Graduating with: Edward Mendoza
We talk to Central Saint Martins grad Edward to find out what helped him to transform his fashion print concepts and final collection.
Video Picks: Craig Green on film
- Written byKirsty Gentle
- Published date 24 November 2018
Share story
Craig Green AW ‘16 Campaign - Mint
Want to see more?
Read Dazed Digital’s review of Craig Green’s A/W 2017 collection
Explore Craig’s Vimeo channel for the other 5 films in this series and more
Discover more collections on craiggreen.com
Back in August 2016, Craig released the campaign to promote his Autumn/Winter 2016 collection with art direction by Ben Kelway and styling by Robbie Spencer. That season, Craig was exploring the re-occurring theme of protection – using blankets, crash mats and hazard suits as inspiration. The series of films that make up the campaign were filmed by drone – a first for a fashion campaign – the camera captures just one scene six different times to create a portrait of this collection.
As you watch the films you can draw your own conclusions about the story behind these moving paintings. Craig wanted the visuals to feel like something out of ‘National Geographic’ magazine. With the drone capturing the action you do feel like you’re zooming in on something new and undiscovered in a world that isn’t the ‘here and now’.
