PR and Marketing (16-18 year olds)
This short course will introduce you to the dynamic, exciting world of PR and marketing. You will learn about a range of roles and functions within the communication industries such as direct marketing, digital marketing, advertising and public relations (PR).
This is a very practical and engaging course. You will work in groups to analyse current case-studies and go on a site visit to see marketing and PR in action. At the end of the course you will give a presentation to the rest of the class on what you have learned.
- The marketing mix
- Press releases and editorial coverage
- Press packs
- Images to influence the media
- Social media and email marketing
- YouTube and video generated content
By the end of this course you should be able to:
- Understand the fundamentals of PR and marketing
- Identify and evaluate the components of the marketing mix
- Describe and critique a current campaign
- Apply for further study with an advanced knowledge of PR and marketing
Who should attend
This course is perfect for you if you are thinking about further study, a career or apprenticeship in PR or marketing.You should have an interest in the subject area and a desire to learn but no previous experience is required.
Examples of Student Work
Take a look at Whitewallpr on Instagram, a student Fashion PR Communication & Consulting project.
Kalina has been working in the creative industry for the past seven years with her practice exploring fields of Creative Direction, Fashion Styling, Photography and Filmmaking.
Having graduated from BA (Hons) Fashion Styling and Photography at London College of Fashion, Kalina went on to assist fashion industry's top Stylists and Creative Directors such as Edward Enninful, Karen Langley, Lucia Liu and Yeyoung Kim to name a few. Kalina then moved on to work as a freelance Creative Director and Fashion Stylist, producing work for multiple magazines and brands.
As the ever evolving creative industry shifts towards online spaces, so too has Kalina’s practice. Now, predominantly working with photo and video based media, she produces and curates a variety of content that communicates brand narratives and stories across multiple digital channels.
Kalina's list of clients includes The Guardian, Dazed & Confused, i-D Online, Harper's Bazaar China, T Magazine, ASOS Magazine, Southbank Centre, Sadler's Wells Theatre, Universal Music Group, Awful Records, Nike, Reebok, River Island, Selfridges and University of the Arts London among others.
This course will be taught by a respected industry expert.