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Business Design: From Ideas To Strategy

Business Design: From Ideas To Strategy

Central Saint Martins
Taught by
Komal Mangu


Learn how to transform a new idea or invention into a business venture from a design and branding perspective and through a creative process. Working in groups you will develop a new initiative, from the conceptualisation stages through to developing and planning a new business opportunity.

This beginners course will introduce you to some useful tools and strategies that will help you generate and refine ideas for a new business venture.Those techniques can be applied to your creative processes as well as the development of your own business.

Topics covered

Emphasis will be given to both analytical and creative approaches to developing a business.

You'll learn how to develop a strong value business proposition - what it offers of value to consumers - aligned with the products or services delivered.

You will be introduced to concepts in business development through a creative process.

There will be workshops with a few short lectures in between, when key activities will be introduced.

You will be working in small groups with other students to develop a venture together.

Financial aspects of business are not covered.

Who should take this course?

The course would be useful for entrepreneurs, designers and creative individuals who are thinking about starting a new venture.

Entry requirements: None

Level: Beginners

Please note: This course is for students aged 18 and older

Tutor Description

Komal Mangu believes that design, like poetry, is both inclusive and exclusive at the same time.   It taps into one's individuality to give each user a unique experience while guiding them to accomplish what they started.   Komal tries to weave in this belief into her projects by incorporating cognitive thinking where users can work through the same task from multiple approaches depending on their context.   She has successfully employed this technique for products being used by a multitude of users across different industries and geographies through her work for major technology companies such as Microsoft and Cognizant. 

Komal has a Masters in Interactive Media from London College of Communication and is currently in the final year of a Masters in Innovation Management at Central Saint Martins.

Komal has Co-Chaired the DesignXAwards as part of UX India conference, where her responsibility was to create, plan, strategise and execute its legacy in India.   She mentors young designers and students across India.   She has been an instrumental part of UsabilityMatters.Org, TechEase from a functional perspective and a core team member of Instill Design and UX India.    She is currently an Experience Strategist for Aeffect: The Journal of Innovation Management, which was incepted at Central Saint Martins.


Please bring to the first session:

  • Pen
  • Paper (A4 or A3 sketch book/paper)
  • Markers
  • Recommended to bring laptop, iPad or similar to do market research. However, please note that this is not a requirement.

Available dates

If no dates are showing then please Enquire about this course and we will contact you when new dates are published.