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Executive MBA for the Screen Industries

College
LCC
Start date
January 2020
Course length
18-months (78 weeks)

Course summary

From the University of the Arts London and Oscar-winning film producer Lord David Puttnam, this Executive MBA is specifically designed for future leaders of the global screen industries from the worlds of film, TV, sound, post-production, animation, games, Virtual Reality (VR), Augmented Reality (AR) and beyond.

Using the latest blended learning techniques, the course will inspire you to develop your creative business ideas and give you the tools you need to build sustainable, successful screen businesses.

Great reasons to apply

  • A course developed specifically for the screen industries.
    Providing all of the key content of the best MBAs, but custom designed for people working in or wishing to join, the screen industries. Examples and case studies all come from the actual experience of screen-industry professionals in development, production, management and distribution. All content is geared towards managing the challenges and exploiting the opportunities of these growing, diverging industries in a fast-changing digital world.
  • A truly global approach. 
    The course recognises that screen-based products are more and more the products of global collaborations and reflects this in two key ways. First, you will work, online, with other students from all across the world, developing projects together and harnessing each other’s subject expertise and experiences. Second, our faculty, guest lecturers, case studies and examples will all reflect the international, multi-platform nature of the screen industries, highlighting the opportunities and challenges of building truly global enterprises.
  • Expert input and personalised guidance.  
    UAL’s relationship with Lord David Puttnam and his education company, Atticus, gives us unparalleled access to a wide range of senior practitioners from the screen industries. They will provide lectures and seminars to our students, and ensure that the course remains current and focused on the real needs of the industry.
  • Flexible and supported.  
    The Executive MBA has been designed for busy professionals. As you learn online over 18 months, you can manage your own study time in ways that best suit you, but you will also have full access to tutors, mentors and the other students on the course, so that you become part of our active learning community. The varied perspectives of your cohort will create a supportive mutual learning and collaboration environment.

Open Evenings

The next Open Evening for this course will be on Wednesday 24 July

Online Information Session

The next Online Information Session for this course will be on Wednesday 25 July

Location

Teaching: The majority of teaching will take place online. Three residentials will be held throughout the course at a venue in London.

Want to know more?

To find out how the Executive MBA for the Screen Industries could boost your career, or if you are an employer wishing to sponsor a delegate contact Richard.

Email: lccemba@arts.ac.uk

Portrait photograph of Lord Puttnam
Lord David Puttnam

Lord David Puttnam - Atticus Education

The Executive MBA benefits from the input of Lord David Puttnam and his company Atticus Education. Lord Puttnam, the producer of the multi-award winning films, Chariots of Fire (1981), The Killing Fields (1984) and The Mission (1986), (amongst many others) and the former Head of Columbia Pictures, is working with the course development team to create learning materials, content and contacts for the course in both its development stages and its delivery. Lord Puttnam will present master-classes throughout the course.

CILECT – The International Association of Film and Television Schools

London College of Communication, UAL has been selected as a full member for CILECT – the prestigious international association for the world’s major film and television schools.

Larra Anderson, Dean of Screen at London College of Communication, said: “Being a part of CILECT is recognition that LCC is part of the top tier of film and television schools in the world.

Screen School: Stories

Course details

The Executive Master of Business Administration (MBA) for the Screen Industries, delivers Master’s-level business and management education to professionals working in, or wishing to work in film, television, animation, post-production, visual effects, games, sound design and music for moving image, Virtual Reality (VR), Augmented Reality (AR) and Mixed Reality (MR).

This is an online, blended learning course that complements and enhances the portfolio of the three programmes within the Screen School: Film and TV, Moving Image and Digital Arts, and Sound and Music and Sound Arts.

The total duration of the programme is eighteen months, by the end of which you'll have completed a major project, dissertation or business plan, bringing together the key elements of your learning and equipping you for the next steps in your career journey.

What you can expect

The course combines formal instruction in the key knowledge, skills and understanding required for the achievement of an Executive MBA, with the provision for analysis and learning based on authentic, current, case studies and scenarios gathered from a range of practitioners in its target industries.

Its central approach will be to allow learners to apply best practice in advanced management in the key areas of leadership, marketing, finance, organisational management and strategy and marketing to their work, whilst understanding how such practice is enacted in real, global, cross-media scenarios.

Key dates

Course begins: January 2020

The majority of teaching will take place online using latest blended learning tools and techniques to create a truly engaging, immersive learning experience. Three intensive face to face teaching sessions will be held during the course at a venue in London.

  • Intensive One: January 2020
  • Intensive Two: June 2020
  • Intensive Three: January 2021

Who is this course for?

This course has been designed for professionals from a broad range of backgrounds. You may be employed by a giant media organisation, or working as a freelancer, or be a professional working in another sector looking to develop the skills needed to build a career in the screen industries. There is no requirement for you to have previously studied a screen subject.

What applicants will have in common is valid, demonstrable work experience of at least three years, plus the drive to succeed as a strategic leader in this innovative, growing sector.

