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PR and Marketing (16 - 18 Year Olds)

PR and Marketing (16 - 18 Year Olds)

College
London College of Communication
Taught by
A respected industry expert

Description


This short course will introduce you to the dynamic, exciting world of PR and marketing. You will learn about a range of roles and functions within the communication industries such as direct marketing, digital marketing, advertising and public relations (PR).
This is a very practical and engaging course. You will work in groups to analyse current case-studies and go on a site visit to see marketing and PR in action. At the end of the course you will give a presentation to the rest of the class on what you have learned.

Topics Covered

  • The marketing mix
  • Press releases and editorial coverage
  • Press packs
  • Images to influence the media
  • Social media and email marketing
  • YouTube and video generated content

Course Outcomes
By the end of this course you should be able to:

  • Understand the fundamentals of PR and marketing
  • Identify and evaluate the components of the marketing mix
  • Describe and critique a current campaign
  • Apply for further study with an advanced knowledge of PR and marketing

Who should attend
This course is perfect for you if you are thinking about further study, a career or apprenticeship in PR or marketing.You should have an interest in the subject area and a desire to learn but no previous experience is required.

Level
Beginner

Examples of Student Work
Take a look at Whitewallpr on Instagram, a student Fashion PR Communication & Consulting project.

Follow Up Courses
You may be interested in finding out more about BA (Hons) Public Relations or BA (Hons) Advertising.

Tutor Description


This course will be taught by a respected industry expert.

Available dates