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Brand Management

Brand Management

College
Chelsea College of Arts
Taught by
Giulio Mazzarini

Description


Find out how a strong brand can be the most important asset for an individual or company in achieving growth and notoriety.

Focusing on the importance of strategic management of brands, you will gain insight into the branding processes and sustained value creation.

Through practical exercises, you will apply this knowledge and learn how to develop effective identity strategies to successfully guide the expression of a brand, in the current markets. Taught by a professional in the brand design and visual communication fields, you will examine agency briefs, client requests and case studies. 

Topics Covered

  • Building a Brand Platform
  • Brand Archetypes
  • Brand Architecture
  • Brand Experience
  • Construction of a Brand Identity
  • Brand Management
  • Case Studies
  • Practical Exercises

Course Outcomes
By the end of this course you will be able to fully analyse and develop any brand, including positioning and effective communication. This will hugely benefit your professional development, CV and future work opportunities.

Who Should Attend
Professionals, students and recent graduates in the fields of Design, Marketing, Communication, Photography, Videography and Fine Arts. Also suitable for those interested in broadening their knowledge of Branding and Communication-related subjects.

Level
All Levels Welcome


Tutor Description


Giulio Mazzarini is a creative director and photographer living in London. He was born in Rome, Italy, where he graduated in Sociology. In 1998 he moved to London, where he completed a Masters in Design Studies at Central Saint Martins, University of The Arts London. After working on the creation of the trend forecasting website WGSN.com, he founded the communication studio GEM. His work has been seen in international magazines such as Vanity Fair, Marie Claire, Elle and Dazed & Confused. He has also contributed to the image development of companies and brands, such as L'Oréal, Reebok, Aston Martin, Citroen and Selfridges. He is an Associate Lecturer of the University of the Arts London, European Institute of Design (Rome) and Groupe INSEEC (Paris & London).

For further information see www.gmazzarini.com or take a look at his post on the CSM Short Courses blog.




Materials


Materials

Please bring along:

  • A notepad and pen


Available dates