BA (Hons) Design for Branded Spaces

Places available 2017/18

This course has places available. View the ‘How to apply’ section on this page for more details. For a full list of UAL courses open for 2017/18 entry, including others available at London College of Communication, visit the Places available page.

BA (Hons) Design for Branded Spaces is a future-facing course with a strong focus on interactive branded spaces enhanced by digital technologies. It is aimed at students who are interested in designing interior, pop up, installation and event spaces for commercial and cultural brands. It is multidisciplinary and integrates practices from spatial, exhibition, scenographic and interaction disciplines to provide cutting edge experiences for consumers, customers and visitors.

Image of Valerie Mace, Course Leader for BA (Hons) Design for Branded Spaces

Watch // Student Priyansha talks us through her branded space project in the LCC Degree Shows 2016.

Image of Urban Interior at London Bridge
Valerie Mace ©

BA (Hons) Design for Branded Spaces explores the design of immersive and interactive brand space experiences.

Image of a range of projects to reflect the interdisciplinary ethos of BA (Hons) Design for Branded Spaces
Myrle Scarborough, Joanna Sawicka, Angelika Wresinska and Yingry Liang, Valerie Mace ©

BA (Hons) Spatial Design students' projects snapshots. Projects by Hannah Bloomfield, Yingru Huang, Kinza Khan, Anna Plassman, Nahla Robinson, Joanna Sawicka, Myrle Scarborough and Angelika Wresinska, Keer Yuan.

Reasons to apply

  • BA (Hons) Design for Branded Spaces integrates the design of physical and visual branded spaces with digital technologies, spatial communication, and experiential design, enabling you to create stimulating experiences and innovative brand interactions for customers and visitors of commercial, cultural and non-profit brands.
  • Work on live and experimental briefs in collaboration with high profile experience, spatial and interaction design organisations and designers - view the course blog.
  • Sensory design and creating atmospheres for experiential environments provide a further focus for the course.
  • Be immersed in a proactive professional context with branding and marketing approaches and strategic frameworks that underpin design practices.
  • You will actively participate in the development of future branded spaces innovations by using design techniques such as speculative and design fiction to anticipate intelligent ways to develop future scenarios for brands.


Course Leader

Valerie Mace

Course Location

London College of Communication 
Elephant and Castle
Find Us

Study LevelUndergraduate
Study ModeFull time
Course Length3 years
Home/EU Fee

£9,250 per year


Tuition fees for undergraduate degree courses have been set at £9,250 per year for full-time study. This applies from the 2017/18 academic year, subject to changes in the law. Tuition fees may increase in future academic years for new and continuing students, in line with an inflationary amount determined by government. Please visit our Undergraduate Tuition Fees page for full information on tuition fees.

International Fee

£17,920 per year

Start Date25 September 2017
Application Route

Universities and Colleges Admissions Service (UCAS)

Application DeadlineOpen for 2017/18 entry. Applications for 2018/19 entry will open in Autumn 2017.
University CodeU65

Content and Structure


BA (Hons) Design for Branded Spaces offers students an insight into the future of spatial professions and has a special interest in working with commercial and cultural institutions to leverage their tangible and intangible assets within a global design and digital context. 

Designing spaces and experiences for brands is a thriving economy. Businesses and organisations recognise the value of experience design as a strategic tool to engage with consumers and audiences for long-term viability. People are not only looking for entertainment but also for original experiences and destinations.

The practical component of the course is underpinned by critical investigation where students analyse what is at stake for corporations, designers, cultural organisations and audiences in the creation of spaces that blur the boundaries between commerce and culture, public and private. 

The course explores branded spaces by drawing on theories, terms and debates from art and design history, cultural studies, sensory ethnography and effects studies.

Students will graduate with a portfolio of outputs that showcases work across branded spaces, interior architecture, interaction design and urban futures. The projects will evidence a critical understanding of digital innovation and a high level of conceptual engagement with digitally enhanced branded spaces.

What can you expect?

Innovation, curiosity, creativity and the articulation of ideas through experimentation are central to the course experience. We will encourage you to see things differently and to design solutions that are unique to you both in concept and realisation.

