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Social Media Marketing (Online Short Course)

Social Media Marketing (Online Short Course)

College
London College of Communication
Taught by
Hana Jay Klokner

Description


Social media has made marketing your business more accessible than ever. You may have already set up the relevant accounts, but what’s the best next step to get the most out of the platforms? Join this short course to learn how to create awareness of your brand, reach new audiences, and increase engagement.

In this course, you will gain knowledge about the different factors that drive social media marketing. You will be introduced to key digital marketing knowledge about copyright and social media policies but most importantly develop skills to create a successful social media strategy and campaigns. In addition to strategy and campaigns, you’ll learn how to measure your results.

Through weekly online classes, you will gain insight into how social media executives manage social media accounts to promote their brand. There will be an emphasis on developing consistent content and narrative and you will be encouraged to create your social media marketing strategy at the end of the course.

On this course, you will learn how social media marketing can be useful to a professional social media strategist. If you would like to learn how to get the most out of social media and create engaging content across all platforms, whether it’s for your professional role or your own business, this course is for you.

Topics:

  • An overview of popular social media platforms including Instagram, Facebook, LinkedIn, Twitter and YouTube
  • Traditional marketing vs social media marketing
  • Scheduling and creating consistent content and voice across platforms
  • Increasing engagement with your target market
  • Capturing and analysing metrics to segment and target your market
  • Measuring a campaign's return on investment (ROI)
  • Successful social media campaign case studiesBest practice in social media marketing strategies
  • Overview of copyright and social media policies

Course Outcomes:
By the end of the course you should:

  • Establish a sustainable presence on the social media platforms relevant to your business
  • Schedule and create content across platforms with a consistent narrative and tone of voice
  • Increase engagement with your target market across social media platforms
  • Execute a social media strategy or a campaign and measure its impact using metrics
  • Understand online copyright and social media policies and best practice for social media

Who is Social Media Marketing Online Short Course for?
This course is for anyone who would like to learn more about social media strategy to grow brand audience and engagement. You may apply what you learn in a professional role or to your own business.

Level: Beginner, though you should have a basic understanding of Instagram, Facebook, Twitter and YouTube.


Please note: This course is for students aged 18 and over


Why choose an LCC Online Short Course
Our online learning short courses allow you to experience London College of Communication wherever you are in the world. The real-time chat sessions are fully interactive allowing you to communicate easily with the tutor at the same time as fellow students. Additionally all LCC Online Short Courses include;

  • Live sessions with expert
  • Lesson recordings
  • Practical assignments
  • Personal feedback
  • VLE with course content
  • Forums for support
  • 3 months online access
  • LCC Certificate upon completion

Please note that all courses are taught in UK time. To check and compare times please click here
Please note that Online courses are closed to all new bookings 48 hours prior to the course starting.

Tutor Description


Hana is a writer, blogging specialist and social media enthusiast. A former editor and founder of online magazines, Hana has nine years of experience with blogging, marketing and managing online platforms.

She started blogging in 2007 about Apple for MacBlog.sk the leading Apple weblog in Slovakia, and later for other online magazines about social media and marketing. In 2012 she founded a fashion blogazine which she led as the editor-in-chief for four years before she sold the website in 2012. In 2014 she sold another blog, Spring4sims.com, an aggregator about The Sims franchise. Both sites she founded, are still running and bring regular revenue to their new owners.

As well as her own projects, Hana has built up social media presence for global companies, including InnocentStore.com , startups and private clients. In the past year she's started teaching her own blogging course, organizes meet ups for blogger, and writes on her blog HanaJayWrites.com. She's published short stories for kindle and is currently writing a children's book.

Available dates

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