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We will look at the career opportunities for Art Directors and how to sell yourself and work.
You will discover how to plan and execute your fashion image ideas to the standards demanded by today's fashion industry in 3 key professional Stages.
At the end of the course your final project will be reviewed by your tutor and a top professional image maker, and you will receive a written review to pair with your project presentation along with your CSM Short course certificate.
See Tutor Bio for more details.
By the end of the course you will have;
Who should take this course:
Stylists, Creative Directors, copywriters, Art Buyers, Designers, Photographers, film makers, fashion brand managers, models, graduate students and fashion retail staff or Creative students wishing to build a portfolio for future affiliated course study at CSM or creative professionals who wish to enhance their skills in art direction for career enhancement.
This is a natural follow on course for students who have completed CSM short courses in Fashion Styling, trend forecasting, fashion marketing, fashion design, or other Photography or Graphic Design courses at Central Saint Martins.
Level: Beginners and Intermediate
Please note: This course is for students aged 18 and older
Clear, easy to understand lessons:
A certificate of completion:
Students should bring the following materials to the first session and thereafter:
Desirable but not essential:
An Art Director is a visionary who looks at the big picture across multiple media productions and usages.
On this course the job of an Art Director in the fashion industry will be explored, how to create compelling commercial images to build brands, tell stories, and most importantly how to sell fashion product.