accreditation of Experiential Learning (AEL) or the Accreditation of Certificated Learning (ACL) processes.
Language requirements (International/EU)
All classes are conducted in English. If English is not your first language you will be asked to provide evidence of your English language ability when you enrol.
- IELTS 6.0 (or equivalent) is required, with a minimum of 5.5 in each of the four skills.
- If your first language is not English you should check you have achieved the correct IELTS level in English. Further information is available on our Language Centre page.
- International applicants, please visit our International Applications page for further details regarding Admissions.
Student selection criteria - what do we look for?
All applications will be considered by the course team. They will review the following key elements when making a decision on your suitability to join the course:
- Most importantly they will review your personal statement and your portfolio of work
- They will consider your qualifications (or projected results)
- Then they will review your academic or personal references
Offers will be made based upon the following selection criteria, which should be demonstrated in your application:
- Ideas generation, quality of ideas and expression of design thinking
- Research and its application (including sketchbooks), identification and investigation of appropriate resources
- A high standard of 2D and 3D drawing – observational drawing or painting
- Design exploration and experimentation - testing of ideas in realisation of concepts
- Contextual awareness and its influence on the portfolio - understanding the context and design applications of branded spaces
Personal statement advice
This is an important part of your application and should demonstrate to the team that you are interested in design for branded spaces and that you have thought carefully about why you want to study on this course.
You can demonstrate this through your previous work experience or study, personal experience and your ambitions for personal development as a student at LCC.
You should ensure it is written clearly, and free of any spelling mistakes. It is your chance to impress the team by demonstrating your appreciation of what the course can offer you and how you feel it will help you in the future.
State what you personally would bring to the course, and that you are motivated and have a willingness to learn, explore and experiment.
All applicants will be contacted by the admissions team and asked to submit a mini portfolio via PebblePad
For the mini portfolio you are required to present 3-5 images which you feel best helps us to get to know you through visual images.
The course team will then review the mini portfolios, and invite suitable applicants to interview and full portfolio review at LCC.
If invited to interview at LCC you will be asked to bring further examples of your work, in the form of a full portfolio.
Your portfolio of work is the most important part of your application, and you must clearly evidence development work as well as completed projects.
Please include research and design exploration sketches to show where your idea comes from, and how you developed it, as well as drawings or photographs of the final outcome of the design.
The interview will be held with two members of the course team, and will be relatively informal.
In a small group you will be invited to discuss your answers to a short questionnaire on your interest in design for branded spaces. A web link for the questionnaire will be sent to you via email along with your invitation to the interview.
You can prepare yourself in advance of the interview by thinking of questions to ask the course team and re-familiarising yourself with your UCAS personal statement, from which the course team’s questions to you will probably arise.
Portfolios will be reviewed by the course team separately to the group interview, whilst applicants undertake a short guided tour of the college and facilities.
Afterwards, there will be opportunity for applicants to ask questions and discuss all aspects of the course with the course team.
Students are admitted to the course having fulfilled the necessary entry requirements and on the basis of their potential to benefit from the programme and their potential to succeed on the course.
The selection procedures for the course adhere to the Equal Opportunities Policy of the University of the Arts London. Applications are normally made through UCAS and are assessed on the basis of qualifications, their personal statement, and portfolio of work.
All applicants will be contacted by the admissions team and asked to submit a mini portfolio of work via PebblePad within two weeks. Depending on the quality of mini portfolio and application, applicants may then be invited to full portfolio review and interview at the College.
In exceptional cases, those living outside London and unable to attend LCC can be interviewed by phone or via Skype, and should also prepare a digital version of their full portfolio.
Applicants are not guaranteed a full portfolio review or interview, and may be offered a place, or informed of an unsuccessful outcome, after the mini portfolio stage.
Successful applicants will be guided through the rest of our admissions stages and towards enrolment on the course.
Fees and funding
Home / EU fee
Tuition fees for undergraduate degree courses have been set at £9,250 per year for full-time study. This applies from the 2017/18 academic year, subject to changes in the law. Tuition fees may increase in future years for new and continuing students, in line with an inflationary amount determined by government. Please visit our Undergraduate tuition fees page for more information.
In addition to tuition fees you are very likely to incur additional costs such as travel expenses and the cost of materials. Please read the information on our additional costs page.
Find out about the accommodation options available and how much they will cost.
Scholarships and awards
There are a number of scholarships and awards available to students on this course. Use our search tool to find out more information.
Designing branded spaces is a thriving industry and the choice of progression routes is broad. The Professional Practice unit in Year 2 and the Entrepreneurial unit in Year 3 will give you the vital skills and knowledge needed to launch your career.
You can apply for the Diploma in Professional Studies and spend a year working in the industry. This will enable you to gain experience, develop professional networks and actively prepare for your career after graduation. You may also want to progress onto MA courses at LCC, within the UK or abroad.
The course prepares you to work in industries across commercial, cultural and public design practices in areas such as retail, leisure, hospitality, offices, showrooms, exhibitions, trade shows, events, installations, public interiors, set and stage design.
Other options include working for a design consultancy, an architectural or interior design practice, an in-house design team for a specific brand or setting up your own business, working in collaboration with other independent designers.
UAL Jobs and Careers
UAL has a number of services and networks that hold regular workshops and careers fairs developed to help you establish and promote your career in the arts, design, or media. These include:
Careers and Employability are the University's dedicated careers and professional practice service. We help UAL students and graduates embark on their professional futures in the creative industries, find jobs, set up a business, and sell their work. We run events throughout the year on all aspects of the career journey.
Creative Opportunities jobs board helps graduates and students find job and internship opportunities and connect with organisations and companies in the creative sector. We post jobs and paid internships, part-time work, freelance contracts and full-time opportunities.