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Designing Pop Up Shops and Events

Designing Pop Up Shops and Events

Chelsea College of Arts
Taught by
Debbie Flowerday


Designing Pop Up Shops and Events will show you how you can apply interior design skills, visual communication, marketing tools and project management to enhance your brand or launch products and to build new audiences.

Pop-Up shops allow designers and creatives to showcase and promote their work and products to specific customers and targeted audiences through the use of a unique, engaging and exciting temporary environment, yet often resulting with long term, lasting impressions.

With the guidance of a professional designer, you will learn how to visualise a space with a short, sustainable lifespan. A space that is modular and that can be repurposed, built up and broken down simply and efficiently.

Topics covered

  • Why you need a Pop-Up event
  • Picking the perfect Pop-Up location 
  • Interior design and layout
  • Retail merchandising, inventory and in-store displays
  • Visual merchandising with creative window displays
  • Visual communication and signage
  • Technical requirements and E-commerce
  • Social Media Marketing and promotion for your Pop-Up space
  • Evaluating your Pop-Up event
Course outcomes
You will be equipped with the right skills and knowledge to design, plan and implement your own Pop-Up event. Understand the importance of creating detailed specifications and implementing clear ordering procedures to ensure the smooth running and success of your Pop-Up event or Pop-Up shop.

Who should attend
Perfect for creatives of all disciplines wishing to run their own retail shop and become more entrepreneurial and business minded. If you are looking to establish your presence and gain exposure for your work in the market place, then this is the ideal course for you.

All Level Welcome

View PDF to explore progression: Interior Design: Your Journey [188kb]

Tutor Description

Debbie Flowerday has been a visual merchandiser for many years; her knowledge and experience of the display and visual merchandising industry is extensive. She has worked globally for well known retailers including Max Mara, Mary Quant, Estée lauder, Top Shop, Gucci and Royal Worcester. Her key skills include Visual Merchandising, Window Concept and Product Styling, Retail Design, Store Layout, Interior Design, Exhibition, Product Styling, Photographic Styling, Events & Product Launches and VM Training & Guidelines.


Please bring the following materials with you on the first day:

  • A4 notebook

  • tape measure

  • set of colouring pens

Most materials needed for the short courses are available at the Chelsea College of Arts' Art Shop. Please contact the Art Shop directly for opening hours and availability.

Available dates