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Service Design and Innovation Intensive Online Short Course

Course description

Are you ready to drive innovation, adapt for the future, and better understand your users? With a bespoke 3 day practical course, UAL offers a fun but immersive learning experience, working in multidisciplinary teams on live briefs, problem solving, co-designing and prototyping solutions. By the end of the course, you will be able to apply a range service design tools to better engage with your customers and stakeholders, tackle business challenges, and innovate.

This course will explore service design as a human centred problem solving process. It will consider the importance of staff, users and everyone that has a relationship with a service. Through a dynamic mix of short talks and guided hands-on teamwork including a range of invaluable tools for problem solving, customer research and business development, you will understand the theory and application of service design. You will be guided through a tried and tested design process in teams to respond to a live brief and develop a potential product/service. Working will be intense and collaborative, and overall rewarding.

Course outcomes

By the end of this course you should be able to:

  • Understand the principles of designing thinking, and practical tools to take away
  • Solve business problems and make better decisions through creative thinking
  • Describe and pitch your ideas to internal and external stakeholders
  • Find and use a range of techniques for innovation thinking, to address business and operational challenges in your own organisation
  • Instigate real service innovation projects in your organisation

All our Online Short Courses include:

  • Live online lessons with the same tutors
  • The same course content and learning outcomes
  • Lesson recordings, for review
  • Access to VLE with course content
  • Forums for support
  • 2 weeks online access
  • Certificate upon completion

Further details about preparing for your online course, and the equipment you need, can be found here.

Please note that all courses are taught in UK time. To check and compare times please click here.

Available dates

Enquire about this course and we will contact you when new dates are published.

Materials

Online short course materials

To take part in the Online sessions you will need:

  • An up-to-date web browser (we recommend Chrome)
  • Microphone and headphones (a headset with a microphone function is recommended. The built-in microphone in your device would also be fine)
  • Webcam
  • Strong Internet connection - we recommend a minimum of 2 Mbps download, and 1 Mbps upload, faster if possible. You can test your network speed here - https://www.speedtest.net

Please bring for the first session:

  • notebook and pen

Details

Topics covered

Teaching and learning is based on LCC’s MA Service Experience Design and Innovation. Communication and innovation are at the core of service design, as with all the courses of the College. On this course the methodologies typical of service design will be enhanced by LCC’s historical leadership in the fields of communication. Methods and tools will include:

  • User research
  • Stakeholder mapping and profiling
  • Prototyping (digital and physical), testing and improving
  • Co-design and facilitation
  • Information analysis and synthesis (customer journey mapping and blueprinting)
  • Ideation
  • Business modelling (including lean and agile approaches)

Reviews

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What I really liked about the course was what we managed to get through - it was really amazing going from the double diamond process, the discovery phase, all the way through to how were going to deliver the idea at the end with the business model canvas There were some really useful tools that Im going to take away back to my work and share with my colleagues. Zoe

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I really enjoyed learning about all the different tools for ideation and then refining those ideas and bringing them to something that you can actually deliver to a client or a policy maker, or any one that has given you a design brief to work on. Colin

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I needed to learn to approach my projects and services from a human perspective and not from a company perspective. [On this course] I learnt very interesting and useful methodologies and processes that I can follow in order to provide my users and customers with better services, and Im going to take all of them on board! Michaela
Meet the Tutor:

Drive innovation and better understand users with a range service design tools at Service Design and Innovation Intensive Short Course.

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