You will develop your creativity and design knowledge through a range of practical and theoretical design practices. A lively studio culture is enhanced by contextual studies and the development of your professional practice skills essential in the competitive workplace.

You will be taught by an inspiring community of experienced designers, specialist technicians, and theorists in addition to visits from guest lecturers. You will also benefit from working with key thinkers and practitioners at the cutting edge of their disciplines.

Diploma in Professional Studies

The Diploma in Professional Studies is an optional placement year in industry between the second and third year of the course. It is one of the only year-long 'experiential' learning opportunities of its kind in the UK, allowing you to undertake a variety of internships and collaborations for a whole academic year as part of a four-year degree. 

Successful candidates are selected on a competitive basis from academic performance and studentship, successful completion of the DPS bridging studies and by portfolio and proposal. Please view the Diploma in Professional Studies Programme Specification (PDF - 120KB) for more details.

Course Structure

Year One

  • Unit 1 - Introduction to Design for Branded Spaces (20 credits) introduces you to the branding of spaces and equips you with essential skills, knowledge, and understanding to give you the confidence to navigate through the course and College environments.
  • Unit 2 - Interactions in Branded Spaces (40 credits) familiarises you with the design of experiences and analogue and digital prototyping tools and techniques.
  • Unit 3 - Contextual and Theoretical Studies 1 (20 credits) introduces you to histories, theories, and debates in relation to branded spaces design, city brandscapes, branding, identity and the culture of experience.
  • Unit 4 - Branding and Spatial Identity (40 credits) will focus on fundamental and practical design processes to give you the skills and tools to confidently generate and articulate design solutions.

Year Two

  • Unit 5 - Spatial Experiences and Narratives (40 credits) provides you with the opportunity to utilise your practical, critical and analytical skills in response to space and storytelling.
  • Unit 6 - Professional Practices (20 credits) further develops your transferable skills for employment and professional practices to help you in your future career.
  • Unit 7 - Collaborative Projects (20 credits) offers you the opportunity to work collaboratively with students from other courses and disciplines across the College, and more widely with collaborators externally.
  • Unit 8 - Contextual and Theoretical Studies 2 (20 credits) enables you to develop a broader knowledge and understanding of historical, social, practical, theoretical and cultural developments.
  • Unit 9 - Branded Spaces Futures (20 credits) introduces you to forecasting tools and techniques that enables you to anticipate needs of design spaces where branding is integrated into the experience of physical and digital environments.

Year Three

  • Unit 10 - Design for Branded Spaces Major Project (60 credits) gives you the opportunity to apply core design, creative, critical thinking and technical knowledge and skills developed in years one and two, into an extended personal project.
  • Unit 11a - Contextual and Theoretical Studies 3 (40 credits) offers you the opportunity to utilise all your knowledge and analytical skills related to culture and critical theory in the realisation of a self-determined and extended piece of written work.

Or you will choose

  • Unit 11b - Contextual and Theoretical Studies 3 with Practice (40 credits) provides you with the opportunity to utilise the knowledge and analytical skills acquired in relation to culture and critical theory in the realisation of a self-determined piece of written work and to develop a piece of work that integrates theory with practice.
  • Unit 12 - Entrepreneurial Practices (20 credits) explores the intersection between businesses or organisations and the value of design in creating experience design concepts that contribute to business strategic and tactical aims.

The information outlined is an indicative structure of the course. Whilst we will aim to deliver the course as described on this page, there may be situations where it is desirable or necessary for the University to make changes in course provision, for example because of regulatory requirements or operational efficiencies, before or after enrolment. If this occurs, we will communicate all major changes to all applicants and students who have either applied or enrolled on the course.

Please note that due to staff research agreements or availability, not all of the optional modules listed may be available every year.

In addition, the provision of course options which depend upon the availability of specialist teaching, or on a placement at another institution, cannot be guaranteed. Please check this element of the course with the course team before making a decision to apply.

Additional costs

In addition to tuition fees, you are very likely to incur additional costs such as travel expenses and the cost of materials. We strongly suggest you read the information on our Additional Costs page

Website updates

We will update this webpage from time to time with new information as it becomes available. In the meantime, if you have any questions, please fill out our online enquiry form.


