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Service Design - Advanced

Service Design - Advanced

Central Saint Martins
Taught by
Marc Garcia Fortuny


Deepening service design. Learning about service design practice beyond tools and methods, developing a professional mindset. We are launching a new course to move the discussion forward, going beyond the basics of personas and journey maps, we will explore critical perspectives into this fluid field, building on the contributions of London based leading agencies and practitioners, the latest academic research, real life clients and peer learning exchange.

The course will suit non-designers, creative professionals as well as people who are interested in applied design thinking. We ask participants to bring in their practical experience in improving existing services or designing new ones, sharing a case from their own practice, a problem or project that they are currently working on. The course aims to sharpen participants' points of view on service design, deepen their understanding and broaden their practice.

You will be working individually and in small teams engaging with hands-on activities and responding to a client brief. You will engage with a specific challenge and design a service-based response, which will be presented at the end of the course. Visiting service design practitioners, behavioural scientists and theatre makers will share their professional experience with the course participants providing mentoring support and workshop activities. In the past years we invited practitioners from thinkpublic, live|work, Participle, Engine, Uscreate, FutureGov, Sidekick Studios, Claro Partners, Snook, STBY, Esro, Innovation Unit, Design Council, the Helen Hamlyn Centre and Design Against Crime Research Centre. A networking event at the end of the course will give the students the opportunity to meet the local service design community.

Please note: This course is for students aged 18 and older

Tutor Description

Marc Garcia Fortuny defines himself as a professional questioner and is the co-founder of We Question Our Project, a service design consultancy based in Barcelona. He works with governments, businesses and non-profit organisations in local, regional and European projects. He helps them to improve their services - digital and face-to-face - by creating spaces where everything can be questioned and by involving users and front-line workers.

Marc holds a Postgraduate degree in Design Thinking and Innovation and an MBA by EADA Business School. He is a graphic and digital designer by education and previous professional background. He lectures Design Thinking and Service Design at Bau Design School. He’s also a visiting lecturer at several universities such as the Mondragon University (master in strategic design for products and services) and the USFQ - Universidad San Francisco de Quito (Ecuador), and at the schools for civil servants from the National Government of Catalonia - Escola d’Administració Pública de Catalunya (EAPC).

Marc promotes service design for governments and public services by hosting the Barcelona GovJam. He is a regular speaker at events such as the Barcelona Design Week, Service Design in Government in London and the Innovation Week in Rome.


Please bring the following materials with you to the first session:

  • A3 landscape mindmap illustrating your skills, your service design experience and your expectations for this course
  • You won't need to bring your laptop on day one, but you will need it for the rest of the course
  • Books and articles that you would like to share with other participants
  • Any craft material for prototyping (we will provide most of it)

Available dates