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Branding For 16 to 18 Year Olds

Branding For 16 to 18 Year Olds

Central Saint Martins
Taught by
Alexander Hinnerskov


Do you want to stand out from the crowd? In this one-week design course, students design a logo for themselves or subject matter of their choice. Branding and logos are evaluated and explored through extensive visual research. Basic theories of branding and marketing are introduced and put into practice trough analysing and editing images. The focus of the course is to design a logo and how to apply it to different mediums. This is a unique opportunity to create a visual identity that makes a project stand out from the crowd. 

The course is taught through project-based learning where students work individually to a set design brief. Students get the opportunity to present their ideas and learn from fellow students through group exercises to help improve design and communication skills. During the course, students are expected to be visually driven with a learning-by-doing attitude. Images will be researched, analysed, deconstructed and created anew. Brand values are defined and visual representation is found. When designing the logo students are asked to consider original imagery, colour and font. In order to present their brands students apply the logos to three-dimensional objects.

This course will provide students with a good understanding of the world of branding and logos. It enables students to process and edit visuals and communicate brand values through relevant images. Students learn how to use and understand the secret language of logos and brands in the ever-expanding visual landscape of modern culture. 

Topics covered include:

  • Visual research
  • Branding
  • Brand positioning
  • Logo design

Course taught through:

  • Individual project work 
  • Group exercises
  • Short lecture-style talks
  • Workshops 
  • Hands-on making
  • Group feedback
  • One-to-one advice

Students achieve:

  • Understanding of branding and marketing
  • Ability to undertake relevant visual research
  • Ability to make and apply logos

Course Outcome:

  • Image references
  • Collages 
  • A logo 
  • Logo variations
  • 3D Mock-ups 

What students have said:

"Amazing atmosphere and the best way of studying- not just by theory, but by practice! That is exactly what I expected and loved!" (August 2015)

"I felt that the course helped me to think in different ways and was therefore very inspiring." (September 2015)

Course Level: Beginners

Entry Requirements: 
A good command of basic spoken English. Basic graphic design and layout skills would be advantageous but not a requirement. You must be over 16 and under 19 years old in order to attend this course.

Who should take this course? 
Anyone who wants to work within design and the creative industry will benefit from taking this course. The course is particularly relevant for students interested in pursuing a career in fashion, graphic or product design.

Related Courses:

Product Design for 16 to 18 Year Olds

Graphic Design for 16 to 18 Year Olds

Creating A Project Portfolio for 16 to 18 Year Olds

Please note: This course is for students aged 16 to 18 years old only

Tutor Description

Danish designer Alexander Hinnerskov graduated in 2007 with a BA Honours in Product Design from Cental Saint Martins. His interdisciplinary approach has led him to work with product development, bespoke furniture making, lighting design as well as interior design and styling. Having experience in all aspects of the creative process across design disciplines has meant working with clients such as Fredrikson Stallard, Tomasz Starzewski, Eva Menz, Torsten Neeland and Underdog Studio. He has been teaching since 2013 in a verity of design subjects supported by his academic knowledge, practical skills and industry experience.

You can also find more about Alexander on his website.


Please bring to the first session:

  • A3 portrait sketchbook (paperback)
  • A variety of pencils and pens of your choice
  • Scalpel and/or Stanley knife
  • Pritt stick
  • Masking tape

Suggested reading:

Available dates

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