Career paths

The Professional Practice unit in year 2 and the Entrepreneurial unit in year 3 will give you the vital skills and knowledge needed to launch your career.

You can apply for the Diploma in Professional Studies and spend a year working in the industry. This will enable you to gain experience, develop professional networks and actively prepare for your career after graduation.

Designing branded spaces is a thriving industry and the choice of progression routes is broad. 

You will be able to work in industries across commercial, cultural and public design practices in areas such as retail, leisure, hospitality, offices, showrooms, exhibitions, trade shows, events, installations, public interiors, set and stage design.

You may also want to progress onto MA courses at LCC, within the UK or abroad.

Other options include working for a design consultancy, an architectural or interior design practice, an in-house design team for a specific brand or setting up your own business, working in collaboration with other independent designers.

Student Jobs and Careers at UAL

Careers and Employability are the University's dedicated careers and professional practice service. We help UAL students and graduates embark on their professional futures in the creative industries, find jobs, set up a business, and sell their work. We run events throughout the year on all aspects of the career journey.

Creative Opportunities jobs board helps graduates and students find job and internship opportunities and connect with organisations and companies in the creative sector. We post jobs and paid internships, part-time work, freelance contracts and full-time opportunities.

Entry Requirements

Recruitment and Admissions

We are committed to making university education an achievable option for a wider range of people and seek to recruit students from diverse socio-economic, cultural and educational backgrounds. We are committed to supporting all of our students in achieving their potential both during and after their courses.

Entry Requirements (Home/International/EU)

The standard minimum entry requirements for this course are:

64 new UCAS tariff points (160 old UCAS tariff points) gained at GCE Advanced (A) Level or equivalent. (A Level subjects studied may include: English; History; Media; Business; Art and Design, or other subjects within Social Sciences).  Ideally your A levels will be achieved at Grade C or above. 


One subject at A Level achieved at grade C or above PLUS Foundation Diploma in Art & Design (Level 3/4).

Alternatively you will be considered if you have achieved a minimum of 64 new UCAS tariff points (160 old UCAS tariff points) from one of the following qualifications:

  • BTEC Extended Diploma
  • UAL Extended Diploma in Art and Design
  • Access to HE Diploma
  • International Baccalaureate
  • Equivalent EU or Non-EU qualifications

Additionally you will have achieved passes at grade C or above in at least three GCSE subjects including English.

If English is not your first language you will also need an up to date English qualification- see below. 

Alternative Entry Routes

We welcome applicants with relevant professional and vocational qualifications, or from mature students who do not have formal qualifications but may have relevant experience in industry.

Those applying on the basis of their previous experience should apply as normal via UCAS and will then be guided by the admissions team on next steps, through either of the Accreditation of Experiential Learning (AEL) or the Accreditation of Certificated Learning (ACL) processes.

Language Requirements (International/EU)

All classes are conducted in English. If English is not your first language you will be asked to provide evidence of your English language ability when you enrol.

  • IELTS 6.0 (or equivalent) is required, with a minimum of 5.5 in each of the four skills.
  • You can check you have achieved the correct IELTS level on our language requirements page.

Admission Procedures

The selection procedures for the course adhere to the Equal Opportunities Policy of the University of the Arts London. Applications are normally made through UCAS and are assessed on the basis of qualifications, your personal statement, and your portfolio of work. 

All applicants will be contacted by the admissions team and asked to submit a mini portfolio of work via PebblePad within two weeks. Depending on the quality of mini portfolio and application, applicants may then be invited to full portfolio review and interview at the College. 

In exceptional cases, those living outside London and unable to attend LCC may be interviewed by phone or via Skype, and should also prepare a digital version of their full portfolio. 

Applicants are not guaranteed a full portfolio review/interview, and may be offered a place, or informed of an unsuccessful outcome, after the mini portfolio stage.

Student Selection Criteria - what do we look for?