You are most likely to be:

  • A screen freelancer or practitioner or creative looking to extend your business acumen.
  • An entrepreneur looking to establish or grow a screen enterprise.
  • A manager or creative in the screen industries looking to develop your strategic leadership skills.
  • A manager in another sector whose business is diversifying to include moving-image products for internal or external consumption.
  • A manager or creative in another sector who wishes to move into the screen industries.

Course units

The proposed unit structure of the course is as follows:

Unit 1: Effective Leadership for the Screen Industries

  • Ethical, adaptive leadership
  • Personal leadership approach/brand
  • Leading creative teams
  • Negotiation
  • Managing people in cross-cultural and international environments
  • Aligning strategy, culture and processes to deliver results

Unit 2: Market Awareness

  • The uses of market research in product design
  • The nature of national and international markets for screen-based products
  • Understanding the screen industry distribution/value chain: reaching markets
  • Brand identity
  • Marketing practice: planning, budgeting, forecasting, reviewing Return on Investment
  • Successful pitching

Unit 3: Finance

  • Overview: the macro-economics of the international screen industries
  • The micro-economics of the screen industries
  • Budgeting and cost control
  • Financial risk assessment and risk management
  • The psychology of financial decision making
  • Understanding key accounting documents

Unit 4: Running the Business  

  • Setting up and managing a company
  • Operations Management
  • Production Management in a Screen Industries context
  • Managing projects in digital/virtual environments
  • Legal issues: regulation, copyright, Intellectual Property Rights
  • Risk analysis and contingency planning

Unit 5: Growing the Business   

  • Developing a long-term strategy for the business
  • Planning for sustainable growth
  • Leading strategic change
  • Building a global brand
  • International growth: understanding global markets and opportunities
  • Mergers and acquisitions as a route to growth

Unit 6: Research 

  • Business statistics and quantitative methods
  • Research methodologies
  • Business plan preparation

Unit 7: Major Applied Project 

  • A research-based project with an analysis and critical reflection of methodologies and outcomes

Course Structure

The information outlined is an indicative structure of the course. Whilst we will aim to deliver the course as described on this page, there may be situations where it is desirable or necessary for the University to make changes in course provision, for example because of regulatory requirements or operational efficiencies, before or after enrolment. If this occurs, we will communicate all major changes to all applicants and students who have either applied or enrolled on the course.

Please note that due to staff research agreements or availability, not all of the optional modules listed may be available every year.

In addition, the provision of course options which depend upon the availability of specialist teaching, or on a placement at another institution, cannot be guaranteed. Please check this element of the course with the course team before making a decision to apply.

Webpage updates

We will update this webpage from time to time with new information as it becomes available. In the meantime, if you have any questions, please contact Richard via email: lccemba@arts.ac.uk.

Staff

Jon  Teckman

Jon Teckman

Interim Academic Lead, Executive MBA for the Screen Industries

Harriet  Cox

Harriet Cox

Programme Director, Film and Television

Damien  Borowik

Damien Borowik

Learning Technologist

How to apply

Opportunities for all

We are committed to making university education an achievable option for a wider range of people and to supporting all of our students in achieving their potential both during and after their courses.

We welcome applications from people with disabilities. If you have a disability (e.g. mobility difficulties, sensory impairments, medical or mental health conditions or Asperger’s syndrome) we strongly encourage you to contact us on disability@arts.ac.uk or +44 (0)20 7514 6156 so that we can plan the right support for you. All enquiries are treated confidentially. To find out more, visit our Disability & Dyslexia webpages.

Entry requirements

The course team welcome applicants from a broad range of educational and professional backgrounds. As well as academic requirements, you must have a minimum of three years of professional experience in your industry, and be able to demonstrate your potential as a leader.

You may be an executive, entrepreneur, freelancer or ‘creative’ from a traditional screen industry, such as animation or screen. Or you may be from a different sector, such as technology or content distribution.

  • A minimum of 3 years of relevant industry experience
  • An honours degree (2:1 or above) or equivalent qualifications

If you do not have the required qualifications, but do have professional experience, you may be eligible to gain credit for previous learning and experience.

The educational level may be demonstrated by:

  • Honours degree
  • Possession of equivalent qualifications;
  • Prior experiential learning, the outcome of which can be demonstrated to be equivalent to formal qualifications otherwise required;
  • Or a combination of formal qualifications and experiential learning which, taken together, can be demonstrated to be equivalent to formal qualifications otherwise required.

APEL (Accreditation of Prior Learning)

Applicants who do not meet these course entry requirements may still be considered in exceptional cases. The course team will consider each application that

demonstrates additional strengths and offers alternative evidence. This might, for example, be demonstrated by:

  • Related academic or work experience
  • The quality of the personal statement
  • A strong academic or other professional reference
  • OR a combination of these factors

Each application will be considered on its own merit but we cannot guarantee an offer in every case.

Language Requirements

All classes are conducted in English. If English is not your first language, we strongly recommend you let us know your English language test score in your application.

If you have booked a test or are awaiting your results, please indicate this in your application.

When asked to upload a CV as part of your application, please include any information about your English test score.

  • IELTS 7.0 (or equivalent) is required, with a minimum of 6.0 in each of the four skills.
  • If your first language is not English, you can check you have achieved the correct IELTS level in English on the Language Requirements page.

