Coding Creativity: Arthur's Diploma in Apple Development Experience

What particularly drew me to this degree was its distinctive approach to psychology. Unlike traditional psychology programmes that are often centred on clinical pathways, this course allows students to pursue academia within a specialised and innovative sector.

It opens up unique career routes and entrepreneurial opportunities, while still grounding learning in scientific research. Fashion has always been my favourite creative outlet, and I have long been fascinated by how individuals choose to express themselves through what they wear. Although I never initially saw myself pursuing a creative subject, this course felt like the best possible option for me, as it seamlessly blends my passion for psychology with my interest in the creative world.

Tell us about the Diploma in Apple Diploma you completed as part of your course?

Completing the Apple Diploma was a significant factor in both my application to UAL and my overall academic journey. While researching courses, I was immediately drawn to the opportunity it offered, as it aligned with my growing interest in computing and human–computer interaction. I have always been fascinated by the intersection of the mind and technology, particularly how emerging tools can reshape creative and psychological practice. With the rapid evolution of AI and machine learning, I saw the programme as a way to develop forward-thinking technical skills that would not only complement my degree but also potentially create a pathway for postgraduate study in this field.

During the programme, the experience fundamentally changed how I think about creativity. I focused on physical computing and expanding the technical dimensions of my main course, working with EEG and GSR sensors while deepening my knowledge of data science.

A typical day involved intensive coding, developing multidisciplinary projects that bridged machine learning with interactive circuits, and experimenting with emerging technologies such as 3D printing, conductive embroidery, and soldering. One of the most rewarding aspects was engaging in machine learning modules and workshops, including building my own large language model, which gave me a nuanced understanding of AI systems.

The experience felt refreshing and fast-paced, constantly pushing me to build new skills. It also gave me the freedom to explore passions beyond my core degree, such as music technology and prototyping my own tech and software, allowing me to broaden my creative and technical practice without the usual academic pressure.

What skills or knowledge did you gain from this experience?

One of the most valuable skills I gained from the diploma was the ability to work confidently across multidisciplinary environments, combining coding languages such as JavaScript and Python with machine learning and physical computing.

This experience gave me a new perspective on what can be achieved through technological fluency, encouraging me to challenge assumptions about the role of technology within creative practice. I learned how to structure and manage complex project workflows in ways that I could translate back into my main course, while also developing the ability to troubleshoot and respond to problems within coding projects more independently.

The programme provided a space where I could experiment freely, allowing me to apply psychological concepts through hands-on prototyping and explore ideas beyond traditional academic formats.

In addition, I benefited greatly from access to a wide range of technical workshops and resources, including projection mapping, environments for training large language models, and sessions focused on data science and interactive systems. These experiences helped me understand the differences between front-end and back-end development, as well as how digital systems are hosted and deployed.

More broadly, the programme strengthened my confidence in learning new technical skills and reinforced the importance of adaptability in a rapidly evolving technological landscape. Overall, it equipped me with practical and transferable skills that complement my studies and will continue to inform my future work at the intersection of technology and fashion business.

How has this experience expanded your understanding of the fashion industry and influenced your future career plans?

Participating in the diploma significantly expanded my understanding of how rapidly technology is shaping the future of the fashion industry. Through working with physical computing, machine learning, and interactive systems, I became increasingly aware of the role that emerging technologies such as wearable tech, augmented reality, and data-driven design will play in redefining how fashion is created, experienced, and consumed. It shifted my perspective from seeing fashion purely as a creative or cultural practice to recognising it as a space where software, user experience, and innovation are becoming just as important as design itself.

This experience also opened up new academic and professional pathways that I had not previously considered. I developed a strong interest in human–computer interaction and the psychology behind how people engage with digital and physical fashion technologies, which has influenced my decision to pursue postgraduate study in this area. Moving forward, I am particularly interested in exploring roles that sit at the intersection of psychology, UX design, and fashion technology, contributing to the development of more intuitive and meaningful digital experiences within the industry. Overall, the programme helped me see how technological fluency can be used to shape the future of fashion in thoughtful and impactful ways.

Why would you recommend this experience, and what advice would you give to new students thinking about taking part in similar opportunities?

I would highly recommend the diploma because of how adaptable and supportive it is for students across all disciplines at UAL. The flexibility of the briefs allows you to tailor projects to your own interests, whether that’s fashion, psychology, design, or technology, making it a valuable complement to any course.

One of the most rewarding aspects was collaborating with students from different UAL colleges, which created a dynamic environment where everyone brought unique perspectives and shared knowledge from their own fields. The programme also provides access to high-value, transferable skills, particularly in areas like AI, data science, and creative coding, which are becoming increasingly relevant across industries.

My advice to new students would be not to worry if you don’t have prior coding experience. The programme is designed to be accessible for beginners while still offering plenty of depth for those who want to challenge themselves. Make the most of the workshops, technical facilities, and support available, as the year goes by very quickly and there are countless opportunities to learn new skills. I would also encourage future students to work hard and fully commit to their projects, as there are opportunities to present your work at shows and share it with wider audiences, which can be incredibly rewarding and valuable for building confidence.

Being curious, experimenting freely, and engaging with the community will help you get the most out of the experience and can open doors you might not have expected.