All applications will be considered by the course team. They will review the following key elements when making a decision on your suitability to join the course:

  • Most importantly they will review your personal statement and your portfolio of work
  • They will consider your qualifications (or projected results)
  • Then they will review your academic or personal references

Offers will be made based upon the following selection criteria, which should be demonstrated in your application:

  • Ideas generation, quality of ideas and expression of design thinking
  • Research and its application (including sketchbooks), identification and investigation of appropriate resources
  • A high standard of 2D and 3D drawing – observational drawing or painting
  • Design exploration and experimentation - testing of ideas in realisation of concepts
  • Contextual awareness and its influence on the portfolio - understanding the context and design applications of branded spaces

Personal statement advice

This is an important part of your application and should demonstrate to the team that you are interested in design for branded spaces and that you have thought carefully about why you want to study on this course.

You can demonstrate this through your previous work experience or study, personal experience and your ambitions for personal development as a student at LCC.

You should ensure it is written clearly, and free of any spelling mistakes. It is your chance to impress the team by demonstrating your appreciation of what the course can offer you and how you feel it will help you in the future.

State what you personally would bring to the course, and that you are motivated and have a willingness to learn, explore and experiment.

Portfolio Advice

Mini Portfolio

All applicants will be contacted by the admissions team and asked to submit a mini portfolio via PebblePad.

For the mini portfolio you are required to present 3-5 images which you feel best helps us to get to know you through visual images.

The course team will then review the mini portfolios, and invite suitable applicants to interview and full portfolio review at LCC.

Full Portfolio

If invited to interview at LCC you will be asked to bring further examples of your work, in the form of a full portfolio.

Your portfolio of work is the most important part of your application, and you must clearly evidence development work as well as completed projects.

Please include research and design exploration sketches to show where your idea comes from, and how you developed it, as well as drawings or photographs of the final outcome of the design.

Interview Advice

The interview will be held with two members of the course team, and will be relatively informal.

In a small group you will be invited to discuss your answers to a short questionnaire on your interest in design for branded spaces. A web link for the questionnaire will be sent to you via email along with your invitation to the interview.

You can prepare yourself in advance of the interview by thinking of questions to ask the course team and re-familiarising yourself with your UCAS personal statement, from which the course team’s questions to you will probably arise.

Portfolios will be reviewed by the course team separately to the group interview, whilst applicants undertake a short guided tour of the college and facilities.

Afterwards, there will be opportunity for applicants to ask questions and discuss all aspects of the course with the course team.

Students are admitted to the course having fulfilled the necessary entry requirements and on the basis of their potential to benefit from the programme and their potential to succeed on the course.

Next Steps

Successful applicants will be guided through the rest of our admissions stages and towards enrolment on the course.

How to Apply

UK/EU Applicants

You will need to apply through the UCAS online application system.

Go to ‘Apply’ from the UCAS homepage, where you will be able to register and create a password that gives you unique access as you complete your application form. London College of Communication (LCC) courses are listed under University of the Arts London.

  • University code: U65
  • Course code: W2T5
  • There is no 'campus code' for LCC.

International Applicants

International applicants may apply through one of three routes only:

Further information on applying via UCAS is provided on the Applying through UCAS page.

For applicants who want to apply directly to UAL, the direct application form may be found here:

Applications for the academic year 2017/18 will be accepted from November 2016. 

For full details on the application process, visit the Undergraduate application page.

Study Abroad Applicants

International undergraduate students can apply to join BA (Hons) Spatial Design for a period of up to three terms as a study abroad student.

Please visit the LCC Study Abroad pages for details of how to apply to one of our courses or contact the UAL Study Abroad Team central offices for more information:

T: +44 (0)20 7514 2249
W: UAL Study Abroad

Deferred Entry

For Home/EU applicants, the Course Leader determines whether deferred places are available for the course. If you wish to defer your place, it is advisable to indicate this on your application form and/or discuss this with the admissions team and Course Leader before applying or after at the earliest opportunity. In all cases, deferred places will only be held for one year.

International applicants are normally permitted to defer entry to any programme of study for one year only, after which they will be asked to re-apply.

Enquire about this course

If you haven’t found the information you’re looking for or want to ask us a question about this course, please fill out our enquiry form.

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