Selection criteria

Offers will be made based on the following selection criteria, which applicants are expected to demonstrate:

  • Motivation and commitment to career development and progression in the screen industries.
  • Appropriate awareness and experience of the screen industries.
  • Knowledge and skills commensurate with entry into the course.

About you

You are most likely to be:

  • A screen freelancer or practitioner or creative looking to extend your business acumen.
  • An entrepreneur looking to establish or grow a screen enterprise.
  • A manager or creative in the screen industries looking to build management strategy and leadership skills.
  • A manager in other sectors whose businesses are diversifying to include moving-image products for internal or external consumption.
  • A manager or creative in other sectors who wishes to move into the screen industries.

Making your application

Applications will open in October 2019 for 2020/21 entry

Applications will be considered by the course team, who will consider all elements of the application when making a decision on your suitability to join the course.

Required information for postgraduate course applications

Before you apply, please take time to read the guidance below. You will be asked to provide the following items and upload documents when completing the online application form:

  • Personal details (including full name; date of birth; nationality; permanent address and English language level)
  • Current and/or previous education and qualification details
  • Employment history
  • CV
  • Personal statement

Extra information required for applications to this course

  • Reference

There is no requirement to submit a portfolio for Executive MBA for the Screen Industries. However, if you wish to include a portfolio or other evidence to support your application, please note you may include a URL link to the portfolio within your personal statement.

There are no additional items (e.g. study proposal) required for this course.

CV

Please provide a CV or resume, detailing your education and qualifications, and relevant employment.

If English is not your first language it is important that you also include in your CV details of your most recent English language test score.

Personal statement advice

The personal statement is a key opportunity for you to tell us about yourself your suitability for the course and what you hope to gain from the Executive MBA.

Key points we are interested in:

  • Tell us why you want to study on the Executive MBA in the Screen School at London College of Communication.
  • What experiences do you have of the screen or other industries?
  • How do you see the Executive MBA benefiting the development of your career or business?
  • How can you contribute to the program?
  • How you intend to full-time work whilst undertaking this primarily online course?

This can be demonstrated through your professional work, previous studies and your personal experience and circumstances.

Applications will open in October 2019 for 2020/21 entry.

Applications will be considered by the course team, who will consider all elements of the application when making a decision on your suitability to join the course.

Required information for postgraduate course applications

Before you apply, please take time to read the guidance below. You will be asked to provide the following items and upload documents when completing the online application form:

  • Personal details (including full name; date of birth; nationality; permanent address and English language level)
  • Current and/or previous education and qualification details
  • Employment history
  • CV
  • Personal statement

Please note: we will ask you for copies of certain documents (for example, English language qualification/certificate and copies of any previous UK study visas). For further advice on how to apply please visit the UAL International Application page.

Extra information required for applications to this course

  • Reference

There is no requirement to submit a portfolio for Executive MBA for the Screen Industries. However, if you wish to include a portfolio or other evidence to support your application, please note you may include a URL link to the portfolio within your personal statement. There are no additional items (e.g. study proposal) required for this course.

Immigration history check

Whether you are applying through a UAL representative or direct application you will need to complete an Immigration History check.

If you do not complete the Immigration History Check we will not be able to proceed with your application.

CV

Please provide a CV or resume, detailing your education and qualifications, and relevant employment.

If English is not your first language it is important that you also include in your CV details of your most recent English language test score.

Personal statement advice

The personal statement is a key opportunity for you to tell us about yourself your suitability for the course and what you hope to gain from the Executive MBA.

Key points we are interested in:

  • Tell us why you want to study on the Executive MBA in the Screen School at London College of Communication.
  • What experiences do you have of the screen or other industries?
  • How do you see the Executive MBA benefiting the development of your career or business?
  • How can you contribute to the program?
  • How you intend to full-time work whilst undertaking this primarily online course?

This can be demonstrated through your professional work, previous studies and your personal experience and circumstances.


After you apply

Communicating with you

After you have successfully submitted your application online, you will receive an email confirming your application and providing your login details for the UAL Applicant Portal.

Please log into the portal, as this is where we will send you important updates and requests, and you can contact us with any questions you may have about your application.

What happens next

Interview Advice

All applicants will be invited to an interview at London College of Communication, or via Skype/telephone.

How we notify you of the outcome of your application

After your interview you will receive the outcome of your application through the UAL Applicant Portal.

Fees & Funding

Home / EU fee

£30,000 (2020/21 entry fee) for an 18-month course.

You can pay course tuition fees in instalments for this course.

UAL Home/EU alumni receive a £1,000 discount

International fee

£30,000 (2020/21 entry fee) for an 18-month course.

You can pay course tuition fees in instalments for this course.

UAL International alumni receive a £1,000 discount

Scholarship and awards

A range of scholarships, bursaries and awards are available to postgraduate students at UAL.

Postgraduate loans of up to £10,000 are available for eligible UK and EU students. A full list of eligibility criteria and information on applying can be found on the postgraduate loans webpage.

Scholarship search

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